Upmpaper.com - SEO Checker

Overview of the SEO Check
Meta information
84% 
Page quality
53% 
Page structure
95% 
Link structure
95% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
101.50 kB
Words
393
Media files
10
Number of links
36 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UPM Communication Papers | UPM Communication Papers
There are word repetitions in the page title.
The length of the page title is perfect. (537 pixels out of 580 max pixel length)
Meta description
(Critically important)
UPM Communication Papers is the world's leading producer of graphic papers and a supplier of a wide product range that includes magazine, newsprint and fine papers.
The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.upmpaper.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=no
msapplication-config/static/img/favicon/browserconfig.xml
theme-color#ffffff
format-detectiontelephone=no
descriptionUPM Communication Papers is the world's leading producer of graphic papers and a supplier of a wide product range that includes magazine, newsprint and fine papers.
langen
twitter:cardsummary_large_image
og:titleUPM Communication Papers
og:typearticle
og:imagehttps://www.upmpaper.com/siteassets/images/2019-web-photos/_75a3900_rgb.jpg
og:image:secure_urlhttps://www.upmpaper.com/siteassets/images/2019-web-photos/_75a3900_rgb.jpg
og:image:width1424
og:image:height801
og:urlhttps://www.upmpaper.com/
og:site_nameUPM Communication Papers | UPM Communication Papers
og:descriptionUPM Communication Papers is the world's leading producer of graphic papers and a supplier of a wide product range that includes magazine, newsprint and fine papers.
X-UA-CompatibleIE=edge,chrome=1
Content-Languageen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 393 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: You control your data. We and our business partners use cookies to col...
  • Duplicate 2: You may withdraw your consent at any time by clicking the Cookie setti...
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: your selection
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
PAPER. BECAUSE IT'S REAL.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 PAPER. BECAUSE IT'S REAL.
H2 What's new?
H2 Explore the site
H3 About us
H3 Products & services
H3 Sustainability
H3 Our locations
H3 News & stories
H3 Contact us
H4 Paper Catalogue
H4 UPM Customer Online
H4 Certificate Finder
H4 Sustainability Duplicate text
Baselink: /
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.upmpaper.com/de/DE Deutsch
https://www.upmpaper.com/fi/FI Suomi
https://www.upmpaper.com/fr/FR Français
https://www.upmpaper.com/No Text
/products-services/Products & Services
/knowledge-inspiration/Knowledge & Inspiration
/sustainability/Sustainability
/about-us/About us
https://www.upmpaper.com/UPM Communication Papers
/products/paper-catalogue/Paper Catalogue Looking for the right paper? Find the perfect match for your needs in our product catalogue. Browse
/products-services/services/up...UPM Customer Online Customer Online is your personalized portal to UPM's paper services. Browse
/sustainability/tools-support/...New window Certificate Finder Find UPM's Environmental and Social Responsibility certificates and position statements. Browse
/sustainability/Sustainability We can help you find a solution that’s good for the environment and for your bottom line. Browse
/knowledge-inspiration/blog-st...All news and stories
/about-us/About us Read more
/products-services/New window Products & services Read more
/sustainability/Sustainability Read more
/about-us/paper-mills-offices/Our locations Read more
/knowledge-inspiration/blog-st...News & stories Read more
/about-us/contact/New window Contact us
https://privacy.upm.com/New window External Subdomain Privacy Policy
/products-services/Text duplicate Products & Services
/knowledge-inspiration/Text duplicate Knowledge & Inspiration
/sustainability/Text duplicate Sustainability
/about-us/Text duplicate About us
/products/paper-catalogue/Subdomain UPM Paper Catalogue
A-TITLE UPM Paper Catalogue
/products-services/services/up...UPM Customer Online
A-TITLE UPM Customer Online
/products-services/services/up...UPM NorService
A-TITLE UPM NorService
/products-services/services/te...Technical Services
A-TITLE Technical Services
/sustainability/Text duplicate Sustainability
/about-us/Text duplicate About us
/about-us/paper-mills-offices/Our locations
/about-us/career/Careers
/knowledge-inspiration/news/All news
/knowledge-inspiration/events-...Events and exhibitions
A-TITLE Events and exhibitions
/about-us/contact/Give us feedback
https://www.codeofconduct.upm....New window External Subdomain UPM Code of Conduct
https://www.upm.com/External Subdomain UPM Global
https://www.upm.com/legal-notice/New window External Subdomain Legal Notice
A-TITLE Legal Notice
https://privacy.upm.com/New window External Subdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
/about-us/contact/upm-paper-ge...New window General sales terms
https://www.facebook.com/UPMGl...New window External Subdomain @(itemType)>
http://www.linkedin.com/compan...New window External Subdomain Text duplicate @(itemType)>
http://www.instagram.com/upm_b...New window External Subdomain Text duplicate @(itemType)>
https://www.youtube.com/channe...New window External Subdomain Text duplicate @(itemType)>

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.upmpaper.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
dateTue, 28 May 2024 11:26:49 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
set-cookie104 Characters
request-contextappId=cid-v1:56092ed2-8cec-4868-8402-228f08f7b930
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referrer-policyno-referrer-when-downgrade
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 359 referring domains.
This page has 167,309 backlinks.
This page has backlinks from 304 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.upmpaper.com
UPM Communication Papers | UPM Communication Papers
UPM Communication Papers is the world's leading producer of graphic papers and a supplier of a wide product range that includes magazine, newsprint and fine papers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PAPER89%Check
UPM73%Check
UPM Communication65%Check
Paper Catalogue65%Check
UPM Communication Papers63%Check
Papers58%Check
Communication58%Check
new54%Check
news50%Check
product50%Check

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