Waitroseflorist.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
61% 
Link structure
32% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
143.90 kB
Words
741
Media files
14
Number of links
79 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Waitrose Florist | Flower Delivery | Send Flowers By Post
The length of the page title is perfect. (512 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Waitrose Florist offers a range of guaranteed fresh flowers hand-tied and delivered to the door 7 days a week. All of our bouquets are designed exclusively for Waitrose Florist.
The meta description is too long: 1074 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.waitroseflorist.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWaitrose Florist offers a range of guaranteed fresh flowers hand-tied and delivered to the door 7 days a week. All of our bouquets are designed exclusively for Waitrose Florist.
google-site-verificationEo3EmDQeAvHvtruJz9V65yg39dMIXxvxK9k8M2IGFZQ
facebook-domain-verificationtynoca080tc25toawis5u5lj69ynho
msapplication-TileColor#ffffff
msapplication-TileImage/wcsstore/WaitroseDirectStorefrontAssetStore/Custom/skins/assets/images/ms-icon-144x144.png
theme-color#ffffff
CommerceSearchstoreId_10702
format-detectiontelephone=no
langen
X-UA-CompatibleIE=edge,chrome=1
content-languageen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 741 words. That's ok.
33.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
This page loads 37 JavaScript files. This may affect the load time negatively.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ore/images/colors/color1/transparent.gifNo image available
...ore/images/colors/color1/transparent.gifNo image available
...etStore/images/colors/color1/loading.gifYour request is being processed.
...tore/images/colors/color1/error_icon.pngNo alt attribute provided
...re/images/colors/color1/success_icon.pngNo alt attribute provided
...re/images/colors/color1/close_normal.pngCLOSE
...re/images/colors/color1/warning_icon.pngWarning
...s/assets/images/hp_flowerFinder_logo.pngFlowers & Plants Finder
...aitrose/cellar/design/icons/facebook.pngFacebook Icon
...waitrose/cellar/design/icons/twitter.pngTwitter Icon
...tom/skins/assets/images/icon_youtube.pngYoutube Icon
...m/skins/assets/images/icon_pinterest.pngPinterest Icon
...m/skins/assets/images/icon_instagram.pngInstagram Icon
...kins/assets/images/footer_DrinkAware.pngDrink Aware

Page structure

H1 heading
(Critically important)
Our Cookies
Too many H1 headings
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Our Cookies
H1 Spring is here
H2 Sorry, Waitrose Cellar may be unavailable in your area
H2 Our Cookies Duplicate text
H2 Essential Cookies
H2 Functional Cookies
H2 Analytical Cookies
H2 Advertising Cookies
H3 Flowers
H3 Plants
H3 Flower Type
H3 Collections
H3 Pink Germini & Iris Mixed Bouquet
H3 Classic British Tulips
H3 Hydrangea & Eucalyptus Bouquet & AromaWorks Candle
H3 The Ultimate Spring Flowers Bouquet & Lindt Gold Bunny
H3 FLOWERS & PLANTS
H3 LETTERBOX FLOWERS
H3 PLANTS
H3 ROSES
H3 LILIES
H3 BOUQUETS
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
/helpNew window Trivial anchor text
Read more
A-TITLE View our help pages
https://www.waitrose.com/New window External Subdomain Visit waitrose.com
http://www.waitrose.com/New window External Subdomain Groceries
A-TITLE Waitrose Online Groceries
http://www.waitrosecellar.com/New window External Subdomain Cellar
A-TITLE Waitrose Cellar
https://www.waitrosecellar.com...New window External Subdomain Wine & Spirit Gifts
A-TITLE Waitrose Gifts
http://www.waitrosegarden.com/New window External Subdomain Garden
A-TITLE Waitrose Garden
/helpHelp
A-TITLE View our help pages
/help/delivery_and_returnsDelivery
A-TITLE Delivery and returns information
/webapp/wcs/stores/servlet/Log...Subdomain Sign In
/webapp/wcs/stores/servlet/Use...Subdomain Register
/webapp/wcs/stores/servlet/Aja...Subdomain My Account
/webapp/wcs/stores/servlet/Tra...Subdomain My Orders
/webapp/wcs/stores/servlet/Use...Subdomain My Details
/webapp/wcs/stores/servlet/Add...Subdomain My Address Book
/webapp/wcs/stores/servlet/Man...Subdomain Marketing Preferences
/webapp/wcs/stores/servlet/MyP...Subdomain My Products
/webapp/wcs/stores/servlet/Wis...Subdomain My Shortlist
/webapp/wcs/stores/servlet/MyW...Subdomain myWaitrose Membership
/webapp/wcs/stores/servlet/Log...Subdomain Log out
/webapp/wcs/stores/servlet/Log...Subdomain Sign in again
https://www.waitroseflorist.com/Subdomain Waitrose
A-TITLE Waitrose Florist
https://www.waitroseflorist.com/Florist
/webapp/wcs/stores/servlet/Ord...Subdomain Checkout
A-TITLE Checkout
/webapp/wcs/stores/servlet/Ord...Subdomain View Trolley
A-TITLE View Trolley
/webapp/wcs/stores/servlet/Ord...Subdomain A-TITLE Go To Trolley
/webapp/wcs/stores/servlet/Ord...Subdomain Text duplicate A-TITLE Go To Trolley
/shop-florist/shop-by-typeSHOP ALL
/spring-flowers-and-spring-plantsSpring flowers & plants
/shop-florist/shop-by-type/flo...Bouquets
/gift-bundlesGift bundles
/flower-gift-bagsGift bag flowers
/shop-florist/shop-by-type/flo...Sunday delivery flowers
/same-day-deliverySame day delivery flowers
/shop-florist/shop-by-type/pla...Orchids
/shop-florist/shop-by-type/pla...Indoor
/shop-florist/shop-by-type/pla...Outdoor
/shop-florist/shop-by-type/pla...Potted trees
/hydrangeaHydrangeas
/shop-florist/shop-by-type/rosesRoses
/shop-florist/shop-by-type/flo...Lilies
/shop-florist/shop-by-type/flo...Tulips
/shop-florist/spring-flowers-a...Hyacinths
/shop-florist/spring-flowers-a...Daffodils & narcissi
/luxury-flower-bouquets-and-pl...No.1 luxury flowers & plants
/waitrose-foundation-flowersWaitrose Foundation
/scented-flowersScented
https://www.johnlewis.com/cust...New window External Subdomain John Lewis gift card
/luxury-flower-bouquets-and-pl...LUXURY
/gift-bundlesBundles
/inspiration-and-advice/welcom...Gifts
/flowers-under-30UNDER £30
/shop-florist/shop-by-type/offersOffers
/spring-flowers-and-spring-plantsSend a surprise
A-TITLE Spring
/shop-florist/shop-by-typeShop all
A-TITLE Shop all
/spring-flowers-and-spring-plantsSpring
A-TITLE Spring
/shop-florist/shop-by-type/flo...Sunday delivery
A-TITLE Sunday delivery
/shop-florist/shop-by-type/offersText duplicate Offers
A-TITLE Offers
/inspiration-and-advice/welcom...Add on gifts
A-TITLE Gifts
/gift-bundlesText duplicate Gift bundles
A-TITLE Gift Bundles
/pink-purple-germini-rose-iris...A-TITLE Pink Germini & Iris Mixed Bouquet
/pink-purple-germini-rose-iris...Pink power
A-TITLE Pink Germini & Iris Mixed Bouquet
/the-british-tulips-a-blooming...A-TITLE Classic British Tulips
/the-british-tulips-a-blooming...Who doesn’t love tulips?
A-TITLE Classic British Tulips
/hydrangea-and-eucalyptus-bouq...A-TITLE Hydrangea & Eucalyptus Bouquet & AromaWorks Candle
/hydrangea-and-eucalyptus-bouq...Serene surprises
A-TITLE Hydrangea & Eucalyptus Bouquet & AromaWorks Candle
/ultimate-spring-blooms-bouque...A-TITLE The Ultimate Spring Flowers Bouquet & Lindt Gold Bunny
/ultimate-spring-blooms-bouque...Hop to it
A-TITLE Ultimate Spring Flowers Bouquet & Lindt Gold Bunny
/shop-florist/shop-by-typeFLOWERS & PLANTS
A-TITLE FLOWERS & PLANTS
/shop-florist/shop-by-type/flo...LETTERBOX FLOWERS
A-TITLE LETTERBOX FLOWERS
/shop-florist/shop-by-type/plantsPLANTS
A-TITLE PLANTS
/rosesROSES
A-TITLE ROSES
/liliesLILIES
A-TITLE LILIES
/shop-florist/shop-by-type/flo...BOUQUETS
A-TITLE BOUQUETS
/help/privacy_noticeFind out more
A-TITLE View our updated privacy notice
/help/about_usContact us
A-TITLE Contact us
/help/delivery_and_returnsDelivery information
A-TITLE Delivery information
/help/my_accountHow to register & login
A-TITLE How to register and login
/helpHelp & support
A-TITLE Help and support
/affiliatesAffiliate programme
A-TITLE Waitrose Cellar Affiliate programme
https://www.johnlewisgiftcard....External Subdomain Gift Card
A-TITLE Gift Card
https://www.waitrose.com/home/...New window External Subdomain About Waitrose
A-TITLE About Waitrose
/wine-cellar-historyNew window The Cellar Story
A-TITLE The story of Waitrose Cellar
https://www.waitrose.com/conte...New window External Subdomain Anchor Corporate information
A-TITLE Corporate information
https://www.waitrose.com/conte...New window External Subdomain Corporate social responsibility
A-TITLE Corporate social responsibility
https://www.waitrose.com/home/...New window External Subdomain The Waitrose Way
A-TITLE The Waitrose Way
https://waitrose.pressarea.com/New window External Subdomain Waitrose press area
A-TITLE Waitrose press area
/help/privacy_noticePrivacy notice
A-TITLE Privacy notice
/help/cookie_policyCookie policy
A-TITLE Cookie policy
/help/about_usAccessibility
A-TITLE Accessibility
/help/terms_and_conditionsTerms & conditions
A-TITLE Terms and conditions
https://www.waitrose.com/?utm_...New window External Subdomain Waitrose Groceries
A-TITLE Buy groceries at waitrose.com
/?utm_source=waitrosecellar.co...New window Subdomain Waitrose Florist
A-TITLE Buy flowers at waitroseflorist.com
https://www.waitrosecellar.com...New window External Subdomain Waitrose Gifts
A-TITLE Buy gifts at waitrosegifts.com
https://www.waitrosegarden.com...New window External Subdomain Waitrose Garden
A-TITLE Shop Waitrose Garden
https://www.waitrose.com/ecom/...New window External Subdomain Waitrose Entertaining
A-TITLE Shop Waitrose Entertaining at waitrose.com
https://www.waitrose.com/ecom/...New window External Subdomain Waitrose Wine Tasting at Home
A-TITLE Shop WaitroseCellar Wine Tasting at Home
https://www.johnlewis.com/New window External Subdomain John Lewis
A-TITLE Shop johnlewis.com
https://www.facebook.com/WaitroseNew window External Subdomain IMG-ALT Facebook Icon
A-TITLE Waitrose on Facebook
https://twitter.com/waitrosewineNew window External IMG-ALT Twitter Icon
A-TITLE Waitrose on Twitter
http://www.youtube.com/waitros...New window External Subdomain IMG-ALT Youtube Icon
A-TITLE Waitrose on Youtube
http://www.pinterest.co.uk/wai...New window External Subdomain IMG-ALT Pinterest Icon
A-TITLE Waitrose on Pinterest
https://www.instagram.com/wait...New window External Subdomain IMG-ALT Instagram Icon
A-TITLE Waitrose on Instagram
https://www.drinkaware.co.uk/New window External Subdomain IMG-ALT Drink Aware
A-TITLE for the facts visit www.drinkaware.co.uk

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.waitroseflorist.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 37 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (144 kB).

HTTP Response Header

NameValue
varyHost,Accept-Encoding,User-Agent
x-frame-optionsDENY
cached_responsetrue
pragmano-cache
cache-controlno-store, no-cache
expiresnow
content-typetext/html;charset=UTF-8
content-languageen-US
x-akamai-transformed9 28928 0 pmb=mTOE,1
content-encodinggzip
dateThu, 11 Apr 2024 14:14:25 GMT
content-length28642
connectionkeep-alive
set-cookie74 Characters
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=86400
content-security-policyframe-ancestors 'self'
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 306 referring domains.
This page has 487,266 backlinks.
This page has backlinks from 236 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 20
Sitemap: https://www.waitroseflorist.com/sitemap.xml

Disallow: /webapp/
Disallow: /ProductDisplay/
Disallow: /searchcategory/
Disallow: /webapp/wcs/stores/servlet/AjaxOrderItemDisplayView
Disallow: /webapp/wcs/stores/servlet/OrderShippingBillingView
Disallow: /webapp/wcs/stores/servlet/logonform
Disallow: /webapp/wcs/stores/servlet/ProductDisplay
Disallow: /webapp/wcs/stores/servlet/QuickInfoDetailsView
Disallow: /webapp/wcs/stores/servlet/NavSearchDisplay
Disallow: /eng/
Disallow: /fre/
Disallow: /maint
Disallow: /webapp/wcs/stores/servlet/AjaxCatalogSearchResultView
Disallow: /webapp/wcs/stores/servlet/AjaxChanelCatalogSearchResultView
Disallow: /webapp/wcs/stores/servlet/SearchDisplay
Disallow: */filter/
Disallow: /*OrderShippingBillingConfirmationView*
Disallow: /search*
Disallow: /flowers/flowers$
Disallow: /flowers/flowers/*
Disallow: /fir*

Similar sites

Search preview

www.waitroseflorist.com
Waitrose Florist | Flower Delivery | Send Flowers By Post
Waitrose Florist offers a range of guaranteed fresh flowers hand-tied and delivered to the door 7 days a week. All of our bouquets are designed exclusively for Waitrose Florist.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Waitrose75%Check
Waitrose Florist72%Check
Florist Flower71%Check
Florist69%Check
Flowers Flower67%Check
Flowers66%Check
Florist Flower Delivery63%Check
Flower Delivery59%Check
Flower Bouquet58%Check
Waitrose Cellar58%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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