Fsb.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
72% 
Page structure
77% 
Link structure
68% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
32.20 kB
Words
1022
Media files
21
Number of links
51 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
FSB |The Federation of Small Businesses | FSB, The Federation of Small Businesses
The page title should be shorter than 580 pixels. It is 775 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Offering not for profit small business advice, financial expertise, support and a powerful voice in UK government.
The length of the meta description is perfect. (691 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOffering not for profit small business advice, financial expertise, support and a powerful voice in UK government.
authorFSB, The Federation of Small Businesses
robotsindex,follow
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
og:titleFSB |The Federation of Small Businesses
og:typewebsite
og:urlhttps://www.fsb.org.uk/
og:descriptionOur mission is to help smaller businesses achieve their ambitions. Established 45 years ago, we are the UK's largest grass-roots business campaigning group and ensures the voices of small businesses are heard at the highest level across the UK, as well as providing business services and products to our members
og:imagehttps://www.fsb.org.uk/static/1dac1149-15a7-4f1f-ab1902c08a274d1a/Trinidad-Roti-Shop-51661854-4JPG.jpg

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Page quality

Content
(Critically important)
This page contains 1022 words. That's ok.
32.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.12 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Kickstart Scheme
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Kickstart Scheme
H2 Helping smaller businesses achieve their ambitions
H2 Why join?
H2 Follow us on twitter @fsb_policy
H2 You may also be interested in
H2 Our mission is to help smaller businesses achieve their ambitions
H4 Solutions for your business
H4 Source trusted suppliers
H4 Keep you updated
H4 Build your skills
H4 Grow your support network
H4 Provide the answers
H4 Listen to you
H4 Be part of something bigger
H4 Create local change
H4 Proudly not-for-profit
H4 Coronavirus (COVID-19): Advice and guidance for small businesses and the self-employed
H4 FSB Elections 2020-21
H4 The UK transition
H4 Making Business Better: Get Paid on Time
H4 She Means STEM: breaking stereotypes in small business
Some anchor texts are used more than once.
8 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://www.fsb.org.uk/Anchor ×
https://www.fsb.org.uk/No Text
/campaign-listing.htmlCampaigns
/event-calendar.htmlEvents
/about-us.htmlAbout us
/contact-us.htmlContact us
/join-us.htmlJoin us
/join-us/membership.htmlMembership
/join-us/volunteer.htmlVolunteer
/join-us/register.htmlSubscribe
/covid-19-hub.htmlCOVID-19 Hub
/login/oktaLogin/Login
/campaign/kickstart-scheme.htmlFind out more
/join-us/membership.htmlNo Text
/join-us/membership.htmlSolutions for your business
/join-us/membership.htmlNo Text
/join-us/membership.htmlSource trusted suppliers
https://firstvoice.fsb.org.uk/External No Text
https://firstvoice.fsb.org.uk/External Keep you updated
/event-calendar.htmlNo Text
/event-calendar.htmlBuild your skills
/event-calendar.htmlNo Text
/event-calendar.htmlGrow your support network
/join-us/membership/legal-hub....No Text
/join-us/membership/legal-hub....Provide the answers
/join-us/membership/big-voice....No Text
/join-us/membership/big-voice....Listen to you
/event-calendar.htmlNo Text
/event-calendar.htmlBe part of something bigger
/contact-us.htmlAnchor No Text
/contact-us.htmlAnchor Create local change
/about-us.htmlNo Text
/about-us.htmlProudly not-for-profit
https://twitter.com/FSB/status...New window External @FSB
https://twitter.com/jemmafairhayNew window External @jemmafairhay
https://twitter.com/hashtag/Bl...New window External #BlackHistoryMonth
https://twitter.com/JaniceBGordonNew window External @JaniceBGordon
https://twitter.com/FSB/status...New window External Text duplicate @FSB
https://twitter.com/ProspectUnionNew window External @ProspectUnion
https://twitter.com/FSB/status...New window External Text duplicate @FSB
https://twitter.com/amazonNew window External @amazon
https://twitter.com/oliver_wrightNew window External @oliver_wright
https://twitter.com/thetimesNew window External @thetimes
https://bit.ly/2SQKvMPNew window External bit.ly/2SQKvMP
https://twitter.com/FSB/status...New window External Text duplicate @FSB
https://twitter.com/FSB_NINew window External @FSB_NI
https://twitter.com/tinamckenzNew window External @tinamckenz
https://twitter.com/IanKingSkyNew window External @IanKingSky
https://twitter.com/FSB_WalesNew window External @FSB_Wales
https://twitter.com/TheCottamNew window External @TheCottam
https://twitter.com/FSB/status...New window External Text duplicate @FSB
https://twitter.com/FSB_WalesNew window External Text duplicate @FSB_Wales
https://twitter.com/TheCottamNew window External Text duplicate @TheCottam
https://twitter.com/SkyNewsNew window External @SkyNews
https://twitter.com/FSB/status...New window External Text duplicate @FSB
/campaign/covid19.htmlNew window fsb.org.uk/campaign/covid...
/campaign/covid19.htmlCoronavirus (COVID-19): Advice and guidance for small businesses and the self-employed
/campaign/covid19.htmlText duplicate Find out more
/campaign/elections.htmlFSB Elections 2020-21
/campaign/elections.htmlText duplicate Find out more
/campaign/uktransition.htmlThe UK transition
/campaign/uktransition.htmlText duplicate Find out more
/campaign/making-business-bett...Making Business Better: Get Paid on Time
/campaign/making-business-bett...Text duplicate Find out more
/campaign/she-means-stem-break...She Means STEM: breaking stereotypes in small business
/campaign/she-means-stem-break...Text duplicate Find out more
https://www.facebook.com/Feder...External No Text
https://twitter.com/fsb_policyExternal No Text
https://www.linkedin.com/compa...External No Text
https://www.instagram.com/fsb_ukExternal No Text
/corporate-information.htmlCorporate Information
/corporate-information/accessa...Accessibility
A-TITLE Accessibility
/corporate-information/terms-a...Terms & Conditions
A-TITLE Terms & Conditions
/corporate-information/cookie-...Privacy
A-TITLE Privacy
/careers.htmlCareers
A-TITLE Careers
/contact-us.htmlText duplicate Contact us
https://firstvoice.fsb.org.uk/External First Voice
A-TITLE First Voice
/media-centre.htmlMedia Centre
https://www.fsbawards.co.uk/External FSB Celebrating Small Business Awards
A-TITLE FSB Celebrating Small Business Awards
/about-us.htmlText duplicate About us
https://www.fsb.org.uk/No Text
http://pixl8.co.uk/New window External Design and build by Pixl8

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.fsb.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 8 CSS files. This may affect the page load time negatively.
This website loads 11 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
dateWed, 14 Oct 2020 18:21:02 GMT
content-typetext/html;charset=UTF-8
set-cookie141 Characters
varyAccept-Encoding
x-frame-optionsDENY
x-cacheHIT
content-languageen-US
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
cf-cache-statusDYNAMIC
cf-request-id05c9f12d7900002c2e552a8000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?lkg-colo=71&lkg-time=1602699663"}],"group":"cf-nel","max_age":604800}
nel{"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray5e23515bfc412c2e-FRA
content-encodinggzip
alt-svch3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 12,267 referring domains.
This website has 4,650,196 backlinks.
This website has backlinks from 7,733 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.fsb.org.uk
FSB |The Federation of Small Businesses | FSB, The Federation of Sm...
Offering not for profit small business advice, financial expertise, support and a powerful voice in UK government.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FSB70%Check
business66%Check
small66%Check
Small Business66%Check
in UK65%Check
Small Businesses60%Check
Business Advice60%Check
businesses at57%Check
FSB Member54%Check
businesses54%Check

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