Census.gov - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
75% 
Page structure
87% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
162.80 kB
Words
1003
Media files
15
Number of links
204 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Census.gov
The page title is too short. (108 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.census.gov/en.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
DC.titleCensus.gov
DC.creatorUS Census Bureau
DC.date.createdEmpty
DC.date.reviewedEmpty
DC.languageEN-US
robotsnoodp, noydir
descriptionThe Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
authorUS Census Bureau
msapplication-square150x150logo/etc.clientlibs/census/clientlibs/common-site/resources/icons/mstile-150x150.png
article:published_timeEmpty
article:modified_timeEmpty
article:publisherhttps://census.gov /
article:sectionGovernment
twitter:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
twitter:cardsummary_large_image
twitter:site@uscensusbureau
twitter:creator@uscensusbureau
twitter:titleCensus.gov
og:titleCensus.gov
og:localeen_US
og:site_nameCensus.gov
og:typearticle
og:urlhttps://www.census.gov/en.html
og:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
Content-Typetext/html; charset=utf-8
content-typetext/html; charset=UTF-8
keywordsEmpty

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Page quality

Content
(Critically important)
This page contains 1003 words. That's ok.
19.8% of the text are stop words.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.32 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 26 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../USCENSUS_IDENTITY_SOLO_White_2in_TM.svgUnited States Census Bureau
...stimates-for-the-total-population-th.pngDemographic Analysis Estimates for the Total Population: April 1, 2020
...7850/2019-median-household-income-th.pngNo alt attribute provided
...mgallery.jpg/1560543795991/cc-map-th.jpg2020 Complete Count Committee Map Thumbnail
...9/marriage-divorce-rates-by-state-th.jpgNo alt attribute provided
...median-household-income-by-county-th.jpgNo alt attribute provided
...temgallery.jpg/1568719889010/p60-266.jpgIncome and Poverty in the United States: 2018
...temgallery.jpg/1568719735338/p60-267.jpgHealth Insurance Coverage in the United States: 2018
...temgallery.jpg/1568719889010/p60-266.jpgIncome and Poverty in the United States: 2018
...temgallery.jpg/1568719735338/p60-267.jpgHealth Insurance Coverage in the United States: 2018
...temgallery.jpg/1614019576829/P20-582.jpgCharacteristics of Voters in the Presidential Election of 2016
/ratingtool/images/thumbsup.pngNo alt attribute provided
/ratingtool/images/thumbsdown.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Census.gov Homepage
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Census.gov Homepage
H2 Ensuring a Robust and Accurate Data Quality Analysis in the 2020 Census
H2 Ensuring a Robust and Accurate Data Quality Analysis in the 2020 Census Duplicate text
H2 Census Bureau Releases New Report on Bachelor's Degree Attainment
H2 Census Bureau Releases New Report on Bachelor's Degree Attainment Duplicate text
H2 What's in That Truck I Just Passed on the Highway?
H2 What's in That Truck I Just Passed on the Highway? Duplicate text
H2 COVID-19 Interactive Data Hub and Other Resources
H3 Latest News
H3 America Counts: Stories Behind the Numbers
H3 Popular Visualizations
H3 Popular Publications
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.census.gov/Anchor Skip Header
https://www.census.gov/en.htmlIMG-ALT United States Census Bureau
/topics/population/age-and-sex...Age and Sex
/businessandeconomyBusiness and Economy
/topics/education.htmlEducation
/topics/preparedness.htmlEmergency Management
/topics/employment.htmlEmployment
/topics/families.htmlFamilies and Living Arrangements
/topics/population/migration.htmlGeographic Mobility / Migration
https://www.census.gov/geographyGeography
/topics/health.htmlHealth
/topics/population/hispanic-or...Hispanic Origin
/topics/housing.htmlHousing
/topics/income-poverty.htmlIncome and Poverty
/topics/international-trade.htmlInternational Trade
/topics/population.htmlPopulation
/topics/population/population-...Population Estimates
https://www.census.gov/govsPublic Sector
/topics/population/race.htmlRace
/topics/research.htmlResearch
/topics/public-sector/voting.htmlVoting and Registration
/about/index.htmlA - Z
https://www.census.gov/dataExplore Data Main
https://www.census.gov/academyCensus Academy
/about/what/admin-data.htmlCombining Data
/data/data-tools.htmlData Tools and Apps
/developers/Developers
/data/experimental-data-produc...Experimental Data Products
/data/related-sites.htmlRelated Sites
/data/software.htmlSoftware
/data/tables.htmlTables
/data/training-workshops.htmlTraining and Workshops
/library/visualizations.htmlVisualizations
/library.htmlLibrary Main
/AmericaCountsAmerica Counts: Stories
/library/audio.htmlAudio
/library/fact-sheets.htmlFact Sheets
/library/visualizations.htmlInfographics and Visualizations
/library/photos.htmlPhotos
/library/publications.htmlPublications
/library/video.htmlVideos
/library/working-papers.htmlWorking Papers
/programs-surveys/are-you-in-a...Help for Survey Participants
/programs-surveys/decennial-ce...2020 Census
https://www.census.gov/2020census2020 Census Operational Information
/programs-surveys/acsAmerican Community Survey (ACS)
/programs-surveys/ahs.htmlAmerican Housing Survey (AHS)
/programs-surveys/abs.htmlAnnual Business Survey (ABS)
/programs-surveys/asm.htmlAnnual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlCensus of Governments
/programs-surveys/cbp.htmlCounty Business Patterns (CBP)
/programs-surveys/cps.htmlCurrent Population Survey (CPS)
/EconomicCensusEconomic Census
/internationalprogramsInternational Programs
/programs-surveys/metro-micro....Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlPopulation Projections
/programs-surveys/saipe.htmlSmall Area Income and Poverty
/programs-surveys/susb.htmlStatistics of U.S. Businesses
/programs-surveys/sbo.htmlSurvey of Business Owners
https://www.census.gov/sipp/Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...All surveys and programs
/newsroom.htmlMedia (Newsroom)
/programs-surveys/are-you-in-a...Survey Participants/ Respondents
https://www.census.gov/partnersPartners
/programs-surveys/sis.htmlEducators and Students
https://www.census.gov/naicsNAICS Lookup
/library/reference/code-lists/...Schedule B Search
/data/developers/data-sets/Geo...Geocoding Service
https://www.census.gov/about-usAbout the Bureau
/about/who.htmlWho We Are
/about/what.htmlWhat We Do
/about/business-opportunities....Business Opportunities
https://www.census.gov/careersCensus Careers
https://www.census.gov/fieldjobsField Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlOur History
/about/policies.htmlPolicies and Notices
https://www.census.gov/privacyPrivacy Program
https://www.census.gov/regionsRegional Offices
/about/contact-us/staff-finder...Staff Directory
/about/what/transformation.htmlModernizing Federal Statistics
/about/contact-us.htmlContact Us
/about/faqs.htmlFAQs
https://www.commerce.gov/External Department of Commerce
/topics/population/age-and-sex...Text duplicate Age and Sex
/businessandeconomyText duplicate Business and Economy
/topics/education.htmlText duplicate Education
/topics/preparedness.htmlText duplicate Emergency Management
/topics/employment.htmlText duplicate Employment
/topics/families.htmlText duplicate Families and Living Arrangements
/topics/population/migration.htmlText duplicate Geographic Mobility / Migration
https://www.census.gov/geographyText duplicate Geography
/topics/health.htmlText duplicate Health
/topics/population/hispanic-or...Text duplicate Hispanic Origin
/topics/housing.htmlText duplicate Housing
/topics/income-poverty.htmlText duplicate Income and Poverty
/topics/international-trade.htmlText duplicate International Trade
/topics/population.htmlText duplicate Population
/topics/population/population-...Text duplicate Population Estimates
https://www.census.gov/govsText duplicate Public Sector
/topics/population/race.htmlText duplicate Race
/topics/research.htmlText duplicate Research
/topics/public-sector/voting.htmlText duplicate Voting and Registration
/about/index.htmlText duplicate A - Z
https://www.census.gov/dataText duplicate Explore Data Main
https://www.census.gov/academyText duplicate Census Academy
/about/what/admin-data.htmlText duplicate Combining Data
/data/data-tools.htmlText duplicate Data Tools and Apps
/developers/Text duplicate Developers
/data/experimental-data-produc...Text duplicate Experimental Data Products
/data/related-sites.htmlText duplicate Related Sites
/data/software.htmlText duplicate Software
/data/tables.htmlText duplicate Tables
/data/training-workshops.htmlText duplicate Training and Workshops
/library/visualizations.htmlText duplicate Visualizations
/library.htmlText duplicate Library Main
/AmericaCountsText duplicate America Counts: Stories
/library/audio.htmlText duplicate Audio
/library/fact-sheets.htmlText duplicate Fact Sheets
/library/visualizations.htmlText duplicate Infographics and Visualizations
/library/photos.htmlText duplicate Photos
/library/publications.htmlText duplicate Publications
/library/video.htmlText duplicate Videos
/library/working-papers.htmlText duplicate Working Papers
/programs-surveys/are-you-in-a...Text duplicate Help for Survey Participants
/programs-surveys/decennial-ce...Text duplicate 2020 Census
https://www.census.gov/2020censusText duplicate 2020 Census Operational Information
/programs-surveys/acsText duplicate American Community Survey (ACS)
/programs-surveys/ahs.htmlText duplicate American Housing Survey (AHS)
/programs-surveys/abs.htmlText duplicate Annual Business Survey (ABS)
/programs-surveys/asm.htmlText duplicate Annual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlText duplicate Census of Governments
/programs-surveys/cbp.htmlText duplicate County Business Patterns (CBP)
/programs-surveys/cps.htmlText duplicate Current Population Survey (CPS)
/EconomicCensusText duplicate Economic Census
/internationalprogramsText duplicate International Programs
/programs-surveys/metro-micro....Text duplicate Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlText duplicate Population Projections
/programs-surveys/saipe.htmlText duplicate Small Area Income and Poverty
/programs-surveys/susb.htmlText duplicate Statistics of U.S. Businesses
/programs-surveys/sbo.htmlText duplicate Survey of Business Owners
https://www.census.gov/sipp/Text duplicate Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...Text duplicate All surveys and programs
/newsroom.htmlText duplicate Media (Newsroom)
/programs-surveys/are-you-in-a...Text duplicate Survey Participants/ Respondents
https://www.census.gov/partnersText duplicate Partners
/programs-surveys/sis.htmlText duplicate Educators and Students
https://www.census.gov/naicsText duplicate NAICS Lookup
/library/reference/code-lists/...Text duplicate Schedule B Search
/data/developers/data-sets/Geo...Text duplicate Geocoding Service
https://www.census.gov/about-usText duplicate About the Bureau
/about/who.htmlText duplicate Who We Are
/about/what.htmlText duplicate What We Do
/about/business-opportunities....Text duplicate Business Opportunities
https://www.census.gov/careersText duplicate Census Careers
https://www.census.gov/fieldjobsText duplicate Field Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlText duplicate Our History
/about/policies.htmlText duplicate Policies and Notices
https://www.census.gov/privacyText duplicate Privacy Program
https://www.census.gov/regionsText duplicate Regional Offices
/about/contact-us/staff-finder...Text duplicate Staff Directory
/about/what/transformation.htmlText duplicate Modernizing Federal Statistics
/about/contact-us.htmlText duplicate Contact Us
/about/faqs.htmlText duplicate FAQs
/newsroom/blogs/random-samplin...Ensuring a Robust and Accurate Data Quality Analysis in the 2020 Census Ensuring a Robust and Accurate Data Quality Analysis in the 2020 Census Read More Ask...
https://www.census.gov/surveyhelpSurveys Help for Survey Participants Verify that the survey you received is real and learn how to respond.
/data/data-tools/quickfacts.htmlQuickfacts Access Local Data Learn about your community, county, state and the U.S. It's fast, easy and shareable.
/newsroom/press-releases/2021/...Census Bureau Releases New Report on Bachelor's Degree Attainment Census Bureau Releases New Report on Bachelor's Degree Attainment Read More The report, Bac...
/newsroom/press-releases/2021/...Press Release | February 24, 2021 Census Bureau Releases Report on Same-Sex Couple Households A new report that examines characteristics and geographic distr...
/newsroom/press-releases/2021/...Press Release | February 24, 2021 Household Pulse Survey Phase 3 Biweekly Data Release The U.S. Census Bureau today released new data from the third phase of...
/newsroom/press-releases/2021/...Press Release | February 23, 2021 Census Bureau Receives Esri Making A Difference Award The U.S. Census Bureau was presented the 2021 Making a Difference Awa...
/newsroom/press-releases/by-ye...View All News
/library/stories/2021/02/what-...What's in That Truck I Just Passed on the Highway? What's in That Truck I Just Passed on the Highway? Read More Trucks are the main form of transport of good...
/library/stories/2021/02/air-p...Story | February 22, 2021 Air Pollution Diminishes Future Generations' Economic Opportunities Pollution is harmful not just to those directly exposed but eve...
/library/stories/2021/02/indir...Story | February 16, 2021 Indirect Impact of COVID-19 Results in Higher Pandemic Death Toll Independent Census Bureau research shows racial disparities in U....
/library/stories/2021/02/presi...Story | February 10, 2021 Presidential Birth States and Places With Names of Presidents To commemorate upcoming Presidents' Day, we look across America to ma...
/AmericaCountsView All Stories
/library/visualizations/intera...Demographic Analysis Estimates for the Total Population: April 1, 2020
IMG-ALT Demographic Analysis Estimates for the Total Population: April 1, 2020
/library/visualizations/intera...2019 Median Household Income in the United States
https://www.census.gov/2020ccc2020 Census Complete Count Committees
IMG-ALT 2020 Complete Count Committee Map Thumbnail
/library/visualizations/intera...U.S. Marriage and Divorce Rates by State: 2008 & 2018
/library/visualizations/intera...2014-2018 Median Household Income in the United States by County
/library/visualizations.htmlAll Visualizations
/library/publications/2020/dem...Income and Poverty in the United States: 2019
IMG-ALT Income and Poverty in the United States: 2018
/library/publications/2020/dem...Health Insurance Coverage in the United States: 2019
IMG-ALT Health Insurance Coverage in the United States: 2018
/library/publications/2019/dem...Income and Poverty in the United States: 2018
IMG-ALT Income and Poverty in the United States: 2018
/library/publications/2019/dem...Health Insurance Coverage in the United States: 2018
IMG-ALT Health Insurance Coverage in the United States: 2018
/library/publications/2018/dem...Characteristics of Voters in the Presidential Election of 2016
IMG-ALT Characteristics of Voters in the Presidential Election of 2016
/library/publications.htmlAll Publications
/coronavirusNo Text
/coronavirusView More
https://www.census.gov/Anchor Back to Header
/newsroom.htmlNewsroom
/AmericaCountsAmerica Counts
/newsroom/blogs.htmlBlogs
/newsroom/stories.htmlStats for Stories
https://www.facebook.com/uscen...New window External A-TITLE Facebook
https://twitter.com/uscensusbu...New window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External A-TITLE Linkedln
https://www.youtube.com/user/u...New window External A-TITLE YouTube
https://www.instagram.com/usce...New window External A-TITLE Instagram
https://www.census.gov/careersCensus Jobs
https://www.census.gov/quality/Information Quality
/datalinkageData Linkage Infrastructure
https://www.census.gov/privacyData Protection and Privacy Policy
https://www.census.gov/section508Accessibility
https://www.census.gov/foiaFOIA
https://www.commerce.gov/External U.S. Department of Commerce
https://www.usa.gov/External USA.gov

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.census.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 13 CSS files. This may affect the page load time negatively.
This website loads 26 JavaScriptt files. This may affect the load time negatively.
The file size of the HTML document is fine (163 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-encodinggzip
x-content-type-optionsnosniff
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' mailto: data: census.gov *.census.gov http://www.census.gov 2020census.gov *.2020census.gov cep.gov house.gov *.house.gov senate.gov *.senate.gov *.sharethis.com *.ytimg.com *.consensu.org *.addthis.com *.moatads.com *.exelator.com *.youtube.com *.twitter.com *.facebook.net *.facebook.com *.google-analytics.com *.google.com *.gstatic.com *.googleapis.com *.googlecode.com *.googletagmanager.com *.doubleclick.net *.jquery.com *.alicdn.com *.highcharts.com *.adobe.com *.adobedtm.com *.amsadobe.com *.demdex.net *.omtrdc.net *.everesttech.net *.arcgisonline.com *.digitalgov.gov *.calendarwiz.com *.tableau.com *.instagram.com *.go-mpulse.net *.cspan.org sitecatalyst.omniture.com authorize.omniture.com;
x-xss-protection1; mode=block
cache-controlno-store
x-frame-optionssameorigin
content-typetext/html
strict-transport-securitymax-age=31536000
content-length20110
dateWed, 24 Feb 2021 18:27:25 GMT
connectionkeep-alive
varyAccept-Encoding
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Government. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 133,812 referring domains.
This website has 22,474,544 backlinks.
This website has backlinks from 79,452 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

User-agent: W3C-checklink
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: Googlebot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation


User-agent: Yahoo! Slurp
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: bingbot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: usasearch
SITEMAP: https://www.census.gov/sitemapindex/sitemap.xml
SITEMAP: https://www.census.gov/quickfacts/fact/sitemap/US/PST045217
SITEMAP: https://2020census.gov/en/sitemapindex/sitemap.xml

Facebook popularity

Shares / Likes / Comments
46,844

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.census.gov
Census.gov
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Census90%Check
gov75%Check
Census Bureau73%Check
2020 Census68%Check
Census Bureau Releases63%Check
Bureau56%Check
Quality54%Check
Data54%Check
Data Quality54%Check
nation46%Check

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