Bbb.org - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
57% 
Page structure
75% 
Link structure
77% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.80 s
File size
217.20 kB
Words
497
Media files
4
Number of links
57 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BBB: Start with Trust® | Better Business Bureau®
The length of the page title is perfect. (456 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.
The meta description is too long: 1747 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBetter Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.
fb:app_id1632730786749034
og:descriptionBetter Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.
og:titleBBB: Start with Trust® | Better Business Bureau®
og:typewebpage
og:imagehttps://www.bbb.org/TerminusContent/dist/img/fb-opengraph-bbblogo__300w.png
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of bbb.org with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 497 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 9.14 words is low.
23.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Better Business Bureau®
H2 Start With Trust®
H3 Better Business Bureau® Duplicate text
H3 Latest News
H3 Contact Your Local BBB
H3 Latest Business Information
H4 File a Complaint
H4 Leave a Review
H4 Popular Categories
H4 BBB AUTO LINE ®
H4 BBB Military Line
H4 BBB Accreditation - A Competitive Edge
H5 For Consumers
H5 For Businesses
H5 About BBB
H6 Scam Alert: This Venmo Scam Sends You Money “by Accident”
H6 BBB Tips: Economic Impact Payments -- What you need to know about receiving your stimulus check
H6 BBB Event: Secure Your ID Day 2020
H6 BBB Scam Alert: Small Businesses, Don't Fall for This Phony SBA Grant Offer
H6 BBB Business Tip: U.S. Employers' rights and responsibilities during coronavirus crisis
H6 BBB Business Tip: Relief for small businesses with the CARES act
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.bbb.org/A-TITLE BBB Home
https://www.bbb.org/Better Business Bureau®
/leave-a-reviewLeave a Review
/consumer-complaints/file-a-co...File a Complaint
/scamtracker/usBBB Scam Tracker
https://www.bbb.org/bbb-directoryFind Your Local BBB
https://www.bbb.org/newsNews & Events
/scamtracker/usText duplicate BBB Scam Tracker
https://www.bbb.org/bbb-directoryBBB Locator
/council/espanolEspañol
/us/category/roofing-contractorsRoofing Contractors
/us/category/home-improvementHome Improvement
/us/category/auto-repairAuto Repair
/us/category/general-contractorGeneral Contractor
/consumer-complaints/file-a-co...Text duplicate File a Complaint
/leave-a-reviewStart Review Process
https://www.bbb.org/us/newsView All
/article/news-releases/22128-s...No Text
/article/news-releases/21940-b...No Text
/article/news-releases/21478-b...No Text
/us/category/roofing-contractorsText duplicate Roofing Contractors
/us/category/home-improvementText duplicate Home Improvement
/us/category/auto-repairText duplicate Auto Repair
/us/category/general-contractorText duplicate General Contractor
/us/category/charity-localCharity - Local
/us/category/construction-serv...Construction Services
/us/category/home-buildersHome Builders
/us/category/heating-and-air-c...Heating and Air Conditioning
/us/category/used-car-dealersUsed Car Dealers
/us/category/tree-serviceTree Service
https://www.bbb.org/us/categoriesMore Categories
http://www.bbb.org/autolineFind out how BBB AUTO LINE can resolve your dispute.
https://www.bbbmarketplacetrus...External Financial education resources for military veterans, active service members and their families
/local-bbb/international-assoc...More About Your Local BBB
/us/news/businessText duplicate View All
/article/news-releases/21986-b...No Text
/article/business/21960-bbb-bu...No Text
/article/business/21972-bbb-bu...No Text
/become-accreditedGet Accredited
http://whybbb.org/apply.phpExternal Excellent Staff and help! Renee Griffen Michigan, USA
http://whybbb.org/apply.phpExternal The CEO said it best via email: '[BBB strives to]... make business better in our community.' I agree! BBB is a very useful tool to help consumers solve probl...
http://whybbb.org/apply.phpExternal Great organization! Since becoming a member it has been a great experience... They truly care about the people they serve and the public at large. Angelo Dar...
https://www.bbb.org/IMG-ALT BBB
https://www.bbb.org/searchSearch for a Business
A-TITLE Search for a Business
/leave-a-reviewText duplicate Leave a Review
A-TITLE Leave a Review
/consumer-complaints/file-a-co...Text duplicate File a Complaint
A-TITLE File a Complaint
/scamtracker/usText duplicate BBB Scam Tracker
A-TITLE BBB Scam Tracker
https://www.bbb.org/autolineFile an Auto Warranty Complaint
A-TITLE File an Auto Warranty Complaint
/council/ad-truthBBB Ad Truth
A-TITLE BBB Ad Truth
https://signup.e2ma.net/signup...External Subdomain Sign up for Scam Alerts
A-TITLE Sign up for Scam Alerts
/frequently-asked-questionsFrequently Asked Questions (FAQ)
A-TITLE Frequently Asked Questions (FAQ)
https://www.bbb.org/searchSearch Business Profiles
A-TITLE Search Business Profiles
/become-accreditedText duplicate Get Accredited
A-TITLE Get Accredited
/EU-privacy-shieldBBB EU Privacy Shield
A-TITLE BBB EU Privacy Shield
/mission-and-visionOur Mission
A-TITLE Our Mission
https://www.bbb.org/bbb-directoryContact Your Local BBB
A-TITLE Contact Your Local BBB
https://www.bbbprograms.org/External BBB National Programs
A-TITLE BBB National Programs
https://give.org/External BBB Wise Giving Alliance
A-TITLE BBB Wise Giving Alliance
http://www.bbbmarketplacetrust...External BBB Institute for Marketplace Trust
A-TITLE BBB Institute for Marketplace Trust
http://www.asrcreviews.org/External Advertising Self-Regulatory Council
A-TITLE Advertising Self-Regulatory Council
/partner-code-of-conductPartner Code of Conduct
A-TITLE Partner Code of Conduct
https://www.facebook.com/Bette...New window External Facebook
https://twitter.com/bbb_usNew window External Twitter
https://www.linkedin.com/compa...New window External LinkedIn
http://www.youtube.com/user/BB...New window External YouTube
https://www.bbb.org/terms-of-useTerms of Use
A-TITLE Terms of Use
/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/privacy-policyAnchor Your Ad Choices
A-TITLE Your Ad Choices
https://www.bbb.org/trademarksTrademarks
A-TITLE Trademarks
https://www.bbb.org/hyperlinkingHyperlinking Policy
A-TITLE Hyperlinking Policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.bbb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 6 javascript files. This may affect the load time negatively.
This website does not require any CSS files.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 18 Apr 2020 14:10:31 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
cache-controlprivate
access-control-allow-methodsGET
access-control-allow-origin*
client-dateSat, 18 Apr 2020 14:58:18 GMT
client-peer172.16.47.207:80
client-response-num1
client-warningRedirect loop detected (max_redirect = 0)
link<https://www.bbb.org/TerminusContent/bbb/dist/app.en.runtime.0b611ee19a7b0660cde2.js>; rel=preload; as=script; nopush, <https://www.bbb.org/TerminusContent/bbb/dist/app.en.main.34f889400b9a09375e21.js>; rel=preload; as=script; nopush, </TerminusContent/Main/scripts/epom.bundle.js?v=gOajefw3q8UFg9mhA8czvk5o8FEyQBo_w4zMAnC4cTI1>; rel=preload; as=script; nopush, <//assets.adobedtm.com/launch-EN74d1dc22a68341b68339756f3beae641.min.js>; rel=preload; as=script; nopush, </TerminusContent/fonts/proximanova-reg-webfont.woff>; rel=preload; as=font; crossorigin; nopush, </TerminusContent/fonts/proximanova-bold-webfont.woff>; rel=preload; as=font; crossorigin; nopush
set-cookie21 Characters
set-cookie22 Characters
set-cookie17 Characters
set-cookie22 Characters
set-cookie29 Characters
set-cookie24 Characters
titleBBB: Start with Trust® | Better Business Bureau®
x-aspnet-version4.0.30319
x-aspnetmvc-version5.2
x-meta-charsetUTF-8
x-meta-charsetutf-8
x-meta-descriptionBetter Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.
x-meta-viewportwidth=device-width, initial-scale=1.0
x-powered-byASP.NET
x-ua-compatibleie=edge
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 229,689 referring domains.
This website has 457,750,382 backlinks.
This website has backlinks from 94,691 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#block all user agents from the following
User-agent: *
Disallow: /solr/
Disallow: *solrSearch*
Disallow: /episerver
Disallow: /episerver/
Disallow: /util/
Disallow: /us/storage/*
Disallow: /ca/storage/*
Disallow: /mx/storage/*
Disallow: /authentication/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/
Disallow: */accredited-business-directory/*? 
Disallow: /search/*? 
Disallow: */search/*? 
Disallow: */search?
Disallow: /test-all-page
Disallow: *?*
Allow:/scamtracker/*?*
Allow:/us/*/*/profile/*/*?*
Allow:/ca/*/*/profile/*/*?*

sitemap: https://www.bbb.org/sitemap-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-articles-index.xml
sitemap: https://www.bbb.org/sitemap-nearme-articles-index.xml
sitemap: https://www.bbb.org/sitemap-events-index.xml
sitemap: https://www.bbb.org/sitemap-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-provinces-index.xml
sitemap: https://www.bbb.org/sitemap-us-states-index.xml
sitemap: https://www.bbb.org/sitemap-ca-cities-index.xml
sitemap: https://www.bbb.org/sitemap-us-cities-index.xml

sitemap: https://www.bbb.org/scamtracker/sitemap_1.xml
sitemap: https://www.bbb.org/scamtracker/sitemap_2.xml
sitemap: https://www.bbb.org/scamtracker/sitemap_3.xml
sitemap: https://www.bbb.org/scamtracker/sitemap_4.xml
sitemap: https://www.bbb.org/scamtracker/sitemap_5.xml
sitemap: https://www.bbb.org/scamtracker/sitemap.xml

Facebook popularity

Shares / Likes / Comments
69,448

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

BBB: Start with Trust® | Better Business Bureau®
https://www.bbb.org/
Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BBB68%Check
Better59%Check
Better Business Bureau59%Check
Better Business59%Check
Business57%Check
Bureau57%Check
BBB Scam55%Check
Trust54%Check
BBB Military50%Check
Local BBB50%Check

Test up to 1.000 webpages of bbb.org with our free plan!

Sign Up Free
No trial. It's just free!