Waterman.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
95% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
400.10 kB
Words
587
Media files
36
Number of links
92 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Luxury Pens and Inks | Waterman
The length of the page title is perfect. (303 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore collections of luxury pens carefully crafted for an elegant, high-quality fine writing experience. Learn more.
The length of the meta description is perfect. (702 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.waterman.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
analyticsGlobalParamsObjectcore-pageview
viewportwidth=device-width, initial-scale=1
referrerno-referrer-when-downgrade
descriptionExplore collections of luxury pens carefully crafted for an elegant, high-quality fine writing experience. Learn more.
keywordsWaterman home
analyticsCorePageViewLinkcore-pageview
langen
og:site_nameWaterman UK
og:titleLuxury Pens and Inks | Waterman
og:descriptionExplore collections of luxury pens carefully crafted for an elegant, high-quality fine writing experience. Learn more.
og:imagehttps://www.waterman.com/on/demandware.static/Sites-watermanuk-Site/-/default/dw53f319d9/images/brand-logo.png
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: Begin typing to search, use arrow keys to navigate, Enter to select. T...
  • Duplicate 2: By submitting, I confirm that I have read and accept your Privacy Stat...
This page contains 587 words. That's ok.
24.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...default/dw693fc77c/images/brand-logo.svgWaterman home
...default/dw693fc77c/images/brand-logo.svgWaterman home
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...23bd6c/images/PlaceholderImage_80x80.svgNo alt attribute provided
...3dc6-a1e3-e47994c2e558.jpg?fm=jpg&w=2880No alt attribute provided
...326f-8219-1892ba641834.jpg?fm=jpg&w=2880No alt attribute provided
...T_banner_reflection_of_paris_D_24_v2.jpgNo alt attribute provided
...39e9-b66f-6cdd470933fa.jpg?fm=jpg&w=2880No alt attribute provided
...f-9bfd-34ad-aad7-5b8787c32ab8.jpg?fm=jpgNo alt attribute provided
...a-442c-30e7-a6f9-de2925b1aa90.jpg?fm=jpgNo alt attribute provided
...3829-ad83-1123392c6803.jpg?fm=jpg&w=2880Waterman assorted fountain pens
...4-5c0c-3385-8bb0-da1a52e2b33b.jpg?fm=jpgNo alt attribute provided
...2-e2bc-3936-a833-de4e9337a0ac.jpg?fm=jpgNo alt attribute provided
...e-700e-3528-baa2-259f8ca57751.jpg?fm=jpgNo alt attribute provided
...c-4b8b-3465-afbc-295669d41e9d.jpg?fm=jpgNo alt attribute provided
...b-9cb2-3c47-beb6-782a1dec272c.jpg?fm=jpgNo alt attribute provided
...3fcb-9b78-8dc9e1cc5399.jpg?fm=jpg&w=2880A sketch of Paris and the Eiffel Tower from an aerial view.
...1-49cc-3f2f-82ab-f915099cc4fc.jpg?fm=jpgNo alt attribute provided
...2-45fe-3195-a4b0-257827c319ce.jpg?fm=jpgNo alt attribute provided
.../dwb5d8b90d/images/brand-logo-footer.svgWaterman home
...-Site/-/default/dw93765e68/images/GB.pngNo alt attribute provided
...-Site/-/default/dw793084c3/images/CN.pngChina flag
...-Site/-/default/dwe95721a1/images/JP.pngJapan flag
...-Site/-/default/dw88d3e031/images/FR.pngFrance flag
...-Site/-/default/dw93765e68/images/GB.pngUnited Kingdom flag

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Reflections of Paris
H1 Empty heading
H1 Expert Deluxe
H1 The Signature Gift
H1 L’Essence du Bleu
H1 Allure
H1 Expert
H1 Carène
H1 Hémisphère
H1 Exception
H1 FAQ
H1 Find A Store
H2 Man Bleu de Paris
H2 BLUE, THE ESSENCE OF WATERMAN
H2 Waterman Heritage and Inspiration
H3 Hémisphère Colour Blocking Collection
H4 Size & Fit Guide
H4 Waterman Fine Pen Collections
H4 How Can We Help?
H4 Waterman Fine Pens
H4 Select your region
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.waterman.com/Anchor Skip to main content
https://www.waterman.com/IMG-ALT Waterman home
https://www.waterman.com/Text duplicate IMG-ALT Waterman home
https://help.waterman.com/s/New window External Subdomain Waterman Help Center
/support?cfid=warranty-infoSubdomain Warranty & Services
/support?cfid=contact-usSubdomain Contact Us
/support?cfid=recycling-instru...Subdomain Recycling Instructions
/pen-collections.htmlSubdomain Pens
/man-bleu-de-paris-limited-edi...Subdomain Man
/exception-pens.htmlSubdomain Exception
/carene-pens.htmlSubdomain Carène
/lessence-du-bleu.htmlSubdomain L'Essence du Bleu​
/expert-pens.htmlSubdomain Expert
/hemisphere-pens.htmlSubdomain Hémisphère
/hemisphere-colour-blocking-pe...Subdomain Hémisphère Colour Blocking
/allure-pens.htmlSubdomain Allure
/pen-collections.htmlSubdomain Text duplicate Pens
/pen-collections.htmlSubdomain Explore Pens
/man-bleu-de-paris-limited-edi...Subdomain Text duplicate Man
/exception-pens.htmlSubdomain Text duplicate Exception
/carene-pens.htmlSubdomain Text duplicate Carène
/lessence-du-bleu.htmlSubdomain Text duplicate L'Essence du Bleu​
/expert-pens.htmlSubdomain Text duplicate Expert
/hemisphere-pens.htmlSubdomain Text duplicate Hémisphère
/hemisphere-colour-blocking-pe...Subdomain Text duplicate Hémisphère Colour Blocking
/allure-pens.htmlSubdomain Text duplicate Allure
/pen-inks-and-refills.htmlSubdomain Inks
/inks/ink-cartridges/Ink Cartridges
/inks/ballpoint-pen-refills/Ballpoint Pen Refills
/inks/rollerball-pen-refills/Rollerball Pen Refills
/pen-inks-and-refills.htmlSubdomain Text duplicate Inks
/inks/ink-cartridges/Text duplicate Ink Cartridges
/inks/ballpoint-pen-refills/Text duplicate Ballpoint Pen Refills
/inks/rollerball-pen-refills/Text duplicate Rollerball Pen Refills
/pen-gift-sets.htmlSubdomain Pen Gifts
/discover-waterman.htmlSubdomain About Us
/discover-waterman.htmlSubdomain The Brand
/waterman-history.htmlSubdomain The Heritage
/discover-waterman.htmlSubdomain Text duplicate About Us
/discover-waterman.htmlSubdomain Text duplicate The Brand
/waterman-history.htmlSubdomain Text duplicate The Heritage
https://help.waterman.com/s/New window External Subdomain Text duplicate Waterman Help Center
/support?cfid=warranty-infoSubdomain Text duplicate Warranty & Services
/support?cfid=contact-usSubdomain Text duplicate Contact Us
/support?cfid=recycling-instru...Subdomain Text duplicate Recycling Instructions
/man-bleu-de-paris-limited-edi...Subdomain Discover
/pens/?prefn1=colorFamily&pref...Subdomain Text duplicate Discover
/reflections-of-paris.htmlSubdomain Text duplicate Discover
/hemisphere-colour-blocking-pe...Subdomain Text duplicate Discover
/expert-pens.htmlSubdomain Text duplicate Discover
/pen-gift-sets.htmlSubdomain Text duplicate Discover
/lessence-du-bleu.htmlSubdomain Text duplicate Discover
/allure-pens.htmlSubdomain Text duplicate Allure
/allure-pens.htmlSubdomain Text duplicate Discover
/allure-pens.htmlSubdomain Text duplicate Discover
/expert-pens.htmlSubdomain Text duplicate Expert
/expert-pens.htmlSubdomain Text duplicate Discover
/expert-pens.htmlSubdomain Text duplicate Discover
/carene-pens.htmlSubdomain Text duplicate Carène
/carene-pens.htmlSubdomain Text duplicate Discover
/carene-pens.htmlSubdomain Text duplicate Discover
/hemisphere-pens.htmlSubdomain Text duplicate Hémisphère
/hemisphere-pens.htmlSubdomain Text duplicate Discover
/hemisphere-pens.htmlSubdomain Text duplicate Discover
/exception-pens.htmlSubdomain Text duplicate Exception
/exception-pens.htmlSubdomain Text duplicate Discover
/exception-pens.htmlSubdomain Text duplicate Discover
/waterman-history.htmlSubdomain Text duplicate Discover
/waterman-history.htmlSubdomain Text duplicate Discover
/support?cfid=faqFAQ Find answers to commonly asked questions.
/support?cfid=faqLearn More
/support?cfid=faqText duplicate Learn More
/find-a-store.htmlSubdomain Find A Store Locate your nearest Waterman fine pen retailer.
/find-a-store.htmlSubdomain Find Local Stores
/find-a-store.htmlSubdomain Text duplicate Find Local Stores
https://www.waterman.com/Anchor Back to top
https://privacy.newellbrands.c...New window External Subdomain Privacy Statement
https://privacy.newellbrands.c...New window External Subdomain Text duplicate Privacy Statement
https://www.facebook.com/WatermanNew window External Subdomain No Text
https://www.instagram.com/wate...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/discover-waterman.htmlSubdomain Text duplicate The Brand
A-TITLE Go to The Brand
/waterman-history.htmlSubdomain Text duplicate The Heritage
A-TITLE Go to The Heritage
/find-a-store.htmlSubdomain Online Resellers
A-TITLE Go to Find a Store
/sitemap.htmlSubdomain Sitemap
A-TITLE Go to Sitemap
/waterman-find-a-store.htmlSubdomain Store locator
A-TITLE Go to Find a Store
/exception-pens.htmlSubdomain Text duplicate Exception
A-TITLE Go to Exception
/carene-pens.htmlSubdomain Text duplicate Carène
A-TITLE Go to Carène
/expert-pens.htmlSubdomain Text duplicate Expert
A-TITLE Go to Expert
/hemisphere-pens.htmlSubdomain Text duplicate Hémisphère
A-TITLE Go to Hémisphère
/hemisphere-anniversary-pens.htmlSubdomain Hémisphère Anniversary
A-TITLE Go to Hémisphère Anniversary
/allure-pens.htmlSubdomain Text duplicate Allure
A-TITLE Go to Allure
/inks/rollerball-pen-refills/Text duplicate Rollerball Pen Refills
A-TITLE Go to Rollerball Pen Refills
/inks/ballpoint-pen-refills/Text duplicate Ballpoint Pen Refills
A-TITLE Go to Ballpoint Pen Refills
/support?cfid=contact-usSubdomain Text duplicate Contact Us
A-TITLE Go to Contact Us
/support?cfid=warranty-infoSubdomain Text duplicate Warranty & Services
A-TITLE Go to Warranty & Services
https://help.waterman.com/s/New window External Subdomain Help center
A-TITLE Go to Cookie Policy
https://privacy.newellbrands.c...New window External Subdomain Cookie Policy
A-TITLE Go to Cookie Policy
https://privacy.newellbrands.c...New window External Subdomain Text duplicate Privacy Statement
A-TITLE Go to Privacy Policy
https://www.newellbrands.com/t...New window External Subdomain Terms of Use
A-TITLE Go to Terms of Use
https://assets.waterman.com/is...New window External Subdomain Waterman Catalogue
A-TITLE Go to Waterman Catalogue
https://www.newellbrands.com/m...New window External Subdomain U.K. Modern Slavery Act
A-TITLE Go to UK Modern Slavery Act Statement (UK)
/support?cfid=recycling-instru...Subdomain Text duplicate Recycling Instructions
A-TITLE Go to Recycling Instructions
https://www.waterman.com/Text duplicate IMG-ALT Waterman home
https://www.waterman-zh.cn/External Subdomain China
IMG-ALT China flag
https://www.waterman-ja.jp/External Subdomain Japan
IMG-ALT Japan flag
https://www.waterman.fr/External Subdomain France
IMG-ALT France flag
https://www.waterman.com/Subdomain United Kingdom
IMG-ALT United Kingdom flag

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.waterman.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (400 kB).

HTTP Response Header

NameValue
dateThu, 31 Oct 2024 03:55:05 GMT
content-typetext/html;charset=UTF-8
set-cookie70 Characters
x-content-type-optionsnosniff
x-dw-request-base-idv9FRvtvaImcBAAB_
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusBYPASS
server-timingcfCacheStatus;desc="BYPASS"
servercloudflare
cf-ray8db0b51c5e9c3612-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 684 referring domains.
This page has 248,346 backlinks.
This page has backlinks from 517 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Allow: /
 
Disallow: /*cart
Disallow: /account/
Disallow: /setpassword/
Disallow: /search?
Disallow: /confirmednewpassword/
Disallow: /profile/
Disallow: /orders/

Disallow: *q=*
Disallow: *srule=*
Disallow: *format=ajax*
sitemap: https://www.waterman.com/sitemap_index.xml

Similar sites

Search preview

www.waterman.com
Luxury Pens and Inks | Waterman
Explore collections of luxury pens carefully crafted for an elegant, high-quality fine writing experience. Learn more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Waterman70%Check
Pen68%Check
Waterman pens68%Check
Pens63%Check
Collection56%Check
Pen Refills52%Check
Fountain Pens51%Check
Collections50%Check
Inks46%Check
Crafted46%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

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