- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.06 s
File size
132.50 kB
Media files
Number of links
105 internal / 23 external

Task list of SEO Improvements

Meta specifications

(Critically important)
British Museum
The page title is too short. (125 pixels of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

titleBritish Museum
GeneratorDrupal 8 (
viewportwidth=device-width, initial-scale=1.0
application-nameBritish Museum
og:titleBritish Museum

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Page quality

(Critically important)
This page contains 776 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 20.33 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../numiko/dist/img/british-museum-logo.svgBritish Museum
...9-09/maize god cut out.png?itok=78cBCR5qMayan Maize god
...-07/African containers.png?itok=8Uw-tk9xEgg-shaped skin container and lid, decorated with geometric patterns
...9-09/southwark cat (1).png?itok=9-IUo_gBSouthwark made earthenware jug in shape of cat
...9-07/mummy_mask-teaser.png?itok=by60cJnPMummy mask
...ublic/2019-09/Untitled.png?itok=q1rwGiPRTwo lgbtq badges on same image
...19-09/01461427_001_TIF.png?itok=lMCLOHiDGrave stele showing a naked archer

Page structure

H1 heading
(Critically important)
The British Museum
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The British Museum
H2 Main navigation
H2 Secondary navigation
H2 Tantra enlightenment to revolution
H2 Discover two million years of human history and culture.
H2 Exhibitions and events
H2 Plan your visit
H2 More about the Museum
H2 Become a Member
H2 Explore the collection
H2 Shop gifts inspired by our collection
H2 We need your support
H2 Free entry
H2 Opening hours
H2 Footer
H2 Footer Legal Links
H3 Troy myth and reality
H3 Arctic culture and climate
H3 Living with art Picasso to Celmins
H3 Visit
H3 Group visits
H3 Family visits
H3 Schools
H3 International
H3 National
H3 Search the collection
H3 Blog
H3 Americas
H3 Africa
H3 Animals
H3 Egypt
H3 Love and desire
H3 Death and memory
H3 Inspired by the Museum
H3 Inspired by Ancient Greece
H3 Inspired by The Lewis Chessmen
H3 Inspired by Hokusai
H3 Inspired by ancient Egypt
H3 Inspired by ancient Rome
H3 Connect with us
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 23 external links on this page.
LinkAttributesAnchor text Skip to main content
/cookiesRead more about our cookie policy British Museum
/visit— Visit
/visitText duplicate — Visit
/visit/family-visits— Family visits
/visit/group-visits— Group visits
/visit/audio-guide— Audio guide
/visit/out-hours-tours— Out-of-hours tours
/visit/tours-and-talks— Tours and talks
/visit/object-trails— Object trails
/visit/accessibility— Accessibility
/visit/food-and-drink— Food and drink
/visit/late-opening-on-fridays— Late opening on Fridays
/visit/museum-map— Museum map
/exhibitions-eventsExhibitions and events
/collection— Collection
/collectionText duplicate — Collection
https://research.britishmuseum...External Subdomain — Collection online
/collection/galleries— Galleries Subdomain — Blog
/learn— Learn
/learnText duplicate — Learn
/learn/schools— Schools
/learn/communities— Communities
/learn/adult-learning— Adult learning
/membership— Membership
/membershipText duplicate — Membership
/membership/members-events— Events
/membership/existing-members— Existing Members
/membership/individual— Buy Membership
/membership/renew— Renew Membership
/membership/how-your-money-helps— How your money helps
/membership/under-26— Buy Under 26 Membership
/membership/renew-gift-membership— Renew Under 26 Membership
/membership/sleepovers— Sleepovers
/membership/give-as-a-gift— Buy Gift Membership
/membership/renew-gift-membership— Renew Gift Membership
/membership/members-room— Members' Room
/support-usSupport us
/support-us— Support us
/support-us/corporate-support— Corporate support
/support-us/patrons— Become a Patron
/support-us/supporter-case-stu...— Supporter case studies
/support-us/volunteer— Become a Volunteer
/support-us/leave-legacy— Leave a legacy
/support-us/american-friends-b...— American Friends of the British Museum
https://www.britishmuseumshopo...External Shop
/exhibitions/tantra-enlightenm...Book tickets
/todayShow exhibitions and events for Today
/tomorrowShow exhibitions and events for Tomorrow
/exhibitions-eventsSee all exhibitions and events
/exhibitions/troy-myth-and-rea...The BP exhibition Troy myth and reality Exhibition 21 Nov 2019 - 8 Mar 2020 Now open
IMG-ALT Statue of dying Achilles
/exhibitions/arctic-culture-an...The Citi exhibition Arctic culture and climate Exhibition 28 May 2020 - 23 Aug 2020 Coming soon
IMG-ALT Wind has pushing floating ice near the shorefast ice making fishing difficult.
/exhibitions/living-art-picass...Living with art Picasso to Celmins Exhibition 14 Jan 2020 - 5 Mar 2020 Free
IMG-ALT Naked figure standing face to face with a snake. Audio described version
/visitVisit Find travel, entry and facilities information and details of our Museum activities.
IMG-ALT A wide shot of the Great Court with the roof and Reading Room in view
/visit/group-visitsGroup visits Plan a visit for a group of 10 or more people and find out about our exclusive group tours.
IMG-ALT A large group of visitors having a tour in the Egyptian sculpture gallery
/visit/family-visitsFamily visits From activity trails to creative workshops, arrange a fun day out for all the family.
IMG-ALT A father and son in Room 22
/learn/schoolsSchools Organise a school visit and find inspiring classroom resources that will bring history to life.
IMG-ALT Students overlooking the Great Court
/our-work/internationalInternational From object loans to archaeology, find out about the work the British Museum does around the world.
IMG-ALT Bust of Hadrian found at Hadrian's Villa, Tivoli, Italy, about AD 125-130
/our-work/nationalNational Learn how the Museum shares its collection and expertise across the UK.
IMG-ALT Mold Gold Cape on loan to the Wrexham County Borough Museum & Archives as part of the Spotlight Tour
/research/collection_online/se...Search the collection Discover detailed information on more than four million objects online.
IMG-ALT image of jade terrapin Subdomain Blog Enjoy provocative posts from conservators, curators and scientists.
IMG-ALT Two wooden masks
/membershipFind out more
/collectionSee all
/collection/americasAmericas See the collection
IMG-ALT Mayan Maize god
/collection/africaAfrica See the collection
IMG-ALT Egg-shaped skin container and lid, decorated with geometric patterns
/collection/animalsAnimals See the collection
IMG-ALT Southwark made earthenware jug in shape of cat
/collection/egyptEgypt Read more
IMG-ALT Mummy mask
/collection/desire-love-identityLove and desire Read the blog
IMG-ALT Two lgbtq badges on same image
/collection/death-and-memoryDeath and memory Read more
IMG-ALT Grave stele showing a naked archer
https://www.britishmuseumshopo...External Browse all our gifts and products
https://www.britishmuseumshopo...External Inspired by the Museum Gift ideas based on the British Museum shop website
IMG-ALT Image of book cover treasures of the British Museum showing Great Court
https://www.britishmuseumshopo...External Inspired by Ancient Greece Ancient Greece inspired gifts on the British Museum shop website
IMG-ALT Replica greek coin with image of owl in relief
https://www.britishmuseumshopo...External Inspired by The Lewis Chessmen Lewis Chessmen inspired gifts on the British Museum shop website
IMG-ALT Image of chess set and board, white and red pieces
https://www.britishmuseumshopo...External Inspired by Hokusai Hokusai inspired gifts for sale on the British Museum shop website
IMG-ALT Cushion with image of the great wave
https://www.britishmuseumshopo...External Inspired by ancient Egypt Egyptian inspired gifts for sale on the British Museum shop website
IMG-ALT Rubber duck that looks like Cleopatra
https://www.britishmuseumshopo...External Inspired by ancient Rome Shop products inspired by ancient Rome from the British Museum
IMG-ALT Bust of a woman in white marble Make a donation Facebook Twitter Instagram Youtube Back to the top
/about-usAbout us
/about-us/british-museum-storyThe British Museum story
https://bmrecruit.ciphr-irecru...External Subdomain Jobs
/about-us/contact-usContact us
/visitText duplicate Visit
/visit/museum-mapMuseum map
/exhibitions-eventsText duplicate Exhibitions and events
/visit/food-and-drinkFood and drink
/visit/audio-guideAudio guide
/commercial/commercial-hireCommercial hire
/commercial/travel-trade-toursTravel trade tours
/commercial/british-museum-pressBritish Museum Press BM Images
/our-workOur work
/our-work/how-borrow-british-m...How to borrow
/scientific-study-british-muse...Scientific studies
https://research.britishmuseum...External Subdomain Research projects
https://research.britishmuseum...External Subdomain Research publications
/resources/study-roomsStudy rooms
/resources/library-and-archiveLibrary and archive
/research/collection_online/se...Search the collection Subdomain Blog
/privacy-policyPrivacy policy
/accessibility-statementAccessibility Statement
/terms-useTerms of use
/modern-slavery-act-transparen...Modern Slavery Act Statement Chinese site 中文

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
The page response time is excellent with 0.06 seconds.
This website only loads 2 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (133 kB).

HTTP Response Header

cache-controlmax-age=86400, public
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-eval' 'unsafe-inline' http://* https://* http://* https://*; style-src 'self' 'unsafe-inline'; img-src 'self' 'unsafe-inline' ttp://* https://* http://* https://* data:;; frame-src 'self' https://* http://* https://*; frame-ancestors 'self'; child-src https://* http://* https://* 'self'; font-src 'self' http://* https://* http://* https://* data:;; connect-src 'self' http://** https://** http://* https://* wss://*
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 29 Jan 2020 02:04:32 GMT
link<>; rel="shortlink", <>; rel="canonical"
link<>; rel="revision"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
dateWed, 29 Jan 2020 05:25:49 GMT
x-served-bycache-lhr7380-LHR, cache-fra19139-FRA
x-cacheHIT, HIT
x-cache-hits2, 1

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 34,407 referring domains.
This website has 2,342,250 backlinks.
This website has backlinks from 24,743 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:
# Ignored:
# For more information about the robots.txt standard, see:

User-agent: *
Crawl-delay: 20
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# Stop Google Crawling Search
Disallow: /search*

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

British Museum

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

British Museum77%Check
British Museum shop website51%Check
Inspired by Ancient31%Check
inspired by31%Check
Ancient Egypt31%Check
Inspired by ancient Rome31%Check

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