Aknr.de - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
67% 
Page structure
75% 
Link structure
25% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
116.30 kB
Words
1470
Media files
45
Number of links
105 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.aknr.de/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
ROBOTSINDEX, FOLLOW
viewportwidth=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1
langde-de
Content-Typetext/html; charset=UTF-8

Test up to 1.000 webpages of aknr.de with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consetetur sadipscing elitr sed diam nonumy...
This page contains 1470 words. That's ok.
35.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 14.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 28 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Portals/0/Images/logo.svgApothekerkammer Nordrhein
...James-Bond.jpg?ver=2021-03-25-154857-577No alt attribute provided
...mpfzentren.jpg?ver=2020-12-21-120647-953No alt attribute provided
...tube-Video.jpg?ver=2020-12-23-113614-433No alt attribute provided
...FP2-Masken.jpg?ver=2020-12-17-144137-373No alt attribute provided
...ungsgesetz.jpg?ver=2020-11-26-165020-773No alt attribute provided
...-Insolvenz.jpg?ver=2020-09-30-111334-233No alt attribute provided
...tualisiert.jpg?ver=2020-06-22-113546-037No alt attribute provided
..._v4_200731.jpg?ver=2020-08-03-152950-130No alt attribute provided
...obierihnan.png?ver=2018-08-24-103119-393No alt attribute provided
...es/aknr-laptop.jpg?w=545&h=305&mode=cropFür Apotheker/-innen
...es/aknr-laptop.jpg?w=545&h=305&mode=cropFür Apotheker/-innen
...Images/bosbach.jpg?w=545&h=305&mode=cropApotheker in Nordrhein: „Uns vertraut das Rheinland“
/Portals/0/Images/apothekerin.pngNo alt attribute provided
/Portals/0/Images/apo-bubble-empty@2x.pngNo alt attribute provided
/Portals/0/Images/apo-mantel@2x.pngNo alt attribute provided
/Portals/0/Images/apo-bubble-apo@2x.pngNo alt attribute provided
...mages/probier-ihn-an-apotheker-ow@2x.pngNo alt attribute provided
/Portals/0/Images/apo-bubble-pta@2x.pngNo alt attribute provided
...ls/0/Images/probier-ihn-an-pta-ow@2x.pngNo alt attribute provided
/Portals/0/Images/apo-bubble-pka@2x.pngNo alt attribute provided
...ls/0/Images/probier-ihn-an-pka-ow@2x.pngNo alt attribute provided
/Portals/0/Images/apo-round-ow@2x.pngNotdienstsuche
/Portals/0/Images/apo-round-ow@2x.pngApothekensuche
/Portals/0/Images/Projects/aknr-athina.pngATHINA
/Portals/0/Images/Projects/aknr-oav.pngOAV
/Portals/0/Images/Projects/aknr-cirs.pngCIRS-Pharmazie NRW
/Portals/0/Images/Projects/aknr-amrino.pngAmrino
...s/0/Images/Projects/aknr-secur_pharm.pngSecur Pharm
...Images/Projects/aknr-ideenwettbewerb.pngIdeenwettbewerb
/Portals/0/Images/cartoon-home.jpgCartoon
/Portals/0/Images/video-play-dummy.pngEin Beruf - viele Möglichkeiten
/Portals/0/Images/video-play-dummy.pngArzneimitteltherapiesicherheit in Apotheken: So funktioniert ATHINA!
/Portals/0/Images/video-play-dummy.pngDanke, Apotheke!
/Portals/0/Images/video-play-dummy.png„Logistik ist Logistik“ – „Versorgung und Beratung ist Apotheke“
...idth=760&height=400&mode=crop&scale=bothApothekerinnen, Apotheker und PTA machen Corona-Impfung überhaupt erst möglich: Ein Blick ins Labor des...
...dummy.png?width=380&height=200&mode=cropApothekerkammer begrüßt Corona-Impfung durch Hausärzte Präsident Dr. Hoffmann: Dezentrale Versorgung ist...
...idth=760&height=400&mode=crop&scale=bothAbgabe von vergünstigten FFP2-Masken in Apotheken in Nordrhein – Erster Coupon kann noch bis zum...
/Portals/0/Images/logo.svgApothekerkammer Nordrhein
/Portals/0/Images/footer-logo.pngApothekerkammer Nordrhein
/Portals/0/Images/footer-news.pngApothekerkammer Nordrhein
/Portals/0/Images/footer-events.pngApothekerkammer Nordrhein
/Portals/0/Images/blue-dot@2x.pngNo alt attribute provided
/Portals/0/Images/blue-dot@2x.pngNo alt attribute provided
/Portals/0/Images/blue-dot@2x.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Für Apotheker/-innen
H2 Apotheker in Nordrhein: „Uns vertraut das Rheinland“
H2 Zahlen, Daten, Fakten
H2 Ihre Apotheken vor Ort
H2 Unsere Projekte für Ihre Gesundheit!
H2 Veranstaltungskalender
H2 Film ab!
H2 Aktuelles
H3 Website für Mitglieder der Apothekerkammer Nordrhein
H3 Apotheker in Nordrhein: „Uns vertraut das Rheinland“ Duplicate text
H3 Top aktuelle Nachrichten aus der Branche.
H4 ATHINA
H4 OAV
H4 CIRS-NRW
H4 AMRINO
H4 Secur Pharm
H4 Ideenwettbewerb
H4 Apothekerinnen, Apotheker und PTA machen Corona-Impfung überhaupt erst möglich: Ein Blick ins Labor des...
H4 Apothekerkammer begrüßt Corona-Impfung durch Hausärzte Präsident Dr. Hoffmann: Dezentrale Versorgung ist...
H4 Abgabe von vergünstigten FFP2-Masken in Apotheken in Nordrhein – Erster Coupon kann noch bis zum...
H4 Suche
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.aknr.de/IMG-ALT Apothekerkammer Nordrhein
/notdienstsucheNotdienstsuche
/apothekensucheApothekensuche
/apotheker/stellenmarkt.phpStellenmarkt
https://www.aknr.de/index.phpMitgliederbereich
/aknr/aufgaben-und-leistungenAufgaben und Leistungen
/aknr/organisationOrganisation
http://www.aknr.de/aknr/vorstandVorstand
/aknr/ausschusseAusschüsse
/aknr/qualitatsmanagementQualitätsmanagement
/aknr/fortbildungFortbildung
/aknr/weiterbildungWeiterbildung
/aknr/apotheker-stiftung-nordr...Apotheker-Stiftung Nordrhein
/aknr/kooperation-action-medeorKooperation „action medeor“
/ihre-apotheken-vor-ort/person...Persönliche Beratung
/ihre-apotheken-vor-ort/freier...Freier Heilberuf
/ihre-apotheken-vor-ort/flache...Flächendeckende Versorgung
/ihre-apotheken-vor-ort/nacht-...Nacht- und Notdienst
/ihre-apotheken-vor-ort/botend...Botendienst
/ihre-apotheken-vor-ort/praven...Prävention und Gesundheitsservice
/ihre-apotheken-vor-ort/indivi...Individuelle Rezepturen
/ihre-apotheken-vor-ort/schutz...Schutz vor Arzneimittelfälschungen
/berufe-in-der-apotheke/apothe...Berufe in der Apotheke
/berufe-in-der-apotheke/apothe...Apotheker/in
/berufe-in-der-apotheke/pharma...Pharmazeutisch-Technischer Assistent/in (PTA)
/berufe-in-der-apotheke/pharma...Pharmazeutisch-Kaufmännische/r Angestellte/r (PKA)
/apotheker/stellenmarkt.phpNew window Text duplicate Stellenmarkt
/projekte/athinaATHINA
http://www.aknr.de/projekte/oavOAV
/projekte/cirs-nrwCiRS NRW
/projekte/amrinoAMRINO
/projekte/securpharmsecurPharm
/projekte/ideenwettbewerbIdeenwettbewerb
http://www.aknr.de/aktuellesAktuelles
http://www.aknr.de/aktuellesNews
/aktuelles/aktionenAktionen
/aktuelles/videosVideos
/aktuelles/veranstaltungskalenderVeranstaltungskalender
http://www.aknr.de/kontaktKontakt
https://www.youtube.com/watch?...New window External No Text
http://www.aknr.de/rekonstitutionNew window No Text
https://www.youtube.com/watch?...New window External No Text
/aktuelles/abgabe-kostenloser-...No Text
/aktuelles/unsere-stimme-in-be...No Text
/presse/presse.php?id=43New window No Text
/apotheker/inhalt.php?id=332New window No Text
/ti/infomaterialNo Text
/berufe-in-der-apotheke/apothe...No Text
https://www.aknr.de/index.phpIMG-ALT Für Apotheker/-innen
https://www.aknr.de/index.phpZum Bereich für Mitglieder
https://www.aknr.de/index.phpText duplicate IMG-ALT Für Apotheker/-innen
https://www.youtube-nocookie.c...External IMG-ALT Apotheker in Nordrhein: „Uns vertraut das Rheinland“
https://www.youtube-nocookie.c...External Video starten
/ihre-apotheken-vor-ort/person...Mehr erfahren
/ihre-apotheken-vor-ort/freier...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/flache...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/nacht-...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/botend...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/praven...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/indivi...Text duplicate Mehr erfahren
/ihre-apotheken-vor-ort/schutz...Text duplicate Mehr erfahren
/berufe-in-der-apotheke/apothe...No Text
/berufe-in-der-apotheke/pharma...No Text
/berufe-in-der-apotheke/pharma...No Text
https://youtu.be/OW_wBfrv_WgNew window External ATHINA-Erklärvideo
/projekte/athinaTrivial anchor text
Mehr lesen
https://www.aknr.de/projekte/oavText duplicate Trivial anchor text
Mehr lesen
/projekte/cirs-pharmazie-nrwText duplicate Trivial anchor text
Mehr lesen
/projekte/amrinoText duplicate Trivial anchor text
Mehr lesen
/projekte/securpharmText duplicate Trivial anchor text
Mehr lesen
/projekte/ideenwettbewerbText duplicate Trivial anchor text
Mehr lesen
https://www.aknr.de/galerieAlle anschauen
https://www.youtube-nocookie.c...External IMG-ALT Ein Beruf - viele Möglichkeiten
https://www.youtube-nocookie.c...External IMG-ALT Arzneimitteltherapiesicherheit in Apotheken: So funktioniert ATHINA!
https://www.youtube-nocookie.c...External IMG-ALT Danke, Apotheke!
https://www.youtube-nocookie.c...External IMG-ALT „Logistik ist Logistik“ – „Versorgung und Beratung ist Apotheke“
/aktuelles/apothekerinnen-apot...IMG-ALT Apothekerinnen, Apotheker und PTA machen Corona-Impfung überhaupt erst möglich: Ein Blick ins Labor des...
/aktuelles/apothekerinnen-apot...Text duplicate Trivial anchor text
Mehr lesen
/aktuelles/apothekerkammer-beg...IMG-ALT Apothekerkammer begrüßt Corona-Impfung durch Hausärzte Präsident Dr. Hoffmann: Dezentrale Versorgung ist...
/aktuelles/apothekerkammer-beg...Text duplicate Trivial anchor text
Mehr lesen
/aktuelles/abgabe-von-verguens...IMG-ALT Abgabe von vergünstigten FFP2-Masken in Apotheken in Nordrhein – Erster Coupon kann noch bis zum...
/aktuelles/abgabe-von-verguens...Text duplicate Trivial anchor text
Mehr lesen
https://www.aknr.de/kontaktText duplicate Kontakt
https://www.aknr.de/Anchor Nach oben
https://www.aknr.de/Home
https://www.aknr.de/Glossar
https://www.aknr.de/impressumImpressum
/datenschutzbestimmungenDatenschutz
/portal-sitemapSitemap
https://www.aknr.de/aktuellesText duplicate IMG-ALT Apothekerkammer Nordrhein
/aktuelles/veranstaltungskalenderText duplicate IMG-ALT Apothekerkammer Nordrhein
/aknr/aufgaben-und-leistungenText duplicate Aufgaben und Leistungen
/aknr/organisationText duplicate Organisation
https://www.aknr.de/aknr/vorstandText duplicate Vorstand
/aknr/zahlen-daten-faktenZahlen, Daten, Fakten
/aknr/qualitatsmanagementText duplicate Qualitätsmanagement
/aknr/fortbildungText duplicate Fortbildung
/aknr/weiterbildungText duplicate Weiterbildung
/aknr/apotheker-stiftung-nordr...Text duplicate Apotheker-Stiftung Nordrhein
/aknr/kooperation-action-medeorText duplicate Kooperation „action medeor“
/ihre-apotheken-vor-ort/person...Text duplicate Persönliche Beratung
/ihre-apotheken-vor-ort/freier...Text duplicate Freier Heilberuf
/ihre-apotheken-vor-ort/flache...Text duplicate Flächendeckende Versorgung
/ihre-apotheken-vor-ort/nacht-...Text duplicate Nacht- und Notdienst
/ihre-apotheken-vor-ort/botend...Text duplicate Botendienst
/ihre-apotheken-vor-ort/praven...Text duplicate Prävention und Gesundheitsservice
/ihre-apotheken-vor-ort/indivi...Text duplicate Individuelle Rezepturen
/ihre-apotheken-vor-ort/schutz...Text duplicate Schutz vor Arzneimittelfälschungen
/berufe-in-der-apotheke/apothe...Text duplicate Apotheker/in
/berufe-in-der-apotheke/pharma...Text duplicate Pharmazeutisch-Technischer Assistent/in (PTA)
/berufe-in-der-apotheke/pharma...Text duplicate Pharmazeutisch-Kaufmännische/r Angestellte/r (PKA)
/projekte/athinaText duplicate ATHINA
https://www.aknr.de/projekte/oavText duplicate OAV
/projekte/cirs-pharmazie-nrwCiRS-NRW

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aknr.de/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 28 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
set-cookie36 Characters
set-cookie32 Characters
set-cookie185 Characters
set-cookie36 Characters
set-cookie32 Characters
set-cookie185 Characters
set-cookie116 Characters
x-aspnetmvc-version5.1
x-aspnetmvc-version5.1
x-ua-compatibleIE=edge
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-powered-byARR/3.0
x-powered-byASP.NET
dateMon, 17 May 2021 14:16:00 GMT
content-length119081
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 6,093 referring domains.
This page has 65,481 backlinks.
This page has backlinks from 978 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Begin robots.txt file
#/-----------------------------------------------\
#| In single portal/domain situations, uncomment the sitmap line and enter domain name
#\-----------------------------------------------/
#Sitemap: http://www.DomainNamehere.com/sitemap.aspx


User-agent: *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles

User-agent: msnbot
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles
Crawl-delay: 5

User-agent: Slurp
Disallow: /*/ctl/		# Slurp permits *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles
Crawl-delay: 5

User-agent: Googlebot
Disallow: /*/ctl/		# Googlebot permits *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /Install/
Disallow: /Providers/
Disallow: /Activity-Feed/userId/	# Do not index user profiles

User-agent: Yahoo Pipes 1.0
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles


# End of robots.txt file

Facebook popularity

Shares / Likes / Comments
307

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.aknr.de
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apotheker51%Check
in Nordrhein50%Check
Apothekerkammer Nordrhein49%Check
in Apotheken49%Check
Nordrhein49%Check
Apotheken in Nordrhein49%Check
AKNR48%Check
Apotheke Apotheker48%Check
Apotheke46%Check
in Apotheke46%Check

Test up to 1.000 webpages of aknr.de with our free plan!

Sign Up Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions