Whatcar.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
37% 
Page structure
100% 
Link structure
95% 
Server
71% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
58.50 kB
Words
277
Media files
9
Number of links
54 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New and Used Car Reviews, Car Deals | What Car?
The length of the page title is perfect. (468 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Read expert car reviews, find great deals or get the latest automotive news and advice
The length of the meta description is perfect. (531 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whatcar.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ea2914
og:imageEmpty
viewportwidth=device-width, initial-scale=1.0
titleNew and Used Car Reviews, Car Deals
descriptionRead expert car reviews, find great deals or get the latest automotive news and advice
langen
twitter:cardsummary_large_image
twitter:site@WhatCar
twitter:imageEmpty
twitter:descriptionEmpty
og:typewebsite
og:site_nameWhat Car?
og:imageEmpty
og:titleNew and Used Car Reviews, Car Deals
og:urlhttps://www.whatcar.com/
og:descriptionRead expert car reviews, find great deals or get the latest automotive news and advice
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 277 words on this page. Good pages should have about 800 words of useful content.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/media/whatcar_logo.4e213070.svgWhatCar? logoWhatCar? logo
/static/media/star-100.59d89e56.svgNo alt attribute provided
/static/media/star-100.59d89e56.svgNo alt attribute provided
/static/media/star-100.59d89e56.svgNo alt attribute provided
/static/media/star-100.59d89e56.svgNo alt attribute provided
/static/media/star_50.cf3d614a.svgNo alt attribute provided
...a.whatcar.com/wc/Haymarket_Logo_Blue.jpgHaymarketHaymarket
...r.com/default-images/IPSO_Mark_White.pngIPSOIPSO
...724c044f-3ed5-4d2c-88c6-7e3952c2ba63.pngIMPACTREPORTIMPACTREPORT

Page structure

H1 heading
(Critically important)
People who bought their car using What Car? New Car Buying rate our service as 4.5 out of 5
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 People who bought their car using What Car? New Car Buying rate our service as 4.5 out of 5
H2 Simple, hassle-free car buying
H2 New car savings
H2 In-depth reviews
H2 News & advice
H3 Search our reviews and deals
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.whatcar.com/IMG-ALT WhatCar? logo
/car-comparisonCompare
https://newcarbuying.whatcar.c...External Subdomain My offers
/car-comparisonCar comparison
https://www.whatcar.com/reviewsNew car reviews
/used-reviewsUsed car reviews
/class/long-term-testsLong-term reviews
/class/motabilityAccessibility & Motability
/tag/latestLatest stories
/tag/adviceAdvice
/class/cost-of-living-car-adviceCost of living advice
/class/company-carsCompany car news & advice
/car-leasingLeasing advice
/class/bestTop 10s
/class/new-car-comparison-testsCar comparisons
/class/reliabilityReliability
/awards/new-car-awardsNew car awards
/awards/used-car-awardsUsed car awards
/awards/electric-car-awardsElectric car awards
/awards/van-awardsVan awards
/tools-and-servicesAll motoring services
/class/sell-my-carSell my car
/car-valuation/Value my car
/real-mpg-calculatorReal MPG
/news/company-car-tax-calculatorCompany car tax calculator
/fuel-comparison-toolFuel comparison tool
/class/vansCommercial vans
/class/lifestyle-vansLifestyle vans
/news/van-tax-calculatorVan tax calculator
/awards/van-awardsText duplicate Van awards
/class/van-insuranceVan insurance
/new-car-dealsNew car deals
https://www.whatcar.com/used-carsUsed cars for sale
/class/electric-carsElectric
/class/company-carsCompany car
https://www.whatcar.com/reviewsNew reviews >>
/new-car-dealsNew car savings Get discounts from our trusted dealers See all new cars for sale
https://www.whatcar.com/reviewsIn-depth reviews Impartial verdicts to help you choose your perfect car See all reviews
/tag/latestNews & advice The best cars ranked, upcoming new cars and more See all news
https://www.facebook.com/whatcarNew window External Subdomain No Text
https://twitter.com/whatcarNew window External No Text
https://www.youtube.com/user/w...New window External Subdomain No Text
/sitemap/reviewsAll car reviews
/sitemap/new-car-dealsAll new car deals
https://www.whatcar.com/used-carsText duplicate Used cars for sale
/sitemap/all-used-makesAll used makes
/class/vansVans and commercial vehicles
/awards/new-car-awardsText duplicate New car awards
/awards/used-car-awardsText duplicate Used car awards
https://www.autocar.co.uk/New window External Subdomain Autocar
https://www.classicandsportsca...New window External Subdomain Classic & Sports Car
https://www.moveelectric.com/New window External Subdomain Move Electric
/car-financeNew window Car finance
https://www.ala.co.uk/whatcarw...New window External Subdomain Car warranty
/class/gap-insuranceNew window Gap insurance
https://motorway.co.uk/?utm_so...New window External Sell your car
/car-leasing/New window Car Leasing
/car-valuation/New window Car Valuation
/news/company-car-tax-calculatorText duplicate Company car tax calculator
/news/van-tax-calculatorText duplicate Van tax calculator
https://www.haymarket.com/term...New window External Subdomain Terms & conditions
https://www.haymarket.com/priv...New window External Subdomain Anchor Cookie policy
https://www.haymarket.com/priv...New window External Subdomain Privacy policy
https://haymarket.com/complaints/New window External Complaints
/news/about-us/n17592About What Car?
/sitemap/reviewsSitemap
/news/contacting-the-whatcar-t...Contact What Car?
https://p.whatcar.com/signupNew window External Subdomain Subscribe to our newsletter
https://www.themagazineshop.co...New window External Subdomain Subscribe to What Car? magazine
https://www.haymarket.com/bran...External Subdomain Haymarket Automotive
https://www.haymarket.com/External Subdomain Haymarket Media Group
https://www.ipso.co.uk/what-we...External Subdomain IMG-ALT IPSO
https://haymarket.com/impact-r...External IMG-ALT IMPACTREPORT

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whatcar.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
age242
cache-controlno-cache
content-encodinggzip
content-typetext/html; charset=utf-8
dateThu, 12 Sep 2024 06:44:52 GMT
etagW/"ea0a-qwfYMQjQQMLC7zqt4dZk0g"
serverMicrosoft-IIS/7.5
varyAccept-Encoding
via1.1 a15151dab0997cb3b8192c8e65e8e564.cloudfront.net (CloudFront)
x-amz-cf-idZnoUfLFaFN0l4-RjEdt-Fn3mzXU6EdR_Jeaj9r6QmpC_PJS_QYvfcQ==
x-amz-cf-popDUB56-P2
x-cacheHit from cloudfront
x-frame-optionsDENY
x-hmio-serverWCProxy-1
x-powered-byExpress
content-length12693
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,852 referring domains.
This page has 299,254 backlinks.
This page has backlinks from 4,899 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /beta
Disallow: /used-car-deal/
Disallow: /my-whatcar
Disallow: /car-chooser
Disallow: /car-chooser-service
Disallow: *?sort=Price
Disallow: *newOrUsed*
Disallow: /*?uri=
Disallow: /*?postcode=
Disallow: /*?NA=
Disallow: /*?RT=
Disallow: /*?rt=
Disallow: /Valuation/ValuationResults
Disallow: /8527/
Disallow: /search/
Disallow: /*?isforumspage
Disallow: */null$
Disallow: */engines$
Disallow: */trims$
Disallow: */undefined/*
Disallow: /true-mpg/results
Disallow: /call-back
Disallow: /coming-soon
Disallow: /coming-soon/*
Disallow: /new-car-deals/configure/*
Disallow: /car-leasing/call-back/*

Sitemap: https://www.whatcar.com/sitemap/index.xml
Sitemap: https://www.whatcar.com/car-leasing/sitemap.xml

User-agent: linkdexbot/2.0
Disallow: /
User-agent: linkdexbot/2.2
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

Similar sites

Search preview

www.whatcar.com
New and Used Car Reviews, Car Deals | What Car?
Read expert car reviews, find great deals or get the latest automotive news and advice

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New77%Check
Car News74%Check
New reviews72%Check
Reviews66%Check
New and Used63%Check
deals62%Check
New Cars58%Check
Used reviews58%Check
buying54%Check
advice50%Check
Show more keywords and terms

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