Whittard.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
71% 
Page structure
90% 
Link structure
45% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
316.30 kB
Words
706
Media files
56
Number of links
230 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
The page title should be shorter than 580 pixels. It is 628 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
The length of the meta description is perfect. (587 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whittard.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
msapplication-TileColor#ffffff
msapplication-TileImage/on/demandware.static/Sites-WhittardUK-Site/-/default/dwabf0061d/images/favicons/ms-icon-144x144.png
msapplication-config/on/demandware.static/Sites-WhittardUK-Site/-/default/dwe16eb45b/images/favicons/browserconfig.xml
descriptionTaste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
keywordstea, coffee, hot chocolate, tableware
langen
x-ua-compatibleie=edge
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manifest-src 'self'; upgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 706 words. That's ok.
15.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dwbd346cc7/images/logo.svgWhittard of Chelsea
data:[...] Base64Visit Coffee Gifts
data:[...] Base64coffee lover gifts
data:[...] Base64Visit Hot Chocolate Gifts
data:[...] Base64Visit How to Make a Hot Chocolate
data:[...] Base64Visit Tea Gifts
data:[...] Base64Visit Hot Chocolate Gifts
data:[...] Base64Visit Coffee Gifts
...ganavDiscoverMilkAlternatives280_120.jpgVisit Milk Alternatives
...eganav/meganav-discover-brew-perfect.jpgVisit Brew the Perfect Cup
...eganav/meganav-discover-make-hotchoc.jpgVisit How to Make a Hot Chocolate
...ges/meganav/meganav-discover-barista.jpgMake barista style coffee
...llness/wellness-hero-desktop_960_688.jpgWellness
...llness/tea-promo-box-desktop_480_345.jpgTea
...ess/coffee-promo-box-desktop_480_345.jpgCoffee
...mo-box-saltedcaramel-desktop_480_345.jpgHot Chocolate
...ess/matcha-promo-box-desktop_480_345.jpgMatcha
data:[...] Base64Pistachio White Hot Chocolate ImagePistachio White Hot Chocolate Image
data:[...] Base64Badge 0
data:[...] Base64Guatemala Elephant Coffee PouchGuatemala Elephant Coffee
data:[...] Base64Badge 0
data:[...] Base64Tonka Bean Hot Chocolate ImageTonka Bean Hot Chocolate Image
data:[...] Base64Badge 0
data:[...] Base64Digest Wellness Tea with Tea Bag on White BackgroundDigest Botanical Wellness Infusion 20 Individually Wrapped Teabags
data:[...] Base64Badge 0
data:[...] Base6470 Sea Salt Image70 Sea Salt Image
data:[...] Base64Badge 0
data:[...] Base64Earl Grey Tea, Loose Leaf Earl Grey TeaEarl Grey Loose Tea
data:[...] Base64Badge 0
data:[...] Base64Monsoon Malabar Coffee PacketMonsoon Malabar Coffee
data:[...] Base64Badge 0
data:[...] Base64Luxury Hot Chocolate Pack ShotLuxury Hot Chocolate
data:[...] Base64Badge 0
data:[...] Base64English Breakfast Loose Tea Pouch, 100gEnglish Breakfast Loose Tea Pouch, 100g
data:[...] Base64Badge 0
data:[...] Base64San Agustin Columbia Coffee BagsSan Agustin Columbia Coffee Bags
data:[...] Base64Nova MugNova Double-Walled Mug
data:[...] Base64Badge 0
data:[...] Base64English Rose Loose Tea in pouchEnglish Rose Loose Tea
data:[...] Base64Cafe Francis Coffee PouchCafé Français Coffee
data:[...] Base64Badge 0
data:[...] Base64Old Brown Java Coffee PouchOld Brown Java Coffee
data:[...] Base64Badge 0
data:[...] Base64Earl Grey 25 Individually Wrapped TeabagsEarl Grey 25 Individually Wrapped Teabags
data:[...] Base64Jamaica Blue Mountain Coffee PouchJamaica Blue Mountain Coffee
data:[...] Base64Badge 0
data:[...] Base64Raspberry Ripple Hot Chocolate and Biscuits
data:[...] Base64Whittard Rewards
data:[...] Base64Raspberry Ripple Cookies
data:[...] Base64Cafetiere
data:[...] Base64Making Hot Chocolate
data:[...] Base64Gift Messaging
data:[...] Base64Taste Guarantee
data:[...] Base64Standard Delivery
data:[...] Base64Refer a friend
data:[...] Base64Whittard

Page structure

H1 heading
(Critically important)
Tea For Everybody
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Tea For Everybody
H2 Love The Moment
H2 Whittard Rewards
H2 Have You Seen...
H2 Get The VIP Treatment
H3 Collections
H3 Collections Duplicate text
H3 Shop by Department
H3 Collections Duplicate text
H3 Login / Register
H3 Raspberry Ripple Cookies
H3 How to Use a Cafetière
H3 Master the Perfect Hot Chocolate
H3 About Us
H3 Help
H3 Quality
H3 Fine Print
H3 Gift Giving the Whittard Way
H4 Gift Messaging
H4 Taste Guarantee
H4 Standard Delivery
H4 Refer a friend
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.whittard.co.uk/Subdomain Whittard of Chelsea
IMG-ALT Whittard of Chelsea
A-TITLE Whittard of Chelsea
https://www.whittard.co.uk/storesSubdomain No Text
/accountSubdomain No Text
https://www.whittard.co.uk/teaSubdomain Tea
/tea/how-do-you-brew/all-teaSubdomain Tea Type
/tea/tea-type/black-teaSubdomain Black Tea
/tea/tea-type/green-teaSubdomain Green Tea
/tea/tea-type/fruit-herbal-teaSubdomain Fruit & Herbal Infusions
/tea/tea-type/matchaSubdomain Matcha
/tea/tea-type/rooibosSubdomain Rooibos
/tea/tea-type/white-teaSubdomain White Tea
/tea/tea-type/oolongSubdomain Oolong
/tea/tea-type/chai-teaSubdomain Chai Tea
/tea/tea-type/flavoured-teaSubdomain Flavoured Tea
/tea/tea-type/mint-teaSubdomain Mint Tea
/tea/tea-type/instant-teaSubdomain Instant Tea
/tea/tea-type/wellnessSubdomain Wellness
/tea/how-do-you-brew/teabagsSubdomain Teabags
/tea/tea-type/cold-brew-teabagsSubdomain Cold Brew Teabags
/tea/tea-equipment/all-tea-equ...Subdomain Tea Equipment
/tea/tea-equipment/all-tea-equ...Subdomain All Tea Equipment
/tea/tea-equipment/mugs-cups-a...Subdomain Mugs & Cups and Saucers
/tea/tea-equipment/infusers-st...Subdomain Infusers & Strainers
/tea/tea-equipment/tea-accesso...Subdomain Tea Accessories
/tea/tea-equipment/teapotsSubdomain Teapots
/tea/how-do-you-brew/all-teaSubdomain Tea Flavours
/tea/tea-flavours/citrusSubdomain Citrus
/tea/tea-flavours/floralSubdomain Floral
/tea/tea-flavours/fruitySubdomain Fruity
/tea/tea-flavours/maltySubdomain Malty
/tea/tea-flavours/nuttySubdomain Nutty
/tea/tea-flavours/savourySubdomain Savoury
/tea/tea-flavours/smokySubdomain Smoky
/tea/tea-flavours/spicySubdomain Spicy
/tea/tea-flavours/sweetSubdomain Sweet
https://www.whittard.co.uk/coffeeSubdomain Coffee
https://www.whittard.co.uk/coffeeSubdomain Shop By Coffee Roast
/coffee/shop-by-coffee-roast/darkSubdomain Dark
/coffee/shop-by-coffee-roast/m...Subdomain Medium
/coffee/shop-by-coffee-roast/l...Subdomain Light
https://www.whittard.co.uk/coffeeSubdomain Coffee Type
/coffee/coffee-type/all-coffeeSubdomain All Coffee
/coffee/coffee-type/coffee-beansSubdomain Coffee Beans
/coffee/coffee-type/ground-coffeeSubdomain Ground Coffee
/coffee/coffee-type/flavoured-...Subdomain Flavoured Coffee
/coffee/coffee-type/coffee-bagsSubdomain Coffee Bags
/coffee/coffee-type/limited-ed...Subdomain Limited Edition Coffee
/coffee/coffee-equipmentSubdomain Coffee Equipment
/coffee/coffee-equipment/all-c...Subdomain All Coffee Equipment
/coffee/coffee-equipment/coffe...Subdomain Coffee Accessories
/coffee/coffee-equipment/cafet...Subdomain Cafetières
/coffee/coffee-equipment/coffe...Subdomain Coffee Makers
/search?cgid=gifts-coffee-1Subdomain Coffee Gifts
IMG-ALT Visit Coffee Gifts
/discover/coffee-knowledge.htmlSubdomain Coffee Edit
IMG-ALT coffee lover gifts
/hot-chocolateSubdomain Hot Chocolate
/hot-chocolate/hot-chocolateSubdomain Text duplicate Hot Chocolate
/hot-chocolatehot-chocolateSubdomain All Hot Chocolate
/hot-chocolate/hot-chocolate/s...Subdomain Special Editions
/hot-chocolate/hot-chocolate/c...Subdomain Chocolate Spoons
/hot-chocolate/hot-chocolate/3...Subdomain 3 for £30 - Hot Chocolate & Instant Tea
/hot-chocolate/hot-chocolate-e...Subdomain Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain All Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Milk Frothers
/gifts-and-confectionary/gift-...Hot Chocolate Gifts
/gifts-and-confectionary/gift-...All Hot Chocolate Gifts
/search?cgid=gifts-hot-chocola...Subdomain Text duplicate Hot Chocolate Gifts
IMG-ALT Visit Hot Chocolate Gifts
/discover/hot-chocolate-handbo...Subdomain How to Make Hot Chocolate
IMG-ALT Visit How to Make a Hot Chocolate
/gifts-and-confectionerySubdomain Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Type
/gifts-and-confectionery/gift-...Subdomain All Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Coffee Gifts
/gifts-and-confectionery/gift-...Subdomain Biscuits
/gifts-and-confectionery/gift-...Subdomain Hampers & Gift Boxes
/gifts-and-confectionery/gift-...Subdomain Text duplicate Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Equipment Gifts
/gifts-and-confectionery/gift-...Subdomain Tea Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Selection Packs
/gifts-and-confectionery/gifts...Subdomain Gifts to Inspire
/discover/trending/newSubdomain New In
/gifts-and-confectionery/gifts...Subdomain Gifts Under £30
/gifts-and-confectionery/gifts...Subdomain Gifts Under £50
/gifts-and-confectionery/gifts...Subdomain Luxury Gifts
/gifts-and-confectionery/gifts...Subdomain Vegan Gifts
/gifts-and-confectionery/gifts...Subdomain Traditional Gifts
/gifts-and-confectionery/gifts...Subdomain Birthday Gifts
/gifts-and-confectionery/gifts...Subdomain New Home Gifts
/gifts-and-confectionery/gifts...Subdomain Teacher Gifts
/gifts-and-confectionery/gifts...Subdomain Thank You Gifts
/search?cgid=gift-and-confecti...Subdomain Gift Collections
/gifts-and-confectionery/gift-...Subdomain Chinese New Year
/tea/collections/best-of-britishSubdomain Best of British Gifts
/gifts-and-confectionery/gift-...Subdomain Tea Discoveries Gifts
/gifts-and-confectionery/gift-...Subdomain Alice in Wonderland Gifts
/corporate-giftsCorporate Gifting
/gifts-and-confectionery/gift-...Subdomain Valentine's Gifts
/gifts-and-confectionery/gift-...Subdomain Father's Day Gifts
/gifts-and-confectionery/gift-...Subdomain Wedding Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Tea Gifts
IMG-ALT Visit Tea Gifts
/search?cgid=hot-chocolate-giftsSubdomain Text duplicate Hot Chocolate Gifts
IMG-ALT Visit Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Coffee Gifts
IMG-ALT Visit Coffee Gifts
/equipmentSubdomain Equipment
/equipmentSubdomain All Equipment
/coffee/coffee-equipment/all-c...Subdomain Text duplicate Coffee Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Text duplicate Hot Chocolate Equipment
/tea/tea-equipmentSubdomain Text duplicate Tea Equipment
/equipment/all-equipment/trave...Subdomain Travel Mugs
/discover/whats-new/about-subs...Subdomain Subscriptions
/discover/whats-new/about-subs...Subdomain Text duplicate Subscriptions
/tea/how-do-you-brew/tea-subsc...Subdomain Tea Subscriptions
/subscriptions/all-subscriptio...Subdomain Coffee Subscriptions
/subscriptions/all-subscriptio...Subdomain Hot Chocolate Subscriptions
/instant-tea-subscriptionsSubdomain Instant Tea Subscriptions
/subscriptions/all-subscriptio...Subdomain All Subscriptions
/whittard-wisdom.htmlSubdomain Discover
/whittard-wisdom.htmlSubdomain Whittard's Wisdom
/discover/tea-tips.htmlSubdomain Tea Tips
/discover/coffee-knowledge.htmlSubdomain Coffee Knowledge
/hot-chocolate-handbook.htmlSubdomain Hot Chocolate Handbook
/discover/recipes.htmlSubdomain Recipes
/discover/whats-new.htmlSubdomain What's New?
/discover/trendingSubdomain Trending
/discover/trending/bestsellersSubdomain Bestsellers
/discover/trending/newSubdomain New
/discover/trending/top-ratedSubdomain Top Rated
/discover/coffee-knowledge/mil...Subdomain Milk Alternatives
IMG-ALT Visit Milk Alternatives
/discover/tea-tips/brew-the-pe...Subdomain Brew the Perfect Cup
IMG-ALT Visit Brew the Perfect Cup
/discover/hot-chocolate-handbo...Subdomain Text duplicate How to Make Hot Chocolate
IMG-ALT Visit How to Make a Hot Chocolate
/discover/coffee-knowledge/bec...Subdomain Barista-Style Coffee Guide
IMG-ALT Make barista style coffee
/whittard-rewardsSubdomain Whittard Rewards
/wishlistSubdomain Wishlist
A-TITLE wishlist
https://www.whittard.co.uk/storesSubdomain Find a Store Stores
A-TITLE Find a Store
https://www.whittard.co.uk/loginSubdomain My Account Login / Register
A-TITLE User: Login / Register
/accountSubdomain Login
A-TITLE Go to: Login
/registerSubdomain Register
A-TITLE Go to: Register
https://www.whittard.co.uk/cartSubdomain Bag
A-TITLE View Bag & Checkout
/tea/tea-type/wellnessSubdomain Tea For Everybody Shop Now
IMG-ALT Wellness
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/tea/how-do-you-brew/all-teaSubdomain Text duplicate Shop Tea
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/accountSign up for free
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A-TITLE Go to Stores
/press-releases.htmlSubdomain In the Press
A-TITLE In the Press
https://www.whittard.cl/External Subdomain Our Chile Website
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https://whittard.com.my/External Subdomain Our Malaysia Website
https://whittard.co.kr/External Our South Korea Website
/faqs.htmlSubdomain FAQs
/contactusSubdomain Contact Us
A-TITLE Go to Contact Us
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A-TITLE Go to Copyright Info
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IMG-ALT Standard Delivery
/mention_me.html?situation=foo...Refer a friend You'll both be rewarded
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/privacy-policy.htmlSubdomain privacy policy.
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A-TITLE Go to Facebook
https://twitter.com/whittardukNew window External Twitter
A-TITLE Go to Twitter
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A-TITLE Go to Pinterest
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A-TITLE Go to Instagram
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A-TITLE Go to TikTok
https://weibo.com/whittard1886New window External Weibo
A-TITLE Go to Weibo
/WeChat-landing-page.htmlNew window WeChat
A-TITLE Go to WeChat
https://www.xiaohongshu.com/us...New window External Subdomain Little Red Book
A-TITLE Go to Little Red Book

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www.whittard.co.uk
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tea79%Check
Tea Coffee71%Check
Tea Gifts70%Check
Chocolate68%Check
Hot68%Check
Whittard68%Check
Hot Chocolate68%Check
Gifts Gift67%Check
Hot Chocolate Gifts65%Check
Chocolate Gifts64%Check
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