Unwto.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
68% 
Page structure
89% 
Link structure
52% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
72.40 kB
Words
732
Media files
19
Number of links
150 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UN Tourism | Bringing the world closer
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
The length of the meta description is perfect. (821 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.unwto.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
abstractAs the leading international organization in the field of tourism UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
keywordsUN Tourism, Ethics Tourism, SDGs Tourism, Tourism Data, Tourism Sustainable
robotsindex, follow
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:image:urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-04/unwto.jpg?9kjLpL1j3ksfEiplRAylotCCaH92X56T=
og:image:secure_urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-04/unwto.jpg?9kjLpL1j3ksfEiplRAylotCCaH92X56T=
og:image:typeJPG
og:image:width500
og:image:altWorld Tourism Organization
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33.2 words is high.
This page contains 732 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/unwto/images/SDGs_goals-en.svgSustainable Development Goals
/themes/unwto/images/sdg-un-w-en.svgUN SDG's logo
/themes/unwto/images/sdg-un-b-en.svgUN SDG's logo
...W325rCGZUGakrSwtNWPda0RUN5&itok=me0Snlhn
Insecure Content		UN Tourism Opens Regional Office for the Americas in Rio
...sUKDy.sn8yGG0WqIpMOXW4x8xc&itok=s7Jcjcgh
Insecure Content		Invest in tourism for peace
...GieyBNJhx3cshBmyUFdDEmrfcK&itok=y26BuzdZ
Insecure Content		Peru leads the way in embracing STAR to make tourism a pillar of rural development
...3/2020-04/measureshome.jpg?itok=xF22v4sP
Insecure Content		COVID-19: MEASURES TO SUPPORT TRAVEL AND TOURISM
...rsionId=YmTn_9K28meRTMkbPjP_0do2HnoEvqZh
Insecure Content		Zurab Pololikashvili, Secretary-General of the UN Tourism
...rsionId=PAb8E2U8EX_q1ymjiIBec6HGlcHVV4K1
Insecure Content		Sustainable tourism
....JRe4WbZku699diohmNc6a4417&itok=MUvTtJzg
Insecure Content		AM News | VOL. 74 - March 2025
...s6lyXgFKjAuGFfpNfj7oWkwsoc&itok=ETN43bjw
Insecure Content		AM News | VOL. 73 - February 2025 | Special Edition FITUR
...BD_pHzYTp.tgjWrH2n2C6hdq2m&itok=eErC0pNY
Insecure Content		VOL. 72 - January 2025
...CsnaptsDnaqo_J3UyrVJhUzd2l&itok=GnWzu3cf
Insecure Content		Africa News Issue 24
/themes/unwto/images/SDGs_goals-en.svgSustainable Development Goals

Page structure

H1 heading
(Critically important)
UN Tourism | Bringing the world closer
The H1 heading is perfect.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 UN Tourism | Bringing the world closer
H2 UN Tourism Opens Regional Office for the Americas in Rio
H2 Invest in tourism for peace
H2 Peru leads the way in embracing STAR to make tourism a pillar of rural development
H2 The first global dashboard for tourism insights
H2 UN Tourism
H2 UN Tourism Events
H2 Tourism brings progress. As one of the biggest sectors in the global economy, it has great power to bridge cultures, generate new opportunities and promote sustainable development.
H2 Newsletters
H2 AM News | VOL. 74 - March 2025
H2 AM News | VOL. 73 - February 2025 | Special Edition FITUR
H2 AM NEWS | VOL. 72 - January 2025
H2 Africa News Issue 24
H2 Touch Points
H2 Subscribe to NEWSLETTER
H2 Sustainable development
H2 Tourism Dashboard
H2 UN Tourism Academy
H2 TOURISM 4 SDGs
H3 71st Meeting of the Commission for Europe (CEU)
H3 Executive Council - 123rd session
H3 37th CAP-CSA, 56th CAP, 60th CSA and UN Tourism Regional Conference: T...
H3 2nd UN Tourism Africa & Americas Summit
H4 Empty heading
H4 Baku, Azerbaijan
H4 Real Sitio de San Ildefonso, Segovia, Spain
H4 Empty heading
H4 Zambia
H5 Pre Footer Navigations
H5 Footer
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unwto.org/Anchor Skip to main content
https://www.unwto.org/A-TITLE Home
https://www.twitter.com/unwtoNew window Nofollow External Subdomain No Text
https://www.instagram.com/unwto/New window Nofollow External Subdomain No Text
https://www.youtube.com/channe...New window Nofollow External Subdomain No Text
https://www.flickr.com/photos/...New window Nofollow External Subdomain No Text
https://www.facebook.com/World...New window Nofollow External Subdomain No Text
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.unwto.org/nodeEN
https://www.unwto.org/es/nodeSP
https://www.unwto.org/fr/nodeFR
https://www.unwto.org/ru/nodeRU
https://www.unwto.org/ar/nodeAR
/zh-hans/nodeZH
https://www.unwto.org/about-usAbout Us
https://www.unwto.org/structureGoverning Bodies
https://www.unwto.org/who-we-areAbout UN Tourism
https://www.unwto.org/managementOur Management
/member-statesMember States
/affiliate-membersAffiliate Members
/geneva-liaison-OfficeGeneva Liaison Office
/un-tourism-ambassadorsUN Tourism Ambassadors
/regional-departmentsRegional Departments
https://www.unwto.org/africaAfrica
https://www.unwto.org/americasAmericas
https://www.unwto.org/asiaAsia and the Pacific
https://www.unwto.org/europeEurope
https://www.unwto.org/middle-eastMiddle East
/work-with-usEmployment
/un-tourism-un-systemUN Tourism and the UN system
https://www.unwto.org/why-tourismWhy Tourism?
/tourism-in-2030-agendaTourism in the 2030 Agenda
/tourism4sdgsTOURISM 4 SDGs
/world-tourism-day-2024World Tourism Day
/tourism-g20-economiesTourism and the G20 Economies
/tourism-covid-19Tourism and COVID-19
https://www.unwto.org/our-focusOur Focus
/sustainable-developmentSustainable Development
/sustainable-development/biodi...Biodiversity
/sustainable-development/clima...Climate Action
/sustainable-development/globa...Global Tourism Plastics Initiative
/sustainable-development/circu...Circularity through Food & Plastics
/hotel-energy-solutionHotel Energy Solutions (HES)
/sustainable-development/unwto...Observatories (INSTO)
/sustainable-development/one-p...One Planet
/sustainable-development/resou...Resource Efficiency
/sustainable-development/trave...Travel facilitation
/sustainable-development/small...Small Island Developing States (SIDS)
/international-code-for-the-pr...International Code for the Protection of Tourists
/tourism-development-productsProduct Development
https://tourism-villages.unwto...New window External Subdomain Best Tourism Villages by UN Tourism
/gastronomy-wine-tourismGastronomy and Wine Tourism
/sport-tourismSports Tourism
/mountain-tourismMountain Tourism
/rural-tourismRural Tourism
/urban-tourismUrban Tourism
/policy-destination-managementDestination Management
/innovation-education-investme...Innovation, Education & Investments
/alliances-for-action-one-prod...Innovation Projects
https://www.unwto.org/investmentsInvestments Strategy
/startup-competitionTourism Startup Competitions
/un-tourism-challenges/invest-...UN Tourism Challenges
/ethics-culture-and-social-res...Ethics, Culture & Social Responsibility
/global-code-of-ethics-for-tou...Global Code of Ethics for Tourism
/world-committee-tourism-ethicsWorld Committee on Tourism Ethics
/ethics-conventionEthics Convention
/accessibilityAccessibility
/tourism-and-cultureTourism and Culture
/gender-and-tourismWomen’s Empowerment and Tourism
/covid-19-inclusive-response-v...COVID-19: Sociocultural Impact
/technical-cooperationInternational Development & Cooperation
https://www.unwto.org/silk-roadSilk Road
/un-tourism-academyUN Tourism Academy
/academy/courses-webinars-reso...Courses, Webinars & Resources
/un-tourism-executive-educationUN Tourism Executive Education
/un-tourism-questUN Tourism QUEST
/un-tourism-tedqualUN Tourism.TedQual
/un-tourism-tfdpUN Tourism.TFDP
/students-leagueUN Tourism Students’ League
/resources-un-tourismResources & Data
/tourism-data/un-tourism-touri...Tourism Data Dashboard
/un-tourism-world-tourism-baro...UN Tourism Barometer
/tourism-statistics/tourism-st...Tourism Statistics Database
/tourism-statistics/sdg-indica...Global SDG Data
/market-intelligenceMarket Intelligence
/tourism-statistics/standardsTourism Statistics Methodology
/tourism-statistics/on-economi...Tourism Satellite Accounts (TSA)
/tourism-statistics/on-basic-t...International Recommendations for Tourism Statistics (IRTS)
/tourism-statistics/measuring-...Measuring the Sustainability of Tourism (MST)
/language-servicesLanguage Services
/unwto-publicationsPublications
http://www.e-unwto.org/home/ma...New window External Subdomain E-library
/glossary-tourism-termsGlossary
https://www.unwto.org/eventsEvents
https://www.unwto.org/newsNews
/un-tourism-newsUN Tourism News
https://www.unwto.org/newsLatest News
https://www.unwto.org/media-zoneMedia Zone
/news/un-tourism-opens-regiona...UN Tourism Opens Regional Office for the Americas in Rio
/news/un-tourism-unites-minist...Invest in tourism for peace
/news/peru-leads-the-way-in-em...Peru leads the way in embracing STAR to make tourism a pillar of rural development
/tourism-data/un-tourism-touri...The first global dashboard for tourism insights
/news/unwto-becomes-un-tourism...UN Tourism
/management/zurab-pololikashviliSubdomain UN Tourism Secretary-General
http://www.unwto.org/eventsSubdomain More events
https://calendar.google.com/ca...New window External Subdomain SAVE THE DATE
/europe/events/71-commission-f...more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/123-executive-councilText duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/37th-cap-csa-56th-cap-...Text duplicate more info
https://calendar.google.com/ca...New window External Subdomain Text duplicate SAVE THE DATE
/events/2nd-un-tourism-africa-...Text duplicate more info
http://www.unwto.org/newslettersSubdomain More Newsletters
/am-news-vol-73-march-2025IMG-ALT AM News | VOL. 74 - March 2025
/publications?keys&region[]=5All Regions
/publications?keys&tags[]=345Text duplicate Affiliate Members
/am-news-vol-73-march-2025Text duplicate AM News | VOL. 74 - March 2025
http://pre-webunwto.s3.eu-west...New window External Subdomain Download
/am-news-vol-73-february-2025IMG-ALT AM News | VOL. 73 - February 2025 | Special Edition FITUR
/publications?keys&region[]=5Text duplicate All Regions
/publications?keys&tags[]=345Text duplicate Affiliate Members
/am-news-vol-73-february-2025Text duplicate AM News | VOL. 73 - February 2025 | Special Edition FITUR
http://pre-webunwto.s3.eu-west...New window External Subdomain Text duplicate Download
/am-nl-71-januaryIMG-ALT VOL. 72 - January 2025
/publications?keys&region[]=5Text duplicate All Regions
/publications?keys&tags[]=345Text duplicate Affiliate Members
/am-nl-71-januaryAM NEWS | VOL. 72 - January 2025
http://pre-webunwto.s3.eu-west...New window External Subdomain Text duplicate Download
/africa/africa-newsletter-24IMG-ALT Africa News Issue 24
/publications?keys&region[]=9Text duplicate Africa
/africa/africa-newsletter-24Text duplicate Africa News Issue 24
https://www.unwto.org/newsletterSubscribe to NEWSLETTER More info
/sustainable-developmentSustainable development More info
/tourism-data/un-tourism-touri...Tourism Dashboard More info
/UNWTO-academyUN Tourism Academy More info
/tourism4sdgsTOURISM 4 SDGs More info
https://www.facebook.com/World...New window External Subdomain No Text
https://www.twitter.com/unwtoNew window External Subdomain No Text
https://www.instagram.com/unwto/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/management/zurab-pololikashviliSecretary-General
https://www.unwto.org/managementOur management
/affiliate-membersText duplicate Affiliate Members
/member-statesText duplicate Member States
/tourism-in-2030-agendaText duplicate Tourism in the 2030 Agenda
/world-tourism-dayText duplicate World Tourism Day
/technical-cooperationText duplicate International Development & Cooperation
https://www.unwto.org/africaText duplicate Africa
https://www.unwto.org/americasText duplicate Americas
https://www.unwto.org/asiaText duplicate Asia and the Pacific
https://www.unwto.org/europeText duplicate Europe
https://www.unwto.org/middle-eastText duplicate Middle East
/resources-un-tourismResources / Services
/sustainable-developmentSustainable development of tourism
/ethics-culture-and-social-res...Ethics, Culture and Social Responsibility
/tourism-competitivenessText duplicate Market Intelligence
/tourism-data/un-tourism-touri...Text duplicate Tourism Data Dashboard
https://www.unwto.org/newsText duplicate News
/publicationsText duplicate Publications
/un-tourism-academyText duplicate UN Tourism Academy
/tourism-statisticsStatistics
http://www.e-unwto.org/home/ma...External Subdomain e-library
https://www.unwto.org/HOME
/work-with-usText duplicate Employment
https://www.unwto.org/newsletterNewsletter
https://www.unwto.org/copyrightCopyright
/scams-implying-association-wi...Legal Note
https://www.unwto.org/contact-usContact us
https://www.unwto.org/procurementProcurement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unwto.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
dateThu, 20 Mar 2025 20:13:50 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN, SAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
strict-transport-securitymax-age=31536000; includeSubDomains
x-xss-protection1; mode=block
varyAccept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
pragmano-cache
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9237df4ebf656f93-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 16,018 referring domains.
This page has 2,656,483 backlinks.
This page has backlinks from 9,704 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /node/
# URL ocultas
# Disallow: /taxonomy/
Disallow: /form/
# idiomas
Disallow: /ru/

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Search preview

www.unwto.org
UN Tourism | Bringing the world closer
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism74%Check
World Tourism66%Check
Sustainable Tourism64%Check
world63%Check
Bringing62%Check
closer62%Check
world closer62%Check
Sustainable58%Check
Tourism Statistics54%Check
Tourism Events54%Check
Show more keywords and terms

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