Experian.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
100% 
Link structure
68% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
55.90 kB
Words
741
Media files
3
Number of links
61 internal / 58 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Experian | Credit Scores, Reports & Credit Comparison
The length of the page title is perfect. (494 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Check your Free Credit Score, get your credit report, or compare credit cards, loans & mortgages with Experian UK.
The length of the meta description is perfect. (714 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.experian.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
authorExperian
descriptionCheck your Free Credit Score, get your credit report, or compare credit cards, loans & mortgages with Experian UK.
theme-color#26478d
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 741 words. That's ok.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o.uk/www/images/experian_full_colour.svgExperian Logo
...o.uk/www/images/experian_full_colour.svgExperian Logo
data:[...] Base64back to top

Page structure

H1 heading
(Critically important)
Experian Boost has landed
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Experian Boost has landed
H2 How can we help you today?
H2 We’ve got your back
H3 What is Experian Boost?
H3 We’ll help you make smarter choices
H3 Build your score faster with CreditExpert
H4 See if you can instantly boost your score
H4 How lenders are helping credit customers
H4 Protect yourself against identity theft with Identity Plus
H4 Experian Global Sites
H4 The score that counts
H4 See where you stand
H4 Right for you
H4 Results for you, not us
H4 We’ve designed things to make searching a breeze…
H4 Eligibility
H4 Pre-approval
H4 Guaranteed rates
H5 Experian Services
H5 About Experian
H5 Legal
H5 Social & Experian App
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (58) on this page.
LinkAttributesAnchor text
https://www.experian.co.uk/Consumer
/business-express/home.htmlSMEs
/business-express/home.htmlSmall Business
/business/Business
/privacy/consumer-information-...Data & Marketing
/privacy-and-your-data.htmlNew window Your privacy
https://www.experian.co.uk/United Kingdom
https://www.experian.co.uk/Anchor Skip to main content
https://www.experian.co.uk/IMG-ALT Experian Logo
https://creditmatcher.experian...External Subdomain Log in
https://creditmatcher.experian...External Subdomain Sign up
https://creditmatcher.experian...External Subdomain Text duplicate Log in
https://www.experian.co.uk/Text duplicate IMG-ALT Experian Logo
/consumer/experian-account.htmlFree Experian Account
/consumer/index.htmlExperian Credit Score & Report
/consumer/statutory-report.htmlStatutory Report
/consumer/which-product-is-rig...Which product is right for you?
/consumer/experian-boost.htmlBoost your score!
/consumer/experian-credit-scor...What is a credit score?
/consumer/experian-credit-repo...What is a credit report?
/consumer/guides/improve-credi...How do I improve my credit score?
/consumer/guides/refused-credi...Why have I been refused credit?
/consumer/boost-difference.htmlHow does Boost improve my score?
/consumer/guides.htmlView all credit score & report guides
/consumer/experian-boost.htmlLearn more
/consumer/credit-cards/Credit cards
/consumer/loans/Loans
/consumer/mortgages/Mortgages
/consumer/car-insurance/Car insurance NEW
/consumer/car-finance/Car finance
/consumer/energy/Energy
/consumer/credit-cards/guides/...Credit cards for bad credit
/consumer/loans/guides/payday-...Payday loans explained
/consumer/mortgages/guides/ref...Refused for a mortgage?
/consumer/car-insurance/guides...What affects insurance
/consumer/car-finance/guides/u...Used car finance guide
/consumer/energy/guides/switch...Switching energy supplier
/consumer/lender-tool.htmlText duplicate Learn more
/consumer/identity.htmlIdentity fraud report & monitoring
/consumer/identity/what-is-ide...What is Identity theft?
/consumer/identity/what-to-do-...If you are a victim of fraud
/consumer/identity/phishing.htmlPhishing and how to prevent it
/consumer/identity/what-are-th...The warning signs of identity fraud
/consumer/identity.htmlText duplicate Learn more
/consumer/guides/refused-credi...Refused credit Find out why a lender has refused your application
https://consumer.help.experian...External Subdomain My report is incorrect Something not quite right on your report? Let's fix that
https://ins.experian.co.uk/con...External Subdomain Account issues Forgotten username, passwords & other issues
/consumer/experian-boost-faqs....Experian Boost All you need to know about boosting your score
https://consumer.help.experian...External Subdomain More help & support
https://creditmatcher.experian...External Subdomain Text duplicate Log in
https://creditmatcher.experian...External Subdomain Sign up free
A-TITLE Sign up free
https://www.experian.com.ar/New window External Argentina
https://www.experian.com.au/New window External Australia
https://www.experian.at/New window External Austria
https://www.experian.be/New window External Belgium
https://www.serasaexperian.com...New window External Brazil
https://www.experian.bg/New window External Bulgaria
https://www.experian.ca/New window External Canada
https://www.experian.cl/New window External Chile
https://www.experian.com.cn/New window External China
https://www.experian.cz/New window External Czech Republic
https://www.experian.dk/New window External Denmark
https://www.experian.fi/New window External Finland
https://www.experian.fr/New window External France
https://www.experian.de/New window External Germany
https://www.experian.gr/New window External Greece
https://www.experian.com.hk/New window External Hong Kong
https://www.experian.in/New window External India
https://www.experian.ie/New window External Ireland
https://www.experian.it/New window External Italy
https://www.experian.co.jp/New window External Japan
https://www.experian.com.my/New window External Malaysia
https://www.experian.com.mx/New window External Mexico
https://www.experian.co.ma/New window External Morocco
https://www.experian.nl/New window External Netherlands
https://www.experian.co.nz/New window External New Zealand
https://www.experian.no/New window External Norway
https://www.experian.com.pl/New window External Poland
https://www.experian.ru.com/New window External Russia
https://www.experian.com.sg/New window External Singapore
https://www.experian.co.za/New window External South Africa
https://www.experian.co.kr/New window External South Korea
https://www.experian.es/New window External Spain
https://www.experian.se/New window External Sweden
https://www.experian.ch/New window External Switzerland
https://www.experian.co.th/New window External Thailand
http://www.experian.com.tw/New window External Taiwan
https://www.experian.com.tr/New window External Turkey
https://www.experian.ae/New window External UAE
https://www.experian.co.uk/New window Text duplicate United Kingdom
https://www.experian.com/New window External United States
https://www.experian.com.vn/New window External Vietnam
/consumer/coronavirus-help-sup...Text duplicate Learn more
https://creditmatcher.experian...External Subdomain Text duplicate Sign up free
A-TITLE Sign up free
/consumer/experian-boost.htmlText duplicate Learn more
A-TITLE Learn more
/consumer/index.htmlFind out more
A-TITLE Find out more about CreditExpert
/consumer/experian-account.htmlText duplicate Free Experian Account
/consumer/index.htmlCreditExpert
/consumer/statutory-report.htmlText duplicate Statutory Report
/consumer/login.htmlText duplicate Log in
/about-us/index.htmlWhy Experian
https://www.experianplc.com/me...External Press
https://www.experianplc.com/External Investor Relations
/consumer/affiliate.htmlAffiliate
/careers/index.htmlCareers
/about-us/information-assuranc...Responsibilities
/responsibilities/corporate-re...Modern Slavery
https://ins.experian.co.uk/con...External Subdomain Contact us
https://consumer.help.experian...External Subdomain FAQs
/legal/index.htmlTerms & Conditions
/privacy-and-your-data.htmlPrivacy and your data
/consumer/marketing-claims.htmlMarketing claims
/marketing-services/consumer-i...Your data and marketing
https://www.facebook.com/Exper...New window External Facebook - Like us
https://twitter.com/ExperianEx...New window External Twitter - Follow us
https://www.youtube.com/user/C...New window External YouTube - Subscribe
https://itunes.apple.com/app/a...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.experian.co.uk/Anchor IMG-ALT back to top

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.experian.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.30 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
last-modifiedTue, 01 Dec 2020 11:56:18 GMT
x-amz-server-side-encryptionAES256
x-amz-version-idpKoISX2lostiRJXwNpaKCaZbgSdfKIqk
server
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin
content-encodinggzip
dateWed, 02 Dec 2020 04:16:01 GMT
etag"c9b32e559b8a7d8ab6e58886fd86f7f9"
varyAccept-Encoding
x-cacheRefreshHit from cloudfront
via1.1 25206e54d0febe09f3f2edcd0a3fb6cc.cloudfront.net (CloudFront)
x-amz-cf-popLHR62-C1
x-amz-cf-id4nCVwW246pxg9Oh81iBGsmwm_S1SjatdQi-vmYnSIFCC0mH2comY-Q==
set-cookie188 Characters
set-cookie133 Characters
set-cookie72 Characters
set-cookie69 Characters
set-cookie77 Characters
x-cdnIncapsula
x-iinfo4-319914721-319923535 ENNN RT(1606882507317 52963) q(0 0 0 -1) r(1 1) U12
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 8,231 referring domains.
This website has 1,901,322 backlinks.
This website has backlinks from 6,013 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.experian.co.uk/sitemap.xml
Sitemap: https://www.experian.co.uk/sitemap-consumer.xml 
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Noindex: /assets/data-quality/address-capture.pdf
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Noindex: /assets/data-quality/bloor-single-customer-view.pdf
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Noindex: /assets/data-quality/cleveland-police.pdf
Noindex: /assets/data-quality/consumer-expectations-versus-business-reality.pdf
Noindex: /assets/data-quality/contact-data-deduplication.pdf
Noindex: /assets/data-quality/crm-erp-integrations.pdf
Noindex: /assets/data-quality/cross-channel-strategy-data-quality.pdf
Noindex: /assets/data-quality/data-cleansing.pdf
Noindex: /assets/data-quality/data-driven-marketing-improved-customer-relationships.pdf
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