Vam.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
85% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
85.40 kB
Words
600
Media files
18
Number of links
77 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The family of art, design and performance museums · V&A
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the V&A – the family of art, design and performance museums
The length of the meta description is perfect. (461 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
google-site-verification-GDloWLNO6Ziir974ryRQ0WW1qvhjbDU1uYVPdul41o
msvalidate.012586498ABC4E3519D4A773F1D4B99B3B
csrf-paramauthenticity_token
csrf-tokenj5U0wn8gCA1hnSDEX3JaNMHSymYXQN/Wk1in5ik/At9Ey/thoemOI7+oi+TaW0yxuvkvJjASRXsM1lO048niaw==
apple-mobile-web-app-titleV&A
application-nameV&A
msapplication-TileColor#da532c
msapplication-TileImage/assets/favicon/mstile-144x144-e71da6f0e843b8acaa5051b0d227d8e522690f5e33e8624e8ab8ccb10a06c319.png
msapplication-config/assets/favicon/browserconfig-e4fd2070d85d873827da19b9a4aed0b2d4335375a7b7f901fa13196103de07c8.xml
theme-color#1f1f21
descriptionWelcome to the V&A – the family of art, design and performance museums
keywordsEmpty
langen
twitter:site@V_and_A
twitter:creator@V_and_A
twitter:cardsummary_large_image
twitter:urlhttps://www.vam.ac.uk/
twitter:titleThe family of art, design and performance museums · V&A
twitter:descriptionWelcome to the V&A – the family of art, design and performance museums
twitter:imagehttps://assets-cdn.vam.ac.uk/2024/03/25/11/34/57/d874da8f-520a-4332-9206-e889aa703f23/640.jpg
twitter:domainhttp://www.vam.ac.uk
og:site_nameVictoria and Albert Museum
og:typewebsite
og:urlhttps://www.vam.ac.uk/
og:titleThe family of art, design and performance museums · V&A
og:descriptionWelcome to the V&A – the family of art, design and performance museums
og:imagehttps://assets-cdn.vam.ac.uk/2024/03/25/11/34/57/d874da8f-520a-4332-9206-e889aa703f23/640.jpg
X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

Test up to 1.000 webpages of vam.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: You can change your preferences or opt out of hearing from us at any t...
This page contains 600 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fe88-536c-4db3-a5d3-b349c8db1f4f/320.jpgV&A South Kensington
...df02-176f-4398-bb56-f47943a77124/320.jpgV&A Dundee
...9ddb-bdd9-4fec-ac11-c29cfa3a1a80/320.jpgV&A Wedgwood Collection
...5e56-434b-46b5-81f2-e1fbc45efa7f/320.jpgYoung V&A
...fc90-eb9e-4c1e-9c3c-ff9624ab58b6/320.jpgV&A East
...890-ab39-a45ef4cbc100/1280-jewellery.jpgGold jewellery with hanging gold beads and a green stone.
...caae-1e50-4983-85c2-b919fcc46492/320.jpgJapan: Myths to Manga photo
...c364-14a7-42aa-ad70-72b119dc5bb0/320.jpgTropical Modernism: Architecture and Independence photo
...2e3d-29dc-4f9a-bc49-ca321d071e29/320.jpgFragile Beauty: Photographs from the Sir Elton John and David Furnish Collection photo
...f107-79f1-4c08-b463-4b36ef18a798/320.jpgNAOMI In Fashion photo
...aa14-a6b7-4d2b-b132-94c73d733c37/320.jpgThe Great Mughals: Art, Architecture and Opulence photo
...1552-b2b8-49bc-a3ee-15053efbb84d/320.jpgJameel Prize: Moving Images photo
...4ca4-bda7-4e7d-aa11-0630e52071ee/320.jpgFashion in Motion
...7a20-65ba-433d-96c4-3078ca610afa/320.jpgMetalwork
...-582081d674cd/Architecture-thumbnail.jpgArchitecture
...580e-304e-4f3b-954b-441868403a3d/320.jpgGlobal Africa
...rship-promo/2023/membership_2023_320.jpgNo alt attribute provided
...49-92ad-4ddb3e1bb280/V&A_Xmas_237187.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The family of art, design and performance museums · V&A Home page
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The family of art, design and performance museums · V&A Home page
H2 Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection Explore a major presentation of 20th- and 21st-century photography
H2 Welcome to the family of art, design and performance museums, where everyone is invited to enjoy the power of creativity.
H2 News
H2 What’s on across the V&A
H2 Japan: Myths to Manga
H2 Tropical Modernism: Architecture and Independence
H2 Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection
H2 NAOMI In Fashion
H2 The Great Mughals: Art, Architecture and Opulence
H2 Jameel Prize: Moving Images
H2 Sign up to our emails
H2 Explore the Collections
H2 Membership
H2 Shop
H2 Sign up to our emails Duplicate text
H2 Victoria and Albert Museum
H2 Visit the V&A
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Members' Week is on
H3 About the V&A
H3 Join & Support
H3 Resources
H3 Commercial
H3 V&A South Kensington
H3 V&A Dundee
H3 V&A Wedgwood Collection
H3 Young V&A
H3 V&A East
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.vam.ac.uk/Anchor Skip to main content
https://www.vam.ac.uk/A-TITLE All V&A
/shop/basket/A-TITLE view your shopping bag
https://www.vam.ac.uk/Anchor A-TITLE Menu
https://www.vam.ac.uk/Text duplicate A-TITLE All V&A
https://collections.vam.ac.uk/External Subdomain V&A Collections
https://collections.vam.ac.uk/External Subdomain Search the collections
https://www.vam.ac.uk/visitVisit us
https://www.vam.ac.uk/whatsonWhat’s on
https://www.vam.ac.uk/collectionsCollections
https://www.vam.ac.uk/info/learnLearn
/info/join-supportJoin & Support
https://www.vam.ac.uk/shopShop
https://www.vam.ac.uk/Anchor Trivial anchor text
More
https://www.vam.ac.uk/info/learn/Learning
/info/join-support/Text duplicate Join & Support
https://www.vam.ac.uk/shop/Subdomain Text duplicate Shop
/shop/basket/A-TITLE View your shopping bag
https://www.vam.ac.uk/searchA-TITLE Search
/exhibitions/fragile-beauty-ph...Subdomain Find out more
http://www.vam.ac.uk/membership/Subdomain Members visit free – join now
/south-kensingtonSouth Kensington, London
IMG-ALT V&A South Kensington
https://www.vam.ac.uk/dundeeSubdomain Dundee, Scotland
IMG-ALT V&A Dundee
https://www.worldofwedgwood.co...External Subdomain Barlaston, Stoke-on-Trent
IMG-ALT V&A Wedgwood Collection
https://www.vam.ac.uk/youngBethnal Green, London
IMG-ALT Young V&A
https://www.vam.ac.uk/eastQueen Elizabeth Olympic Park, Stratford Opening 2025
IMG-ALT V&A East
/articles/members-week-2024-sp...Subdomain News Members' Week is on There's never been a better time to be a V&A Member. Enjoy 20% off in V&A shops, exclusive events, special exhibition access and mor...
/exhibitions/japan-myths-to-mangaExhibition Japan: Myths to Manga Closes Sunday, 8 September 2024 Young V&A £10 More info
IMG-ALT Japan: Myths to Manga photo
/exhibitions/tropical-modernis...Exhibition Tropical Modernism: Architecture and Independence Closes Sunday, 22 September 2024 V&A South Kensington £16 (includes donation) More info
IMG-ALT Tropical Modernism: Architecture and Independence photo
/exhibitions/fragile-beauty-ph...Exhibition Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection Closes Sunday, 5 January 2025 V&A South Kensington £22 (includes ...
IMG-ALT Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection photo
/exhibitions/naomiExhibition NAOMI In Fashion Opens Saturday, 22 June 2024 V&A South Kensington £18 (includes donation) More info
IMG-ALT NAOMI In Fashion photo
/exhibitions/great-mughals-art...Exhibition The Great Mughals: Art, Architecture and Opulence Opens Saturday, 9 November 2024 V&A South Kensington Tickets available soon More info
IMG-ALT The Great Mughals: Art, Architecture and Opulence photo
/exhibitions/jameel-prize-movi...Exhibition Jameel Prize: Moving Images Opens Saturday, 30 November 2024 V&A South Kensington Free More info
IMG-ALT Jameel Prize: Moving Images photo
https://www.vam.ac.uk/whatsonExplore What's on
/info/privacy-noticeprivacy notice.
/collections/fashion-in-motionView collection Fashion in Motion
IMG-ALT Fashion in Motion
/collections/metalworkView collection Metalwork
IMG-ALT Metalwork
/collections/architectureView collection Architecture
IMG-ALT Architecture
/collections/global-africaView collection Global Africa
IMG-ALT Global Africa
https://www.vam.ac.uk/collectionsView more from our collections
/info/buy-membershipSubdomain Membership Become a Member and enjoy free access to exhibitions, previews, priority booking, freshly curated content and much more. Join today
https://www.vam.ac.uk/shopSubdomain Shop Explore our range of exclusive gifts, jewellery, prints and more. Every purchase supports the V&A Shop now
https://www.vam.ac.uk/Anchor Back to the top
/info/privacy-noticeprivacy notice
/info/about-usAbout us
/info/contact-usContact us
/info/our-workOur work
/info/va-nationalNational work
/info/va-internationalInternational work
/info/researchResearch
/conservationConservation
https://www.vam.ac.uk/info/pressPress
https://www.vam.ac.uk/info/jobsCareers
https://www.vam.ac.uk/membershipMembership
/info/corporate-partnershipsCorporate partnerships
/info/futureplanFuturePlan
/info/join-support/Donate
https://www.vam.ac.uk/collectionsExplore the Collections
/info/academyV&A Academy
/info/national-art-libraryNational Art Library
/info/photography-centrePhotography Centre
/info/study-roomsStudy Rooms
/info/archivesArchives
https://www.vam.ac.uk/blogBlog
https://www.vam.ac.uk/shopText duplicate Shop
/info/brand-licensingLicensing
/info/publishingPublishing
http://www.vandaimages.com/External Subdomain V&A images
/info/exhibitions-for-hireExhibitions for hire
/info/venue-hireVenue hire
/south-kensington/visitPlan your visit
/info/disability-accessAccess information
https://www.vam.ac.uk/dundeeV&A Dundee website
/dundee/info/accessibilityText duplicate Access information
https://www.worldofwedgwood.co...External Subdomain World of Wedgwood website
https://www.vam.ac.uk/young/visitText duplicate Plan your visit
/info/access-at-young-vaText duplicate Access information
https://www.vam.ac.uk/eastAbout V&A East
http://www.facebook.com/victor...External Subdomain No Text
https://twitter.com/V_and_AExternal No Text
http://www.pinterest.com/vamus...External Subdomain No Text
http://instagram.com/vamuseumExternal No Text
http://www.youtube.com/user/va...External Subdomain No Text
/info/privacy-noticePrivacy notice
https://www.vam.ac.uk/cookiescookies
/articles/terms-of-useTerms of use
/info/accessibility-statementAccessibility statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vam.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 20 Jun 2024 22:14:13 GMT
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policystrict-origin-when-cross-origin
etagW/"ecd9b28665e00d9b37843ccf633275fa"
cache-controlmax-age=0, private, must-revalidate
x-request-id14789c5b-06c7-4141-80c0-3967a7237620
x-runtime0.105204
strict-transport-securitymax-age=0; includeSubDomains
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 a51af242bb87a51c6b17ed13ee788db8.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P5
x-amz-cf-idsghDfNyqyp35GFe7Km8UE1ci0pcZFNd8f_UFvCNAA7n8V-QEQGnVhw==
age58
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 28,138 referring domains.
This page has 4,394,357 backlinks.
This page has backlinks from 17,434 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 10046 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /users/comment/
Disallow: /contentapi/search/
Disallow: /contentapi/logotron/
Disallow: /blogs/
Disallow: /uploads/
Disallow: /alby100pib
Disallow: /tags/
Disallow: /users/
Disallow: /archives/
Disallow: /*q=*
Disallow: /*hstc=
Disallow: /*hssc=
Disallow: /*hsfp=
Disallow: /*utm_source=
Disallow: /*utm_medium=
Disallow: /*utm_content=
Disallow: /*utm_campaign=
Disallow: /*page=
Disallow: /*p=
Disallow: /blog/tag/
Disallow: /blog/20*/
Disallow: /*gclid=
Disallow: /whatson/20*/**/**/m*
Disallow: /whatson/20*/**/**/w*
Disallow: /shop/whatson/
Disallow: /shekou/tag/
Disallow: /__data/assets/pdf_file/0003/178536/new-director-announcement.pdf
Disallow: /__data/assets/pdf_file/0017/235115/hlf_announcement_exhibition_road.pdf
Disallow: /__data/assets/pdf_file/0009/254529/V-and-ADirectorofDesignFuturePlanAnnouncement.pdf
Disallow: /directories/
Disallow: /membership/user
Disallow: /info/va-newsletter
Disallow: /content/email/existing-subscriber
Disallow: /content/email/confirmation
Disallow: /moc/e-newsletter-signup-confirmation
Disallow: /*cgid=*
Allow: /
Sitemap: https://www.vam.ac.uk/sitemap_index.xml
Sitemap: https://www.vam.ac.uk/mused/sitemap_index.xml
Crawl-delay: 2

Similar sites

Search preview

www.vam.ac.uk
The family of art, design and performance museums · V&A
Welcome to the V&A – the family of art, design and performance museums

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
art79%Check
family77%Check
design77%Check
performance museums77%Check
performance76%Check
museums76%Check
performance museums V&A63%Check
Welcome50%Check
page50%Check
Architecture46%Check
Show more keywords and terms

Test up to 1.000 webpages of vam.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions