Wellington.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
89% 
Page structure
41% 
Link structure
71% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.83 s
File size
70.70 kB
Words
1035
Media files
6
Number of links
144 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wellington City Council
The length of the page title is perfect. (208 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wellington.govt.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
application-nameWellington City Council
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
templateHome Page
last_modified2025-05-08
og:localeen-NZ
og:typearticle
og:site_nameWellington City Council
og:urlhttps://wellington.govt.nz/
og:titleWellington City Council
og:imagehttp://wellington.govt.nz/-/media/global/wellington_city.jpg?mh=1000&mw=1200
article:sectionWellington City Council
article:published_time2025-05-08T12:25:53
article:modified_time2025-05-08T12:28:33
VIcurrentDateTime638826996661101581
langen-nz
twitter:cardsummary
twitter:site@wgtncc
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1035 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mages/logos/ourwellington-logo-black.svgOur Wellington logo
...plants-nature-038.jpg?w=650&h=430&crop=1Person climbing a tree with a harness and high vis jacket on.
...2-takina_building.jpg?w=650&h=430&crop=1Large glass building with trees reflected in the windows.
...centres/chase-tag.jpg?w=650&h=430&crop=1A young kid jumping in a recreation centre.
/assets/images/logos/nzgovt-logo-white.svgNew Zealand Government Te Kāwanatanga o Aotearoa
https://shielded.co.nz/img/custom-logo.pngshielded

Page structure

H1 heading
(Critically important)
Kia ora What can we help you with?
Too many H1 headings
Headings
(Important)
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Kia ora What can we help you with?
H1 News
H2 Popular links
H2 Services and information
H2 Tree-m work: Get to know our arborists
H2 Pick of the week: The boilers, biogas, and big changes underway at Moa Point
H2 Contact us
H2 Visit us
H2 Connect with us
H3 Toi me Te Ahurea Arts and culture
H3 He Urupā Cemeteries
H3 Ngā Tiwhikete me Ngā Raihana Certificates and licences
H3 Huringa āhuarangi noho toitū me te taiao Climate change, sustainable living and environment
H3 Te Hapori Tautoko me Ngā Rauemi Community support and resources
H3 Ngā Kurī me ngā Kararehe rerekē Dogs and other animals
H3 Kōrero mai Have your say
H3 Tō tātou waka Māori information hub
H3 He Pānui me Ngā Wā Whakangahau News and events
H3 Te Taunga, Rori me Te Kawe Parking, roads and transport
H3 He Whenua, he Rēti me Ngā Whare Property, rates and building
H3 Ngā Mahi a te rēhia Recreation
H3 Te Rāpihi, Te Hangarua me Te Para Rubbish, recycling and waste
H3 Tō Kaunihera Your Council
H3 Te Tāone o Pōneke Wellington City
H3 21 facts you might not know about Tākina Convention and Exhibition Centre
H3 Discover something new at our Wellington Recreation Centres
H3 The boilers, biogas, and big changes underway at Moa Point
H3 Handy ways to support NZ Sign Language Week
H3 Fines-free Wellington libraries see 30 percent boom in new users
H3 The history of the road cone
H3 Food for Thought and Action – Kaibosh Annual Appeal in Pōneke
H3 Weather updates and services in the capital
H3 Space Place upgrade creates gateway to science
H3 Report a problem or make a request
H3 Email us
H3 Phone us
H3 Send us mail
H3 Visit our Council service desks
H3 Visit our head office
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://wellington.govt.nz/Anchor Skip to main content
https://wellington.govt.nz/Wellington City Council
/arts-and-culture/artsArts
/arts-and-culture/librariesLibraries
/arts-and-culture/archivesArchives
/arts-and-culture/heritageHeritage
/cemeteries/cemetery-search-an...Cemetery search and plot locater
/cemeteries/wellington-cemeteriesWellington cemeteries
/cemeteries/burials-cremations...Burials, cremations and memorials
/cemeteries/work-permitsWork permits
/certificates-and-licences/tra...Trading in public places
/certificates-and-licences/alc...Alcohol licences
/certificates-and-licences/sel...Selling food
/certificates-and-licences/sig...Signs and posters
/certificates-and-licences/out...Outdoor seating
/certificates-and-licences/par...Parklets
/certificates-and-licences/hea...Health licences
/certificates-and-licences/str...Street appeals
/certificates-and-licences/gam...Gambling consents
/certificates-and-licences/amu...Amusement device permits
/climate-change-sustainability...Climate change
/climate-change-sustainability...Sustainable living
/climate-change-sustainability...Environment
/climate-change-sustainability...Water
/community-support-and-resourc...Community support
/community-support-and-resourc...Resources and facilities
/community-support-and-resourc...Volunteering
/community-support-and-resourc...Safety in Wellington
/community-support-and-resourc...Commemorative planting and seats
/community-support-and-resourc...Our communities
/community-support-and-resourc...Wellington Airport Community Awards
/dogs-and-other-animals/dogsDogs
/dogs-and-other-animals/catsCats
/dogs-and-other-animals/keepin...Keeping animals
/have-your-say/consultationsConsultations and engagements
/have-your-say/public-noticesPublic notices
/your-council/about-the-counci...Councillors
/have-your-say/petitionsPetitions
/your-council/meetings/speakin...Attending and speaking at meetings
/news-and-events/news-and-info...News and information
/news-and-events/events-and-fe...Events and festivals
/news-and-events/event-calendarEventfinda calendar
/news-and-events/event-plannin...Event planning and support
/parking-roads-and-transport/p...Parking
/parking-roads-and-transport/r...Roads
/parking-roads-and-transport/t...Transport
/parking-roads-and-transport/h...How can I?
/property-rates-and-building/p...Property
/property-rates-and-building/r...Rates
/property-rates-and-building/b...Building and resource consents
/property-rates-and-building/b...Building earthquake resilience
/property-rates-and-building/e...Encroachments
/property-rates-and-building/c...Council land and property for sale
/property-rates-and-building/k...Quarry
/property-rates-and-building/d...Development contributions
/property-rates-and-building/r...Road stopping
/property-rates-and-building/f...Pool and spa fencing
/property-rates-and-building/c...Construction next to residential houses
/property-rates-and-building/a...Aluminium composite panel buildings
/property-rates-and-building/h...Text duplicate How can I?
/recreation/facilities-and-cen...Facilities and centres
/recreation/outdoorsOutdoors
/recreation/activities-for-kidsActivities for kids
/recreation/sportsSports
/recreation/classesClasses
/recreation/support-and-adviceSupport and advice
/rubbish-recycling-and-waste/w...When to put out your rubbish and recycling
/rubbish-recycling-and-waste/s...Sorting your rubbish and recycling
/rubbish-recycling-and-waste/b...Wheelie bins, bags, crates and skips
/rubbish-recycling-and-waste/s...Southern Landfill, Tip Shop and Recycle Centre
/rubbish-recycling-and-waste/r...Reducing your waste
/rubbish-recycling-and-waste/w...Waste requirements for business
/your-council/plans-policies-a...A zero waste future for Wellington
/rubbish-recycling-and-waste/w...The Solid Waste Management and Minimisation Bylaw 2020
/rubbish-recycling-and-waste/s...Sewerage, wastewater and trade waste
/wellington-city/mapsMaps
https://positivelyponeke.govt.nz/External Positively Pōneke
A-TITLE Go to https://positivelyponeke.govt.nz
/wellington-city/about-welling...About Wellington City
/wellington-city/what-to-doWhat to do in Wellington
/wellington-city/resilient-wel...Resilient Wellington
/wellington-city/research-and-...Research and evaluation
/your-council/about-the-councilAbout the Council
/your-council/brand-assets-and...Brand assets and guidelines
/your-council/plans-policies-a...Plans, policies and bylaws
/your-council/meetingsMeetings
/your-council/electionsElections
/your-council/projectsProjects
/your-council/careersCareers
/your-council/international-re...International relations
/your-council/emergency-manage...Emergency management
/your-council/mayoral-forumMayoral Forum
/contact-usContact us
/report-a-problemReport a problem
/payments/onlinePay online
/do-it-onlineDo it online
https://wellington.govt.nz/Anchor Search
/Contact-usText duplicate Contact us
/Report-a-problemText duplicate Report a problem
/property-rates-and-building/p...Property search
/parking-roads-and-transport/p...Text duplicate Parking
/rubbish-recycling-and-waste/w...Rubbish and recycling
https://www.letstalk.wellingto...New window External Subdomain Open consultations (Opens in new window)
/do-it-onlineText duplicate Do it online
/news-and-events/events-and-fe...Events
/recreation/facilities-and-cen...Pools
/your-council/careersJobs
/wellington-city/mapsText duplicate Maps
/your-council/meetingsCouncil meetings
https://wellington.govt.nz/Anchor No Text
/arts-and-cultureToi me Te Ahurea Arts and culture Discover the city’s public art, heritage sites and libraries, and find out how we support arts and culture in Wellington.
/cemeteriesHe Urupā Cemeteries Search cemetery records and find information about our cemeteries in Karori, Makara and Tawa.
/certificates-and-licencesNgā Tiwhikete me Ngā Raihana Certificates and licences Apply to sell alcohol or food, put up a sign, busk, or run a business that needs a health licence or g...
/climate-change-sustainability...Huringa āhuarangi noho toitū me te taiao Climate change, sustainable living and environment Explore our climate action plan, tree and plant services and how ...
/community-support-and-resourcesTe Hapori Tautoko me Ngā Rauemi Community support and resources Learn about our community services and programmes, apply for funding, and find a community ce...
/dogs-and-other-animalsNgā Kurī me ngā Kararehe rerekē Dogs and other animals Register your dog, find a dog exercise area, report a dog attack and learn about keeping other animals...
/have-your-sayKōrero mai Have your say Give feedback on Council proposals, consultations, petitions, public notices, and learn about other ways to get involved.
/maori-information-hubTō tātou waka Māori information hub Find core documents and information about the Council’s partnership with mana whenua, and the Tūpiki Ora Māori strategy.
/news-and-eventsHe Pānui me Ngā Wā Whakangahau News and events Stay up to date with the latest news and events from Wellington City Council.
/parking-roads-and-transportTe Taunga, Rori me Te Kawe Parking, roads and transport Find out where to park, pay a parking ticket, apply for a parking permit or buy a parking coupon.
/property-rates-and-buildingHe Whenua, he Rēti me Ngā Whare Property, rates and building Search for property information and find out about rates, building and resource consents, and ea...
/recreationNgā Mahi a te rēhia Recreation Get active in the capital at our parks and sportsgrounds, walkways, playgrounds, recreation centres and pools.
/rubbish-recycling-and-wasteTe Rāpihi, Te Hangarua me Te Para Rubbish, recycling and waste Find out about rubbish and recycling collections, landfill services, and dealing with hazardou...
/your-councilTō Kaunihera Your Council Learn about the Mayor and Councillors and their meetings. Explore our projects, plans, policies, bylaws and District Plan rules. Fi...
/wellington-cityTe Tāone o Pōneke Wellington City Find maps, learn about New Zealand’s seat of government, and explore things to do in the country’s cultural capital.
/news-and-events/news-and-info...IMG-ALT Our Wellington logo
/news-and-events/news-and-info...See all the latest news
/news-and-events/news-and-info...9 May 2025 Tree-m work: Get to know our arborists Get to know our Arborist team, and how they look after Wellington’s trees.
IMG-ALT Person climbing a tree with a harness and high vis jacket on.
/news-and-events/news-and-info...13 May 2025 21 facts you might not know about Tākina Convention and Exhibition Centre
IMG-ALT Large glass building with trees reflected in the windows.
/news-and-events/news-and-info...12 May 2025 Discover something new at our Wellington Recreation Centres
IMG-ALT A young kid jumping in a recreation centre.
/news-and-events/news-and-info...The boilers, biogas, and big changes underway at Moa Point
/news-and-events/news-and-info...Handy ways to support NZ Sign Language Week
/news-and-events/news-and-info...Fines-free Wellington libraries see 30 percent boom in new users
/news-and-events/news-and-info...The history of the road cone
/news-and-events/news-and-info...Food for Thought and Action – Kaibosh Annual Appeal in Pōneke
/news-and-events/news-and-info...Weather updates and services in the capital
/news-and-events/news-and-info...Space Place upgrade creates gateway to science
/news-and-events/news-and-info...Text duplicate See all the latest news
https://mailchi.mp/wcc.govt.nz...External this week's newsletter
/news-and-events/news-and-info...Sign up for our newsletter
https://wellington.govt.nz/Anchor Top
https://services.wellington.go...External Subdomain Fill in our Fixit form
/report-a-problem/noise-controlContact Noise Control
/contact-us/council-service-desksService desk locations
https://www.google.com/maps/pl...New window External Subdomain 113 The Terrace, Wellington Central
A-TITLE Link opens in a new window
https://www.facebook.com/welli...External Subdomain Facebook
https://www.instagram.com/wgtncc/External Subdomain Instagram
https://www.tiktok.com/@wgtnccExternal Subdomain TikTok
http://www.youtube.com/wgtnccExternal Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/about-this-site/accessibilityAccessibility
/about-this-site/sitemapSitemap
/about-this-site/website-terms...Terms and conditions
/contact-us/privacy-statementPrivacy statement
https://forms.wellington.govt....New window External Subdomain Website feedback
A-TITLE Link opens in a new window
/about-this-site/website-terms...Copyright
https://www.govt.nz/External IMG-ALT New Zealand Government Te Kāwanatanga o Aotearoa

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wellington.govt.nz/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.83 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateTue, 13 May 2025 02:21:06 GMT
content-typetext/html; charset=utf-8
content-length27428
cache-controlno-cache, no-store
pragmano-cache
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie74 Characters
access-control-allow-originhttps://wcc-search.squiz.cloud
access-control-allow-methodsGET,PUT,POST,OPTIONS
access-control-allow-headersContent-Type
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
feature-policyaccelerometer 'none'; camera 'none'; geolocation 'none'; gyroscope 'none'; magnetometer 'none'; microphone 'none'; payment 'none'; usb 'none'
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 736 referring domains.
This page has 23,362 backlinks.
This page has backlinks from 413 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: sitemap.xml

User-agent: *
Disallow: /have-your-say/epetitions/view-signatures/
Disallow: /search/
Disallow: /~/search/

Allow: /

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wellington.govt.nz
Wellington City Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wellington74%Check
Wellington City64%Check
Wellington City Council60%Check
Council54%Check
City Council54%Check
new51%Check
City50%Check
News49%Check
Week47%Check
Recreation46%Check
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