Us.bic.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
61% 
Page structure
95% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
163.10 kB
Words
791
Media files
40
Number of links
122 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The whole BIC universe: Writing, Marking, Colors and Art & Craft, Beauty and BIC Inspired by BIC
The page title should be shorter than 580 pixels. It is 880 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Discover the BIC products on BIC.COM. From Stationery to Beauty products all iconic BIC products are on BIC.COM. The BIC Cristal, the BIC 4 Colours, the TIpp-ex. But also the brand new products: BIC Shave Club razors or the temporary tattoo markers Bodymark by BIC.
The meta description is too long: 1691 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.bic.com/en_us
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleThe whole BIC universe: Writing, Marking, Colors and Art & Craft, Beauty and BIC Inspired by BIC
descriptionDiscover the BIC products on BIC.COM. From Stationery to Beauty products all iconic BIC products are on BIC.COM. The BIC Cristal, the BIC 4 Colours, the TIpp-ex. But also the brand new products: BIC Shave Club razors or the temporary tattoo markers Bodymark by BIC.
keywordsMagento, Varien, E-commerce
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 791 words. That's ok.
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
cdn.bic.com/media/wysiwyg/perso_bic.pngNo alt attribute provided
...cdn.bic.com/media/wysiwyg/contact_us.pngNo alt attribute provided
...6/frontend/Bic/usa/en_US/images/logo.svgLogo Bic.com - HomepageLogo Bic.com - Homepage
...category/safety-quality-hero-t-small.jpgSerious about safety. Committed to quality.Serious about safety. Committed to quality.
..._LandingPage_EZIcon_260x115_Summer_5.jpgExplore EZ ReachExplore EZ Reach
...ategory/woman-kids-learn-hero-t-smal.jpgLearn more about the importance of handwriting in educational development.Learn more about the importance of handwriting in educational development.
...menu/BIC-Banner-ressources-push-menu.jpgResourcesResources
...atalog/category/Untitled_design_1__1.jpgExplore BodyMarkExplore BodyMark
...ic.com/media/menu/Menu-push-Coloring.jpgMark your calendars and make someone’s birthday with printable color-yourself calendars & cards.Mark your calendars and make someone’s birthday with printable color-yourself calendars & cards.
...media/catalog/category/BicER_260x115.jpgShop Easy Rinse RazorsShop Easy Rinse Razors
...g/category/big-BicEscape_260x115_alt.jpgExplore Soleil EscapeExplore Soleil Escape
...Page_DiscoverImage_Summer_260x350_1_.pngThe ultimate lighter for candles, grills and more. So much more.
...ZReach_DiscoverImage_FINAL_260x350_1.pngThe ultimate lighter for candles, grills and more. So much more.
...25bff/l/c/lcez23dc-a-ast_grouping_2_.jpgNo alt attribute provided
...d1ee3025bff/l/r/lre4ms4dc-a-ast_hero.jpgNo alt attribute provided
...d1ee3025bff/l/r/lre4sd4dc-a-ast_hero.jpgNo alt attribute provided
...yg/DMB_6pk_Comp_1x1_YourPhotoHere_HR.jpgDesign my BIC
...edia/HP_USA/BIC_DMBMobile_500x500_v1.jpgDesign my BIC
...67d48ad1ee3025bff/d/m/dmb_6pk_1x1_hr.jpgNo alt attribute provided
...8ad1ee3025bff/l/w/lw8sy1dc-b-ast_box.jpgNo alt attribute provided
...8ad1ee3025bff/l/w/lw8mr3dc-a-ast_box.jpgNo alt attribute provided
...P24A-B-AST_Homepage-Module_A-518x340.pngDJEEP Pocket Lighters
...4A-B-AST_Homepage-Module_A-518x340_1.pngDJEEP Pocket Lighters
...P24A-B-AST_Homepage-Module_B-518x340.pngDJEEP Pocket Lighters
...4A-B-AST_Homepage-Module_B-518x340_1.pngDJEEP Pocket Lighters
...P24C-B-AST_Homepage-Module_C_518x340.pngDJEEP Pocket Lighters
...4C-B-AST_Homepage-Module_C_518x340_1.pngDJEEP Pocket Lighters
...P24A-B-AST_Homepage-Module_D_518x340.pngDJEEP Pocket Lighters
...4A-B-AST_Homepage-Module_D_518x340_1.pngDJEEP Pocket Lighters
...dn.bic.com/media/our-story/bic-boy-t.pngOur story
...dn.bic.com/media/our-story/bic-boy-t.pngOur story
...Website-2020-TOURNAIRE-HP_DESKTOP_UK.jpgNo alt attribute provided
...-Website-2020-TOURNAIRE-HP_MOBILE_UK.jpgNo alt attribute provided
...c.com/media/wysiwyg/secure-payment_2.pngNo alt attribute provided
...c.com/media/wysiwyg/secure-payment_2.pngNo alt attribute provided
...ic.com/media/wysiwyg/free-delivery_2.pngNo alt attribute provided
...ic.com/media/wysiwyg/free-delivery_2.pngNo alt attribute provided
...com/media/wysiwyg/customer-service_2.pngNo alt attribute provided
...com/media/wysiwyg/customer-service_2.pngNo alt attribute provided
...tend/Bic/usa/en_US/images/logo-black.svgBicBic

Page structure

H1 heading
(Critically important)
The whole BIC universe: Stationery, Pens, Marking, Limited Editions, Beauty
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The whole BIC universe: Stationery, Pens, Marking, Limited Editions, Beauty
H2 HAPPY HALLOWEEN!
H2 MEET US.
H2 Find all the WRITE school supplies here!
H2 BIC EZ Reach
H2 BIC Lighters
H2 DJEEP Lighters
H3 Save on SPOOKY Lighters!
H3 A brand new premium unisex razor for both men and women.
H3 Empty heading
H3 Our Story
H4 Writing Our Own Story Since 1944
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en_us/bic-lighters.htmlSubdomain 20% off orders $30+ Use code UNWIND
https://corporate.bic.com/External Subdomain About BIC
https://us.bic.com/en_us/contactSubdomain Contact us
https://us.bic.com/en_usAnchor Skip to content
/en_us/customer/account/Nofollow Subdomain My Account
/en_us/checkout/cart/Nofollow Subdomain Cart Item added Items added Cart
/en_us/bic-lighters/personaliz...Subdomain Design My BIC
/en_us/bic-lighters/pocket-lig...Subdomain Pocket lighters
/en_us/bic-lighters/pocket-lig...Subdomain Classic
/en_us/bic-lighters/pocket-lig...Subdomain Mini
/en_us/bic-lighters/pocket-lig...Subdomain Special Edition
/en_us/bic-lighters/pocket-lig...Subdomain Djeep
/en_us/lighters/pocket-lighter...Subdomain Closeout
/en_us/bic-lighters/ez-reach.htmlSubdomain EZ Reach
/en_us/lighters/ez-reach/light...Subdomain Lighters
/en_us/lighters/ez-reach/close...Subdomain Text duplicate Closeout
/en_us/bic-lighters/multi-purp...Subdomain Multi-purpose
/en_us/lighters/multi-purpose/...Subdomain EZ LOAD
/en_us/bic-lighters/multi-purp...Subdomain Text duplicate Classic
/en_us/bic-lighters/multi-purp...Subdomain Text duplicate Special Edition
/en_us/lighters/multi-purpose/...Subdomain Text duplicate Closeout
/en_us/lighters-safety-and-qua...Subdomain Serious about safety. Committed to quality.
IMG-ALT Serious about safety. Committed to quality.
https://us.bic.com/en_us/ez-reachSubdomain Explore EZ Reach
IMG-ALT Explore EZ Reach
/en_us/writing/pens.htmlSubdomain Pens
/en_us/writing/pens/ball-pens....Subdomain Ball Pens
/en_us/writing/pens/ball-pens/...Subdomain Round Stic Xtra Life
/en_us/writing/pens/ball-pens/...Subdomain Clic Stic
/en_us/writing/pens/gel-ink-pe...Subdomain Gel Ink Pens
/en_us/writing/pens/gel-ink-pe...Subdomain Gel-ocity Quick Dry
/en_us/writing/pens/gel-ink-pe...Subdomain Gel-ocity Ultra
/en_us/writing/pencils.htmlSubdomain Pencils
/en_us/writing/pencils/mechani...Subdomain Mechanical Pencils
/en_us/writing/pencils/mechani...Subdomain Xtra Mechanical
/en_us/writing/pencils/mechani...Subdomain Xtra Comfort
/en_us/writing/pencils/mechani...Subdomain Velocity Mechanical
/en_us/writing/pencils/mechani...Subdomain Velocity Max
/en_us/writing/correction-tape...Subdomain Correction Tape
/en_us/writing/correction-tape...Subdomain Wite-Out
/en_us/writing/closeout.htmlSubdomain Text duplicate Closeout
/en_us//learningSubdomain Learn more about the importance of handwriting in educational development.
IMG-ALT Learn more about the importance of handwriting in educational development.
/en_us//stationery-resourcesSubdomain Resources
IMG-ALT Resources
/en_us/bodymark-coloring/bodym...Subdomain BodyMark
/en_us/bodymark-coloring/bodym...Subdomain Original
/en_us/bodymark-coloring/bodym...Subdomain Boutique
/en_us/bodymark-coloring/marke...Subdomain Markers
/en_us/bodymark-coloring/marke...Subdomain Permanent
/en_us/bodymark-coloring/marke...Subdomain Single
/en_us/bodymark-coloring/marke...Subdomain Dry Erase
/en_us/bodymark-coloring/highl...Subdomain Highlighters
/en_us/bodymark-coloring/highl...Subdomain Brite Liner
/en_us/bodymark-coloring/close...Subdomain Text duplicate Closeout
https://us.bic.com/en_us/bodymarkSubdomain Explore BodyMark
IMG-ALT Explore BodyMark
/en_us/stationery-resourcesSubdomain Mark your calendars and make someone’s birthday with printable color-yourself calendars & cards.
IMG-ALT Mark your calendars and make someone’s birthday with printable color-yourself calendars & cards.
/en_us/shaving/us.htmlSubdomain Unisex
/en_us/shaving/us/unisex-refil...Subdomain Unisex Refillable
/en_us/shaving/mens-disposable...Subdomain Men's
/en_us/shaving/mens-disposable...Subdomain Men's Disposable Razors
/en_us/shaving/women-disposabl...Subdomain Women's
/en_us/shaving/women-disposabl...Subdomain Women's Disposable Razors
/en_us/shaving/closeout.htmlSubdomain Text duplicate Closeout
/en_us/en_us/shaving.html?prod...Subdomain Shop Easy Rinse Razors
IMG-ALT Shop Easy Rinse Razors
/en_us/shaving/women-disposabl...Subdomain Explore Soleil Escape
IMG-ALT Explore Soleil Escape
/en_us/bic-lighters.htmlNew window Subdomain Unwind and save big! 20% off orders $30+ use code UNWIND Offer ends 9/22/24 at midnight ET. Offer excludes EZ Load and trays of lighters. .
/en_us/writing/pens.htmlNew window Subdomain Scan to upload your receipt. Meet Charlie and attend a VIP experience! The more BIC writing products you buy, the greater your chances are to win. See offici...
/en_us/bic-intensity-clic-blac...New window Subdomain The pen everyone is talking about! Perfect for everyday writing. Shop Now. .
/en_us/lighters/multi-purpose/...New window Subdomain BIC EZ Load BIC's 1st Reloadable Lighter. It's EZ as 1, 2, 3. Longest lasting lighter vs. any BIC lighter. .
/en_us/bic-lighters/ez-reach.htmlNew window Subdomain BIC EZ Reach. The ultimate lighter for all your favorite activities. .
/en_us/shaving.htmlNew window Subdomain BIC Easy Rinse. Voted #1! Voted product of the year. 2024 consumer survey of product innovation. Winner, personal grooming category.
/en_us/bic-break-resistant-mec...New window Subdomain BIC Break Resistant. Voted #1! Voted product of the year. 2024 consumer survey of product innovation. Winner, school supplies category.
/en_us/bic-lighters/pocket-lig...New window Subdomain Djeep, Up to 3,500 lights, Unique Tank Shape, Textured Surface
/en_us/design-my-bic-lighters-...Subdomain No Text
/en_us/bic-special-edition-spo...Subdomain HAPPY HALLOWEEN! Save on SPOOKY Lighters!
/grooming/us.htmlMEET US. A brand new premium unisex razor for both men and women. The Head to Toe Shave for all of Us. Discover
/catalog/category/view/s/writi...Find all the WRITE school supplies here! Shop Now
/en_us/bic-lighters/ez-reach.htmlSubdomain IMG-ALT The ultimate lighter for candles, grills and more. So much more.
/en_us/bic-lighters/ez-reach.htmlSubdomain Discover
/en_us/bic-ez-reach-lighter-as...Subdomain No Text
/en_us/bic-ez-reach-lighter-as...Subdomain BIC EZ Reach Candle Lighter, The Ultimate Lighter with Extended Wand for Grills and Firepits (1.45-inch)
A-TITLE BIC EZ Reach Candle Lighter, The Ultimate Lighter with Extended Wand for Grills and Firepits (1.45-inch)
/en_us/bic-ez-reach-martha-ste...Subdomain No Text
/en_us/bic-ez-reach-martha-ste...Subdomain BIC EZ Reach Candle Lighter, The Ultimate Lighter with Wand for Candles, Assorted Martha Stewart Designs
A-TITLE BIC EZ Reach Martha Stewart Lighter, 4-Pack
/en_us/bic-ez-reach-snoop-dogg...Subdomain No Text
/en_us/bic-ez-reach-snoop-dogg...Subdomain BIC EZ Reach Candle Lighter, The Ultimate Lighter with Wand for Candles, Assorted Snoop Dogg Designs
A-TITLE BIC EZ Reach Snoop Dogg Lighter, 4-Pack
/en_us/bic-lighters/personaliz...Subdomain IMG-ALT Design my BIC
/en_us/bic-lighters/personaliz...Subdomain Text duplicate Discover
/en_us/design-my-bic-lighters-...Subdomain No Text
/en_us/design-my-bic-lighters-...Subdomain Design My BIC® Lighters, Set of 6 Personalized Lighters
A-TITLE Design My BIC Lighters, Set of 6 Personalized Lighters
/en_us/design-my-bic-lighters-...Subdomain Personalize Product
/en_us/bic-special-edition-spo...Subdomain No Text
/en_us/bic-special-edition-spo...Subdomain BIC Special Edition Spooky Series Maxi Pocket Lighters
A-TITLE BIC Special Edition Spooky Series Lighters, Assorted, 8-Pack
/en_us/bic-special-edition-mar...Subdomain No Text
/en_us/bic-special-edition-mar...Subdomain BIC Maxi Pocket Lighter, Special Edition Marble Collection
A-TITLE BIC Special Edition Marble Series Pocket Lighters, Assorted 8-Pack
/en_us/bic-lighters/pocket-lig...New window Subdomain IMG-ALT DJEEP Pocket Lighters
/en_us/bic-lighters/pocket-lig...New window Subdomain Text duplicate IMG-ALT DJEEP Pocket Lighters
/en_us/bic-lighters/pocket-lig...Subdomain Text duplicate IMG-ALT DJEEP Pocket Lighters
/en_us/bic-lighters/pocket-lig...New window Subdomain Text duplicate IMG-ALT DJEEP Pocket Lighters
/en_us/bic-lighters/pocket-lig...New window Subdomain Shop Now
/en_us/our-storySubdomain See What Goes Into a BIC Pen
/en_us/our-storySubdomain IMG-ALT Our story
/writing-accessories/writing-i...No Text
/en_us/protection-data/Subdomain privacy policy
https://us.bic.com/en_us/contactSubdomain No Text
/en_us/catalog/category/view/s...Subdomain Text duplicate Design My BIC
/en_us/bic-lighters.htmlSubdomain Text duplicate Lighters
/en_us/catalog/category/view/s...Subdomain Writing
/en_us/bodymark-coloring.htmlSubdomain Bodymark & Coloring
/en_us/shaving.htmlSubdomain Shaving
/en_us/new-products.htmlSubdomain NEW
/en_us/customer/account/Nofollow Subdomain Text duplicate My Account
/en_us/checkout/cart/Nofollow Subdomain Cart
/en_us/our-storySubdomain BIC® Ballpoint Pens Information
/en_us//lighters-safety-and-qu...Subdomain BIC® Lighters Quality and Safety Information
/en_us/women-tips-n-tricksSubdomain BIC® Razors Shaving Tips for Women
/en_us/men-tips-n-tricksSubdomain BIC® Razors Shaving Tips for Men
https://uk.bic.com/enNew window External Subdomain BIC.com UK
https://fr.bic.com/frNew window External Subdomain BIC.com France
/en_us/about_bicSubdomain Text duplicate About BIC
https://careers.bic.com/External Subdomain Careers & Life at BIC
/en_us/investorsSubdomain Investors
/en_us/commitments-overviewSubdomain Our Commitments
/en_us/frequently-asked-questionsSubdomain FAQ
/en_us/product-personalization...Subdomain Product Personalization Artwork Guideline
https://us.bic.com/en_us/contactSubdomain Text duplicate Contact us
https://www.youtube.com/user/b...New window External Subdomain Follow us on Youtube
https://www.instagram.com/bic_...New window External Subdomain Follow us on Instagram
https://twitter.com/bicgroup?l...New window External Follow us on X (ex Twitter)
/en_us/protection-dataSubdomain Privacy Policy
/en_us/legal-noticeSubdomain Legal Notice
/en_us/terms-conditionsSubdomain Terms and Conditions
/en_us/about_bicNew window Subdomain BIC Group website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.bic.com/en_us"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (163 kB).

HTTP Response Header

NameValue
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BIC89%Check
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Beauty72%Check
BIC products69%Check
BIC EZ68%Check
universe62%Check
Stationery62%Check
Marking61%Check
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