Vam.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
91% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
85.00 kB
Words
374
Media files
17
Number of links
41 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The family of art, design and performance museums · V&A
The length of the page title is perfect. (524 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the V&A – the family of art, design and performance museums
The length of the meta description is perfect. (458 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
google-site-verification-GDloWLNO6Ziir974ryRQ0WW1qvhjbDU1uYVPdul41o
msvalidate.012586498ABC4E3519D4A773F1D4B99B3B
csrf-paramauthenticity_token
csrf-tokenmCs6yhtiMeQUbVzc49WVi9edK4HfseAmCWt6AfO4osvxJjP0cTotCuq+8BVaFNXXKBE/wZ8ozxE6tbp6jj+JyA==
apple-mobile-web-app-titleV&A
application-nameV&A
msapplication-TileColor#da532c
msapplication-TileImage/assets/favicon/mstile-144x144-e71da6f0e843b8acaa5051b0d227d8e522690f5e33e8624e8ab8ccb10a06c319.png
msapplication-config/assets/favicon/browserconfig-e4fd2070d85d873827da19b9a4aed0b2d4335375a7b7f901fa13196103de07c8.xml
theme-color#1f1f21
descriptionWelcome to the V&A – the family of art, design and performance museums
keywordsEmpty
langen
twitter:site@V_and_A
twitter:creator@V_and_A
twitter:cardsummary_large_image
twitter:urlhttps://www.vam.ac.uk/
twitter:titleThe family of art, design and performance museums · V&A
twitter:descriptionWelcome to the V&A – the family of art, design and performance museums
twitter:imagehttps://assets-cdn.vam.ac.uk/2025/02/07/17/53/42/c80d1b1b-8ac9-452c-8e0b-653dcb910377/640.jpg
twitter:domainhttps://www.vam.ac.uk
og:site_nameVictoria and Albert Museum
og:typewebsite
og:urlhttps://www.vam.ac.uk/
og:titleThe family of art, design and performance museums · V&A
og:descriptionWelcome to the V&A – the family of art, design and performance museums
og:imagehttps://assets-cdn.vam.ac.uk/2025/02/07/17/53/42/c80d1b1b-8ac9-452c-8e0b-653dcb910377/640.jpg
X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

Automatically check vam.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 374 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: You can change your preferences or opt out of hearing from us at any t...
30.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fe88-536c-4db3-a5d3-b349c8db1f4f/320.jpgNo alt attribute provided
...9ecf-1f4c-42cf-80e6-6bcda364f526/320.jpgNo alt attribute provided
...5e56-434b-46b5-81f2-e1fbc45efa7f/320.jpgNo alt attribute provided
...df02-176f-4398-bb56-f47943a77124/320.jpgNo alt attribute provided
...ccab-8b12-42e2-bc3f-daed74c4f3f4/320.jpgNo alt attribute provided
...10ae-d831-4efc-adb4-b09c665d3234/320.jpgNo alt attribute provided
...6e32-b204-40fc-82bd-d6034691b265/320.jpgNo alt attribute provided
...d804-68a5-4e18-9cc2-88bc78b9c6e3/320.jpgNo alt attribute provided
...fd0a-789b-41bc-a8d8-0d6dfcd25cce/320.jpgNo alt attribute provided
...6e54-6af5-4be5-8cc2-510f049975a0/320.jpgNo alt attribute provided
...a675-2fd6-49bd-bafd-91c6baa5f542/320.jpgNo alt attribute provided
...-f5e3efbd99d9/photography-thumbnail2.jpgPhotography
...88c-8f8f-1f1324a31f7f/wallpaper-hero.jpgWallpaper
...6BF7895-boric-wallpaper-POSTER-image.jpgPost-war design
...-ed11-46c0-ba99-1359a9a390e2/aladdin.jpgDavid Bowie
...rship-promo/2023/membership_2023_320.jpgNo alt attribute provided
...b758-9867fbe06a72/Jewellery_V&A_Shop.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The family of art, design and performance museums · V&A Home page
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The family of art, design and performance museums · V&A Home page
H2 Cartier Charting the evolution of Cartier's legacy of art, design and craftsmanship since the turn of the 20th century
H2 The V&A is a family of museums dedicated to the power of creativity
H2 What’s on across the V&A
H2 Making Egypt
H2 Cartier
H2 Design and Disability
H2 Marie Antoinette Style
H2 Energy: Sparks from the Collection
H2 Enthoven Unboxed: 100 Years of Collecting Performance
H2 Sign up to our emails
H2 Explore the Collections
H2 Membership
H2 Shop
H2 Sign up to our emails Duplicate text
H3 Admission is free
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.vam.ac.uk/Anchor Skip to main content
https://www.vam.ac.uk/A-TITLE All V&A
/shop/basket/A-TITLE view your shopping bag
https://www.vam.ac.uk/Anchor A-TITLE Menu
https://www.vam.ac.uk/Text duplicate A-TITLE All V&A
https://collections.vam.ac.uk/External Subdomain V&A Collections
https://collections.vam.ac.uk/External Subdomain Search the collections
https://www.vam.ac.uk/visitVisit us
https://www.vam.ac.uk/whatsonWhat’s on
https://www.vam.ac.uk/collectionsCollections
https://www.vam.ac.uk/info/learnLearn
/info/join-supportJoin & Support
https://www.vam.ac.uk/shopShop
https://www.vam.ac.uk/Anchor Trivial anchor text
More
https://www.vam.ac.uk/info/learn/Learning
/info/join-support/Text duplicate Join & Support
https://www.vam.ac.uk/shop/Subdomain Text duplicate Shop
/shop/basket/A-TITLE View your shopping bag
https://www.vam.ac.uk/searchA-TITLE Search
/exhibitions/cartierSubdomain Find out more
https://www.vam.ac.uk/membership/Subdomain Members visit free – join now
/south-kensingtonSouth Kensington, London
https://www.vam.ac.uk/eastQueen Elizabeth Olympic Park, Stratford Opening 2025
https://www.vam.ac.uk/youngBethnal Green, London
https://www.vam.ac.uk/dundeeSubdomain Dundee, Scotland
https://www.vam.ac.uk/wedgwoodBarlaston, Stoke-on-Trent
/exhibitions/making-egyptExhibition Making Egypt Closes Sunday, 2 November 2025 Young V&A £10 More info
/exhibitions/cartierExhibition Cartier Closes Sunday, 16 November 2025 V&A South Kensington Weekday £27.00 / Weekend £29.00 More info
/exhibitions/design-and-disabi...Exhibition Design and Disability Opens Saturday, 7 June 2025 V&A South Kensington £16.00 More info
/exhibitions/marie-antoinetteExhibition Marie Antoinette Style Opens Saturday, 20 September 2025 V&A South Kensington Tickets available soon More info
/exhibitions/energy-sparks-fro...Display Energy: Sparks from the Collection Closes Sunday, 18 May 2025 V&A South Kensington Free More info
/exhibitions/enthoven-unboxed-...Display Enthoven Unboxed: 100 Years of Collecting Performance Closes Sunday, 4 January 2026 V&A South Kensington Free More info
https://www.vam.ac.uk/whatsonExplore What's on
/info/privacy-noticeprivacy notice.
/collections/photographsView collection Photography
IMG-ALT Photography
/collections/wallpaperView collection Wallpaper
IMG-ALT Wallpaper
/collections/post-war-designView collection Post-war design
IMG-ALT Post-war design
/collections/david-bowieView collection David Bowie
IMG-ALT David Bowie
https://www.vam.ac.uk/collectionsView more from our collections
/info/buy-membershipSubdomain Membership Treat yourself or a loved one with the gift of Membership: enjoy free access to all exhibitions, access to our Members’ Room, priority booking to ...
https://www.vam.ac.uk/shopSubdomain Shop Every purchase supports the V&A Shop today
https://www.vam.ac.uk/Anchor Back to the top
/info/privacy-noticeprivacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vam.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 14 May 2025 22:14:57 GMT
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policystrict-origin-when-cross-origin
etagW/"12510cb4df5320be7782afb3b8783051"
cache-controlmax-age=0, private, must-revalidate
x-request-id2c6cef55-af2f-4591-b651-832cabdefdba
x-runtime0.096265
strict-transport-securitymax-age=0; includeSubDomains
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 b459d8cae3f218ce39711fc3ecdcc998.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P5
x-amz-cf-idX5abuD9Tq-hiXLxki_6SJ_xcYjdZ-JrujsZZjhVLUl3UoEhw_MXKow==
age40
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,405 referring domains.
This page has 90,056 backlinks.
This page has backlinks from 3,984 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /users/comment/
Disallow: /contentapi/search/
Disallow: /contentapi/logotron/
Disallow: /blogs/
Disallow: /uploads/
Disallow: /alby100pib
Disallow: /tags/
Disallow: /users/
Disallow: /archives/
Disallow: /*q=*
Disallow: /*hstc=
Disallow: /*hssc=
Disallow: /*hsfp=
Disallow: /*utm_source=
Disallow: /*utm_medium=
Disallow: /*utm_content=
Disallow: /*utm_campaign=
Disallow: /*page=
Disallow: /*p=
Disallow: /blog/tag/
Disallow: /blog/20*/
Disallow: /*gclid=
Disallow: /whatson/20*/**/**/m*
Disallow: /whatson/20*/**/**/w*
Disallow: /shop/whatson/
Disallow: /shekou/tag/
Disallow: /__data/assets/pdf_file/0003/178536/new-director-announcement.pdf
Disallow: /__data/assets/pdf_file/0017/235115/hlf_announcement_exhibition_road.pdf
Disallow: /__data/assets/pdf_file/0009/254529/V-and-ADirectorofDesignFuturePlanAnnouncement.pdf
Disallow: /directories/
Disallow: /membership/user
Disallow: /info/va-newsletter
Disallow: /content/email/existing-subscriber
Disallow: /content/email/confirmation
Disallow: /moc/e-newsletter-signup-confirmation
Disallow: /*cgid=*
Allow: /
Sitemap: https://www.vam.ac.uk/sitemap_index.xml
Sitemap: https://www.vam.ac.uk/mused/sitemap_index.xml
Crawl-delay: 2

Similar sites

Search preview

www.vam.ac.uk
The family of art, design and performance museums · V&A
Welcome to the V&A – the family of art, design and performance museums

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
design79%Check
family77%Check
art77%Check
performance museums77%Check
performance76%Check
museums76%Check
performance museums V&A62%Check
page50%Check
Cartier43%Check
Collection43%Check
Show more keywords and terms

Automatically check vam.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions