Werbewoche.ch - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
55% 
Page structure
79% 
Link structure
66% 
Server
43% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
276.10 kB
Words
372
Media files
22
Number of links
49 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Werbewoche
The page title is too short. (106 pixels of 580 max pixel length)
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: Switzerland
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#000000
msapplication-confighttps://backend.werbewoche.ch/sites/default/files/favicons/browserconfig.xml
theme-color#ffffff
langde
X-UA-CompatibleIE=edge
Content-Languagede
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 372 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 7 words is low.
21.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Top Stories, Neu & Newsletter
H3 Namensfindung: Was Markennamen 2020 leisten sollen
H3 Newsletter
H3 Farner für Arosa Lenzerheide: Ein Comeback mit Stil
H3 Lohnentwicklung 2020: Bereich Sales & Marketing rechnet mit Lohnerhöhung und Boni
H3 Was man gegen 70 Prozent Streuverlust tun kann
H3 Weitere Beiträge
H3 «Whassup» goes digital
H3 SRG investiert neu 32,5 Millionen jährlich in «Pacte de l'audiovisuel»
H3 Medienkonzern Axel Springer will sich von der Börse zurückziehen
H3 Trimarca und ZFV-Unternehmungen starten Employer-Branding-Kampagne
H3 Best-and-Worst-Ranking: Die Marken-Highlights und -Lowlights im Jahr 2019
H3 Tragetaschen-Hersteller Package Line zieht um
H3 Advery entwickelt Markenauftritt für Kiebitz
H3 Department of Noise spricht über «The Future of Audio Branding»
H3 Coca-Cola und Jim & Jim zelebrieren das #Mitenand essen
H3 Corinne Rohner verstärkt das Product Management bei GoTom
H3 Message in a box
H3 Fachchinesisch: Was bedeutet eigentlich «Sale»?
H3 Khevan Hauser ist neuer Key Account Manager bei Excom Media
H3 Pixels fängt den «Run Unexpected»-Event von Salomon filmisch ein
H3 Swisscom TV und Netflix bauen strategische Partnerschaft aus
H3 Rainer Brenner verlässt Wessinger und Peng
H3 Neo Advertising verstärkt das Digital-Signage-Team mit Joël Dufour
H3 Aroma geht für Electrolux auf Tour
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are no external links on this page.
LinkAttributesAnchor text
https://www.werbewoche.ch/No Text
https://www.werbewoche.ch/No Text
https://www.werbewoche.ch/No Text
/p/abonnierenAbonnieren
/p/inserierenInserieren
/p/serviceService
/p/abonnierenText duplicate Abonnieren
/p/inserierenText duplicate Inserieren
/p/serviceText duplicate Service
https://www.werbewoche.ch/digitalDigital
https://www.werbewoche.ch/eventsEvents
/kommunikationKommunikation
/marketingMarketing
https://www.werbewoche.ch/medienMedien
/menschenMenschen
https://www.werbewoche.ch/werbungWerbung
/zu-guter-letztZu guter Letzt
/marketing/marken/2020-01-23/n...Marken 23.1.2020 Namensfindung: Was Markennamen 2020 leisten sollen Technologie, Nachhaltigkeit, Minimalismus und Nostalgie – diese Themen beschäftigen Marke...
IMG-ALT preview
/zu-guter-letzt/2020-01-24/wha...«Whassup» goes digital
/medien/2020-01-24/srg-investi...SRG investiert neu 32,5 Millionen jährlich in «Pacte de l'audiovisuel»
/medien/2020-01-24/medienkonze...Medienkonzern Axel Springer will sich von der Börse zurückziehen
/werbung/kampagnen/2020-01-24/...Trimarca und ZFV-Unternehmungen starten Employer-Branding-Kampagne
/marketing/2020-01-24/best-and...Best-and-Worst-Ranking: Die Marken-Highlights und -Lowlights im Jahr 2019
/werbung/2020-01-24/tragetasch...Tragetaschen-Hersteller Package Line zieht um
/werbung/kampagnen/2020-01-24/...Advery entwickelt Markenauftritt für Kiebitz
/marketing/2020-01-24/departme...Department of Noise spricht über «The Future of Audio Branding»
/werbung/kampagnen/2020-01-24/...Coca-Cola und Jim & Jim zelebrieren das #Mitenand essen
/menschen/jobchange/2020-01-23...Corinne Rohner verstärkt das Product Management bei GoTom
/werbung/kampagnen/2020-01-23/...Kampagnen 23.1.2020 Farner für Arosa Lenzerheide: Ein Comeback mit Stil Farner bewirbt für die Wintersportregion Arosa Lenzerheide das Comeback-Pack ...
IMG-ALT preview
/marketing/2020-01-22/lohnentw...Marketing 22.1.2020 Lohnentwicklung 2020: Bereich Sales & Marketing rechnet mit Lohnerhöhung und Boni Die Beratungsgesellschaft Robert Walters veröffentlicht...
IMG-ALT preview
/marketing/2020-01-21/was-man-...Marketing 21.1.2020 Was man gegen 70 Prozent Streuverlust tun kann Will man den neusten Studien glauben, so werden in der Marktbearbeitung ...
IMG-ALT preview
/zu-guter-letzt/2020-01-24/wha...Zu guter Letzt 24.1.2020 «Whassup» goes digital
IMG-ALT preview
/medien/2020-01-24/srg-investi...Medien 24.1.2020 SRG investiert neu 32,5 Millionen jährlich in «Pacte de l'audiovisuel»
IMG-ALT preview
/medien/2020-01-24/medienkonze...Medien 24.1.2020 Medienkonzern Axel Springer will sich von der Börse zurückziehen
IMG-ALT preview
/werbung/kampagnen/2020-01-24/...Kampagnen 24.1.2020 Trimarca und ZFV-Unternehmungen starten Employer-Branding-Kampagne
IMG-ALT preview
/marketing/2020-01-24/best-and...Marketing 24.1.2020 Best-and-Worst-Ranking: Die Marken-Highlights und -Lowlights im Jahr 2019
IMG-ALT preview
/werbung/2020-01-24/tragetasch...Werbung 24.1.2020 Tragetaschen-Hersteller Package Line zieht um
IMG-ALT preview
/werbung/kampagnen/2020-01-24/...Kampagnen 24.1.2020 Advery entwickelt Markenauftritt für Kiebitz
IMG-ALT preview
/marketing/2020-01-24/departme...Marketing 24.1.2020 Department of Noise spricht über «The Future of Audio Branding»
IMG-ALT preview
/werbung/kampagnen/2020-01-24/...Kampagnen 24.1.2020 Coca-Cola und Jim & Jim zelebrieren das #Mitenand essen
IMG-ALT preview
/menschen/jobchange/2020-01-23...Jobchange 23.1.2020 Corinne Rohner verstärkt das Product Management bei GoTom
IMG-ALT preview
/zu-guter-letzt/2020-01-23/mes...Zu guter Letzt 23.1.2020 Message in a box
IMG-ALT preview
/marketing/fachchinesisch/2020...Fachchinesisch 23.1.2020 Fachchinesisch: Was bedeutet eigentlich «Sale»?
IMG-ALT preview
/menschen/jobchange/2020-01-23...Jobchange 23.1.2020 Khevan Hauser ist neuer Key Account Manager bei Excom Media
IMG-ALT preview
/werbung/kampagnen/2020-01-23/...Kampagnen 23.1.2020 Pixels fängt den «Run Unexpected»-Event von Salomon filmisch ein
IMG-ALT preview
/digital/2020-01-23/swisscom-t...Digital 23.1.2020 Swisscom TV und Netflix bauen strategische Partnerschaft aus
IMG-ALT preview
/menschen/jobchange/2020-01-23...Jobchange 23.1.2020 Rainer Brenner verlässt Wessinger und Peng
IMG-ALT preview
/menschen/jobchange/2020-01-23...Jobchange 23.1.2020 Neo Advertising verstärkt das Digital-Signage-Team mit Joël Dufour
IMG-ALT preview
/kommunikation/etats/2020-01-2...Etats 23.1.2020 Aroma geht für Electrolux auf Tour
IMG-ALT preview

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.werbewoche.ch/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 1 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (276 kB).

HTTP Response Header

NameValue
varyOrigin
content-typetext/html; charset=utf-8
content-length282894
response-time158.419ms
dateSun, 26 Jan 2020 09:05:16 GMT
x-lagoonlb2.ch1.amazee.io>galledia-werbewoche-drupal-master:www.werbewoche.ch
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,618 referring domains.
This website has 67,391 backlinks.
This website has backlinks from 1,068 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

#Special Areas of the Page

Disallow: /assets/

#Special parameters
#eg. Disallow: /*?token=*

#Special File Endings:
Disallow: /*.pdf$

#Bots which make unnecessary (non search) bot traffic

User-agent: CCBot
Disallow: /

User-agent: Flamingo_SearchEngine
Disallow: /

User-agent: ExaBot
Disallow: /

User-agent: dotbot
Disallow: /

User-agent: genieo
Disallow: /

User-agent: crystalsemantics
Disallow: /

User-agent: grapeshot
Disallow: /

#Sitemap URLs
Sitemap: https://www.werbewoche.ch/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Werbewoche
https://www.werbewoche.ch/

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newsletter33%Check
Neu30%Check
Werbewoche30%Check
Digital Signage30%Check
verstärkt30%Check
Digital30%Check
Marken30%Check
Aroma28%Check
Dufour28%Check
Peng28%Check

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