Unwto.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
66% 
Page structure
71% 
Link structure
51% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
84.50 kB
Words
899
Media files
29
Number of links
158 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UN Tourism | Bringing the world closer
The length of the page title is perfect. (343 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.unwto.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
abstractAs the leading international organization in the field of tourism UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
keywordsUN Tourism, Ethics Tourism, SDGs Tourism, Tourism Data, Tourism Sustainable
robotsindex, follow
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:image:urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-04/unwto.jpg?9kjLpL1j3ksfEiplRAylotCCaH92X56T=
og:image:secure_urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-04/unwto.jpg?9kjLpL1j3ksfEiplRAylotCCaH92X56T=
og:image:typeJPG
og:image:width500
og:image:altWorld Tourism Organization
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 31.43 words is high.
This page contains 899 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/unwto/images/SDGs_goals-en.svgSustainable Development Goals
/themes/unwto/images/sdg-un-w-en.svgUN SDG's logo
/themes/unwto/images/sdg-un-b-en.svgUN SDG's logo
...63RkTxWLvwOfpylQy0aeufr1xA&itok=mXy1zfdt
Insecure Content		UN Tourism Launches Women in Tech Startup Competition: Middle East
...YdF8_UKLNQ0pbD_37ypuRokpf3&itok=9JLceTvQ
Insecure Content		UN Tourism Joins Launch of Ireland’s first Sustainable Tourism Observatory
...l75tvJu8fzR35SzhsGIdeLKrfg&itok=RAXkIiF1
Insecure Content		Women take Centre Stage Building Inclusive Tourism in Asia & the Pacific
...Qwvs37w3_gyxuCkJ4idk3Vcyiw&itok=G_w_9fkq
Insecure Content		UN Tourism Members Promote Investment and Education as International Arrivals to the Americas Grow
...IS41cCvmpT1zu3wfT8tu0hSpSK&itok=7YgOmx4T
Insecure Content		UN Tourism: Putting Communities at the Centre of Tourism Development in the Americas
...3/2020-04/measureshome.jpg?itok=xF22v4sP
Insecure Content		COVID-19: MEASURES TO SUPPORT TRAVEL AND TOURISM
...rsionId=kcbkueO1cFIx1Sb3dDpE7mUScAJdn6Ye
Insecure Content		Best Tourism Villages
...rsionId=EMBEri4geWZhKzJFh78ozGQMiXJZ6sug
Insecure Content		UN Tourism Data
...rsionId=gAu9vdxZc8NqsB1Y7aJrTrtKZ7yfgpwq
Insecure Content		UN Tourism Investment
...rsionId=YmTn_9K28meRTMkbPjP_0do2HnoEvqZh
Insecure Content		Zurab Pololikashvili, Secretary-General of the UN Tourism
...rsionId=PAb8E2U8EX_q1ymjiIBec6HGlcHVV4K1
Insecure Content		Sustainable tourism
...e7zbDSVuE__EcQR1GUnaMCzTuO&itok=7UQlXtpd
Insecure Content		AM NEWS | VOL. 64 May 2024
...Lv19pES8yfGTKm8DqVOGfRh09t&itok=6oPgCp8K
Insecure Content		Africa
...krPRO5kgGyplespNJu8855O8CT&itok=2IOuUXVi
Insecure Content		UN Tourism News 82: Sustainable Development of Tourism
...5whmaBULTfWwB6bEi3cJ1ny4g9&itok=3nKyxIsm
Insecure Content		AM NEWS | VOL. 63 April 2024
/themes/unwto/images/SDGs_goals-en.svgSustainable Development Goals
Video URLWidthHeight
...om/embed/ZRwUEj_Mn8M?si=rm0fZBHV-TO_GxcM560315

Page structure

H1 heading
(Critically important)
UN Tourism | Bringing the world closer
The H1 heading is perfect.
Headings
(Important)
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 UN Tourism | Bringing the world closer
H2 UN Tourism Launches Women in Tech Startup Competition: Middle East
H2 UN Tourism Joins Launch of Ireland’s first Sustainable Tourism Observatory
H2 Women take Centre Stage Building Inclusive Tourism in Asia & the Pacific
H2 UN Tourism Members Promote Investment and Education as International Arrivals to the Americas Grow
H2 UN Tourism: Putting Communities at the Centre of Tourism Development in the Americas
H2 The first global dashboard for tourism insights
H2 UN Tourism
H2 UN Tourism Events
H2 Tourism brings progress. As one of the biggest sectors in the global economy, it has great power to bridge cultures, generate new opportunities and promote sustainable development.
H2 Newsletters
H2 AM NEWS | VOL. 64 May 2024
H2 Africa News Issue 23
H2 UN Tourism News 82: Sustainable Development of Tourism
H2 AM NEWS | VOL. 63 April 2024
H2 Touch Points
H2 Subscribe to NEWSLETTER
H2 Sustainable development
H2 Tourism Dashboard
H2 UN Tourism Academy
H2 TOURISM 4 SDGs
H3 8th UN Tourism Global Conference on Wine Tourism
H3 First UN Tourism Regional Forum on Gastronomy Tourism for Africa
H3 2nd UN Tourism Regional Conference on Brand Africa under the theme: "P...
H3 First UN Tourism Regional Forum on Gastronomy Tourism for Asia and the...
H3 36th CAP-CSA and First UN Tourism Regional Forum on Gastronomy Tourism...
H3 INSTO Insights Webinar on Measuring Accessibility at the Destination L...
H3 Executive Council - 121st session
H3 The 50th UN Tourism Regional Commission for the Middle East and the Co...
H4 Empty heading
H4 Opens Calls for Best Tourism Villages 2024
H4 Yerevan, Armenia
H4 Victoria Falls, Zimbabwe
H4 Empty heading
H4 Cebu, The Philippines
H4 Cebu, the Philippines
H4 Empty heading
H4 Barcelona
H4 Empty heading
H5 Pre Footer Navigations
H5 Footer
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unwto.org/Anchor Skip to main content
https://www.unwto.org/A-TITLE Home
https://www.twitter.com/unwtoNew window Nofollow External Subdomain No Text
https://www.instagram.com/unwto/New window Nofollow External Subdomain No Text
https://www.youtube.com/channe...New window Nofollow External Subdomain No Text
https://www.flickr.com/photos/...New window Nofollow External Subdomain No Text
https://www.facebook.com/World...New window Nofollow External Subdomain No Text
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.unwto.org/nodeEN
https://www.unwto.org/es/nodeSP
https://www.unwto.org/fr/nodeFR
https://www.unwto.org/ru/nodeRU
https://www.unwto.org/ar/nodeAR
/zh-hans/nodeZH
https://www.unwto.org/about-usAbout Us
https://www.unwto.org/structureGoverning Bodies
https://www.unwto.org/who-we-areAbout UN Tourism
https://www.unwto.org/managementOur Management
/member-statesMember States
/affiliate-membersAffiliate Members
/geneva-liaison-OfficeGeneva Liaison Office
/un-tourism-ambassadorsUN Tourism Ambassadors
/regional-departmentsRegional Departments
https://www.unwto.org/africaAfrica
https://www.unwto.org/americasAmericas
https://www.unwto.org/asiaAsia and the Pacific
https://www.unwto.org/europeEurope
https://www.unwto.org/middle-eastMiddle East
/work-with-usEmployment
/un-tourism-un-systemUN Tourism and the UN system
https://www.unwto.org/why-tourismWhy Tourism?
/tourism-in-2030-agendaTourism in the 2030 Agenda
/tourism4sdgsTOURISM 4 SDGs
/world-tourism-day-2023World Tourism Day
/tourism-covid-19Tourism and COVID-19
https://www.unwto.org/our-focusOur Focus
/sustainable-developmentSustainable Development
/sustainable-development/biodi...Biodiversity
/sustainable-development/clima...Climate Action
/sustainable-development/globa...Global Tourism Plastics Initiative
/sustainable-development/circu...Circularity through Food & Plastics
/hotel-energy-solutionHotel Energy Solutions (HES)
/sustainable-development/unwto...Observatories (INSTO)
/sustainable-development/one-p...One Planet
/sustainable-development/resou...Resource Efficiency
/sustainable-development/small...Small Island Developing States (SIDS)
/international-code-for-the-pr...International Code for the Protection of Tourists
/tourism-development-productsProduct Development
https://tourism-villages.unwto...New window External Subdomain Best Tourism Villages by UN Tourism
/gastronomy-wine-tourismGastronomy and Wine Tourism
/sport-tourismSports Tourism
/mountain-tourismMountain Tourism
/rural-tourismRural Tourism
/urban-tourismUrban Tourism
/policy-destination-managementDestination Management
/innovation-education-investme...Innovation, Education & Investments
/alliances-for-action-one-prod...Innovation Projects
https://www.unwto.org/investmentsInvestments Strategy
/startup-competitionTourism Startup Competitions
/un-tourism-challenges/invest-...UN Tourism Challenges
/ethics-culture-and-social-res...Ethics, Culture & Social Responsibility
/global-code-of-ethics-for-tou...Global Code of Ethics for Tourism
/world-committee-tourism-ethicsWorld Committee on Tourism Ethics
/ethics-conventionEthics Convention
/accessibilityAccessibility
/tourism-and-cultureTourism and Culture
/gender-and-tourismWomen’s Empowerment and Tourism
/covid-19-inclusive-response-v...COVID-19: Sociocultural Impact
/technical-cooperationTechnical Cooperation
https://www.unwto.org/silk-roadSilk Road
/un-tourism-academyUN Tourism Academy
/academy/courses-webinars-reso...Courses, Webinars & Resources
/un-tourism-executive-educationUN Tourism Executive Education
/un-tourism-questUN Tourism.QUEST
/un-tourism-tedqualUN Tourism.TedQual
/un-tourism-tfdpUN Tourism.TFDP
/students-leagueUN Tourism Students’ League
/resources-un-tourismResources & Data
/tourism-data/un-tourism-touri...Tourism Data Dashboard
/un-tourism-world-tourism-baro...UN Tourism Barometer
/tourism-statistics/tourism-st...Tourism Statistics Database
/tourism-statistics/sdg-indica...Global SDG Data
/market-intelligenceMarket Intelligence
/tourism-statistics/standardsTourism Statistics Methodology
/tourism-statistics/on-economi...Tourism Satellite Accounts (TSA)
/tourism-statistics/on-basic-t...International Recommendations for Tourism Statistics (IRTS)
/tourism-statistics/measuring-...Measuring the Sustainability of Tourism (MST)
/language-servicesLanguage Services
https://www.unwto.org/eventsEvents
/unwto-publicationsPublications
http://www.e-unwto.org/home/ma...New window External Subdomain E-library
/glossary-tourism-termsGlossary
https://www.unwto.org/newsNews
/un-tourism-newsUN Tourism News
https://www.unwto.org/newsLatest News
https://www.unwto.org/media-zoneMedia Zone
/news/un-tourism-launches-wome...UN Tourism Launches Women in Tech Startup Competition: Middle East
/news/un-tourism-joins-launch-...Subdomain UN Tourism Joins Launch of Ireland’s first Sustainable Tourism Observatory
/news/women-take-centre-stage-...Women take Centre Stage Building Inclusive Tourism in Asia & the Pacific
/news/un-tourism-members-promo...Subdomain UN Tourism Members Promote Investment and Education as International Arrivals to the Americas Grow
/news/un-tourism-putting-commu...Subdomain UN Tourism: Putting Communities at the Centre of Tourism Development in the Americas
/tourism-data/un-tourism-touri...The first global dashboard for tourism insights
/news/unwto-becomes-un-tourism...UN Tourism
/news/un-tourism-opens-calls-f...Subdomain Opens Calls for Best Tourism Villages 2024
/un-tourism-world-tourism-baro...Subdomain International Tourism to Reach Pre-Pandemic Levels
/investment/business-investingSubdomain Tourism Doing Business
/management/zurab-pololikashviliSubdomain UN Tourism Secretary-General
http://www.unwto.org/eventsSubdomain More events
https://calendar.google.com/ca...New window External Subdomain SAVE THE DATE
/8-UN-Tourism-Global-Conferenc...more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/1-regional-forum-gastr...Text duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/2-unwto-regional-confe...Text duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/1-regional-forum-gastr...Text duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/36th-cap-csaText duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/ninth-insto-insights-w...Text duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/121-executive-councilText duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/the-50th-un-tourism-re...Text duplicate more info
http://www.unwto.org/newslettersSubdomain More Newsletters
/am-nl-64-mayIMG-ALT AM NEWS | VOL. 64 May 2024
/publications?keys&region[]=5All Regions
/publications?keys&tags[]=345Text duplicate Affiliate Members
/am-nl-64-mayText duplicate AM NEWS | VOL. 64 May 2024
http://pre-webunwto.s3.eu-west...New window External Subdomain Download
/africa/africa-news-issue-23Text duplicate IMG-ALT Africa
/publications?keys&region[]=9Text duplicate Africa
/africa/africa-news-issue-23Africa News Issue 23
/un-tourism-news/sustainable-d...IMG-ALT UN Tourism News 82: Sustainable Development of Tourism
/publications?keys&region[]=5Text duplicate All Regions
/un-tourism-news/sustainable-d...Text duplicate UN Tourism News 82: Sustainable Development of Tourism
/am-nl-63-aprilIMG-ALT AM NEWS | VOL. 63 April 2024
/publications?keys&region[]=5Text duplicate All Regions
/publications?keys&tags[]=345Text duplicate Affiliate Members
/am-nl-63-aprilText duplicate AM NEWS | VOL. 63 April 2024
http://pre-webunwto.s3.eu-west...New window External Subdomain Text duplicate Download
https://www.unwto.org/newsletterSubscribe to NEWSLETTER More info
/sustainable-developmentSustainable development More info
/tourism-data/un-tourism-touri...Tourism Dashboard More info
/UNWTO-academyUN Tourism Academy More info
/tourism4sdgsTOURISM 4 SDGs More info
https://www.facebook.com/World...New window External Subdomain No Text
https://www.twitter.com/unwtoNew window External Subdomain No Text
https://www.instagram.com/unwto/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/management/zurab-pololikashviliSecretary-General
https://www.unwto.org/managementOur management
/affiliate-membersText duplicate Affiliate Members
/member-statesText duplicate Member States
/tourism-in-2030-agendaText duplicate Tourism in the 2030 Agenda
/world-tourism-dayText duplicate World Tourism Day
/technical-cooperationText duplicate Technical Cooperation
https://www.unwto.org/silk-roadText duplicate Silk Road
https://www.unwto.org/africaText duplicate Africa
https://www.unwto.org/americasText duplicate Americas
https://www.unwto.org/asiaText duplicate Asia and the Pacific
https://www.unwto.org/europeText duplicate Europe
https://www.unwto.org/middle-eastText duplicate Middle East
/resources-un-tourismResources / Services
/sustainable-developmentSustainable development of tourism
/ethics-culture-and-social-res...Ethics, Culture and Social Responsibility
/tourism-competitivenessText duplicate Market Intelligence
/tourism-data/un-tourism-touri...Text duplicate Tourism Data Dashboard
https://www.unwto.org/newsText duplicate News
https://www.unwto.org/eventsText duplicate Events
/publicationsText duplicate Publications
/un-tourism-academyText duplicate UN Tourism Academy
/tourism-statisticsStatistics
http://www.e-unwto.org/home/ma...External Subdomain e-library
https://www.unwto.org/HOME
/work-with-usText duplicate Employment
https://www.unwto.org/newsletterNewsletter
https://www.unwto.org/copyrightCopyright
/scams-implying-association-wi...Legal Note
https://www.unwto.org/contact-usContact us
https://www.unwto.org/procurementProcurement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unwto.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
dateMon, 13 May 2024 21:39:01 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN, SAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
strict-transport-securitymax-age=31536000; includeSubDomains
x-xss-protection1; mode=block
varyAccept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
pragmano-cache
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8835cc7c7d3403b8-FRA
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,435 referring domains.
This page has 1,862,037 backlinks.
This page has backlinks from 9,775 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1142 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /node/
# URL ocultas
# Disallow: /taxonomy/
Disallow: /form/
# idiomas
Disallow: /ru/

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Search preview

www.unwto.org
UN Tourism | Bringing the world closer
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism73%Check
World Tourism65%Check
world62%Check
Bringing62%Check
closer62%Check
world closer62%Check
Sustainable Tourism61%Check
Sustainable58%Check
Tourism Regional56%Check
Tourism Data56%Check
Show more keywords and terms

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