Britishmuseum.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
61% 
Page structure
67% 
Link structure
25% 
Server
20% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
49.10 kB
Words
560
Media files
25
Number of links
101 internal / 24 external

Task list of SEO Improvements

  • Remove unnecessary words like welcome greetings from the page title.Very important!
  • Avoid internal links with dynamic URL parameters.Very important!
  • Only use 1 H1 Heading in your text.Very important!
  • Enable the compressed HTML content transfer on your server using gzip.Very important!
  • Try to reduce the number of used CSS files.Very important!
View all

Meta specifications

Title
(Critically important)
British Museum - Welcome to the British Museum
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The Museum houses a vast collection of world art and artefacts and is free to all visitors. Find information about visiting, including admission and opening times, events and exhibitions, gallery guides and teaching resources. Search highlight objects of the collection and view current research projects.
The meta description should be shorter than 1000 pixels. It is currently 1769 pixels long.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.1 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
GENERATORImmediacy .NET CMS - Licensed To : British Museum
keywordsThe British Museum, London, Britain, World, Egypt, Asia, Greece, Roman, Africa, Oceania, Americas, Prehistory, Europe, Prints, Drawings, Coins, Medals, Free, visiting, 1753, research, collection, objects, Parthenon, Rosetta, mummies, Anglo-Saxon, Viking, shunga, colombia, gold,
descriptionThe Museum houses a vast collection of world art and artefacts and is free to all visitors. Find information about visiting, including admission and opening times, events and exhibitions, gallery guides and teaching resources. Search highlight objects of the collection and view current research projects.
langen-gb
twitter:cardsummary
twitter:site@britishmuseum
twitter:imagehttp://www.britishmuseum.org/images/twitter_480x480.jpg
og:titleWelcome to the British Museum
og:typewebsite
og:urlhttps://www.britishmuseum.org/default.aspx
og:site_nameBritish Museum
og:descriptionThe Museum houses a vast collection of world art and artefacts and is free to all visitors. Find information about visiting, including admission and opening times, events and exhibitions, gallery guides and teaching resources. Search highlight objects of the collection and view current research projects.
og:localeen_GB
Content-Typetext/html;charset=utf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 560 words. That's ok.
23.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 19.56 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 10 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/bmlogo_print.pngNo alt attribute provided
...projectSpecific/manga/carousel_manga.jpgNo alt attribute provided
...projectSpecific/Munch/carousel_munch.jpgNo alt attribute provided
/images/carousel_morningtour.jpgNo alt attribute provided
/images/shop_624.jpgNo alt attribute provided
...0-9.0040.0038.00-frome_hoard_304x243.jpgNo alt attribute provided
...40.0038.00-edo-mask_homepage_148x148.jpgEdo bronze tusk-stand in the form of a human head. Nigeria, Benin
...8.00-lewis-chessman_homepage_148x148.jpgA queen from the Lewis Chessmen. Probably Scandinavia, about AD 1150-1200
...38.00-rosetta-stone_homepage_148x148.jpgThe Rosetta Stone. Egypt, Ptolemaic period, 196 BC
...uble-headed-serpent-homepage_148x148.jpgDouble-headed serpent turquoise mosaic. Ancient Mexico, Aztec
/images/ganesha_gci.jpgNo alt attribute provided
/images/v2/placeholders/grid3-1.jpgMembership
...040.0038.00-samsung_homepage_224x123.jpgSamsung Digital Discovery Centre © Benedict Johnson
/images/v2/placeholders/grid3-2.jpgSchools
/images/africa_front.pngNo alt attribute provided
/images/newblog_britishmuseum.jpgNo alt attribute provided
...17530.00-9.0040.0038.00-Services_224.jpgServices
...0-9.0040.0038.00-shop_online_224x126.jpgNo alt attribute provided
/images/support_us_224.jpgSupport the Museum
...anga-Exhibition-BM-2019.png?maxwidth=144No alt attribute provided
....PhotoBenedictbyJohnson.jpg?maxwidth=144No alt attribute provided
...c/1080x620_SpecialEvent.jpg?maxwidth=144No alt attribute provided
...rdMunch-TheScream(1893).jpg?maxwidth=144No alt attribute provided
...CreditKansaiYamamotoInc.jpg?maxwidth=144No alt attribute provided
...c/1080x620_SpecialEvent.jpg?maxwidth=144No alt attribute provided

Page structure

H1 heading
(Critically important)
British Museum
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 British Museum
H1 Free, open daily 10.00–17.30 Fridays until 20.30*
H2 Special exhibitions
H2 What's on
H2 Collection online
H2 Discover more online
H2 Membership
H2 Kids
H2 Schools
H2 Africa and the British Museum
H2 Blog
H2 Services
H2 Shop online
H2 Support us
H2 Events
H3 Enewsletter sign up
H3 Follow the British Museum
H4 What makes a good manga artist?
H4 ‘Hindoo' Stuart and the making of the British Museum's South Asia collections
H4 Studio Ghibli Film Season: My Neighbour Totoro (1988)
H4 Mental health and creativity: facts and fictions
H4 Manga: colour and style
H4 Studio Ghibli Film Season: Pom Poko (1994)
Baselink: https://www.britishmuseum.org/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 24 external links on this page.
LinkAttributesAnchor text
/default.aspxSkip to content
/default.aspxSkip to section menu
/about_this_site/footer_compon...Find out more
/about_this_site/footer_compon...Text duplicate Find out more
https://www.britishmuseum.org/The British Museum
A-TITLE Home
/visiting.aspxVisiting
A-TITLE Visiting
/membership.aspxMembership
A-TITLE Membership
/whats_on.aspxWhat's on
A-TITLE What's on
/support_us.aspxSupport us
A-TITLE Support us
/research.aspxResearch
A-TITLE Research
/about_us.aspxAbout us
A-TITLE About us
/learning.aspxLearning
A-TITLE Learning
/blog.aspxBlog
A-TITLE Blog
/search_results.aspxSearch the website
/research/search_the_collectio...Search the collection
http://britishmuseumshoponline...External Search the shop
http://www.britishmuseumshopon...External British Museum shop
/default.aspxBritish Museum
/visiting/admission_and_openin...Free, open daily 10.00–17.30 Fridays until 20.30*
/visiting/getting_here.aspxGetting here
/visiting/tours_of_the_museum....Plan your visit
/visiting/group_visits.aspxGroups
/visiting/admission_and_openin...Full opening hours
/visiting/facilities.aspxBag restrictions
/whats_on.aspxExhibitions and events
/visiting.aspx?lang=enEnglish
/visiting.aspx?lang=deDeutsch
/visiting.aspx?lang=esEspañol
/visiting.aspx?lang=frFrançais
/visiting.aspx?lang=itItaliano
/visiting.aspx?lang=ruРусский
http://britishmuseum.org.cn/External 中文
/visiting.aspx?lang=ja日本語
/visiting.aspx?lang=ko한국어
/whats_on.aspxSpecial exhibitions
/whats_on.aspxText duplicate Find out more
/whats_on/exhibitions/manga.aspxNo Text
/whats_on/exhibitions/munch.aspxNo Text
/visiting/planning_your_visit/...No Text
https://www.britishmuseumshopo...External No Text
/whats_on/exhibitions/manga.aspxNow open: Manga
/whats_on/exhibitions/munch.aspxSpecial exhibition: Edvard Munch
/visiting/planning_your_visit/...Book a special morning tour
https://www.britishmuseumshopo...External Manga exhibition range – shop now
/whats_on.aspxNo Text
/whats_on/exhibitions.aspxText duplicate What's on
/whats_on/exhibitions.aspxExhibitions and displays
/whats_on/events_calendar.aspxEvents
/research/collection_online/co...Edo bronze tusk-stand in the form of a human head. Nigeria, Benin
IMG-ALT Edo bronze tusk-stand in the form of a human head. Nigeria, Benin
/research/collection_online/co...A queen from the Lewis Chessmen. Probably Scandinavia, about AD 1150-1200
IMG-ALT A queen from the Lewis Chessmen. Probably Scandinavia, about AD 1150-1200
/research/collection_online/co...The Rosetta Stone. Egypt, Ptolemaic period, 196 BC
IMG-ALT The Rosetta Stone. Egypt, Ptolemaic period, 196 BC
/research/collection_online/co...Aztec double-headed serpent turquoise mosaic. Ancient Mexico, AD 1400-1521
IMG-ALT Double-headed serpent turquoise mosaic. Ancient Mexico, Aztec
/research/collection_online.aspxCollection online
/research/collection_online.aspxSearch the collection online
/with_google.aspxNo Text
/with_google.aspxDiscover more online
http://g.co/BritishMuseumMayaExternal Preserving Maya Heritage
A-TITLE Preserving Maya Heritage
/membership.aspxText duplicate IMG-ALT Membership
/membership.aspxText duplicate Membership
/membership/join_today-redirec...Join now
/membership/join_today-redirec...Give as a gift
/learning/samsung_centre.aspxIMG-ALT Samsung Digital Discovery Centre © Benedict Johnson
/visiting/family_visits.aspxVisits
/visiting/family_visits/family...Text duplicate Events
/learning/samsung_centre.aspxSamsung Digital Discovery Centre
/learning/schools_and_teachers...IMG-ALT Schools
/learning/schools_and_teachers...Text duplicate Schools
/learning/schools_and_teachers...2018–19 sessions online now
/learning/schools_and_teachers...Resources and more information for teachers
http://www.twitter.com/BM_SchoolsExternal Follow the Schools team on Twitter
/africa_and_the_british_museum...No Text
/africa_and_the_british_museum...Africa and the British Museum
/africa_and_the_british_museum...Trivial anchor text
Read more
https://blog.britishmuseum.org/External Subdomain No Text
https://blog.britishmuseum.org/External Subdomain Text duplicate Blog
https://blog.britishmuseum.org/External Subdomain Read the British Museum blog
/about_us/services.aspxIMG-ALT Services
/about_us/services.aspxNo Text
/about_us/services.aspxText duplicate Services
/about_us/services/conferences...Conferences and venue hire
/support_us/corporate_partners...Corporate entertaining and events
/about_us/services/film_and_ra...Filming
http://www.bmimages.com/index.aspExternal Image licensing
/about_us/news_and_press.aspxPress office
/about_us/services.aspxMore Museum services
http://www.britishmuseumshopon...External No Text
http://www.britishmuseumshopon...External Shop online
/support_us.aspxIMG-ALT Support the Museum
/support_us.aspxText duplicate Support us
/support_us/corporate_partners...Corporate partnerships
/support_us/corporate_partners...Sponsorship
/support_us/ways_of_giving/mak...Donate online now
/whats_on/events_calendar.aspxText duplicate Events
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...What makes a good manga artist?
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...‘Hindoo' Stuart and the making of the British Museum's South Asia collections
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...Studio Ghibli Film Season: My Neighbour Totoro (1988)
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...Mental health and creativity: facts and fictions
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...Manga: colour and style
/whats_on/events_calendar/even...No Text
/whats_on/events_calendar/even...Studio Ghibli Film Season: Pom Poko (1994)
/whats_on/events_calendar.aspxSee all events
http://www.facebook.com/britis...External
A-TITLE Facebook
http://twitter.com/britishmuseumExternal
A-TITLE Twitter
https://plus.google.com/103128...External Subdomain
A-TITLE Google+
http://www.youtube.com/user/br...External
A-TITLE YouTube
https://soundcloud.com/british...External
A-TITLE SoundCloud
http://www.pinterest.com/briti...External
A-TITLE Pinterest
http://instagram.com/britishmu...External
A-TITLE Instagram
http://britishmuseum.tumblr.com/External Subdomain
A-TITLE RSS
http://blog.britishmuseum.org/...External Subdomain
A-TITLE RSS
/about_this_site/footer_compon...Contact us
A-TITLE Contact us
/about_this_site/footer_compon...Site map
A-TITLE Site map
/about_this_site/footer_compon...Terms of use
A-TITLE Terms of use
/about_this_site/footer_compon...Cookies
A-TITLE Cookies
/about_this_site/footer_compon...FAQs
A-TITLE FAQs
/about_this_site/footer_compon...Privacy Policy
A-TITLE Privacy Policy
/about_this_site/footer_compon...Modern Slavery Act Statement
A-TITLE Modern Slavery Act Statement
http://www.lvyou168.cn/travel/...External Chinese site 中文
A-TITLE Go to the Chinese version of the British Museum website
http://www.finds.org.uk/External Portable Antiquities Scheme
A-TITLE Portable Antiquities Scheme
/mobileSwitcher.aspx?type=mobileMobile site

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.britishmuseum.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 10 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/7.0
x-aspnet-version2.0.50727
set-cookie62 Characters
x-powered-byASP.NET
dateThu, 30 May 2019 03:56:51 GMT
connectionclose
content-length50254
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 27,143 referring domains.
This website has 2,778,306 backlinks.
This website has backlinks from 20,447 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-Agent: *
Disallow: /research/collection_online/search.aspx
Disallow: /system_pages/
Disallow: /about_us/skills-sharing/world_collections_programme.aspx

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

British Museum - Welcome to the British Museum
https://www.britishmuseum.org/
The Museum houses a vast collection of world art and artefacts and is free to all visitors. Find information about visiting, including admission and opening times, events and exhibitions, gallery guides and teaching resources. Search highlight objects of the collection and view current research projects.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum91%Check
British Museum83%Check
to British Museum76%Check
British75%Check
British Museum Shop66%Check
collection45%Check
art45%Check
exhibition42%Check
Search collection42%Check
events42%Check

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