Umww.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
79% 
Link structure
88% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
70.50 kB
Words
772
Media files
5
Number of links
34 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - UM US (Global Headquarters)
The length of the page title is perfect. (342 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.umww.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-confighttps://www.umww.com/wp-content/themes/um-2017/img/favicons/browserconfig.xml?v=8j6XRR29y5
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
article:publisherhttps://www.facebook.com/UMCuriosity
article:modified_time2024-05-08T14:21:19+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@UMWorldwide
og:localeen_US
og:typewebsite
og:titleHome - UM US (Global Headquarters)
og:urlhttps://www.umww.com/
og:site_nameUM US (Global Headquarters)
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 772 words. That's ok.
36.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: cookies that may be in use after you enable:
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2022/07/UM-Logo-White.pngUM US (Global Headquarters)
...ontent/uploads/2022/07/UM-Logo-White.pngUM US (Global Headquarters)
...ontent/uploads/2022/07/UM-Logo-White.pngUM Logo
...23/10/MicrosoftTeams-image-66-500x80.pngNo alt attribute provided
...content/uploads/2022/07/UM-Logo-2022.pngUM US (Global Headquarters)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 UM Named Global Media Agency of Record for Levi's Strauss & Co.
H2 UM Named Ad Age A-List US Media Agency of the Year
H2 UM Named Global Media Agency of Record for General Mills
H2 UM Named a 2023 Best Workplace in Marketing and Advertising by Fortune
H2 UM Hosts Annual Impact Day to Give Back to Local Communities Around the World
H2 UM Crowned Media Agency Global Network of the Year
H2 The FutureproofUM Agency
H3 PURPOSE
H3 PEOPLE
H3 WORK
H3 NEWS
H3 JOBS
H3 OFFICES
H4 UM
H4 Contact
H4 Social
H4 Follow Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.umww.com/Subdomain IMG-ALT UM US (Global Headquarters)
https://www.umww.com/futureproof/Subdomain FutureproofUM
https://www.umww.com/work/Subdomain Work
https://www.umww.com/people/Subdomain People
https://www.umww.com/news/Subdomain News
https://www.umww.com/jobs/Subdomain Jobs
https://www.umww.com/offices/Subdomain Offices
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/UMCur...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/umwo...External Subdomain No Text
https://www.umww.com/futureproof/Subdomain Text duplicate FutureproofUM
https://www.umww.com/work/Subdomain Text duplicate Work
https://www.umww.com/people/Subdomain Text duplicate People
https://www.umww.com/news/Subdomain Text duplicate News
https://www.umww.com/jobs/Subdomain Text duplicate Jobs
https://www.umww.com/offices/Subdomain Text duplicate Offices
https://www.umww.com/Subdomain Text duplicate IMG-ALT UM US (Global Headquarters)
https://www.umww.com/futureproof/Subdomain Text duplicate FutureproofUM
https://www.umww.com/work/Subdomain Text duplicate Work
https://www.umww.com/people/Subdomain Text duplicate People
https://www.umww.com/news/Subdomain Text duplicate News
https://www.umww.com/jobs/Subdomain Text duplicate Jobs
https://www.umww.com/offices/Subdomain Text duplicate Offices
https://www.campaignlive.com/a...New window External Subdomain Trivial anchor text
Read More
https://adage.com/article/spec...New window External Text duplicate Trivial anchor text
Read More
https://adage.com/article/agen...New window External Text duplicate Trivial anchor text
Read More
https://www.greatplacetowork.c...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://campaignbriefasia.com/...New window External Text duplicate Trivial anchor text
Read More
https://www.campaignlive.co.uk...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://www.umww.com/futureproof/Subdomain PURPOSE
https://www.umww.com/people/Subdomain PEOPLE
https://www.umww.com/work/Subdomain WORK
https://www.umww.com/news/Subdomain NEWS
https://www.umww.com/jobs/Subdomain JOBS
https://www.umww.com/offices/Subdomain OFFICES
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.facebook.com/UMCur...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/umwo...External Subdomain No Text
https://www.ipgmediabrands.com/External Subdomain No Text
/privacy-policy/Subdomain Privacy Notice
/ca-privacy-notice/Subdomain CA Privacy Notice
https://www.umww.com/Anchor Cookie Setting
/terms-of-use/Subdomain Terms of Use
/privacy-policy/Subdomain Online Privacy Notice
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance
/privacy-policy/Subdomain Text duplicate Online Privacy Notice
https://vimeo.com/cookie_policyNew window External URL anchor text
https://vimeo.com/cookie_policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.umww.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateTue, 21 May 2024 11:02:23 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.umww.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 50
x-cache-groupbot
content-security-policyframe-ancestors 'self' *.umww.com *.youtube.com *.vimeo.com *.google.com *.facebook.com *.twitter.com *.linkedin.com;
permissions-policyaccelerometer=(), camera=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
set-cookie257 Characters
servercloudflare
cf-ray887412ed3ccf9156-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 666 referring domains.
This page has 3,601 backlinks.
This page has backlinks from 512 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /aus-gov-playbook-a5_double-page/
Disallow: /wp-content/uploads/_pda/2023/10/Aus-Gov-Playbook-A5_DOUBLE-PAGE.pdf


# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.umww.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UM Named58%Check
Global56%Check
Global Headquarters53%Check
UM Named Global Media53%Check
Global Network49%Check
help us49%Check
Global Media49%Check
Global Media Agency48%Check
Agency47%Check
Named Global Media Agency47%Check
Show more keywords and terms

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Cookie Policy

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