- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.64 s
File size
24.60 kB
Media files
Number of links
32 internal / 16 external

Task list of SEO Improvements

Meta specifications

(Critically important)
ACTA - Association of Canadian Travel Agencies
The length of the page title is perfect. (436 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags


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Page quality

(Critically important)
There are only 485 words on this page. Good pages should have about 800 words of useful content.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.89 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (36). We recommend using a maximum of 10 tags for this page.
Some tags are too long. With 187 characters this one is longer than 70 characters:
"july 30, 2021: the government of canada announces cews and cera extensions with increased benefit amou..."
The following tag is repeated too often: – human resource programs – actavision newsletter – government financial aid programs – unwto - iata d...
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
At least one image file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
Insecure Content
/Media/Default/Banner/save-the-date_3.jpgNo alt attribute provided
Insecure Content
No alt attribute provided
Insecure Content
No alt attribute provided
Insecure Content
No alt attribute provided
Insecure Content
No alt attribute provided
Insecure Content
No alt attribute provided

Page structure

H1 heading
(Critically important)
ACTA - Association of Canadian Travel Agencies
The H1 heading is perfect.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 ACTA - Association of Canadian Travel Agencies
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.
LinkAttributesAnchor text ACTA Logo
/membership-cardMember Benefits window External Become a Travel Agent
/resource-libraryMember Resources
/staff-directoryContact Us
/Users/Account/LogOn?ReturnUrl=/Log On
/join-acta-formJoin window External URL anchor text No Text
/updates-on-covid-19Click for COVID-19 Portal
/2021-advocacy-prioritiesNew window – 2021 ACTA Advocacy Priorities
/alerts-press-releases-2New window – ACTA Member Alerts
/2021-acta-government-submissi...New window – 2021 ACTA Government Submissions
/ready-to-travel-webinarsNew window – ACTA Ready to Travel Webinars/Podcasts
/govt-resourcesNew window – Government Resources
/human-resource-programsNew window – Human Resource Programs
/covid-19-newslettersNew window – ACTAVision Newsletter
/government-financial-aid-prog...New window – Government Financial Aid Programs
/government-financial-aid-prog...New window
/unwto-iata-destination-trackerNew window UNWTO - IATA Destination Tracker
https://attendee.gotowebinar.c...New window External Subdomain Register here. window View our Education Calendar here
https://acta.travellearningcam...New window External Subdomain Watch Webinars On-Demand here window External Watch video here. Subdomain Donate to our Advocacy Fund
/acta-advocacy-campaignClick here for OPERATION SURVIVAL – ACTA's Advocacy Campaign window External Subdomain Donate to ACTA’s Advocacy Fund
/Media/Default/PDFs/ACTA-Repor...New window survey
/alerts-press-releases-2New window Read full advisory here. window External No Text window External No Text window External No Text window External No Text window External No Text in French Policy Abuse Calendar of Events / Media Kit Careers Map duplicate Contact Us window External Orchard window External

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (25 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
dateSun, 01 Aug 2021 08:51:48 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 880 referring domains.
This page has 468,891 backlinks.
This page has backlinks from 505 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Canadian Travel66%Check
Canadian Travel Agencies65%Check
Travel Agencies64%Check
2021 ACTA61%Check
ACTA Advocacy60%Check
Travel Web53%Check
Travel Agent50%Check

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