Dulux.de - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
38% 
Page structure
37% 
Link structure
88% 
Server
81% 
External factors
92% 
SEO Score
Response time
0.37 s
File size
78.10 kB
Words
341
Media files
18
Number of links
38 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Innenraum- und Fassadenfarben - Gestaltungsideen - Dulux |
The length of the page title is perfect. (550 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dulux.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Ireland
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
smartbanner:authorProbieren Sie Ihre Lieblingsfarbe jetzt an Ihren Wänden zu Hause aus!
smartbanner:enabled-platformsandroid,ios
smartbanner:custom-design-modifierios
smartbanner:icon-googlehttps://40633b51f8a8553273dd-1ca3cd10a05cf2863de4e74b5c46945d.ssl.cf3.rackcdn.com/dulux-visualizer-app.png
smartbanner:icon-applehttps://40633b51f8a8553273dd-1ca3cd10a05cf2863de4e74b5c46945d.ssl.cf3.rackcdn.com/dulux-visualizer-app.png
smartbanner:button-url-googlehttps://play.google.com/store/apps/details?id=com.akzonobel.de.dulux&hl=de
smartbanner:button-url-applehttps://itunes.apple.com/de/app/dulux-visualizer-de/id1099806616?l=en&mt=8
smartbanner:buttonÖffnen
smartbanner:hide-ttl2000
smartbanner:titleDulux Visualizer
msapplication-TileImagehttps://www.dulux.de/profiles/onedomain/themes/custom/flourish_rem/images/logos/ededlx/fav_icon.png
langde-de
twitter:cardsummary
twitter:urlhttps://www.dulux.de/
twitter:titleInnenraum- und Fassadenfarben - Gestaltungsideen - Dulux
og:site_nameInnenraum- und Fassadenfarben - Gestaltungsideen - Dulux
og:typewebsite
og:urlhttps://www.dulux.de/
og:titleInnenraum- und Fassadenfarben - Gestaltungsideen - Dulux
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 341 words on this page. Good pages should have about 1,000 words of useful content.
39% of the text are stop words.
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
The average number of words per sentence of 12.67 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Willkommen in Ihrer Welt der Farben
The H1 heading contains the words Willkommen in! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Willkommen in Ihrer Welt der Farben
H2 Mein Konto
H2 Ihnen ist kalt? Wärmen Sie sich auf – mit Rot
H2 Ihnen ist kalt? Wärmen Sie sich auf – mit Rot Duplicate text
H2 10 Tipps von erfahrenen Raumgestaltern
H2 10 Tipps von erfahrenen Raumgestaltern Duplicate text
H2 So malen Sie ein ovales Wanddesign in 5 einfachen Schritten
H2 So malen Sie ein ovales Wanddesign in 5 einfachen Schritten Duplicate text
H2 Let's Colour Promoblock
H2 Den Alltag mit Farbe verschönern
H2 Vielen Dank!
H3 Was bedeutet das?
H5 Dulux Farbe des Jahres 2020
H5 Let's Colour
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.akzonobel.com/enExternal No Text
https://www.dulux.de/deA-TITLE Zur Startseite gehen
/de/farbpalettenFarben
A-TITLE Farben
/de/produktuebersichtProdukte
A-TITLE Produkte
/de/farbinspirationenInspirationen
A-TITLE Inspirationen
/de/deko-tipps-und-ratschlaegeGestaltungsberatung
A-TITLE Gestaltungsberatung
/de/finden-sie-einen-haendlerFinden Sie einen Händler
A-TITLE Find a store
/de/store/cartA-TITLE Shopping Cart
/de/my-accountNofollow Mein Konto
https://www.dulux.de/de/favoritenMeine Favoriten
A-TITLE Meine Favoriten
/user/sm-logoutNofollow Abmelden
https://www.dulux.de/user/loginText duplicate Mein Konto
/user/registerHier registrieren
https://www.dulux.de/de/favoritenText duplicate Meine Favoriten
A-TITLE Meine Favoriten
https://www.dulux.de/Anchor IMG-ALT scroll down
/de/dulux-farbe-des-jahres-2020Dulux Farbe des Jahres 2020
/de/decorating-tips-and-adviceExpertenhilfe für Tipps & Tricks
https://www.dulux.de/de/produkteProdukte für Ihr Projekt
/de/finden-sie-einen-haendlerNächstgelegenen Händler finden
/de/dulux-farbe-des-jahres-2020Erfahren Sie mehr
https://www.dulux.de/de/freshupText duplicate Erfahren Sie mehr
/de/inspiration/ihnen-ist-kalt...Trivial anchor text
Weiterlesen
/de/atikel/10-tipps-von-erfahr...Text duplicate Trivial anchor text
Weiterlesen
/de/inspiration/so-malen-sie-e...Text duplicate Trivial anchor text
Weiterlesen
/de/lets-colour-duluxInfos und Ideen sammeln
A-TITLE Infos und Ideen sammeln
https://www.facebook.com/Dulux...External IMG-ALT Facebook
A-TITLE Facebook
http://www.instagram.com/dulux...External IMG-ALT Instagram
A-TITLE Instagram
http://www.pinterest.com/duluxde/External IMG-ALT Pinterest
A-TITLE Pinterest
http://www.youtube.com/c/dulux...External IMG-ALT Youtube
A-TITLE Youtube
https://www.dulux.de/de/ueber-unsÜber uns
/de/farbgenauigkeitFarbgenauigkeit
/de/kontaktieren-sie-unsKontaktieren Sie uns
/de/finden-sie-einen-haendlerText duplicate Finden Sie einen Händler
/de/html-site-mapSitemap
/de/farbpalettenDulux Farben
/de/dulux-farbe-des-jahres-2020Farbe des Jahres
https://www.dulux.de/de/produkteText duplicate Produkte
/de/farbinspirationenText duplicate Inspirationen
/de/deko-tipps-und-ratschlaegeText duplicate Gestaltungsberatung
https://www.hammerite.de/External Hammerite
https://www.molto.de/External Molto
https://www.xyladecor.de/External Xyladecor
https://www.dulux.de/IMG-ALT Dulux
A-TITLE Dulux
https://www.dulux.de/de/cookiesCookies
/de/datenschutzDatenschutz
https://www.dulux.de/de/impressumImpressum
https://www.akzonobel.com/en/g...External AkzoNobel Homepage
https://www.akzonobel.com/enNew window External AkzoNobel

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.dulux.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 11 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.37 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateThu, 23 Jan 2020 10:37:03 GMT
content-typetext/html; charset=utf-8
content-length14502
connectionkeep-alive
etag"1579673508-1"
content-languagede
x-ua-compatibleIE=edge
cache-controlpublic, max-age=86400
last-modifiedWed, 22 Jan 2020 06:11:48 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie, Accept-Encoding
content-encodinggzip
age85824
accept-rangesbytes
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains;
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 276 referring domains.
This website has 29,543 backlinks.
This website has backlinks from 219 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is not listed in Webwiki. Submit your website here.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used: http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Sitemap
Sitemap: https://www.dulux.de/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Farbe66%Check
Dulux59%Check
Farben54%Check
Welt der Farben44%Check
Willkommen40%Check
Tipps33%Check
alte33%Check
Raumgestaltern33%Check
Jahr33%Check
Wärmen33%Check

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