Unitedutilities.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
60% 
Page structure
70% 
Link structure
96% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
114.60 kB
Words
762
Media files
14
Number of links
90 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
United Utilities - Water for the North West
The length of the page title is perfect. (371 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
United Utilities provides water and wastewater services in the North West of England. Manage your account, pay your water bill, submit a water meter reading and get updates of current incidents in your area online.
The meta description is too long: 1319 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUnited Utilities provides water and wastewater services in the North West of England. Manage your account, pay your water bill, submit a water meter reading and get updates of current incidents in your area online.
keywordsunited utilities, united utilitis, united utilaties, uu website, unitedutilities.com, uu.com, water company, water bill, water meter, north west water, water and wastewater, water quality, priority services, water board
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
msapplication-TileColor#ffffff
msapplication-TileImage/assets/img/favicon/mstile-144x144.png
msapplication-config/assets/img/favicon/browserconfig.xml
theme-color#ffffff
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 762 words. That's ok.
34.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/uu-logo.jpgUnited Utilities Homepage
...ages/focus-window/affordabilityfw2-1.jpgAffordability hero banner
/globalassets/images/icons/laptop.pngNo alt attribute provided
/globalassets/images/icons/money-coins.pngNo alt attribute provided
/globalassets/images/icons/home-2.pngMoving home
/globalassets/images/icons/tap.pngNo alt attribute provided
...ons-set-1_grass-green_rgb_newspaper_.jpgPaper icon
.../images/icons/water-drop-icon-orange.pngWater drop icon
/assets/img/uu-logo.jpgUnited Utilities PLC
/assets/img/safe-spaces.pngSafe Spaces
/globalassets/images/logos/ics-logo.jpgICS Logo
/globalassets/images/bsi-logo2.jpgInclusive Service Water Services Provision Kitemark
/globalassets/shawtrust_accessible.gifOur site is accessibile
Video URLWidthHeight
...MCw7Y8?controls=1&modestbranding=1&rel=0100%100%

Page structure

H1 heading
(Critically important)
Current incidents in our area:
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Current incidents in our area:
H1 Here to help with your bill
H2 Cookie consent
H2 How can we help you today?
H2 More than great water
H3 Strictly necessary/functionality cookies
H3 Manage your account online
H3 Pay your water bill
H3 Moving home
H3 Issues with your water
H3 Support with your bill
H3 Report a problem
H3 Save water, energy & money
H3 Register for Priority Services
H3 Cheaper with a meter
H3 Understanding your bill
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy/cookies/Find out more about our cookies
https://www.unitedutilities.com/Anchor Skip to content
https://www.unitedutilities.com/Anchor Skip to menu
https://www.unitedutilities.com/IMG-ALT United Utilities Homepage
https://myaccount.unitedutilit...External Subdomain My Account
/my-account/your-bill/Your bill
/my-account/your-bill/pay-your...Pay your water bill
/my-account/your-bill/is-your-...Is your water bill higher than expected?
/my-account/your-bill/difficul...Difficulty paying your bill?
/my-account/your-bill/understa...Understanding your bill
/my-account/your-bill/billing-...Billing FAQs
/my-account/moving-home/Moving home
/my-account/moving-home/existi...Existing customer
/my-account/moving-home/a-new-...New customer?
/my-account/moving-home/moving...Moving out of your home
/my-account/moving-home/landlo...Landlords
/my-account/moving-home/moving...Moving home FAQs
/my-account/all-about-water-me...Water meters
/my-account/all-about-water-me...Apply for a water meter
/my-account/all-about-water-me...I have a water meter
/my-account/all-about-water-me...Submit a meter reading
https://myaccount.unitedutilit...External Subdomain Login
https://myaccount.unitedutilit...External Subdomain Register
/help-and-support/Help & Support
/help-and-support/contact-us/Contact us
/help-and-support/contact-us/p...Popular leaflets
/help-and-support/your-water-s...Your water supply
/help-and-support/your-water-s...Your Water
/help-and-support/your-water-s...Your Pipes
/help-and-support/your-water-s...Your reservoirs
/help-and-support/wastewater-s...Your wastewater services
/help-and-support/wastewater-s...Sewer improvement work in your area
/help-and-support/wastewater-s...Stop the Block!
/help-and-support/wastewater-s...Sewers and drains explained
/help-and-support/wastewater-s...Wastewater pollution
/help-and-support/wastewater-s...Reduce your risk of flooding
/help-and-support/priority-ser...Priority Services
https://myaccount.unitedutilit...External Subdomain Register for Priority Services
/help-and-support/priority-ser...About Priority Services
/help-and-support/priority-ser...Help with your water supply
/help-and-support/priority-ser...Translation services
/help-and-support/priority-ser...Bogus callers
/help-and-support/save-water/Save water
/help-and-support/save-water/r...Reduce your water bill
/help-and-support/save-water/s...Reduce your energy bills
/help-and-support/save-water/l...Leaky Loos
/help-and-support/save-water/r...Save water in the garden
/Business-services/leakage-adv...Advice for businesses
/builders-developers/Building & Developing
/builders-developers/guidance/...Application forms & guidance
https://propertysearches.unite...External Subdomain Maps of our assets
/builders-developers/your-deve...Building over or near our pipes
/builders-developers/wastewate...Building over a public sewer
/help-and-support/your-water-s...Replace your lead pipes
/emergencies/Emergencies
/emergencies/got-a-problem/Got a problem?
/emergencies/got-a-problem/low...Got no water?
/emergencies/got-a-problem/low...Low pressure or no water?
/emergencies/got-a-problem/flo...Flooding
/emergencies/got-a-problem/bur...Burst water pipe?
/emergencies/got-a-problem/nee...Need a plumber?
/emergencies/leaks/Leaks
/emergencies/how-we-manage-inc...How we manage incidents
/my-local-area/My Local Area
/emergencies/up-my-street/Issues in your area
/help-and-support/your-water-s...About your water
/my-local-area/parks-and-reser...Parks and reservoirs
/my-local-area/news-in-your-area/News in your area
/my-local-area/news-in-your-ar...Cheshire
/my-local-area/news-in-your-ar...Cumbria
/my-local-area/news-in-your-ar...Greater Manchester
/my-local-area/news-in-your-ar...Lancashire
/my-local-area/news-in-your-ar...Merseyside
https://myaccount.unitedutilit...External Subdomain LOG IN / REGISTER
/corporateNew window Corporate
A-TITLE Corporate
/builders-developers/New window Building and developing
A-TITLE Building and developing
/Business-services/New window Business
A-TITLE Business
https://myaccount.unitedutilit...External Subdomain Text duplicate LOG IN / REGISTER
/emergencies/up-my-street/bb1b...BB1/BB2, Blackburn
A-TITLE BB1/BB2, Blackburn
/emergencies/up-my-street/View All
A-TITLE View All
https://myaccount.unitedutilit...External Subdomain Manage your account online
/my-account/your-bill/pay-your...Text duplicate Pay your water bill
/my-account/moving-home/Text duplicate Moving home
/emergencies/up-my-street/Issues with your water
/my-account/your-bill/difficul...Support with your bill
/emergencies/report-a-problem/Report a problem
/link/38d55bd6aa264dce87d400c3...Text duplicate Support with your bill
https://www.google.com/search?...New window External Subdomain Anchor No Text
/help-and-support/save-water/Start saving
A-TITLE Save water, energy & money
/help-and-support/priority-ser...Register now
A-TITLE Register for Priority Services
/my-account/all-about-water-me...Apply now
A-TITLE Cheaper with a meter
/my-account/your-bill/understa...Find out more
A-TITLE Understanding your bill
https://www.unitedutilities.com/Subdomain IMG-ALT United Utilities PLC
https://www.facebook.com/Offic...New window External Subdomain facebook
A-TITLE Opens in new window
https://twitter.com/unitedutil...New window External twitter
A-TITLE Opens in new window
https://www.youtube.com/user/u...New window External Subdomain youtube
A-TITLE Opens in new window
https://www.instagram.com/unit...New window External Subdomain instagram
A-TITLE Opens in new window
https://myaccount.unitedutilit...External Subdomain Text duplicate My Account
A-TITLE My Account
/help-and-support/contact-us/Subdomain Text duplicate Contact us
A-TITLE Contact us
https://unitedutilities.thewow...New window External Subdomain Send us a WOW award
A-TITLE Send us a WOW award (opens in a new window)
/corporate/careers/Subdomain Careers
A-TITLE Careers
/globalassets/documents/pdf/an...New window Subdomain Modern Slavery Statement
A-TITLE Modern Slavery Statement
/accessibility/Subdomain Accessibility
A-TITLE Accessibility
/sitemap/Subdomain Sitemap
A-TITLE Sitemap
/privacy/Subdomain Privacy
A-TITLE Privacy
https://www.accessibility-serv...New window External Subdomain IMG-ALT Our site is accessibile

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unitedutilities.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (115 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 12:21:17 GMT
content-typetext/html; charset=utf-8
connectionclose
access-control-allow-originOrigin
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie111 Characters
request-contextappId=cid-v1:7e4c134b-68c9-48e3-ae06-2ffacef9fab5
referrer-policyorigin-when-cross-origin
x-content-type-optionsnosniff
originhttp://localhost:41885
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c5988e12ca04d44-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,983 referring domains.
This page has 77,215 backlinks.
This page has backlinks from 1,436 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /EPiServer/CMS/
Disallow: /Util/
Disallow: /globalassets/documents/pdf/our-complaints-procedure-web-acc.pdf/
Disallow: /corporate/corporate-search-page
Disallow: /api/filtersearch

Similar sites

Search preview

www.unitedutilities.com
United Utilities - Water for the North West
United Utilities provides water and wastewater services in the North West of England. Manage your account, pay your water bill, submit a water meter reading and get updates of current incidents in your area online.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
United Utilities73%Check
water70%Check
no water65%Check
area62%Check
incidents62%Check
water bill62%Check
Current incidents62%Check
water meter61%Check
Current58%Check
Save water55%Check
Show more keywords and terms

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Cookie Policy

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