Astrazeneca.de - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
37% 
Link structure
82% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
45.50 kB
Words
738
Media files
10
Number of links
76 internal / 15 external

Task list of SEO Improvements

  • Remove unnecessary words like welcome messages from your H1 heading.Very important!
  • Only use 1 H1 Heading in your text.Very important!
  • Try to reduce the number of used JavaScript files.Very important!
  • Add a meta description.Important!
  • The H1 heading should fit better to the page content. (Words from the heading are rarely used in the text)Important!
View all

Meta specifications

Title
(Critically important)
AstraZeneca Germany
The page title is too short. (182 pixels of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.astrazeneca.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Ireland
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
robotsindex,follow
google-site-verificationAJ1jAVt_PkimXpORQp3qhIyoCjtQ1y3-NBVicCzdxLU
langde
twitter:cardsummary
twitter:site@astrazeneca
twitter:titleAstraZeneca Germany
twitter:descriptionEmpty
og:titleAstraZeneca Germany
og:typewebsite
og:urlhttps://www.astrazeneca.de/
og:descriptionEmpty
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
cleartypeon

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • wiedersprechen => widersprechen
This page contains 738 words. That's ok.
36.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 18.11 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Willkommen bei AstraZeneca Deutschland
The H1 heading contains the words Willkommen bei! Use important keywords instead.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Willkommen bei AstraZeneca Deutschland
H1 Unsere Geschäftsleitung
H1 Unser Verhaltenskodex
H2 Über AstraZeneca, einen der führenden internationalen Arzneimittelhersteller, gibt es viel zu erfahren. In welchen Therapiegebieten sind wir tätig? Was erforschen wir? Welche innovativen Medikament...
H2 Pressemeldungen
H2 Zielgruppen
H2 Die Geschäftsleitung von AstraZeneca Deutschland mit Dr. Hans Sijbesma an der Spitze besteht aus zehn hochqualifizierten und mit Leidenschaft agierenden Köpfen, die von der Kraft der Forschung über...
H2 AstraZeneca verlangt von allen MitarbeiterInnen den höchsten Standard an Integrität und Ehrlichkeit und ein gewissenhaftes, umsichtiges und faires Vorgehen im Geschäftsverkehr. Der Umgang mit unser...
H2 Werden Sie ein Teil von AstraZeneca
H3 Cookies
H3 Therapiebereiche
H3 Mitarbeiter von AstraZeneca engagieren sich für Jugendgesundheit und Menschen in schwierigen Lebenssituationen
H3 AfP Highlight-Symposium 2019
H3 Immuntherapie beim lokal fortgeschrittenen, inoperablen nicht-kleinzelligen Lungenkrebs (NSCLC)
H3 Fachkreise
H3 Patienten
H3 Apotheken
H3 Ein unerwünschtes Ereignis melden
H3 Standorte weltweit
H3 Zielgruppen Duplicate text
H3 Quick links
H3 Social Media
H4 utility links
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.astrazeneca.de/Anchor Skip to content
https://www.astrazeneca.de/Anchor skip to navigation
https://www.astrazeneca.de/Anchor No Text
https://www.herzbewusst.de/coo...New window External auf diesen Link
https://tools.google.com/dlpag...New window External Subdomain Trivial anchor text
hier
https://www.astrazeneca.de/IMG-ALT AstraZeneca logo
/unternehmen.htmlUnternehmen
/unternehmen.htmlText duplicate Unternehmen
/unternehmen/unternehmensgesch...Unternehmensgeschichte
/therapiebereiche.htmlTherapiebereiche
/therapiebereiche.htmlText duplicate Therapiebereiche
/therapiebereiche/herz-kreisla...Herz-Kreislauf und Stoffwechselerkrankungen
/therapiebereiche/onkologie.htmlOnkologie
/therapiebereiche/entzuendunge...Entzündungen und Autoimmunkrankungen
/therapiebereiche/infektionskr...Infektionskrankheiten und Impfstoffe
/therapiebereiche/neurowissens...Neurowissenschaft
/therapiebereiche/atemwegserkr...Atemwegserkankungen
/forschung-und-entwicklung.htmlForschung und Entwicklung
/forschung-und-entwicklung.htmlText duplicate Forschung und Entwicklung
/nachhaltigkeit.htmlVerantwortung
/nachhaltigkeit.htmlNachhaltigkeit
/nachhaltigkeit/dsgvo.htmlDSGVO
/nachhaltigkeit/transparenzini...Transparenzinitiative
/nachhaltigkeit/lokale-projekt...Spenden und Sponsoring
/nachhaltigkeit/oekologische-n...Ökologische Nachhaltigkeit
/nachhaltigkeit/healthy-heart-...Healthy Heart Africa
/nachhaltigkeit/young-health-p...Young Health Programme
/nachhaltigkeit/unser-verhalte...Unser Verhaltenskodex
/karriere.htmlKarriere
/karriere.htmlText duplicate Karriere
/karriere/warum-astrazeneca.htmlWarum AstraZeneca?
/karriere/berufserfahrene.htmlBerufserfahrene
/karriere/hochschulabsolventen...Hochschulabsolventen
/karriere/studierende.htmlStudierende
/karriere/schueler-und-ausbild...Schüler & Ausbildung
/karriere/bewerbung-und-servic...Bewerbung und Service
/medien.htmlMedien
/medien.htmlText duplicate Medien
/medien/investoren.htmlInvestoren
/fachkreise.htmlFachkreise
/fachkreise/fachinformationen....Fachinformationen
/fachkreise/pressemeldungen.htmlPressemeldungen
/schulungsmaterial.htmlSchulungsmaterial
/fachkreise/service.htmlServicematerial für Fachkreise
/apotheken.htmlApotheken
/patienten.htmlPatienten
/patienten.htmlText duplicate Patienten
/patienten/schulungsmaterial.htmlText duplicate Schulungsmaterial
https://www.astrazeneca.com/gl...External AstraZeneca Websites
https://www.astrazeneca.com/External Global site
/unternehmen.htmlLesen Sie mehr
/therapiebereiche/herz-kreisla...Herz-Kreislauf und Stoffwechsel
/therapiebereiche/onkologie.htmlText duplicate Onkologie
/therapiebereiche/atemwegserkr...Atemwege
/therapiebereiche/entzuendunge...Entzündungen und Autoimmunerkrankungen
/therapiebereiche/neurowissens...Neurologische Erkrankungen
/therapiebereiche/infektionskr...Infektionen und Impfstoffe
/medien/press-releases/2019/mi...Mitarbeiter von AstraZeneca engagieren sich für Jugendgesundheit und Menschen in schwierigen Lebenssituationen
/medien/press-releases/2019/af...AfP Highlight-Symposium 2019
/medien/press-releases/2019/im...Immuntherapie beim lokal fortgeschrittenen, inoperablen nicht-kleinzelligen Lungenkrebs (NSCLC)
/medien.htmlWeitere Pressemeldungen
/fachkreise.htmlTrivial anchor text
mehr
/patienten.htmlText duplicate Trivial anchor text
mehr
/apotheken.htmlText duplicate Trivial anchor text
mehr
/unternehmen.htmlLernen Sie unsere Geschäftsführung kennen
/nachhaltigkeit/unser-verhalte...Den AstraZeneca Verhaltenskodex finden Sie hier.
https://aereporting.astrazenec...External Subdomain Text duplicate Trivial anchor text
hier
/karriere.htmlKarriere bei AstraZeneca
http://astrazeneca.com/global/...External Standorte weltweit
/medien.htmlText duplicate Medien
/apotheken.htmlText duplicate Apotheken
/patienten.htmlText duplicate Patienten
/fachkreise.htmlText duplicate Fachkreise
https://www.lungenkrebs.de/External www.lungenkrebs.de
https://www.herzbewusst.de/External www.herzbewusst.de
https://www.zuckerkrank.de/External www.zuckerkrank.de
http://www.gemeinsame-offenleg...External www.gemeinsame-offenlegung.de
https://www.az-patienten.de/External www.az-patienten.de
https://www.facebook.com/astra...External Facebook
https://www.linkedin.com/compa...External LinkedIn
https://twitter.com/astrazenecaExternal Twitter
/impressum.htmlImpressum
/kontakt.htmlKontakt
/datenschutzbestimmungen.htmlDatenschutzbestimmungen
/nutzungsbedingungen.htmlNutzungsbedingungen
/cookie-policy.htmlCookie Policy
/agb.htmlAGB
https://aereporting.astrazenec...External Subdomain Nebenwirkung melden
/?_escaped_fragment_Anchor ?
A-TITLE Schließen
/?_escaped_fragment_Anchor Text duplicate ?
A-TITLE Close this modal
/?_escaped_fragment_Anchor Text duplicate ?

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.astrazeneca.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.40 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length9590
connectionkeep-alive
dateSun, 18 Aug 2019 16:34:58 GMT
serverApache
x-frame-optionsSAMEORIGIN
cache-controlpublic,max-age=120
cache-controlmax-age=0, no-cache
x-content-type-optionsnosniff
pragmano-cache
x-mod-pagespeed1.11.33.4-0
content-encodinggzip
access-control-allow-originhttps://policy.cookiereports.com
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 8d31bbd9d6638cdacab37047b8045da4.cloudfront.net (CloudFront)
x-amz-cf-popFRA53-C1
x-amz-cf-idBGNNDT2W2mH3KNWpl4yPBP833MdWoTze8JJE31QyOxuO3zzc0yB-eA==
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 579 referring domains.
This website has 75,287 backlinks.
This website has backlinks from 383 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /*content/astraz*
Disallow: /*_escaped_fragment_

Sitemap: https://www.astrazeneca.de/sitemap.xml

Facebook popularity

Shares / Likes / Comments
1

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

AstraZeneca Germany
https://www.astrazeneca.de/

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AstraZeneca75%Check
AstraZeneca Deutschland60%Check
AstraZeneca Germany46%Check
Deutschland45%Check
Deutschland und weltweit35%Check
Stelle30%Check
weltweit30%Check
Link30%Check
Mitarbeiter30%Check
weltweit führenden30%Check

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