wasteaid.org | Website SEO Review

Response time

0.21 s

File size

221.30 kB

Words

965

Media files

324

Number of links

104 internal / 10 external

Meta specifications 0% achieved

Title

(Critically important)

Homepage - WasteAid

The length of the page title is perfect. (201 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

The rules specified in the robots.txt file do not allow the access for the bingbot respectively the MSN-Bot.

Search Engine Crawlers

Canonical URL

(Important)

https://wasteaid.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
geo.region	GB-STY
geo.placename	London
geo.position	;
ICBM	,
google-site-verification	Empty
theme-color	#599130
msapplication-navbutton-color	#599130
apple-mobile-web-app-status-bar-style	#599130
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generator	Give v3.12.2
article:modified_time	2024-05-03T09:23:15+00:00
lang	en-gb
twitter:card	summary_large_image
og:latitude	Empty
og:longitude	Empty
og:street-address	, 483 Green Lanes,
og:locality	London
og:region	GB-STY
og:postal-code	N13 4BS
og:country-name	UK
og:locale	en_GB
og:type	website
og:title	Homepage - WasteAid
og:description	At WasteAid, we work with communities and policy makers in low and middle-income countries to implement waste management and recycling programmes. Our work improves the livelihoods of some of the poorest and most marginalised, supports grassroots entrepreneurs and promotes circular economy innovation contributing to a cleaner and healthier future for all. Waste management helps address […]
og:url	https://wasteaid.org/
og:site_name	WasteAid
X-UA-Compatible	IE=edge,chrome=1
charset	UTF-8

Page quality 86% achieved

Content

(Critically important)

This page contains 965 words. That's ok.

28.8% of the text are stop words.

The page contains a listing, which indicates a good text layout.

19 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 17.55 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

305 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

This page uses Google authorship information without an image.

The HTML has geoname information: GB-STY

The HTML has georegion information: London

The HTML has geoposition information: ;

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	WasteAid
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data:[...] Base64	Read more about WasteAid Hosts Stakeholder Consultation for Uganda Circular Textiles Project
data:[...] Base64	Read more about Waste to Use Challenge Winners Announced
data:[...] Base64	Read more about Waste to Use Challenge finalists
data:[...] Base64	Read more about Turning waste into opportunity: Sustainable solutions for South Sudan
data:[...] Base64	Read more about Empowering rural South African youth with the John Lewis Partnership Foundation
data:[...] Base64	Read more about Take-off for innovative partnership between Lufthansa Group and WasteAid to tackle airline waste
data:[...] Base64	No alt attribute provided
data:[...] Base64	Biffa logo
data:[...] Base64	Bunzl logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Chartered Institute of Wastes Management logo
data:[...] Base64	The dixon foundation logo
data:[...] Base64	Dow chemicals logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Funded by EU logo
data:[...] Base64	Huhtamaki logo
data:[...] Base64	John Lewis Partnership Foundation
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data:[...] Base64	Scottish Government Logo
data:[...] Base64	UK Aid logo
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Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	Welcome to WasteAid
H2	What We Do
H2	Our 2022 & 2023 impact at a glance
H2	Latest News
H2	Sign up to our Newsletter
H2	Help us do more
H2	Funded by
H3	Human Impact
H3	Increased Infrastructure
H3	Livelihood Opportunities
H3	Increased Skills & Knowledge
H3	Supporting innovation

Link structure 51% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 10 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://wasteaid.org/	Anchor	Skip to content
https://donate.biggive.org/cam...	External Subdomain	Support WasteAid in Big Give's Christmas Challenge campaign!
https://wasteaid.org/		IMG-ALT WasteAid A-TITLE WasteAid
https://wasteaid.org/about/		About Us A-TITLE About Us
/about/what-we-do/		Our Approach
/about/who-we-are/		Who we are
/about/how-we-work/		How we work
/about/accountability/		Accountability
/about/finances/		Finances
/about/annual-review/		Strategy & Reports
/about/our-stories/		Our Stories
https://wasteaid.org/why-waste/		What We Do A-TITLE What We Do
/why-waste/health/		Health
/why-waste/livelihoods/		Livelihoods
/why-waste/climate-change/		Climate Change
/why-waste/plastic-pollution/		Plastic Pollution
/why-waste/youth/		Youth
/why-waste/innovation/		Innovation
https://wasteaid.org/programmes/		Where We Work A-TITLE Where We Work
/programmes/current-programmes...		The Gambia
/programmes/current-programmes...		India
/programmes/current-programmes...		South Africa
/programmes/current-programmes...		Uganda
/programmes/past-projects/circ...		Circular Economy Network
/programmes/past-projects/came...		Cameroon
/programmes/past-projects/egypt/		Egypt
/programmes/past-projects/indo...		Indonesia
https://wasteaid.org/news/		News A-TITLE News
https://wasteaid.org/support-us/		Support Us A-TITLE Support Us
/support-us/corporate-support/		Corporate Support
/support-us/events-challenges/		Events & Challenges
/support-us/trusts-and-foundat...		Trusts and Foundations
/support-us/individual-giving/		Individual Giving
/support-us/individual-giving/...		Payroll Giving
https://wasteaid.org/donate/		Donate
https://wasteaid.org/	Anchor	No Text
/why-waste/health/		Health Improving waste management has a positive impact on people’s health, reducing respiratory illness and mosquito-borne diseases. Read more A-TITLE Health
/why-waste/livelihood/		Livelihoods Waste management offers a wide range of sustainable livelihoods, particularly for vulnerable and marginalised groups, innovators and entrepreneur... A-TITLE Livelihoods
/why-waste/climate-change/		Climate Change Waste management is climate action. Recycling reduces the impacts of raw material extraction, and the significant emissions from dumpsites and... A-TITLE Climate Change
/why-waste/plastic-pollution/		Plastic Pollution Preventing plastic pollution starts on land. WasteAid empowers communities to manage plastic waste so that it becomes an economic opportuni... A-TITLE Plastic Pollution
/why-waste/youth/		Youth A circular economy offers opportunities for young people at every step of the value chain. WasteAid shares skills and know-how to inspire the next gene... A-TITLE Youth
/why-waste/innovation/		Innovation Resource management is a hotbed of innovation. WasteAid encourages grassroots entrepreneurs to build an inclusive circular economy. Read more A-TITLE Innovation
/wp-content/uploads/2018/08/WA...		Discover more
/wasteaid-hosts-stakeholder-co...		A-TITLE Read more about WasteAid Hosts Stakeholder Consultation for Uganda Circular Textiles Project
/waste-to-use-challenge-winner...		A-TITLE Read more about Waste to Use Challenge Winners Announced
/waste-to-use-challenge-finali...		A-TITLE Read more about Waste to Use Challenge finalists
/turning-waste-into-opportunit...		A-TITLE Read more about Turning waste into opportunity: Sustainable solutions for South Sudan
/empowering-rural-south-africa...		A-TITLE Read more about Empowering rural South African youth with the John Lewis Partnership Foundation
/take-off-for-innovative-partn...		A-TITLE Read more about Take-off for innovative partnership between Lufthansa Group and WasteAid to tackle airline waste
http://wasteaid.urbanrivertest...	External Subdomain	privacy policy
/get-involved/		See how you can help
https://wasteaid.org/about/	Text duplicate	About Us A-TITLE About Us
https://wasteaid.org/why-waste/	Text duplicate	What We Do A-TITLE What We Do
https://wasteaid.org/support-us/	Text duplicate	Support Us A-TITLE Support Us
https://wasteaid.org/?page_id=69		Become A Partner A-TITLE Become A Partner
https://wasteaid.org/?page_id=71	Text duplicate	Support Us A-TITLE Support Us
https://wasteaid.org/news/	Text duplicate	News A-TITLE News
https://wasteaid.org/contact/		Contact A-TITLE Contact
https://wasteaid.org/careers/		Careers A-TITLE Careers
/programmes/current-programmes...	Text duplicate	The Gambia A-TITLE The Gambia
/programmes/current-programmes...	Text duplicate	India A-TITLE India
/programmes/current-programmes...	Text duplicate	South Africa A-TITLE South Africa
/programmes/current-programmes...	Text duplicate	Uganda A-TITLE Uganda
/programmes/past-projects/came...	Text duplicate	Cameroon A-TITLE Cameroon
/programmes/past-projects/egypt/	Text duplicate	Egypt A-TITLE Egypt
/programmes/past-projects/indo...	Text duplicate	Indonesia A-TITLE Indonesia
http://eepurl.com/hjXohb	External	Newsletter A-TITLE Newsletter
https://www.facebook.com/wasteaid	New window External Subdomain	A-TITLE Facebook
https://www.linkedin.com/compa...	New window External Subdomain	A-TITLE LinkedIn
https://www.twitter.com/wasteaid	New window External Subdomain	A-TITLE Twitter
https://www.youtube.com/channe...	New window External Subdomain	A-TITLE YouTube
https://www.instagram.com/wast...	New window External Subdomain	A-TITLE Instagram
/terms-and-conditions/		Terms and Conditions A-TITLE Terms and Conditions
/privacy-policy/		Privacy Policy A-TITLE Privacy Policy
https://www.urbanriver.com/	New window External Subdomain	Web Design Newcastle A-TITLE Web Design Newcastle by Urban River
https://www.urbanriver.com/	New window External Subdomain	Urban River
https://wasteaid.org/		Home A-TITLE WasteAid - Home
https://wasteaid.org/about/		About A-TITLE About Us
/about/what-we-do/	Text duplicate	Our Approach
/about/who-we-are/	Text duplicate	Who we are
/about/how-we-work/	Text duplicate	How we work
/about/accountability/	Text duplicate	Accountability
/about/finances/	Text duplicate	Finances
/about/annual-review/	Text duplicate	Strategy & Reports
/about/our-stories/	Text duplicate	Our Stories
https://wasteaid.org/why-waste/	Text duplicate	What We Do A-TITLE What We Do
/why-waste/health/	Text duplicate	Health
/why-waste/livelihoods/	Text duplicate	Livelihoods
/why-waste/climate-change/	Text duplicate	Climate Change
/why-waste/plastic-pollution/	Text duplicate	Plastic Pollution
/why-waste/youth/	Text duplicate	Youth
/why-waste/innovation/	Text duplicate	Innovation
https://wasteaid.org/programmes/	Text duplicate	Where We Work A-TITLE Where We Work
/programmes/kenya/		Kenya
/programmes/vietnam/		Vietnam
/programmes/current-programmes/		Current Programmes
/programmes/current-programmes...	Text duplicate	The Gambia
/programmes/current-programmes...	Text duplicate	India
/programmes/current-programmes...	Text duplicate	South Africa
/programmes/current-programmes...	Text duplicate	Uganda
/programmes/past-projects/		Past Projects
/programmes/past-projects/circ...	Text duplicate	Circular Economy Network
/programmes/past-projects/came...	Text duplicate	Cameroon
/programmes/past-projects/egypt/	Text duplicate	Egypt
/programmes/past-projects/indo...	Text duplicate	Indonesia
https://wasteaid.org/news/	Text duplicate	News A-TITLE News
https://wasteaid.org/support-us/	Text duplicate	Support Us A-TITLE Support Us
/support-us/corporate-support/	Text duplicate	Corporate Support
/support-us/trusts-and-foundat...	Text duplicate	Trusts and Foundations
/support-us/individual-giving/	Text duplicate	Individual Giving
/support-us/individual-giving/...	Text duplicate	Payroll Giving
/support-us/events-challenges/	Text duplicate	Events & Challenges
https://wasteaid.org/donate/	Text duplicate	Donate A-TITLE Donate
/privacy-policy/		More Info A-TITLE Find out more

Server configuration 91% achieved

HTTP redirects

(Critically important)

This page redirects to "https://wasteaid.org/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.21 seconds.

The file size of the HTML document is fine (221 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sun, 09 Mar 2025 22:23:20 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
last-modified	Sun, 09 Mar 2025 16:18:42 GMT
cache-control	max-age=0
expires	Sun, 09 Mar 2025 22:23:20 GMT
x-powered-by	PleskLin
cf-cache-status	DYNAMIC
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=fHbqoE79zeGXUlxQ%2BrhbE65J%2B%2FMVdnB%2B9Efif9eR66l8mCNcDDeDr7%2Fg1F8U9ZlmMSvwvcebbMEe54s%2BcNLDW9IY3KOK0%2BeR%2BdL8J9sGftWHyIlccW1i00BY91JvM3g%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server	cloudflare
cf-ray	91ddf9e859f86ec9-CDG
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
server-timing	cfL4;desc="?proto=TCP&rtt=13556&min_rtt=13522&rtt_var=3870&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3411&recv_bytes=895&delivery_rate=213790&cwnd=117&unsent_bytes=0&cid=28afbd5b52e3e50e&ts=98&x=0"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 294 referring domains.

This page has 1,241 backlinks.

This page has backlinks from 245 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
crawl-delay: 30
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-json/
Allow: /wp-admin/admin-ajax.php

User-agent: BLEXBot
Disallow: /

User-agent: Cliqzbot
Disallow: /

User-agent: Baiduspider
Disallow: /

User-agent: dotbot
Disallow: /

User-agent: BUbiNG
Disallow: /

User-agent: voltron
Disallow: /

User-agent: Yandex
Disallow: /

User-agent: bingbot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: PetalBot
Disallow: /

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wasteaid.org

Homepage - WasteAid

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
waste	65%	Check
WasteAid	65%	Check
Waste Management	51%	Check
plastic waste	50%	Check
waste streams	50%	Check
inclusive waste	50%	Check
Waste entrepreneurs	50%	Check
Sign up	44%	Check
impact	43%	Check
News	43%	Check
Increased	43%	Check
Latest News	42%	Check
Project	41%	Check
Find New	40%	Check
Programmes	39%	Check
Current	39%	Check
Past	39%	Check
Projects	39%	Check
Circular	38%	Check
Support	38%	Check
Innovation	38%	Check
skills	38%	Check
opportunities	38%	Check
part	38%	Check
Foundation	38%	Check

Show more keywords and terms

Wasteaid.org - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 0% achieved

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(Important)

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(Nice to have)

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Meta tags

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Page quality 86% achieved

(Critically important)

(Critically important)

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(Nice to have)

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(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 51% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 91% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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