Unishop.rub.de - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
45% 
Page structure
58% 
Link structure
81% 
Server
75% 
External factors
6% 
SEO Score
Response time
0.76 s
File size
154.60 kB
Words
168
Media files
22
Number of links
64 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop der Ruhr-Universität Bochum
The length of the page title is perfect. (311 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Offizieller Merchandisingshop der Ruhr-Universität Bochum
The length of the meta description is perfect. (365 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://unishop.rub.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
authorEmpty
robotsindex,follow
revisit-after15 days
keywordsEmpty
descriptionOffizieller Merchandisingshop der Ruhr-Universität Bochum
theme-color#fff
langde-de
twitter:cardsummary
twitter:siteShop
twitter:titleShop der Ruhr-Universität Bochum
twitter:descriptionOffizieller Merchandisingshop der Ruhr-Universität Bochum
twitter:imagehttps://unishop.rub.de/media/94/d1/cb/1715610196/rub-onlineshop-logo.svg?ts=1715610196
og:urlhttps://unishop.rub.de/
og:typewebsite
og:site_nameShop
og:titleShop der Ruhr-Universität Bochum
og:descriptionOffizieller Merchandisingshop der Ruhr-Universität Bochum
og:imagehttps://unishop.rub.de/media/94/d1/cb/1715610196/rub-onlineshop-logo.svg?ts=1715610196
charsetutf-8

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Page quality

Content
(Critically important)
There are only 168 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 3.86 words is low.
19% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...96/rub-onlineshop-logo.svg?ts=1715610196Zur Startseite gehen
...ae/1715769990/Banner 2.jpg?ts=1715769990No alt attribute provided
...d8/1715769788/Banner 1.jpg?ts=1715769997No alt attribute provided
...91/1715770157/Banner 3.jpg?ts=1715770157No alt attribute provided
...71/1715770157/Banner 4.jpg?ts=1715770157No alt attribute provided
...08/1715770158/Banner 5.jpg?ts=1715770158No alt attribute provided
...5/1716370820/Textilien.jpg?ts=1716370820No alt attribute provided
...1716370831/Accessoires.jpg?ts=1716370831No alt attribute provided
...716370849/Schreibwaren.jpg?ts=1716370849No alt attribute provided
...a6/1716371047/Specials.jpg?ts=1716371047No alt attribute provided
...e6/1715770459/Banner 7.jpg?ts=1715770459No alt attribute provided
...60/1715770460/Banner 6.jpg?ts=1715770460No alt attribute provided
...02/totebag-brutalismus.jpg?ts=1715610202Tote Bag "Brutalismus"- Statement, hellgrautotebag-brutalismus
...rt-beton-grey-vorschau.jpg?ts=1715610205T-Shirt "Beton"- Statement, grau, Herrentshirt-beton-grey-vorschau
...us-grey-woman-vorschau.jpg?ts=1715610204T-Shirt "Brutalismus"- Statement, grau, Damentshirt-brutalismus-grey-woman-vorschau
...084/swag_paypal_paypal.svg?ts=1662717084PayPalPayPal
...084/swag_paypal_paypal.svg?ts=1662717084Später BezahlenSpäter Bezahlen
...15072695/applepay-icon.svg?ts=1715072695Apple PayApple Pay
...072696/creditcard-icon.svg?ts=1715072696Credit CardCredit Card
...cd/27/1715092221/dhl-1.svg?ts=1715092221Versicherter Versand (deutschlandweit)Versicherter Versand (deutschlandweit)
...96/rub-onlineshop-logo.svg?ts=1715610196Zur Startseite gehen

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://unishop.rub.de/Anchor Zum Hauptinhalt springen
https://unishop.rub.de/Anchor Zur Suche springen
https://unishop.rub.de/Anchor Zur Hauptnavigation springen
https://unishop.rub.de/IMG-ALT Zur Startseite gehen
A-TITLE Zur Startseite gehen
https://unishop.rub.de/wishlistA-TITLE Merkzettel
/account/loginAnmelden
A-TITLE Anmelden
/account/loginregistrieren
A-TITLE Registrieren
https://unishop.rub.de/accountÜbersicht
A-TITLE Übersicht
/account/profilePersönliches Profil
A-TITLE Persönliches Profil
/account/addressAdressen
A-TITLE Adressen
/account/paymentZahlungsarten
A-TITLE Zahlungsarten
/account/orderBestellungen
A-TITLE Bestellungen
/checkout/cart0,00 €*
A-TITLE Warenkorb
https://unishop.rub.de/Home
A-TITLE Home
https://unishop.rub.de/Textilien/Subdomain Textilien
A-TITLE Textilien
/Accessoires/Subdomain Accessoires
A-TITLE Accessoires
/Schreibwaren/Subdomain Schreibwaren
A-TITLE Schreibwaren
https://unishop.rub.de/Specials/Subdomain Specials
A-TITLE Specials
/Interne-Besteller-innen/Subdomain Interne Besteller:innen
A-TITLE Interne Besteller:innen
/Ladenlokal/Subdomain Ladenlokal
A-TITLE Ladenlokal
https://unishop.rub.de/Textilien/Subdomain Zur Kategorie Textilien
A-TITLE Textilien
/Textilien/American-College-St...Subdomain American College-Style
A-TITLE American College-Style
/Textilien/Statement-Collection/Subdomain Statement-Collection
A-TITLE Statement-Collection
/Textilien/Sport/Subdomain Sport
A-TITLE Sport
/Textilien/Sonstiges/Subdomain Sonstiges
A-TITLE Sonstiges
https://unishop.rub.de/Specials/Subdomain Zur Kategorie Specials
A-TITLE Specials
/Specials/RUB-Wimmelbild/Subdomain RUB Wimmelbild
A-TITLE RUB Wimmelbild
/Specials/Knowledge-by-RUB/Subdomain Knowledge by RUB
A-TITLE Knowledge by RUB
/Specials/RUB-VfL-Kooperation/Subdomain RUB/VfL Kooperation
A-TITLE RUB/VfL Kooperation
/Specials/Buecher-CDs/Subdomain Bücher & CDs
A-TITLE Bücher & CDs
https://unishop.rub.de/Textilien/Subdomain Text duplicate Textilien
A-TITLE Textilien
/Accessoires/Subdomain Text duplicate Accessoires
A-TITLE Accessoires
/Schreibwaren/Subdomain Text duplicate Schreibwaren
A-TITLE Schreibwaren
https://unishop.rub.de/Specials/Subdomain Text duplicate Specials
A-TITLE Specials
/Interne-Besteller-innen/Subdomain Text duplicate Interne Besteller:innen
A-TITLE Interne Besteller:innen
/Ladenlokal/Subdomain Text duplicate Ladenlokal
A-TITLE Ladenlokal
https://unishop.rub.de/Textilien/Subdomain No Text
/Accessoires/Subdomain No Text
/Schreibwaren/Subdomain No Text
https://unishop.rub.de/Specials/Subdomain No Text
/Tote-Bag-Brutalismus-Statemen...Subdomain IMG-ALT Tote Bag "Brutalismus"- Statement, hellgrau
A-TITLE Tote Bag "Brutalismus"- Statement, hellgrau
/Tote-Bag-Brutalismus-Statemen...Subdomain Text duplicate Tote Bag "Brutalismus"- Statement, hellgrau
/Tote-Bag-Brutalismus-Statemen...Subdomain Details
A-TITLE Details
/T-Shirt-Beton-Statement-grau-...Subdomain IMG-ALT T-Shirt "Beton"- Statement, grau, Herren
A-TITLE T-Shirt "Beton"- Statement, grau, Herren
/T-Shirt-Beton-Statement-grau-...Subdomain Text duplicate T-Shirt "Beton"- Statement, grau, Herren
/T-Shirt-Beton-Statement-grau-...Subdomain Text duplicate Details
A-TITLE Details
/T-Shirt-Brutalismus-Statement...Subdomain IMG-ALT T-Shirt "Brutalismus"- Statement, grau, Damen
A-TITLE T-Shirt "Brutalismus"- Statement, grau, Damen
/T-Shirt-Brutalismus-Statement...Subdomain Text duplicate T-Shirt "Brutalismus"- Statement, grau, Damen
/T-Shirt-Brutalismus-Statement...Subdomain Text duplicate Details
A-TITLE Details
/widgets/cms/e8bc4703fed540bda...Kontaktformular
A-TITLE Kontaktformular
/Informationen/Subdomain Informationen
A-TITLE Informationen
/Informationen/Vor-Ort-Shop/Subdomain Vor-Ort-Shop
A-TITLE Vor-Ort-Shop
/Informationen/Versand/Subdomain Versand
A-TITLE Versand
/Informationen/Ruecksendung-Wi...Subdomain Rücksendung & Widerruf
A-TITLE Rücksendung & Widerruf
/Informationen/Barrierefreiheit/Subdomain Barrierefreiheit
A-TITLE Barrierefreiheit
/Informationen/AGB/Subdomain AGB
A-TITLE AGB
https://unishop.rub.de/UEber-uns/Subdomain Über uns
A-TITLE Über uns
/UEber-uns/UEber-UNICUM-Mercha...Subdomain Über UNICUM Merchandising
A-TITLE Über UNICUM Merchandising
/UEber-uns/Individuelle-Sonder...Subdomain Individuelle Sonderproduktionen
A-TITLE Individuelle Sonderproduktionen
/UEber-uns/Impressum/Subdomain Impressum
A-TITLE Impressum
/UEber-uns/Datenschutz/Subdomain Datenschutz
A-TITLE Datenschutz
/widgets/cms/a1d76458902141839...Versandkosten
https://unishop.rub.de/Text duplicate IMG-ALT Zur Startseite gehen
A-TITLE Zur Startseite gehen
http://unicum-merchandising.com/New window External UNICUM Merchandising GmbH
A-TITLE UNICUM Merchandising GmbH
/widgets/cms/044eae783f4d46e59...Mehr Informationen ...
A-TITLE Mehr Informationen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://unishop.rub.de/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 07 Apr 2025 21:26:02 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byPHP/8.3.19
server-timing
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsdeny
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
pragmano-cache
expires-1
age0
cache-controlno-cache, private
set-cookie75 Characters
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 7 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

unishop.rub.de
Shop der Ruhr-Universität Bochum
Offizieller Merchandisingshop der Ruhr-Universität Bochum

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Uhr58%Check
RUB48%Check
UNISHOP48%Check
Merchandising46%Check
Tote40%Check
Bag40%Check
Brutalismus40%Check
Beton40%Check
Merchandising GmbH40%Check
UNICUM Merchandising40%Check
Show more keywords and terms

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