Vodafone.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
79% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
387.60 kB
Words
2989
Media files
7
Number of links
156 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vodafone – Our Best Ever Network | Now With 5G
The length of the page title is perfect. (452 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Now offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.
The length of the meta description is perfect. (834 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vodafone.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: english
Server location: United States of America
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
languageEnglish
viewportwidth=device-width, initial-scale=1
site-priority3
descriptionNow offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.
keywordsMobile phones, broadband, pay as you go phones, deals, 5g
robotsindex, follow
msvalidate.01A158120AB2A8523380BF2C9457188701
google-site-verificationR84ngrUHnLUiEzBpOAyZC9fmpx9E04BYsIE9q2X803E
facebook-domain-verificationxf70pozotz1b8i8gux7b43erufryq5
theme-color#ffffff
langen
X-UA-CompatibleIE=edge, chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Two-Year Warranty (formerly called Total Care Warranty) is a 24-month ...
This page contains 2989 words. That's ok.
32.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
44 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (62). We recommend using a maximum of 60 tags for this page.
The following tag is repeated too often: home broadband:
Some tags are too long. With 201 characters this one is longer than 70 characters:
"finance subject to status and credit checks. 18 +. direct debit required. credit provided by vodafone ..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...uments/webcontent/img_vodafone__icon.pngVodafone logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Quicklinks
H2 You might like
H2 Now trending
H2 More to love
H2 Discover More
H3 Samsung Galaxy S24 - from £20 a month*
H3 iPhone 15 Pro. Capture more than ever before.
H3 200GB free for the first three months
H3 Making life easier
H3 Google Pixel 8 - from £26 a month*​
H3 Join the Great British Broadband Switch
H3 Samsung Galaxy Z Flip5 - from £37 a month*
H3 *Terms and conditions
H4 Considering joining?
H4 Just joined us?
H4 Already with us?
H4 Buying online
H4 Latest phones
H4 Help and support
H4 Vodafone UK
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.vodafone.co.uk/Anchor Skip to content
/newscentre/keeping-the-uk-con...Subdomain find out how we are keeping the UK connected during this time
/mobile/phones/pay-monthly-con...Subdomain Pre-order Google Pixel 8a
/mobile/phones/pay-monthly-con...Subdomain Pay monthly phones
/broadband?icmp=CBU_Home_QLBan...Subdomain Home Broadband
/upgradeandoffers?icmp=CBU_Hom...Subdomain Upgrades
/mobile/best-sim-only-deals?ic...Subdomain SIM only deals
/sim-only/pay-as-you-go-sim?ic...Subdomain Pay as you go
https://support.vodafone.co.uk...External Subdomain Help and support
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy S24 - from £20 a month* Plus £30 upfront, when you trade in a Samsung Galaxy Z Fold4. Ends 30 May. Price increases each April. Buy Samsung Gal...
/mobile/phones/pay-monthly-con...Subdomain iPhone 15 Pro. Capture more than ever before. Six months half price on your Airtime Plan. Ends 30 May. Price increases each April. Buy iPhone 15 Pro
/mobile/best-sim-only-deals?ic...Subdomain 200GB free for the first three months Then only £28 a month*. Ends 30 May. Price increases each April. See all SIM only deals
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy
IMG-ALT Samsung Galaxy
/mobile/phones/pay-monthly-con...Subdomain Apple iPhone
IMG-ALT Apple iPhone
/smart-watches-and-wearables/a...Subdomain Apple Watch
IMG-ALT Apple Watch
/mobile-broadband/tablets/appl...Subdomain Apple iPad
IMG-ALT Apple iPad
/mobile/phones/pay-monthly-con...Subdomain Google Pixel
IMG-ALT Google Pixel
/mobile/best-for/ai-phones?icm...Subdomain Galaxy AI
IMG-ALT Galaxy AI
/network?icmp=CBU_Home_MakingL...Subdomain Discover more
/contact-us/?icmp=CBU_Home_Mak...Subdomain Chat now
/my-vodafone-account/orders/de...Subdomain Delivery options
/my-vodafone-account/orders/re...Subdomain Returns info
/mobile/phones/pay-monthly-con...Subdomain Google Pixel 8 - from £26 a month*​ Plus £30 upfront. Ends 30 May. Price increases each April. Buy Google Pixel 8
/broadband?icmp=CBU_Home_MoreT...Subdomain Join the Great British Broadband Switch Switch from BT to Vodafone and get the same broadband for less. Switch today
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy Z Flip5 - from £37 a month* Plus £40 upfront. Ends 30 May. Price increases each April. Buy Samsung Galaxy Z Flip5
/mobile/supporting-through-cos...Subdomain social tariffs
/my-vodafone-account/vodafone-...Subdomain Find out more
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Pay monthly phones
/mobile/best-sim-only-deals?ic...Subdomain Text duplicate SIM only deals
/broadband?icmp=CBU_Home_Disco...Subdomain Broadband deals
https://myaccount.vodafone.co....External Subdomain Sign up for My Vodafone
/my-vodafone-account/vodafone-...Subdomain Download My Vodafone app
/contact-us/?icmp=CBU_Home_Dis...Subdomain Chat to virtual agent TOBi
https://deviceguides.vodafone....External Subdomain Help with your device
/help-and-information/broadban...Subdomain Broadband help
https://myaccount.vodafone.co....External Subdomain Login to My Vodafone
/pricechangesSubdomain vodafone.co.uk/pricechanges
/pricechangesSubdomain Text duplicate vodafone.co.uk/pricechanges
/cs/groups/public/documents/we...Subdomain Trade-in Guarantee terms and conditions
/cs/groups/public/documents/we...Subdomain Trade-in Bonus terms and conditions
/network/5gSubdomain 5G network
/network/5gSubdomain 5G Ultra network
/terms-and-conditions/Subdomain Terms apply
/mobile/buy-back-guaranteeSubdomain vodafone.co.uk/buy-back
/mobile/global-roamingSubdomain roaming page
/mobile/global-roamingSubdomain Information on roaming with Vodafone
/mobile/global-roamingSubdomain Anchor List of our inclusive roaming destinations
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/Subdomain Text duplicate Terms apply
/terms-and-conditions/consumer...Subdomain Unlimited Bundle terms, exclusions and destinations
/terms-and-conditions/consumer...Subdomain Pay as you go Bundles terms and conditions page
/terms-and-conditions/consumer...Subdomain Pay as you go 1 terms and conditions page
/mobile/extrasSubdomain extras page
/terms-and-conditions/Subdomain terms and conditions pages
/mobile/global-roamingSubdomain Anchor Zone A
/my-vodafone-account/vodafone-...Subdomain My Vodafone app
/terms-and-conditions/consumer...Subdomain Pay as you go Plus terms and conditions
/mobile/global-roamingSubdomain Anchor Text duplicate Zone A
/my-vodafone-account/vodafone-...Subdomain Text duplicate My Vodafone app
/mobile/global-roamingSubdomain Text duplicate roaming page
/terms-and-conditions/Subdomain terms and conditions page
/broadbandSubdomain Home Broadband page
/terms-and-conditions/Subdomain Text duplicate terms and conditions pages
/my-vodafone-account/vodafone-...Subdomain Text duplicate My Vodafone app
https://theipm.org.uk/awards/External verification on the IPM website
https://www.techradar.com/news...External Subdomain verification on the Techrader website
https://mando.co.uk/External Text duplicate verification on the IPM website
https://publicsector.vodafone....External Subdomain Public Sector Portal
/about-us/about-vodafone-ukSubdomain Anchor numerous awards
/networkSubdomain See full details and awards on our Network page
/terms-and-conditions/Subdomain Text duplicate terms and conditions page
https://www.facebook.com/vodaf...External Subdomain Facebook
https://www.twitter.com/Vodafo...External Subdomain Twitter
https://forum.vodafone.co.uk/External Subdomain Ask our community
/mobile/phones/pay-monthly-con...Subdomain Pay monthly deals
/mobile/phones/pay-as-you-goSubdomain Pay as you go deals
/mobile/best-sim-only-dealsSubdomain Text duplicate SIM only deals
https://www.vodafone.co.uk/ipadSubdomain iPad
/mobile/ipads-and-tabletsSubdomain Tablets
/mobile-broadband-dealsSubdomain Mobile Broadband
/broadbandSubdomain Text duplicate Home Broadband
/mobile/laptopsSubdomain Laptops
/mobile/best-forSubdomain Vodafone recommends
/mobile/deals-and-offersSubdomain Deals and offers
/mobile/vodafone-evoSubdomain Vodafone EVO
/broadband/pro-iiSubdomain Unbreakable Broadband
/mobile/phones/pay-monthly-con...Subdomain iPhone 15 Pro Max
/mobile/phones/pay-monthly-con...Subdomain iPhone 15 Pro
/mobile/phones/pay-monthly-con...Subdomain iPhone 15 Plus
/mobile/phones/pay-monthly-con...Subdomain iPhone 15
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy S24 Ultra
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy S24
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy S24+
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy S23 FE 5G
/mobile/phones/pay-monthly-con...Subdomain Samsung Galaxy Z Fold5
/mobile/phones/pay-monthly-con...Subdomain Google Pixel 8 Pro
/mobile/phones/pay-monthly-con...Subdomain Google Pixel 8
/mobile/new-phonesSubdomain New phones
https://support.vodafone.co.uk/External Subdomain All help topics
https://deviceguides.vodafone....External Subdomain Text duplicate Help with your device
/help-and-information/lost-or-...Subdomain Lost or stolen devices
/help-and-information/store-lo...Subdomain Find a store
/contact-us/Subdomain Contact us
/help-and-information/complain...Subdomain Complaints code
/privacy/protecting-youSubdomain Help and advice on fraud
/my-vodafone-account/orders/re...Subdomain Return a product
/contact-us/Subdomain TOBi
/help-and-information/costs-an...Subdomain UK Charge Checker
/broadband/essentials-broadbandSubdomain Social broadband
/broadband/speed-testSubdomain Broadband speed test
/about-usSubdomain About us
https://investors.vodafone.com/External Subdomain For investors
/newscentre/Subdomain News Centre
https://www.vodafone.com/sites...External Subdomain Modern Slavery Statement
/help-and-information/accessib...Subdomain Accessibility
https://careers.vodafone.com/uk/External Subdomain Careers
/user-researchSubdomain User research
/mobile/switch-to-vodafone-cam...Subdomain Switch to Vodafone
/mobile/partnershipsSubdomain Our partnerships
https://www.voxi.co.uk/External Subdomain VOXI
https://talkmobile.co.uk/External Talkmobile
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Pay monthly deals
/mobile/phones/pay-as-you-goSubdomain Text duplicate Pay as you go deals
/mobile/best-sim-only-dealsSubdomain Text duplicate SIM only deals
https://www.vodafone.co.uk/ipadSubdomain Text duplicate iPad
/mobile/ipads-and-tabletsSubdomain Text duplicate Tablets
/mobile-broadband-dealsSubdomain Text duplicate Mobile Broadband
/broadbandSubdomain Text duplicate Home Broadband
/mobile/laptopsSubdomain Text duplicate Laptops
/mobile/best-forSubdomain Text duplicate Vodafone recommends
/mobile/deals-and-offersSubdomain Text duplicate Deals and offers
/mobile/vodafone-evoSubdomain Text duplicate Vodafone EVO
/broadband/pro-iiSubdomain Text duplicate Unbreakable Broadband
/mobile/phones/pay-monthly-con...Subdomain Text duplicate iPhone 15 Pro Max
/mobile/phones/pay-monthly-con...Subdomain Text duplicate iPhone 15 Pro
/mobile/phones/pay-monthly-con...Subdomain Text duplicate iPhone 15 Plus
/mobile/phones/pay-monthly-con...Subdomain Text duplicate iPhone 15
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Samsung Galaxy S24 Ultra
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Samsung Galaxy S24
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Samsung Galaxy S24+
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Samsung Galaxy S23 FE 5G
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Samsung Galaxy Z Fold5
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Google Pixel 8 Pro
/mobile/phones/pay-monthly-con...Subdomain Text duplicate Google Pixel 8
/mobile/new-phonesSubdomain Text duplicate New phones
https://support.vodafone.co.uk/External Subdomain Text duplicate All help topics
https://deviceguides.vodafone....External Subdomain Text duplicate Help with your device
/help-and-information/lost-or-...Subdomain Text duplicate Lost or stolen devices
/help-and-information/store-lo...Subdomain Text duplicate Find a store
/contact-us/Subdomain Text duplicate Contact us
/help-and-information/complain...Subdomain Text duplicate Complaints code
/privacy/protecting-youSubdomain Text duplicate Help and advice on fraud
/my-vodafone-account/orders/re...Subdomain Text duplicate Return a product
/contact-us/Subdomain Text duplicate TOBi
/help-and-information/costs-an...Subdomain Text duplicate UK Charge Checker
/broadband/essentials-broadbandSubdomain Text duplicate Social broadband
/broadband/speed-testSubdomain Text duplicate Broadband speed test
/about-usSubdomain Text duplicate About us
https://investors.vodafone.com/External Subdomain Text duplicate For investors
/newscentre/Subdomain Text duplicate News Centre
https://www.vodafone.com/sites...External Subdomain Text duplicate Modern Slavery Statement
/help-and-information/accessib...Subdomain Text duplicate Accessibility
https://careers.vodafone.com/uk/External Subdomain Text duplicate Careers
/user-researchSubdomain Text duplicate User research
/mobile/switch-to-vodafone-cam...Subdomain Text duplicate Switch to Vodafone
/mobile/partnershipsSubdomain Text duplicate Our partnerships
https://www.voxi.co.uk/External Subdomain Text duplicate VOXI
https://talkmobile.co.uk/External Text duplicate Talkmobile
/contact-us/Subdomain Text duplicate Contact us
/find-a-store/Subdomain Text duplicate Find a store
/business/Subdomain Switch to business site
/sitemapSubdomain Site map
/terms-and-conditions/Subdomain Terms and conditions
/privacySubdomain Privacy policy
/privacySubdomain Anchor Cookie policy
https://www.vodafone.co.uk/pstiSubdomain PSTI Act
https://www.vodafone.co.uk/pstiSubdomain Anchor Device security support

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vodafone.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (388 kB).

HTTP Response Header

NameValue
dateThu, 09 May 2024 02:29:00 GMT
cache-controlno-cache, no-store
pragmano-cache
content-length82970
expires0
x-xss-protection1; mode=block
x-oracle-dms-rid0
x-content-type-optionsnosniff
x-oracle-dms-ecid07507718-c1e8-4ea7-bdd8-7e286a567677-0156d6c7
content-encodinggzip
x-frame-optionsSAMEORIGIN
content-typetext/html; charset=utf-8
set-cookie123 Characters
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,423 referring domains.
This page has 384,046 backlinks.
This page has backlinks from 5,318 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

# VF Robots.txt for https://www.vodafone.co.uk

# Block specific path for all crawlers
User-agent: *
Disallow: /myvodafone
Disallow: /maintenance
Disallow: /lightbox/
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Disallow: /smart-device-purchase
Disallow: /login/
Disallow: /terms-and-conditions/consumer/network-and-coverage/the-nations-network/

# Block not wanted search engines

User-agent: Alexibot
Disallow: /

User-agent: SurveyBot
Disallow: /

User-agent: Xenu's
Disallow: /

User-agent: Sogou
Disallow: /

User-agent: SEOkicks-Robots
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: Yandex
Disallow: /

User-agent: Baiduspider
Disallow: /

# Specify Crawl Delay for minor search engines

User-Agent: Bingbot
Disallow: /myvodafone
Disallow: /maintenance
Disallow: /lightbox/
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Disallow: /smart-device-purchase
Disallow: /basket
Disallow: /login/
Crawl-delay: 5

User-Agent: Slurp
Disallow: /myvodafone
Disallow: /maintenance
Disallow: /lightbox/
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Disallow: /smart-device-purchase
Disallow: /basket
Disallow: /login/
Crawl-delay: 10

User-Agent: DuckDuckBot
Disallow: /myvodafone
Disallow: /maintenance
Disallow: /lightbox/
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Disallow: /smart-device-purchase
Disallow: /basket
Disallow: /login/
Crawl-delay: 20

User-Agent: ia_archiver
Disallow: /myvodafone
Disallow: /maintenance
Disallow: /lightbox/
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Disallow: /smart-device-purchase
Disallow: /basket
Disallow: /login/
Crawl-delay: 20

Sitemap:https://www.vodafone.co.uk/sitemap.xml
Sitemap:https://www.vodafone.co.uk/business/ebu-sitemap.xml
Sitemap:https://www.vodafone.co.uk/newscentre/sitemap.xml

Search preview

www.vodafone.co.uk
Vodafone – Our Best Ever Network | Now With 5G
Now offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
one86%Check
Vodafone70%Check
Vodafone 5G65%Check
one Battery64%Check
purchase one64%Check
network62%Check
Best62%Check
fails one62%Check
Best Network62%Check
Phone61%Check

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