Adventuretravel.biz - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
73% 
Page structure
29% 
Link structure
50% 
Server
65% 
External factors
100% 
SEO Score
Response time
1.41 s
File size
63.20 kB
Words
879
Media files
28
Number of links
89 internal / 44 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Adventure Travel Trade Association | Global Network of Adventure Travel Tour Operators, Destinations, and Industry Partners
The page title should be shorter than 580 pixels. It is 1123 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The global trade network supporting sustainable adventure travel markets worldwide, through adventure travel news, research, events, networking and education.
The length of the meta description is perfect. (996 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in meta tags: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
distributionglobal
languageen
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.adventuretravel.biz/wp-content/themes/metro_10_v2/static/images/favicons/ms-icon-144x144.png
theme-color#ffffff
descriptionThe global trade network supporting sustainable adventure travel markets worldwide, through adventure travel news, research, events, networking and education.
keywordsAdventure, Adventure Travel, Sustainable Travel, ecotourism, Adventure Travel World Summit, Adventure Travel Companies, Adventure Travel Operators, Adventure Travel Experiences, Adventure Travel Tours, Adventure Travel Trips,
viewportwidth=device-width,initial-scale=1.0
apple-mobile-web-app-capableyes
google-site-verification7UNGczyf8siwXt6VP-mK-DnCGTuBNUlmKBtajRpzOgg
twitter:cardsummary
twitter:site@adventuretweets
twitter:titleAdventure Travel Trade Association
twitter:descriptionThe Adventure Travel Trade Association inspires, connects and empowers the global community to do good through travel. We're an ever-growing community of passionate travel professionals from destinations all around the globe. Inside our membership program and in-person events, you'll discover enthusiastic people just like you who dedicate their life's work to transforming people and places through adventure travel.
twitter:imagehttps://www.adventuretravel.biz/wp-content/themes/metro_10_v2/static/images/ATTA-Globe.png
og:urlhttp://www.adventuretravel.biz/
og:titleAdventure Travel Trade Association
og:descriptionThe Adventure Travel Trade Association inspires, connects and empowers the global community to do good through travel. We're an ever-growing community of passionate travel professionals from destinations all around the globe. Inside our membership program and in-person events, you'll discover enthusiastic people just like you who dedicate their life's work to transforming people and places through adventure travel.
og:site_nameAdventure Travel Trade Association
og:typewebsite
og:imagehttps://www.adventuretravel.biz/wp-content/themes/metro_10_v2/static/images/ATTA-Globe.png
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 879 words. That's ok.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.67 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/adventure-travel-trade-association.svgAdventure Travel Trade Association
...ent/uploads/2016/12/welcome-homepage.pngNo alt attribute provided
...el.biz/wp-content/uploads/2016/12/fb.pngNo alt attribute provided
...z/wp-content/uploads/2016/12/twitter.pngNo alt attribute provided
...wp-content/uploads/2016/12/instagram.pngNo alt attribute provided
...z/wp-content/uploads/2016/12/linkdin.pngNo alt attribute provided
...z/wp-content/uploads/2016/12/youtube.pngNo alt attribute provided
...l.biz/wp-content/uploads/2016/12/rss.pngNo alt attribute provided
...ads/2020/10/Rapid-.bizHero-2-750x423.jpgNo alt attribute provided
...ploads/2020/03/ATWS-2021-Web-750x423.jpgNo alt attribute provided
...loads/2020/03/Website-Banner-750x423.pngNo alt attribute provided
...ntent/uploads/2019/06/AE2020-750x423.pngNo alt attribute provided
...content/uploads/2016/12/atta-750x423.jpgNo alt attribute provided
...2016/12/adventureweek-brazil-750x423.jpgNo alt attribute provided
...p-content/uploads/2016/12/ae-750x423.jpgNo alt attribute provided
...es/metro_10_v2/static/images/loading.svgNo alt attribute provided
...es/metro_10_v2/static/images/loading.svgNo alt attribute provided
...o_10_v2/static/images/facebook-white.pngNo alt attribute provided
...ro_10_v2/static/images/twitter-white.pngNo alt attribute provided
..._10_v2/static/images/instagram-white.pngNo alt attribute provided
...o_10_v2/static/images/linkedin-white.pngNo alt attribute provided
...ro_10_v2/static/images/youtube-white.pngNo alt attribute provided
.../metro_10_v2/static/images/rss-white.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Rapid Event Series: Resilience Reservoirs & Community Connections Join us 19 November 2020!
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Rapid Event Series: Resilience Reservoirs & Community Connections Join us 19 November 2020!
H1 Dreaming of Sedona, Arizona — AdventureELEVATE 2021 — 16-18 November 2021
H1 Unlock Your Adventure Mindset: New Expert-Led LIVE Course Beginning 22 September
H1 “As adventure travel providers, we should think about how we can let our guests be the star of their own adventures". Jack Delf, from Adventure Travel Business Management
H1 Professional Membership for Individuals is Finally Here
H1 Elevate Your Adventure Travel Guide Skills with ATTA's New 6-Course Guide Training Course
H1 Adventure Travel COVID-19 Health & Safety Guidelines Released
H1 ATTA Announces New Expert-Led Safety & Risk Management Courses
H1 Your New ATTA Community
H1 Destination Solutions to Support Evolving Strategies during Covid-19
H3 COVID-19 Guide for the Adventure Travel Industry
H3 Adventure Travel News
H3 Get Adventure News
H3 Events
H3 Resilience Reservoirs & Community Connections
H3 Adventure Travel World Summit 2021
H3 AdventureELEVATE 2021
H3 AdventureELEVATE 2022
H3 Videos
H3 Jobs
H3 Empty heading
H3 Join the Global ATTA Community!
H4 ATTA: Who We Are
H4 Western Brazil's Wetland Wonders
H4 Discover AdventureELEVATE
H4 Rapid Event Series: Resilience Reservoirs & Community Connections Join us 19 November 2020! Duplicate text
H4 Dreaming of Sedona, Arizona — AdventureELEVATE 2021 — 16-18 November 2021 Duplicate text
H4 Unlock Your Adventure Mindset: New Expert-Led LIVE Course Beginning 22 September Duplicate text
H4 “As adventure travel providers, we should think about how we can let our guests be the star of their own adventures". Jack Delf, from Adventure Travel Business Management Duplicate text
H4 Professional Membership for Individuals is Finally Here Duplicate text
H4 Elevate Your Adventure Travel Guide Skills with ATTA's New 6-Course Guide Training Course Duplicate text
H4 Adventure Travel COVID-19 Health & Safety Guidelines Released Duplicate text
H4 ATTA Announces New Expert-Led Safety & Risk Management Courses Duplicate text
H4 Your New ATTA Community Duplicate text
H4 Destination Solutions to Support Evolving Strategies during Covid-19 Duplicate text
H4 Join the community to make friends, do business, and find purpose. Your global adventure travel community awaits.
H5 ATTA: Who We Are Duplicate text
H5 Western Brazil's Wetland Wonders Duplicate text
H5 Discover AdventureELEVATE Duplicate text
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (44) on this page.
LinkAttributesAnchor text
https://www.adventuretravel.biz/IMG-ALT Adventure Travel Trade Association
/checkoutNo Text
/about/About Us
/about/About the ATTA
/our-initiatives/Our Initiatives
/adventure-travel-conservation...Adventure Travel Conservation Fund
/leadership/Leadership and Team
/about/atta-internship-program/Internship Program
/about/partners/Partners
/about/contact-us/Contact Us
http://www.adventuretravelnews...External News
https://www.adventuretravelnew...External ATTA News
https://www.adventuretravelnew...External Business Development
https://www.adventuretravelnew...External Event News
https://www.adventuretravelnew...External Field News
https://www.adventuretravelnew...External Global Travel News
https://www.adventuretravelnew...External Industry Spotlight
https://www.adventuretravelnew...External Industry Voices
https://www.adventuretravelnew...External Research
http://www.adventuretravelnews...External Member News
/communitySubscribe
/news/press-room/Press Room
/adventure360/Services
/adventure360/Business Services
/education/adventure-edu/AdventureEDU
/climate-actionClimate Action
/research/Text duplicate Research
/education/webinars/Webinars
/education/guide-standard/Guide Standard
/eventsEvents
/eventsEvent Calendar
/events/rapid-event-series/res...Rapid Event Series: Nov 2020
/events/summit/atws2021/ATWS 2021
/events/adventureelevate/adven...AdventureELEVATE 2021
/events/adventureelevate/adven...AdventureELEVATE 2022
/events/adventureconnect/AdventureConnect
/events/atta-on-the-road/ATTA on the Road
/speaker-nomination/Speaker Nomination & Topic Suggestions
/atta-events-sustainability/Events Sustainability
https://education.adventuretra...External Subdomain Courses
/research/Text duplicate Research
https://www.adventuretravelnew...External Text duplicate News
https://www.adventure.travel/External Subdomain Inspiration
/membership/Membership
/community/Free Community Membership
/membership/Become a Member
/about/atta-members/Active Members
http://members.adventuretravel...External Subdomain Access The HUB
/membership/case-studies/Case Studies
/checkout1
/membership/Join
/community/Text duplicate Free Community Membership
/membership/professional/Professional Membership
/membership/tour-operator/Tour Operators
/membership/accommodationAccommodations
/membership/tourism-board-mini...Tourism Boards
/membership/travel-advisors/Travel Advisors
/membership/industry-partner-m...Industry Partners
/membership/gear-suppliers/Gear Suppliers
/membership/media/Media
/communityText duplicate Subscribe
/events/rapid-event-series/res...Learn More
/events/adventureelevate/adven...Text duplicate Learn More
http://education.adventuretrav...External Subdomain View Details
https://education.adventuretra...External Subdomain View Business Management Courses
/membership/professional/Join Us
https://education.adventuretra...External Subdomain Text duplicate Learn More
/covid19guidelines/Text duplicate Learn More
https://education.adventuretra...External Subdomain Text duplicate Learn More
/communityJoin Free
/destination-solutions-recoveryLearn More!
https://www.adventuretravel.biz/Anchor No Text
https://www.adventuretravel.biz/Anchor No Text
https://www.adventuretravelnew...External Trivial anchor text
Click here
http://www.adventuretravelnews...External More News
/membership/View membership program »
/events/See upcoming events »
https://www.facebook.com/adven...New window External No Text
https://twitter.com/adventuret...New window External No Text
https://www.instagram.com/powe...New window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.youtube.com/user/A...New window External No Text
http://www.adventuretravelnews...New window External No Text
/events/rapid-event-series/res...No Text
/events/summit/atws2021/No Text
/events/adventureelevate/adven...No Text
/events/adventureelevate/adven...No Text
/events/More Events
http://careers.adventuretravel...External Subdomain Job Board
/communityAccess Free Community Membership
/checkoutNo Text
/checkoutEdit Cart
https://twitter.com/adventuret...External No Text
https://twitter.com/adventuret...External @AdventureTweets
https://www.facebook.com/adven...New window External No Text
https://twitter.com/adventuret...New window External No Text
https://www.instagram.com/powe...New window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.youtube.com/user/A...New window External No Text
http://www.adventuretravelnews...New window External No Text
https://www.adventuretravel.biz/Our Properties
https://www.adventuretravel.biz/AdventureTravel.biz
http://www.adventure.travel/External Subdomain Adventure.Travel
http://www.adventuretravelnews...External AdventureTravelNews.com
/events/Text duplicate Events
/events/summit/Adventure Travel World Summit
/events/adventureelevate/AdventureELEVATE
/events/adventurenext/AdventureNEXT
/membership/Text duplicate Membership
/membership/operators-agent-ac...Operators & Accommodations
/membership/travel-advisors/Text duplicate Travel Advisors
/membership/tourism-board-mini...Text duplicate Tourism Boards
/membership/industry-partner-m...Text duplicate Industry Partners
/membership/gear-suppliers/Text duplicate Gear Suppliers
/membership/media/Adventure Media
/membership/faq/Membership F.A.Q.
/about/atta-members/ATTA Members
http://members.adventuretravel...External Subdomain Text duplicate ATTA Members
http://members.adventuretravel...External Subdomain Text duplicate Access The HUB
/about/atta-members/Member List
http://careers.adventuretravel...External Subdomain Career Center
http://members.adventuretravel...External Subdomain Research Center
http://www.adventuretravelnews...External Text duplicate News
/news/subscribe/Text duplicate Subscribe
http://www.adventuretravelnews...External Text duplicate ATTA News
http://www.adventuretravelnews...External Text duplicate Member News
/news/press-room/Text duplicate Press Room
/privacy-policyPrivacy Policy
/refund-policyRefund Policy
https://www.adventuretravel.biz/Home
/about/contact-us/Text duplicate Contact Us
/membership/Text duplicate Join
/communityText duplicate Subscribe

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.adventuretravel.biz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 12 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 16:22:02 GMT
content-typetext/html; charset=UTF-8
set-cookie158 Characters
varyAccept-Encoding
link<https://www.adventuretravel.biz/wp-json/>; rel="https://api.w.org/"
link<https://www.adventuretravel.biz/>; rel=shortlink
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
cf-request-id061be9f43100002c52d4a9c000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
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nel{"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray5ea679004cea2c52-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,256 referring domains.
This website has 2,612,674 backlinks.
This website has backlinks from 1,819 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /old_site/
Disallow: /member_docs/
Disallow: /files/
Disallow: /images/
Disallow: /travel/
Disallow: /docs/
Disallow: /pioneerawards/
Disallow: /members/

Facebook popularity

Shares / Likes / Comments
2,591

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.adventuretravel.biz
Adventure Travel Trade Association | Global Network of Adventure Tr...
The global trade network supporting sustainable adventure travel markets worldwide, through adventure travel news, research, events, networking and education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Travel86%Check
Adventure78%Check
Adventure Travel78%Check
Travel News72%Check
Travel Community72%Check
Event70%Check
Adventure Travel News69%Check
travel industry68%Check
Adventure Travel Trade Association67%Check
Join us67%Check

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