Britishmuseum.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
92% 
Page structure
57% 
Link structure
82% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
178.70 kB
Words
882
Media files
34
Number of links
114 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Museum
The page title is too short. (140 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the British Museum - discover two million years of human history and culture.
The length of the meta description is perfect. (553 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.britishmuseum.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the British Museum - discover two million years of human history and culture.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#FFFFFF
theme-color#000000
application-nameBritish Museum
langen
og:titleBritish Museum
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og:image:secure_urlhttps://www.britishmuseum.org/sites/default/files/2019-10/Great%20Court%2004.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 882 words. That's ok.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../numiko/dist/img/british-museum-logo.svgBritish Museum
...9-07/mummy_mask-teaser.png?itok=by60cJnPMummy mask
...ublic/2019-09/Untitled.png?itok=q1rwGiPRTwo lgbtq badges on same image
...9-09/southwark cat (1).png?itok=9-IUo_gBSouthwark made earthenware jug in shape of cat
...9-09/maize god cut out.png?itok=78cBCR5qMayan Maize god
...19-09/01461427_001_TIF.png?itok=lMCLOHiDGrave stele showing a naked archer
...-07/African containers.png?itok=8Uw-tk9xEgg-shaped skin container and lid, decorated with geometric patterns

Page structure

H1 heading
(Critically important)
The British Museum
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The British Museum
H2 Main navigation
H2 Secondary navigation
H2 We're open!
H2 Discover two million years of human history and culture
H2 Exhibitions and events
H2 Visit the Museum
H2 We need your support
H2 What's online...
H2 More ways to enjoy the Museum from home
H2 Sign up to our newsletters
H2 Support the Museum
H2 10% off for Members
H2 Explore the collection
H2 Welcome to the British Museum Shop
H2 Free entry
H2 Opening hours
H2 Footer
H2 Footer Legal Links
H3 Thomas Becket murder and the making of a saint . Book now .
H3 Nero the man behind the myth . Book now .
H3 Plan your visit
H3 Galleries
H3 Object trails
H3 Become a Member
H3 Trace the rise and fall of ancient Rome
H3 Museum adventures for all ages
H3 Browse jewellery on the shop
H3 13 highlights from 'Nero'
H3 How to explore the British Museum from home
H3 Visit the Great Court
H3 How Becket inspired Magna Carta
H3 Take a virtual tour of our 'Arctic' exhibition
H3 Become a Member Duplicate text
H3 Donate
H3 Shop online
H3 Egypt
H3 Desire, love and identity
H3 Animals
H3 Americas
H3 Death and memory
H3 Africa
H3 Inspired by the Museum
H3 Inspired by the Lewis Chessmen
H3 Inspired by Sutton Hoo
H3 Inspired by London
H3 Inspired by cats
H3 Inspired by Hokusai
H3 Inspired by ancient Egypt
H3 Connect with us
H3 wechat
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.
LinkAttributesAnchor text
https://www.britishmuseum.org/Anchor Skip to main content
/cookiesRead more about our cookie policy
https://www.britishmuseum.org/IMG-ALT British Museum
A-TITLE Home
/visitVisit
/visit— Visit
/visitText duplicate — Visit
/visit/family-visits— Family visits
/visit/group-visits— Group visits
/visit/audio-guide— Audio guide
/visit/out-hours-tours— Out-of-hours tours
/visit/tours-and-talks— Tours and talks
/visit/object-trails— Object trails
/visit/accessibility-museum— Accessibility
/visit/food-and-drink— Food and drink
/visit/late-opening-on-fridays— Late opening on Fridays
/visit/museum-map— Museum map
/exhibitions-eventsExhibitions and events
/collectionCollection
/collection— Collection
/collectionText duplicate — Collection
/collection— Collection online
/collection/galleries— Galleries
https://blog.britishmuseum.org/External Subdomain — Blog
/collection/audio-tour-highlights— Audio tour highlights
/the-british-museum-podcast— The British Museum podcast
/learnLearn
/learn— Learn
/learnText duplicate — Learn
/learn/schools— Schools
/learn/communities— Communities
/learn/adult-learning— Adult learning
/learn/young-people— Young people
/membershipMembership
/membership— Membership
/membershipText duplicate — Membership
/membership/renew— Renew Membership
/membership/members-events— Events
/membership/individual— Buy Membership
/membership/renew-gift-membership— Renew Gift Membership
/membership/existing-members— Existing Members
/membership/under-26— Buy Under 26 Membership
/membership/upgrade-your-membe...— Upgrade your Membership
/membership/how-your-money-helps— How your money helps
/membership/give-as-a-gift— Buy Gift Membership
/membership/visiting-as-a-member— Visiting as a Member
/membership/members-room— Members' Room
/support-usSupport us
/support-us— Support us
/support-us/donate— Donate
/support-us/corporate-support— Corporate support
/support-us/patrons— Become a Patron
/support-us/supporter-case-stu...— Supporter case studies
/support-us/volunteer— Become a Volunteer
/support-us/leave-legacy— Leave a legacy
/support-us/american-friends-b...— American Friends of the British Museum
https://www.britishmuseumshopo...External Shop
/searchSearch
/support-us/donateDonate
/visitPlan your visit
/about-us/british-museum-story...Explore the Great Court
/exhibitions-eventsSee all exhibitions and events
/exhibitions/thomas-becket-mur...Thomas Becket murder and the making of a saint . Book now . Exhibition 20 May 2021 - 22 Aug 2021 Book now
IMG-ALT Carved alabaster panel depicting Thomas Becket kneeling before an altar surrounded by knights, with two swords at his head.
/exhibitions/nero-man-behind-mythNero the man behind the myth . Book now . Exhibition 27 May 2021 - 24 Oct 2021 Book now
IMG-ALT Marble bust of Nero's head, looking straight forward.
/visitPlan your visit Your safety is our priority. Here's everything you need to know before visiting us including how to book tickets.
IMG-ALT Two visitors standing in front of the Egyptian mummies in Room 62.
/collection/galleriesGalleries Walk through two million years of history on our one-way route that travels through more than 50 galleries.
IMG-ALT Woman looking at the Lewis Chessmen on a red and white chessboard.
/visit/object-trailsObject trails From an hour-long highlight tour to inspiring objects for children, journey through the collection with one of our object trails.
IMG-ALT Painting, acrylic on canvas, background of purple, with features of the landscape represented as circular shapes in white and black
/membershipBecome a Member Support us by becoming a Member today and get 10% off in our online shop.
IMG-ALT Members evening, Egyptian sculpture gallery
/support-us/donateMake a donation
/exhibitions/nero-man-behind-m...Trace the rise and fall of ancient Rome From its mythical beginnings with Romulus and Remus, to the emergence of a great empire and its subsequent decline in...
IMG-ALT Bronze figure of Romulus and Remus with the she-wolf who is said to have nutured them, mounted on a rectangular base.
https://blog.britishmuseum.org...External Subdomain Museum adventures for all ages Visiting the Museum as a family? Take your pick of fun, free activities such as Museum Missions, Explorer trails and more.
IMG-ALT Family looking at sculpture in the Mexico gallery
https://www.britishmuseumshopo...External Browse jewellery on the shop Find your next statement piece or everyday essential in our trove of treasures, inspired by historical jewellery.
IMG-ALT A gold necklace, a wide gold bangle and a silver necklace on display.
/exhibitions/nero-man-behind-mythAnchor 13 highlights from 'Nero' Encounter the famous bust of 'ugly' Nero, vivid murals, a gladiator helmet and more from our exhibition on the infamous Roman emper...
IMG-ALT Bust of Nero looking down.
https://blog.britishmuseum.org...External Subdomain How to explore the British Museum from home Whether it's a behind-the-scenes podcast or a closer look at our galleries, here are 10 ways to explore the Museu...
IMG-ALT Screenshot of the Egyptian sculpture gallery in google maps.
/about-us/british-museum-story...Visit the Great Court Did you know the Great Court is the largest covered public square in Europe? Read about its history and recent anniversary.
IMG-ALT The Great Court at the British Musuem.
https://blog.britishmuseum.org...External Subdomain How Becket inspired Magna Carta Our latest blog reveals the surprising link between Thomas Becket and the 1225 reissue of Magna Carta, currently on display.
IMG-ALT Illumination showing scene from Becket's martyrdom.
/exhibitions/arctic-culture-an...Take a virtual tour of our 'Arctic' exhibition Specially curated to bring our five-star exhibition online, enjoy a self-guided 360° virtual tour.
IMG-ALT The Arctic exhibition at the British Museum.
https://emails.britishmuseum.o...External Subdomain Sign up
/membershipText duplicate Become a Member Support us by becoming a Member today and get 10% off in our online shop.
IMG-ALT Two people in Enlightenment gallery
/support-us/donateDonate Your support is vital and helps the Museum to share the collection with the world.
IMG-ALT Visitor looking at Neo-Assyrian relief sculpture
https://www.britishmuseumshopo...External Shop online The British Museum shop has a range of unique gifts, replicas, games and more.
IMG-ALT Board game and pieces.
https://www.britishmuseumshopo...External Visit the online shop
/collectionSee all
/collection/egyptEgypt Read more
IMG-ALT Mummy mask
/collection/desire-love-and-id...Desire, love and identity Read the blog
IMG-ALT Two lgbtq badges on same image
/collection/animalsAnimals See the collection
IMG-ALT Southwark made earthenware jug in shape of cat
/collection/americasAmericas See the collection
IMG-ALT Mayan Maize god
/collection/death-and-memoryDeath and memory Read more
IMG-ALT Grave stele showing a naked archer
/collection/africaAfrica See the collection
IMG-ALT Egg-shaped skin container and lid, decorated with geometric patterns
https://www.britishmuseumshopo...External Shop now
https://www.britishmuseumshopo...External URL anchor text
Inspired by the Museum https://www.britishmuseumshoponline.org/inspired-by/inspired-by-the-british-mus...
IMG-ALT Image of book cover treasures of the British Museum showing Great Court
https://www.britishmuseumshopo...External URL anchor text
Inspired by the Lewis Chessmen https://www.britishmuseumshoponline.org/inspired-by/lewis-chessmen-collection.h...
IMG-ALT A piece from the Lewis Chessmen
https://www.britishmuseumshopo...External URL anchor text
Inspired by Sutton Hoo https://www.britishmuseumshoponline.org/inspired-by/sutton-hoo.html
IMG-ALT Helmet found at Sutton Hoo, brown and gold
https://www.britishmuseumshopo...External URL anchor text
Inspired by London https://www.britishmuseumshoponline.org/inspired-by/inspired-by-london.html
IMG-ALT Landmarks of London including the British Museum and Wembley Stadium.
https://www.britishmuseumshopo...External URL anchor text
Inspired by cats https://www.britishmuseumshoponline.org/inspired-by/inspired-by-cats.html
IMG-ALT Two tea cups with blue cats
https://www.britishmuseumshopo...External URL anchor text
Inspired by Hokusai https://www.britishmuseumshoponline.org/inspired-by/inspired-by-hokusai.html
IMG-ALT Cushion with image of the great wave
https://www.britishmuseumshopo...External URL anchor text
Inspired by ancient Egypt https://www.britishmuseumshoponline.org/inspired-by/ancient-egypt.html
IMG-ALT Rubber duck that looks like Cleopatra
https://www.facebook.com/briti...External Facebook
https://twitter.com/britishmuseumExternal Twitter
https://www.instagram.com/brit...External Instagram
https://www.youtube.com/user/b...External Youtube
https://weibo.com/britishmuseu...External weibo
http://weixin.qq.com/r/Ui7g_A7...External wechat . Opens a pop-up detailing how to access wechat.
https://www.britishmuseum.org/Anchor Back to the top
/about-usAbout us
/about-us/governanceGovernance
/about-us/british-museum-storyThe British Museum story
/about-us/jobsJobs
/about-us/pressPress
/about-us/contact-usContact us
/visitText duplicate Visit
/visit/museum-mapMuseum map
/exhibitions-eventsText duplicate Exhibitions and events
/visit/accessibility-museumAccessibility
/visit/food-and-drinkFood and drink
/visit/audio-guideAudio guide
/commercialCommercial
/commercial/commercial-hireCommercial hire
/commercial/filmingFilming
/commercial/travel-trade-toursTravel trade tours
/commercial/british-museum-pressBritish Museum Press
https://www.bmimages.com/External BM Images
/our-workOur work
/our-work/departmentsDepartments
/our-work/nationalNational
/our-work/internationalInternational
/our-work/how-borrow-british-m...How to borrow
/researchResearch
https://webarchive.nationalarc...External Subdomain Research projects
/research/publicationsResearch publications
/scientific-study-british-muse...Scientific studies
/resourcesResources
/resources/study-roomsStudy rooms
/resources/library-and-archiveLibrary and archive
/research/collection_online/se...Search the collection
https://blog.britishmuseum.org/External Subdomain Blog
/privacy-policyPrivacy policy
/cookiesCookies
/accessibility-statementAccessibility Statement
/terms-useTerms of use
/modern-slavery-act-transparen...Modern Slavery Act Statement
http://britishmuseum.org.cn/External Chinese site 中文

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.britishmuseum.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (179 kB).

HTTP Response Header

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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 42,374 referring domains.
This page has 2,841,971 backlinks.
This page has backlinks from 30,338 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

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Allow: /profiles/*.css$
Allow: /profiles/*.css?
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# Stop Google Crawling Search
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Facebook popularity

Shares / Likes / Comments
11,057

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.britishmuseum.org
British Museum
Welcome to the British Museum - discover two million years of human history and culture.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum93%Check
British93%Check
British Museum93%Check
British Museum shop76%Check
Visit Museum68%Check
Support us68%Check
two52%Check
two million51%Check
Discover50%Check
two million years50%Check

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