Wearecollins.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
58% 
Link structure
15% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
61.80 kB
Words
1637
Media files
10
Number of links
87 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We are COLLINS | COLLINS
There are word repetitions in the page title.
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
Meta description
(Critically important)
COLLINS is a transformation consultancy and Ad Age’s 2023 Transformation Firm of the Year, as well as Ad Age’s 2024 Design Firm of the Year. We help businesses at critical inflection points define, design and build new futures.
The meta description is too long: 1405 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wearecollins.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorJekyll v3.8.5
descriptionCOLLINS is a transformation consultancy and Ad Age’s 2023 Transformation Firm of the Year, as well as Ad Age’s 2024 Design Firm of the Year. We help businesses at critical inflection points define, design and build new futures.
langen
twitter:cardsummary_large_image
twitter:site@wearecollins
twitter:imagehttps://www.wearecollins.com/assets/images/collins-signature.jpg
twitter:titleWe are COLLINS
og:titleWe are COLLINS
og:localeen_US
og:descriptionCOLLINS is a transformation consultancy and Ad Age’s 2023 Transformation Firm of the Year, as well as Ad Age’s 2024 Design Firm of the Year. We help businesses at critical inflection points define, design and build new futures.
og:urlhttps://www.wearecollins.com/
og:site_nameCOLLINS
og:imagehttps://www.wearecollins.com/assets/images/collins-signature.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1637 words. That's ok.
36.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Make your future so irresistible, it becomes inevitable.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Make your future so irresistible, it becomes inevitable.
H2 COLLINS at a glance:
H4 Info
H4 Sustana
H4 Andmore
H4 Guild
H4 COLLINS is Ad Age's 2024 Design Agency of the Year
H4 Equinox
H4 COLLINS New York Office Recognized by The American Institute of Architects
H4 ONE Creator Lab
H4 Freeform / Disney
H4 Mural
H4 COLLINS is Ad Age's first Business Transformation Agency of the Year
H4 KALW Public Media
H4 Institute of Design
H4 Figma
H4 San Francisco Symphony
H4 sweetgreen
H4 Linktree
H4 CNET
H4 OpenWeb
H4 Arcane
H4 NEXT Insurance
H4 D&AD/London
H4 Match
H4 M.AD School of Ideas
H4 Twitch
H4 Robinhood
H4 Credit Karma
H4 Mailchimp
H4 Spotify
H4 Jim Henson Exhibit
H4 vitaminwater
H4 Dropbox
H4 Crane
H4 Anson Calder
H4 Equinox Hotels
H4 Heyday
H4 Nike Air Max
H4 Babyganics
H4 Exploratorium: Inflatable!
H4 More Than Magic
H4 Naturalizer
H4 Airbnb Brooklyn
H4 Self, Made
H4 Sign up for our newsletter on transformation and design.
H4 Guild Relaunches
H4 COLLINS Coffeehaus Comes to London
H4 Brian Collins On The Secret No One Wants To Tell Young Creatives Today
H4 COLLINS Coffeehaus Book Sale
H4 Brian Collins Named Among Frontify's 2023 Brand Visionaries
H4 Michael Di Leo and Emily Sneddon talk Freeform at Monotype's Brand Talks Conference
H4 Fast Company Names Figma Innovation by Design Awards Winner
H4 COLLINS New York Office Recognized by The American Institute of Architects Duplicate text
H4 COLLINS Sounds Vol. 14 — Summer 2023
H4 Goodbye Twitter?
Some anchor texts are used more than once.
35 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.
LinkAttributesAnchor text
https://www.wearecollins.com/No Text
/work/Work
/about/About
/ideas/Ideas
/contact/Contact
/work/Text duplicate Work
/about/Text duplicate About
/ideas/Text duplicate Ideas
/contact/Text duplicate Contact
/work/sustana/Subdomain No Text
/work/andmore/Subdomain No Text
/work/guild/Subdomain No Text
https://adage.com/AList2024?ut...External No Text
/work/we-dont-speak-january-ca...Subdomain No Text
https://www.officeinspiration....External Subdomain No Text
https://onecreatorlab.org/External No Text
/work/freeform/Subdomain No Text
https://www.mural.co/External Subdomain No Text
https://adage.com/article/spec...External No Text
/work/kalw/Subdomain No Text
/work/institute-of-design/Subdomain No Text
/work/figma/Subdomain No Text
/work/sf-symphony/No Text
/work/sweetgreenNo Text
https://linktr.ee/External No Text
/work/cnetNo Text
/work/open-web/Subdomain No Text
/work/arcane/Subdomain No Text
/work/next-insuranceNo Text
https://www.dandad.org/en/d-ad...External Subdomain No Text
/work/match/No Text
/work/mad-school-of-ideas/Subdomain No Text
/work/twitch/No Text
/work/robinhoodNo Text
/work/credit-karma/Subdomain No Text
/work/mailchimp/No Text
/work/spotify/No Text
/work/jim-henson-exhibit/Subdomain No Text
/work/vitaminwater/No Text
/work/dropbox/No Text
/work/craneNo Text
/work/anson-calder/Subdomain No Text
/work/equinox-hotels/Subdomain No Text
/work/heyday/No Text
/work/nike-air-max/No Text
/work/babyganicsNo Text
/work/exploratorium-inflatable/Subdomain No Text
/work/morethanmagic/Subdomain No Text
/work/naturalizer/Subdomain No Text
/work/airbnb-brooklyn/No Text
/work/selfmade/Subdomain No Text
/work/sustana/Subdomain Sustana Repositioning a heritage paper mill at the frontier of clean materials.
/work/andmore/Subdomain Andmore Reinventing a market leader.
/work/guild/Subdomain Guild Unlocking talent’s full potential.
https://adage.com/AList2024?ut...External COLLINS is Ad Age's 2024 Design Agency of the Year
/work/we-dont-speak-january-ca...Subdomain Equinox The pioneering fitness club shows New Year’s Resolutions the door.
https://www.officeinspiration....External Subdomain COLLINS New York Office Recognized by The American Institute of Architects
https://onecreatorlab.org/External ONE Creator Lab From The One Club for Creativity: A new model for teaching creativity.
/work/freeform/Subdomain Freeform / Disney Always forming. Never finished.
https://www.mural.co/External Subdomain Mural Collaborative intelligence pioneer Mural launches a bold new product experience and brand transformation. Our case study is coming soon.
https://adage.com/article/spec...External COLLINS is Ad Age's first Business Transformation Agency of the Year
/work/kalw/Subdomain KALW Public Media Helping a bold voice travel further.
/work/institute-of-design/Subdomain Institute of Design Ensuring design makes a positive impact on the world.
/work/figma/Subdomain Figma Debunking the Myth of the Lone Genius.
/work/sf-symphony/San Francisco Symphony Classical Music. Contemporary Art.
/work/sweetgreensweetgreen Reimagining healthy eating for the next generation.
https://linktr.ee/External Linktree Linktree relaunches. Our case study is coming soon. Until then, here’s Linktree itself.
/work/cnetCNET Turning a hyper-changing world into shockingly useful information.
/work/open-web/Subdomain OpenWeb On a mission to improve online conversations.
/work/arcane/Subdomain Arcane Join us in League of Legends’ first television series. Welcome to Arcane.
/work/next-insuranceNEXT Insurance Helping small business owners to get going.
https://www.dandad.org/en/d-ad...External Subdomain D&AD/London COLLINS is named Design Company of the Year by D&AD.
/work/match/Match Re-emerging in the universe they created.
/work/mad-school-of-ideas/Subdomain M.AD School of Ideas Nurturing the next generation’s creative force.
/work/twitch/Twitch Supporting the Future of Multiplayer Entertainment
/work/robinhoodRobinhood Imagining a future where everyone is able to participate in systems of wealth creation.
/work/credit-karma/Subdomain Credit Karma The numbers are on your side.
/work/mailchimp/Mailchimp Redefining a company that has always done things its own way.
/work/spotify/Spotify Designing a visual language that unites a brand’s total experience.
/work/jim-henson-exhibit/Subdomain Jim Henson Exhibit Encouraging visitors to engage with Jim Henson’s work in a way they never had before.
/work/vitaminwater/vitaminwater Recharging an iconic brand by returning it to its roots.
/work/dropbox/Dropbox A re-imagination of the Dropbox Brand through collaboration and collision.
/work/craneCrane To weave words is to sew worlds. Reinventing Crane.
/work/anson-calder/Subdomain Anson Calder Catalyst for creativity.
/work/equinox-hotels/Subdomain Equinox Hotels How a pioneer moves into a new category.
/work/heyday/Heyday Heyday — Target launches their first electronics brand.
/work/nike-air-max/Nike Air Max Celebrating the 30th anniversary of the Air Max.
/work/babyganicsBabyganics Creating a baby-safe world.
/work/exploratorium-inflatable/Subdomain Exploratorium: Inflatable! Blowing minds with blow up art.
/work/morethanmagic/Subdomain More Than Magic Creating cross category magic for Target’s most discerning shoppers: Tweens.
/work/naturalizer/Subdomain Naturalizer Relaunching an adored brand into new markets.
/work/airbnb-brooklyn/Airbnb Brooklyn Uniting runners, locals, and the Airbnb community.
/work/selfmade/Subdomain Self, Made Exploring “you” in a world of “we.”
/news/All
/news/press/Press
/news/events/Events
/news/talks/Talks
/news/everything-else/Everything Else
https://www.forbes.com/sites/b...External Subdomain Guild Relaunches
https://www.forbes.com/sites/b...External Subdomain Our friends at Forbes cover Guild’s story - and the story of our work together - here.
https://rsvp.withgoogle.com/ev...External Subdomain here.
https://www.fastcompany.com/91...External Subdomain Brian Collins On The Secret No One Wants To Tell Young Creatives Today
https://www.fastcompany.com/91...External Subdomain Read on, here.
https://www.linkedin.com/feed/...External Subdomain COLLINS Coffeehaus Book Sale
https://www.frontify.com/en/re...External Subdomain Brian Collins Named Among Frontify's 2023 Brand Visionaries
https://www.frontify.com/en/re...External Subdomain It was nice to see the good people at Frontify put him on theirs, too.
/work/freeform/Subdomain Michael Di Leo and Emily Sneddon talk Freeform at Monotype's Brand Talks Conference
/work/freeform/Subdomain You can see the work, here.
https://www.fastcompany.com/90...External Subdomain Fast Company Names Figma Innovation by Design Awards Winner
https://www.fastcompany.com/90...External Subdomain Story here.
https://www.officeinspiration....External Subdomain Text duplicate COLLINS New York Office Recognized by The American Institute of Architects
https://www.officeinspiration....External Subdomain They honored it with their award of excellence for interior architecture of the year.
https://open.spotify.com/playl...External Subdomain COLLINS Sounds Vol. 14 — Summer 2023
https://open.spotify.com/playl...External Subdomain a playlist handpicked by our homegrown musical talent.
https://www.creativereview.co....External Subdomain Goodbye Twitter?
https://www.creativereview.co....External Subdomain It’s all here.
/news/2Next
http://twitter.com/wearecollinsExternal Twitter
https://www.instagram.com/this...External Subdomain Instagram
http://eepurl.com/bASJ7XExternal Sign up for newsletter →

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wearecollins.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
content-typetext/html
varyAccept-Encoding
dateFri, 27 Sep 2024 10:09:05 GMT
last-modifiedMon, 23 Sep 2024 19:17:35 GMT
etagW/"12faa5d85a86bb744e365e9803f6117d"
serverAmazonS3
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 89e34e3fd814f1393ef77867b93dd12e.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
x-amz-cf-idOE55XhStmc0Io61FF3ZYTQVTAkzytbbRu_Q8HVmBZUKuu1-PeVFcRQ==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 788 referring domains.
This page has 3,792 backlinks.
This page has backlinks from 604 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.wearecollins.com
We are COLLINS | COLLINS
COLLINS is a transformation consultancy and Ad Age’s 2023 Transformation Firm of the Year, as well as Ad Age’s 2024 Design Firm of the Year. We help businesses at critical inflection points define, design and build new futures.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
COLLINS79%Check
future62%Check
Brian Collins61%Check
COLLINS Coffeehaus61%Check
COLLINS named60%Check
Age56%Check
Ad Age56%Check
new54%Check
design54%Check
Year54%Check

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