Birmingham.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
72% 
Page structure
62% 
Link structure
83% 
Server
59% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
45.90 kB
Words
524
Media files
10
Number of links
98 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Birmingham City Council Homepage
The length of the page title is perfect. (325 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BCC Homepage
The meta description is too short. (103 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#9f00a7
msapplication-TileImage//www.birmingham.gov.uk/site/favicon/mstile-144x144.png?v=kPP6reKB8a
msapplication-config//www.birmingham.gov.uk/site/favicon/browserconfig.xml
theme-color#ffffff
authorBirmingham City Council
revisit-after2 days
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionBCC Homepage
keywordscouncil website, Birmingham, Birmingham city council, West midlands, waste, UK, England, local authority, council, local government, councillor, leisure, tourism, social services, education, environment, transport, libraries, residents, business, housing, schools
dcterms:creatorBirmingham City Council
dcterms:coverageBirmingham, England, UK, Europe
dcterms:formattext/html
dcterms:identifierhttps://www.birmingham.gov.uk/
dcterms:languageen
dcterms:publisherBirmingham City Council
dcterms:rightsHolderCopyright Birmingham City Council
dcterms:descriptionBCC Homepage
dcterms:subjectcouncil website, Birmingham, Birmingham city council, West midlands, waste, UK, England, local authority, council, local government, councillor, leisure, tourism, social services, education, environment, transport, libraries, residents, business, housing, schools>
dcterms:titleBirmingham City Council - Tel: 1800101162326598
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 9 words is low.
This page contains 524 words. That's ok.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Birmingham City Council
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Birmingham City Council
H2 Council Tax
H2 Council Tax Duplicate text
H2 Roads, travel and parking
H2 Roads, travel and parking Duplicate text
H2 Waste and recycling
H2 Waste and recycling Duplicate text
H2 Schools and learning
H2 Schools and learning Duplicate text
H2 Your council
H2 Your council Duplicate text
H2 Find your local services and facilities
H2 Housing
H2 Housing Duplicate text
H2 Benefits and support
H2 Benefits and support Duplicate text
H2 Latest news
H2 Visited pages
H2 Council Services
H2 Social Links
H2 Suppliers
H2 Awards
H3 Garden Waste Sales for 2020 are now open!
H3 Set up your BRUM account today for access to council services 24/7
H3 Sign up for electronic billing
H3 Turn your change into action for rough sleepers in Birmingham
H3 Connecting young people with training and employment
H3 The council’s leadership team
H3 Can't find the service you are looking for?
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.birmingham.gov.uk/Nofollow Anchor Skip to content
https://www.birmingham.gov.uk/Nofollow Anchor Skip to main navigation
https://www.birmingham.gov.uk/Birmingham City Council
/myaccountpageSign in
/myaccountpageRegister
/info/20005/council_taxCouncil Tax
/info/20005/council_taxText duplicate Council Tax
/info/20005/council_tax/223/ma...Pay Council Tax
/info/50179/council_tax_change...Report a change
/info/20005/council_tax/224/co...Bands and charges
/info/20013/roads_travel_and_p...Roads, travel and parking
/info/20013/roads_travel_and_p...Text duplicate Roads, travel and parking
/info/20221/parking_tickets_an...Pay a parking fine
/info/20110/report_road_and_pa...Report a street fault
/roadworksFind out about roadworks
/info/20009/waste_and_recyclingWaste and recycling
/info/20009/waste_and_recyclingText duplicate Waste and recycling
/info/20009/waste_and_recyclin...Check your collection day
/gardenwasteGarden Waste Service
/info/20009/waste_and_recyclin...Book a bulky waste collection
/info/20014/schools_and_learningSchools and learning
/info/20014/schools_and_learningText duplicate Schools and learning
/info/20116/school_term_dates/...School term dates
/directory/24/online_schools_d...Find a school
/schooladmissionsApply for school place
/info/20011/your_councilYour council
/info/20011/your_councilText duplicate Your council
https://www.gov.uk/register-to...External Register to vote
https://birmingham.cmis.uk.com...External Subdomain Agendas, minutes and reports
/councillorsFind your local councillors
/housingHousing
/housingText duplicate Housing
/info/20047/housing_repairs/26...Request a housing repair
/counciltenantsServices for council tenants
/payrentPay your rent
/info/20017/benefits_and_supportBenefits and support
/info/20017/benefits_and_supportText duplicate Benefits and support
/info/20017/benefits_and_suppo...Make a benefits claim
/info/20017/benefits_and_suppo...Report a change in circumstances
/universalcreditFind out more about Universal Credit
/info/20018/adult_social_careAdult social care and health
/info/20016/births_deaths_and_...Births, deaths and ceremonies
/info/20012/business_and_licen...Business and licensing
/info/20015/environmentEnvironment
/info/20010/parks_leisure_and_...Parks, leisure and wellbeing
/info/20008/planning_and_devel...Planning and development
/info/20019/children_young_peo...Children and families
/info/20007/things_to_doThings to do
/news/article/517/council_to_c...Council to consult on draft Birmingham Transport Plan
/news/article/523/dog_boarder_...Dog boarder receives five-year ban from keeping canines
/news/article/521/birmingham_c...Birmingham City Council Leader calling for the Government to continue to commitment to HS2
/newsMore news
/eventsUpcoming events
/gardenwasteFull story about Garden Waste Sales for 2020 are now open!
/info/20180/about_our_website/...Full story about Set up your BRUM account today for access to council services 24/7
/ebillingFull story about Sign up for electronic billing
http://www.changeintoaction.or...External Full story about Turn your change into action for rough sleepers in Birmingham
https://www.cog-brum.co.uk/External Full story about Connecting young people with training and employment
/info/50068/how_the_council_wo...Full story about The council’s leadership team
/info/20057/about_birminghamAbout Birmingham
/info/20018/adult_social_careAdult social care
/info/20017/benefits_and_supportText duplicate Benefits and support
/info/20016/births_deaths_and_...Text duplicate Births, deaths and ceremonies
/info/20012/business_and_licen...Text duplicate Business and licensing
/info/20019/children_and_familiesText duplicate Children and families
/info/20005/council_taxCouncil tax
/info/20015/environmentText duplicate Environment
/info/20006/housingText duplicate Housing
/info/20010/parks_leisure_and_...Text duplicate Parks, leisure and wellbeing
/info/20008/planning_and_devel...Text duplicate Planning and development
/info/20013/roads_travel_and_p...Text duplicate Roads, travel and parking
/info/20014/schools_and_learningText duplicate Schools and learning
/info/20007/things_to_doText duplicate Things to do
/info/20009/rubbish_and_recyclingText duplicate Waste and recycling
/info/20011/your_councilText duplicate Your council
/a_to_zA–Z listings page
/socialmedia-facebookFacebook
/socialmedia-instagramInstagram
/socialmedia-rssRSS
/socialmedia-twitterTwitter
/newsletter-signupSign up for email updates
/info/20180/about_our_website/...© Birmingham City Council
A-TITLE Copyright and licence
/about-our-websiteAbout Us
/accessibilityAccessibility
/contactusContact
/cookiesCookies
/privacyPrivacy
/languagesLanguages
/jobsJobs
http://www.jadu.net/External Powered by Jadu Continuum.
http://spacecraft.digital/External Subdomain Handcrafted by Spacecraft.
/awardsIMG-ALT Webby awards honoree 2017
A-TITLE Awards
https://www.birmingham.gov.uk/Text duplicate Birmingham City Council
https://www.birmingham.gov.uk/Nofollow Anchor Back to the top
https://www.birmingham.gov.uk/Nofollow Homepage
/whats_newNofollow What's new
/site_mapNofollow Site map
/site_searchNofollow Search facility
/faqsNofollow Frequently asked questions
/a_to_zNofollow Help
/contactNofollow Contact details
/termsNofollow Terms & privacy
/feedbackNofollow Feedback
/accessibilityNofollow Text duplicate Accessibility
https://websurveys2.govmetric....New window Nofollow External Subdomain IMG-ALT rating button
A-TITLE Feedback

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.birmingham.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the SFW Object files.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateTue, 28 Jan 2020 17:08:50 GMT
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
varyHost,Accept-Encoding
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-encodinggzip
content-length9440
content-typetext/html; charset=UTF-8
set-cookie75 Characters
set-cookie71 Characters
set-cookie125 Characters
set-cookie155 Characters
via1.1 fra1-bit14
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 7,942 referring domains.
This website has 1,038,496 backlinks.
This website has backlinks from 5,192 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site_search
Disallow: /site/scripts/google_results.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.birmingham.gov.uk
Birmingham City Council Homepage
BCC Homepage

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham75%Check
Birmingham City66%Check
Birmingham City Council64%Check
Council61%Check
Birmingham City Council Homepage61%Check
City Council59%Check
Council Homepage56%Check
rough sleepers in Birmingham54%Check
Homepage49%Check
Council Tax45%Check

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