Demos.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
60% 
Link structure
48% 
Server
59% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
40.30 kB
Words
707
Media files
16
Number of links
123 internal / 20 external

Task list of SEO Improvements

  • Only use 1 H1 Heading in your text.Very important!
  • Try to reduce the number of used CSS files.Very important!
  • Try to reduce the number of used JavaScript files.Very important!
  • Review and improve the page title.Important!
  • Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications

Title
(Critically important)
Demos
The page title is too short. (58 pixels of 580 max pixel length)
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Demos is Britain's leading cross-party think-tank. We produce original research, publish innovative thinkers and host thought-provoking events.
The length of the meta description is perfect. (842 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://demos.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
descriptionDemos is Britain's leading cross-party think-tank. We produce original research, publish innovative thinkers and host thought-provoking events.
keywordsEmpty
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
msapplication-TileImagehttps://demos.co.uk/wp-content/uploads/2019/11/cropped-Screen-Shot-2019-11-27-at-4.29.40-pm-270x270.png
langen-gb
twitter:cardsummary_large_image
twitter:titleHome - Demos
twitter:imagehttp://demosuk.wpengine.com/wp-content/uploads/2017/02/demoslogo.png
og:localeen_GB
og:typewebsite
og:titleHome - Demos
og:urlhttps://demos.co.uk/
og:site_nameDemos
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 707 words. That's ok.
22.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 14.71 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Demos Logo
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Demos Logo
H1 Empty heading
H1 Freelancers should be paid higher minimum wage, says think tank
H1 The new disability minister should listen to us. Don't merge benefit tests
H1 The government is attempting to fix the internet – and we should be cautiously optimistic
H1 Strip DWP of responsibility for ill and disabled people, urges thinktank
H1 Unfit DWP should be axed, says thinktank
H2 Empty heading
H2 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://demos.co.uk/IMG-ALT Demos Logo
https://demos.co.uk/research/Research
https://demos.co.uk/events-about/Events
https://demos.co.uk/about/press/Press
https://demos.co.uk/about/About
https://demos.co.uk/about/blogs/Blog
https://demos.co.uk/email-signup/Signup
https://demos.co.uk/Anchor No Text
/project/cancer-costs-a-ripple...January 2020
/project/cancer-costs-a-ripple...Cancer Costs: A ripple effect analysis of cancer's wider impact
/people/sacha-hilhorst/Sacha Hilhorst
/people/alan-lockey/Alan Lockey
/blog/2019-end-of-year-video-l...December 2019
/blog/2019-end-of-year-video-l...2019 End of Year Video Look Back For Demos, 2019 was a year of growth, impact and innovation. Demos Senior Management Team takes a look back on 2019, and ...
/blog/2019-end-of-year-video-l...Read on...
/project/over-the-character-li...Text duplicate December 2019
/project/over-the-character-li...Over the Character Limit
/people/josh-smith/Josh Smith
/people/agnes-chauvet/Agnès Chauvet
/people/elliot-jones/Elliot Jones
/people/ava-berry/Ava Berry
/project/the-outrage-election-...Text duplicate December 2019
/project/the-outrage-election-...The Outrage Election: A CASM investigation conducted with BBC Click
/people/josh-smith/Text duplicate Josh Smith
/project/beyond-the-bubble-the...Text duplicate December 2019
/project/beyond-the-bubble-the...Beyond the Bubble: The online conversation on research and development
/people/elliot-jones/Text duplicate Elliot Jones
/people/josh-smith/Text duplicate Josh Smith
/people/ellen-judson/Ellen Judson
https://www.bbc.co.uk/news/bus...External Anchor No Text
https://www.bbc.co.uk/news/bus...External Anchor 20 Nov 2019
https://www.bbc.co.uk/news/bus...External Anchor Freelancers should be paid higher minimum wage, says think tank
https://www.bbc.co.uk/news/bus...External Anchor Contractors and other flexible workers should enjoy a higher minimum wage than those with secure employment, according to new Demos report The Liquidity Trap.
/project/the-liquidity-trap-fi...November 2019
/project/the-liquidity-trap-fi...The Liquidity Trap: Financial experience and inclusion in the liquid workforce
/people/ben-glover/Ben Glover
/people/rose-lasko-skinner/Rose Lasko-Skinner
/people/ava-berry/Text duplicate Ava Berry
/project/bringing-britain-toge...Text duplicate November 2019
/project/bringing-britain-toge...Bringing Britain Together: A manifesto for consensus politics
/people/polly-mackenzie/Polly Mackenzie
/people/tessa-van-rens/Tessa van Rens
/people/ben-glover/Text duplicate Ben Glover
/blog/can-the-new-immigration-...Text duplicate November 2019
/blog/can-the-new-immigration-...Can the new immigration policy improve ESOL education for refugees and asylum seekers English language provision opens doors to new migrants and should be pr...
/blog/can-the-new-immigration-...Text duplicate Read on...
/project/emerging-divisions-on...Text duplicate November 2019
/project/emerging-divisions-on...Emerging divisions on trade after Brexit: A paper in partnership with Demos
/project/value-added-how-bette...October 2019
/project/value-added-how-bette...Value Added: How better government procurement can build a fairer Britain
/people/rose-lasko-skinner/Text duplicate Rose Lasko-Skinner
/people/ben-glover/Text duplicate Ben Glover
/people/alan-lockey/Text duplicate Alan Lockey
/project/stand-by-me-managing-...Text duplicate October 2019
/project/stand-by-me-managing-...Stand By Me: Managing wellbeing in the Civil Service during times of change: A good practice guide for ideas and change
/people/asli-atay/Asli Atay
/people/ben-glover/Text duplicate Ben Glover
/project/giving-a-bit-charitab...Text duplicate October 2019
/project/giving-a-bit-charitab...Giving a Bit: Charitable fundraising in our digital age
/people/andrew-gloag/Andrew Gloag
/people/alex-krasodomski-jones-2/Alex Krasodomski-Jones
/project/research-4-0-research...Text duplicate October 2019
/project/research-4-0-research...Research 4.0: Research in the age of automation
/people/ben-glover/Text duplicate Ben Glover
/people/elliot-jones/Text duplicate Elliot Jones
/project/people-powered-planning/September 2019
/project/people-powered-planning/People Powered Planning
/people/ben-glover/Text duplicate Ben Glover
/project/holy-alliances-church...Text duplicate September 2019
/project/holy-alliances-church...Holy Alliances: Church-secular partnerships for social good
/people/sacha-hilhorst/Text duplicate Sacha Hilhorst
/project/biddable-youth/August 2019
/project/biddable-youth/Biddable Youth: Sports and esports gambling advertising on twitter
/people/josh-smith/Text duplicate Josh Smith
/people/elliot-jones/Text duplicate Elliot Jones
/project/quality-control/July 2019
/project/quality-control/Quality Control: Reading, publishing and the modern attention economy
/people/andrew-gloag/Text duplicate Andrew Gloag
/people/alan-lockey/Text duplicate Alan Lockey
/project/the-good-credit-index/Text duplicate July 2019
/project/the-good-credit-index/The Good Credit Index: Mapping the UK's credit environment
/people/sacha-hilhorst/Text duplicate Sacha Hilhorst
/people/elliot-jones/Text duplicate Elliot Jones
/blog/we-need-public-service-p...Text duplicate July 2019
/blog/we-need-public-service-p...We need Public Service Publishing for the New Digital Age The way we consume content has changed almost beyond recognition in the digital age. Vast swathes o...
/blog/we-need-public-service-p...Text duplicate Read on...
/project/able-to-excel/Text duplicate July 2019
/project/able-to-excel/Able to Excel: (Discussion Paper) The case for enabling talented young disabled graduates to realise their potential and reach the top.
/project/protected-by-design-n...Text duplicate July 2019
/project/protected-by-design-n...Protected by Design: New fraud protections for people at risk
/people/andrew-gloag/Text duplicate Andrew Gloag
/people/asli-atay/Text duplicate Asli Atay
/project/future-homes/June 2019
/project/future-homes/Future Homes
/people/ben-glover/Text duplicate Ben Glover
/project/the-wealth-within-the...Text duplicate June 2019
/project/the-wealth-within-the...The Wealth Within: the ‘Preston Model’ and the new municipalism
/people/alan-lockey/Text duplicate Alan Lockey
/people/ben-glover/Text duplicate Ben Glover
/project/warring-songs-informa...May 2019
/project/warring-songs-informa...Warring Songs: Information Operations in the Digital Age: Fake news is not the problem
/people/alex-krasodomski-jones-2/Text duplicate Alex Krasodomski-Jones
/people/josh-smith/Text duplicate Josh Smith
/people/elliot-jones/Text duplicate Elliot Jones
/people/ellen-judson/Text duplicate Ellen Judson
/people/carl-miller/Carl Miller
/project/active-ageing/Text duplicate May 2019
/project/active-ageing/Active Ageing: An Anchor Hanover report in association with Demos
https://www.theguardian.com/so...External Anchor No Text
https://www.theguardian.com/so...External Anchor 10 Apr 2019
https://www.theguardian.com/so...External Anchor The new disability minister should listen to us. Don't merge benefit tests
https://www.theguardian.com/so...External Anchor Frances Ryan covers our Pathways from Poverty: the future of the DWP report in a Guardian opinion piece.
https://www.newstatesman.com/s...External Anchor 08 Apr 2019
https://www.newstatesman.com/s...External Anchor The government is attempting to fix the internet – and we should be cautiously optimistic
https://www.newstatesman.com/s...External Anchor Director of CASM, Alex Krasodomski-Jones responds to the government's white paper on regulating online harms for the NewStatesmen
/blog/how-confident-are-we-in-...March 2019
/blog/how-confident-are-we-in-...No Text
/blog/how-confident-are-we-in-...How confident are we in forecasting the automation of work? This week, the Office for National Statistics released their first statistics on which occupation...
/blog/how-confident-are-we-in-...Text duplicate Read on...
https://www.theguardian.com/so...External Anchor No Text
https://www.theguardian.com/so...External Anchor 25 Mar 2019
https://www.theguardian.com/so...External Anchor Strip DWP of responsibility for ill and disabled people, urges thinktank
https://www.theguardian.com/so...External Anchor The Guardian covers the findings from our report, Pathways from Poverty: the future of the DWP
/project/the-future-of-the-dwp/Text duplicate March 2019
/project/the-future-of-the-dwp/Pathways from Poverty: The future of the DWP
/people/ben-glover/Text duplicate Ben Glover
https://www.theguardian.com/so...External Anchor No Text
https://www.theguardian.com/so...External Anchor 21 Jan 2019
https://www.theguardian.com/so...External Anchor Unfit DWP should be axed, says thinktank
https://www.theguardian.com/so...External Anchor The Observer covers our report Pathways from Poverty calling for a radical change in how we deliver benefits and welfare.
https://demos.co.uk/research/Text duplicate Research
https://demos.co.uk/events-about/Text duplicate Events
https://demos.co.uk/about/press/Text duplicate Press
https://demos.co.uk/about/Text duplicate About
https://demos.co.uk/about/blogs/Text duplicate Blog
https://demos.co.uk/email-signup/Text duplicate Signup
/cdn-cgi/l/email-protection[email protected]
/cdn-cgi/l/email-protectionmedia enquiries
https://demosuk.wpengine.com/e...External Subdomain email signup
https://demos.co.uk/© 2018 Demos
/privacy-policy/Privacy Policy
https://demos.co.uk/credits/Credits
/terms-conditions/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://demos.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 11 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
dateTue, 14 Jan 2020 14:58:08 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
link<https://demos.co.uk/wp-json/>; rel="https://api.w.org/"
link<https://demos.co.uk/>; rel=shortlink
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 39
x-pass-why
x-cache-groupbot
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray555077615bddfca1-VIE
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,076 referring domains.
This website has 375,457 backlinks.
This website has backlinks from 4,315 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
65

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Demos
https://demos.co.uk/
Demos is Britain's leading cross-party think-tank. We produce original research, publish innovative thinkers and host thought-provoking events.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Demos86%Check
Demos is68%Check
Research35%Check
Britain35%Check
Events35%Check
publish35%Check

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