Census.gov - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
74% 
Page structure
87% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
186.00 kB
Words
1148
Media files
18
Number of links
218 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Census.gov
The page title is too short. (108 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.census.gov/en.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
DC.titleCensus.gov
DC.creatorUS Census Bureau
DC.date.created2022-07-01T19:23:46.121-04:00
DC.date.reviewed2022-07-01T19:19:50.063-04:00
DC.languageEN-US
robotsnoodp, noydir
descriptionThe Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
authorUS Census Bureau
msapplication-square150x150logo/etc.clientlibs/census/clientlibs/common-site/resources/icons/mstile-150x150.png
article:published_time2022-07-01T19:23:46.121-04:00
article:modified_time2022-07-01T19:19:50.063-04:00
article:publisherhttps://census.gov /
article:sectionGovernment
twitter:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
twitter:cardsummary_large_image
twitter:site@uscensusbureau
twitter:creator@uscensusbureau
twitter:titleCensus.gov
og:titleCensus.gov
og:localeen_US
og:site_nameCensus.gov
og:typearticle
og:urlhttps://www.census.gov/en.html
og:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
Content-Typetext/html; charset=utf-8
content-typetext/html; charset=UTF-8
keywordsEmpty

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Page quality

Content
(Critically important)
This page contains 1148 words. That's ok.
23.4% of the text are stop words.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 31 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...services/resources/img/us_flag_small.pngU.S. flag
...-services/resources/img/icon-dot-gov.svgNo alt attribute provided
...al-services/resources/img/icon-https.svgNo alt attribute provided
.../dam/Census/public/brand/census-logo.svgUnited States Census Bureau
...79507/2020-population-and-housing-th.pngNo alt attribute provided
...nited-states-2010-and-2020-census-th.jpgNo alt attribute provided
...united-state-2010-and-2020-census-th.jpgRace and Ethnicity in the United States: 2010 Census and 2020 Census
.../2020-census-center-of-population-th.jpgNational Mean Center of Population (2020)
...g/1628791927951/demographicmapviewer.jpg2020 Census Demographic Data Map Viewer
...3946/2020-census-strength-in-numbers.jpgNo alt attribute provided
...temgallery.jpg/1633450781930/p60-273.jpgIncome and Poverty in the United States: 2020
...temgallery.jpg/1633450969947/p60-270.jpgIncome and Poverty in the United States: 2019
...temgallery.jpg/1633450826875/p60-274.jpgHealth Insurance Coverage in the United States: 2020
...temgallery.jpg/1568719735338/p60-267.jpgHealth Insurance Coverage in the United States: 2018
/ratingtool/images/thumbsup.pngNo alt attribute provided
/ratingtool/images/thumbsdown.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Census.gov Homepage
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Census.gov Homepage
H2 Nation Continues to Age as It Becomes More Diverse
H2 Nation Continues to Age as It Becomes More Diverse Duplicate text
H2 Celebrating Our Day of Independence as a Wonderfully More Diverse People
H2 Celebrating Our Day of Independence as a Wonderfully More Diverse People Duplicate text
H2 Fewer Younger Adults Drives Population Loss in Some U.S. Cities
H2 Fewer Younger Adults Drives Population Loss in Some U.S. Cities Duplicate text
H2 Popular Visualizations
H2 Popular Publications
H2 My Community Explorer
H3 Latest News
H3 America Counts: Stories Behind the Numbers
H3 The Month Ahead
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.census.gov/Anchor Skip Header
https://www.census.gov/en.htmlIMG-ALT United States Census Bureau
/topics/population/age-and-sex...Age and Sex
/businessandeconomyBusiness and Economy
/topics/education.htmlEducation
/topics/preparedness.htmlEmergency Management
/topics/employment.htmlEmployment
/topics/families.htmlFamilies and Living Arrangements
https://www.census.gov/geographyGeography
/topics/health.htmlHealth
/topics/population/hispanic-or...Hispanic Origin
/topics/housing.htmlHousing
/topics/income-poverty.htmlIncome and Poverty
/topics/international-trade.htmlInternational Trade
/topics/population.htmlPopulation
/topics/population/population-...Population Estimates
https://www.census.gov/govsPublic Sector
/topics/population/race.htmlRace
/programs-surveys/decennial-ce...Redistricting
/topics/research.htmlResearch
/topics/public-sector/voting.htmlVoting and Registration
/about/index.htmlA - Z
https://www.census.gov/dataExplore Data Main
https://www.census.gov/academyCensus Academy
/about/what/admin-data.htmlCombining Data
/data/data-tools/data-equity-t...Data Equity Tools
/data/data-tools.htmlData Tools and Apps
/developers/Developers
/data/experimental-data-produc...Experimental Data Products
/data/related-sites.htmlRelated Sites
/data/software.htmlSoftware
/data/tables.htmlTables
/data/training-workshops.htmlTraining and Workshops
/library/visualizations.htmlVisualizations
/library.htmlLibrary Main
/AmericaCountsAmerica Counts: Stories
/library/audio.htmlAudio
/newsroom/blogs.htmlBlogs
/library/by-the-numbers.htmlBy the Numbers
/library/fact-sheets.htmlFact Sheets
/library/visualizations.htmlInfographics and Visualizations
/library/photos.htmlPhotos
/library/publications.htmlPublications
/library/spotlights.htmlSpotlights
/library/video.htmlVideos
/library/working-papers.htmlWorking Papers
https://www.census.gov/2020census2020 Census
/2020results2020 Census Results
/programs-surveys/acsAmerican Community Survey (ACS)
https://www.census.gov/AHSAmerican Housing Survey (AHS)
/programs-surveys/abs.htmlAnnual Business Survey (ABS)
/programs-surveys/asm.htmlAnnual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlCensus of Governments
/programs-surveys/cbp.htmlCounty Business Patterns (CBP)
/programs-surveys/cps.htmlCurrent Population Survey (CPS)
/EconomicCensusEconomic Census
/internationalprogramsInternational Programs
/programs-surveys/metro-micro....Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlPopulation Projections
/programs-surveys/saipe.htmlSmall Area Income and Poverty
/programs-surveys/susb.htmlStatistics of U.S. Businesses
/programs-surveys/sbo.htmlSurvey of Business Owners
https://www.census.gov/sipp/Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...All surveys and programs
/newsroom.htmlMedia (Newsroom)
/programs-surveys/are-you-in-a...Survey Participants/ Respondents
https://www.census.gov/partnersPartners
/programs-surveys/sis.htmlEducators and Students
https://www.census.gov/naicsNAICS Lookup
/library/reference/code-lists/...Schedule B Search
/data/developers/data-sets/Geo...Geocoding Service
https://www.census.gov/about-usAbout the Bureau
/about/who.htmlWho We Are
/about/what.htmlWhat We Do
/about/business-opportunities....Business Opportunities
https://www.census.gov/careersCensus Careers
https://www.census.gov/fieldjobsField Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlOur History
/about/policies.htmlPolicies and Notices
https://www.census.gov/privacyPrivacy Program
https://www.census.gov/regionsRegional Offices
/about/event-calendar.htmlEvent Calendar
/about/contact-us/staff-finder...Staff Directory
/about/what/transformation.htmlModernizing Federal Statistics
/about/what/data-equity.htmlAdvancing Equity with Data
/about/trust-and-safety.htmlTrust & Safety Team
/about/contact-us.htmlContact Us
/data/data-tools/glossary.htmlGlossary
https://www.census.gov/helpFAQs
https://www.commerce.gov/External Department of Commerce
/topics/population/age-and-sex...Text duplicate Age and Sex
/businessandeconomyText duplicate Business and Economy
/topics/education.htmlText duplicate Education
/topics/preparedness.htmlText duplicate Emergency Management
/topics/employment.htmlText duplicate Employment
/topics/families.htmlText duplicate Families and Living Arrangements
https://www.census.gov/geographyText duplicate Geography
/topics/health.htmlText duplicate Health
/topics/population/hispanic-or...Text duplicate Hispanic Origin
/topics/housing.htmlText duplicate Housing
/topics/income-poverty.htmlText duplicate Income and Poverty
/topics/international-trade.htmlText duplicate International Trade
/topics/population.htmlText duplicate Population
/topics/population/population-...Text duplicate Population Estimates
https://www.census.gov/govsText duplicate Public Sector
/topics/population/race.htmlText duplicate Race
/programs-surveys/decennial-ce...Text duplicate Redistricting
/topics/research.htmlText duplicate Research
/topics/public-sector/voting.htmlText duplicate Voting and Registration
/about/index.htmlText duplicate A - Z
https://www.census.gov/dataText duplicate Explore Data Main
https://www.census.gov/academyText duplicate Census Academy
/about/what/admin-data.htmlText duplicate Combining Data
/data/data-tools/data-equity-t...Text duplicate Data Equity Tools
/data/data-tools.htmlText duplicate Data Tools and Apps
/developers/Text duplicate Developers
/data/experimental-data-produc...Text duplicate Experimental Data Products
/data/related-sites.htmlText duplicate Related Sites
/data/software.htmlText duplicate Software
/data/tables.htmlText duplicate Tables
/data/training-workshops.htmlText duplicate Training and Workshops
/library/visualizations.htmlText duplicate Visualizations
/library.htmlText duplicate Library Main
/AmericaCountsText duplicate America Counts: Stories
/library/audio.htmlText duplicate Audio
/newsroom/blogs.htmlText duplicate Blogs
/library/by-the-numbers.htmlText duplicate By the Numbers
/library/fact-sheets.htmlText duplicate Fact Sheets
/library/visualizations.htmlText duplicate Infographics and Visualizations
/library/photos.htmlText duplicate Photos
/library/publications.htmlText duplicate Publications
/library/spotlights.htmlText duplicate Spotlights
/library/video.htmlText duplicate Videos
/library/working-papers.htmlText duplicate Working Papers
https://www.census.gov/2020censusText duplicate 2020 Census
/2020resultsText duplicate 2020 Census Results
/programs-surveys/acsText duplicate American Community Survey (ACS)
https://www.census.gov/AHSText duplicate American Housing Survey (AHS)
/programs-surveys/abs.htmlText duplicate Annual Business Survey (ABS)
/programs-surveys/asm.htmlText duplicate Annual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlText duplicate Census of Governments
/programs-surveys/cbp.htmlText duplicate County Business Patterns (CBP)
/programs-surveys/cps.htmlText duplicate Current Population Survey (CPS)
/EconomicCensusText duplicate Economic Census
/internationalprogramsText duplicate International Programs
/programs-surveys/metro-micro....Text duplicate Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlText duplicate Population Projections
/programs-surveys/saipe.htmlText duplicate Small Area Income and Poverty
/programs-surveys/susb.htmlText duplicate Statistics of U.S. Businesses
/programs-surveys/sbo.htmlText duplicate Survey of Business Owners
https://www.census.gov/sipp/Text duplicate Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...Text duplicate All surveys and programs
/newsroom.htmlText duplicate Media (Newsroom)
/programs-surveys/are-you-in-a...Text duplicate Survey Participants/ Respondents
https://www.census.gov/partnersText duplicate Partners
/programs-surveys/sis.htmlText duplicate Educators and Students
https://www.census.gov/naicsText duplicate NAICS Lookup
/library/reference/code-lists/...Text duplicate Schedule B Search
/data/developers/data-sets/Geo...Text duplicate Geocoding Service
https://www.census.gov/about-usText duplicate About the Bureau
/about/who.htmlText duplicate Who We Are
/about/what.htmlText duplicate What We Do
/about/business-opportunities....Text duplicate Business Opportunities
https://www.census.gov/careersText duplicate Census Careers
https://www.census.gov/fieldjobsText duplicate Field Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlText duplicate Our History
/about/policies.htmlText duplicate Policies and Notices
https://www.census.gov/privacyText duplicate Privacy Program
https://www.census.gov/regionsText duplicate Regional Offices
/about/event-calendar.htmlText duplicate Event Calendar
/about/contact-us/staff-finder...Text duplicate Staff Directory
/about/what/transformation.htmlText duplicate Modernizing Federal Statistics
/about/what/data-equity.htmlText duplicate Advancing Equity with Data
/about/trust-and-safety.htmlText duplicate Trust & Safety Team
/about/contact-us.htmlText duplicate Contact Us
/data/data-tools/glossary.htmlText duplicate Glossary
https://www.census.gov/helpText duplicate FAQs
/newsroom/press-releases/2022/...Nation Continues to Age as It Becomes More Diverse Nation Continues to Age as It Becomes More Diverse Read More Since 2000, the national median age has incre...
https://www.census.gov/surveyhelpSurveys Help for Survey Participants Verify that the survey you received is real and learn how to respond.
/data/data-tools/quickfacts.htmlQuickFacts Access Local Data Learn about your community, county, state, and the U.S. It's fast, easy and shareable.
/newsroom/blogs/director/2022/...Celebrating Our Day of Independence as a Wonderfully More Diverse People Celebrating Our Day of Independence as a Wonderfully More Diverse People Read More O...
/newsroom/press-releases/2022/...Press Release | June 30, 2022 Census Bureau Releases 2019 Nonemployer Statistics Provides subnational economic data for businesses that have no paid employee...
/newsroom/press-releases/2022/...Press Release | June 30, 2022 Six States Added to Post-Secondary Employment Outcomes The Census Bureau announced the release of six new states — Oregon, Hawa...
/newsroom/press-releases/2022/...Press Release | June 30, 2022 Nation Continues to Age as It Becomes More Diverse Since 2000, the national median age has increased by 3.4 years, with the lar...
/newsroom/press-releases/by-ye...View All News
/library/stories/2022/06/fewer...Fewer Younger Adults Drives Population Loss in Some U.S. Cities Fewer Younger Adults Drives Population Loss in Some U.S. Cities Read More Why did some cities...
/library/stories/2022/06/job-a...America Counts Story | June 30, 2022 Knowing Your Job and Earnings Prospects by College and Degree The U.S. Census Bureau Post-Secondary Employment Outcomes ...
/library/stories/2022/06/btos-...America Counts Story | June 23, 2022 Business Trends and Outlook Survey: New Light on Business Health The new BTOS will provide continuous data across geogra...
/library/stories/2022/06/house...America Counts Story | June 21, 2022 A House Tour by the Numbers In recognition of American Housing Month and National Homeownership Month, we highlight U.S....
/AmericaCountsView All Stories
/library/visualizations/intera...2020 Population and Housing State Data
/library/visualizations/intera...Racial and Ethnic Diversity in the U.S.: 2010 Census and 2020 Census
/library/visualizations/intera...Race and Ethnicity in the United States: 2010 Census and 2020 Census
IMG-ALT Race and Ethnicity in the United States: 2010 Census and 2020 Census
/library/visualizations/intera...2020 Census Center of Population Data Visualization
IMG-ALT National Mean Center of Population (2020)
/library/visualizations/2021/g...2020 Census Demographic Data Map Viewer
IMG-ALT 2020 Census Demographic Data Map Viewer
/library/visualizations.htmlView All Visualizations
/library/publications/2021/dec...Strength in Numbers: A Guide to the 2020 Census Redistricting Data
/library/publications/2021/dem...Income and Poverty in the United States: 2020
IMG-ALT Income and Poverty in the United States: 2020
/library/publications/2020/dem...Income and Poverty in the United States: 2019
IMG-ALT Income and Poverty in the United States: 2019
/library/publications/2021/dem...Health Insurance Coverage in the United States: 2020
IMG-ALT Health Insurance Coverage in the United States: 2020
/library/publications/2020/dem...Health Insurance Coverage in the United States: 2019
IMG-ALT Health Insurance Coverage in the United States: 2018
/library/publications.htmlView All Publications
https://www.census.gov/mceData Tool
https://www.census.gov/mceView More
https://www.census.gov/Anchor Back to Header
/newsroom.htmlNewsroom
/AmericaCountsAmerica Counts
/newsroom/blogs.htmlText duplicate Blogs
/newsroom/stories.htmlStats for Stories
https://www.facebook.com/uscen...New window External A-TITLE Facebook
https://twitter.com/uscensusbu...New window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External A-TITLE Linkedln
https://www.youtube.com/user/u...New window External A-TITLE YouTube
https://www.instagram.com/usce...New window External A-TITLE Instagram
https://www.census.gov/careersCensus Jobs
https://www.census.gov/quality/Information Quality
/datalinkageData Linkage Infrastructure
https://www.census.gov/privacyData Protection and Privacy Policy
https://www.census.gov/section508Accessibility
https://www.census.gov/foiaFOIA
https://www.oig.doc.gov/External Inspector General
https://www.commerce.gov/cr/re...External No FEAR Act
https://www.commerce.gov/External U.S. Department of Commerce
https://www.usa.gov/External USA.gov

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.census.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 17 CSS files. This may affect the page load time negatively.
This page loads 31 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (186 kB).

HTTP Response Header

NameValue
accept-rangesbytes
x-content-type-optionsnosniff
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' mailto: data: census.gov *.census.gov http://www.census.gov house.gov *.house.gov senate.gov *.senate.gov *.ytimg.com *.youtube.com *.twitter.com *.facebook.net *.facebook.com *.google-analytics.com *.google.com *.gstatic.com *.googleapis.com *.googlecode.com *.googletagmanager.com *.doubleclick.net *.jquery.com *.govdelivery.com *.highcharts.com *.adobe.com *.adobedtm.com *.amsadobe.com *.demdex.net *.omtrdc.net *.everesttech.net *.arcgisonline.com *.digitalgov.gov *.tableau.com *.instagram.com *.go-mpulse.net *.askstat.io *.c-span.org sitecatalyst.omniture.com authorize.omniture.com;
x-xss-protection1; mode=block
cache-controlno-store
x-frame-optionssameorigin
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=31536000
varyAccept-Encoding
content-encodinggzip
dateSun, 03 Jul 2022 07:45:06 GMT
content-length24542
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 133,807 referring domains.
This page has 21,903,953 backlinks.
This page has backlinks from 76,183 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

User-agent: W3C-checklink
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: Googlebot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
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User-agent: Yahoo! Slurp
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
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User-agent: bingbot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: usasearch
SITEMAP: https://www.census.gov/sitemapindex/sitemap.xml
SITEMAP: https://www.census.gov/quickfacts/fact/sitemap/US/PST045217

Search preview

www.census.gov
Census.gov
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Census89%Check
gov80%Check
Census Bureau68%Check
2020 Census63%Check
Age58%Check
Nation56%Check
People51%Check
Data50%Check
Bureau48%Check
Economy46%Check

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