Gamblingcommission.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
76% 
Page quality
52% 
Page structure
95% 
Link structure
91% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
25.50 kB
Words
306
Media files
8
Number of links
34 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gambling Commission | Home
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Home
The meta description is too short. (38 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.0140C5A3B1AB05C957E7CA7F8EDE62C6B4
viewportwidth=device-width, initial-scale=1
GENERATORContensis CMS Version 11.3
DescriptionHome
IsPromotedEmpty
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 306 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 95 words is high.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/site-elements/images/gc-logo-grey.svggc-logo-grey
...e-elements/images/icons/twitter-blue.svgTwitter
...e-elements/images/thumbs/placeholder.pngBetIndex - updateBetIndex - update
...e-elements/images/thumbs/placeholder.pngRegulatory action against In Touch GamesRegulatory action against In Touch Games
...rary/gc-logo-on-wall-Cropped-560x380.jpgGambling Commission CEO announces departureGambling Commission CEO announces departure
/site-elements/images/icons/twitter.svgTwitter
/site-elements/images/icons/linkedin.svgLinkedIn
/site-elements/images/icons/youtube.svgYouTube

Page structure

H1 heading
(Critically important)
We license and regulate the people and businesses that provide gambling in Great Britain including the National Lottery.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We license and regulate the people and businesses that provide gambling in Great Britain including the National Lottery.
H2 Also see
H2 For the public
H2 For gambling businesses
H2 For licensing authorities
H3 Gambling Commission on Twitter
H3 News
H4 BetIndex - update
H4 Regulatory action against In Touch Games
H4 Gambling Commission CEO announces departure
H4 Legal
H4 Gambling Commission
H4 Also see Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
/for-the-public/Safer-gambling...New window FAQs from gambling consumers during lockdown
https://beta.gamblingcommissio...New window External Subdomain new Gambling Commission website
/Footer/Privacy-and-cookies.aspxFind out more about cookies
/home.aspxAnchor Skip to main content
/IMG-ALT gc-logo-grey
/news-action-and-statistics/Ne...New window News
/for-gambling-businesses/eServ...New window Do it online
/Join-us/Join-us.aspxNew window Join us
/for-the-public/Your-rights/Co...New window Complain about a gambling business
/news-action-and-statistics/ne...Latest news:
/about/About-us.aspxFind out more about us and how we regulate.
/for-gambling-businesses/eServ...Text duplicate Do it online
/Join-us/Join-us.aspxText duplicate Join us
/for-the-public/Your-rights/Co...Text duplicate Complain about a gambling business
/news-action-and-statistics/Ne...Text duplicate News
/for-the-public/For-the-public...For the public Information for consumers and the public, including National Lottery players, gamblers, those worried about someone with a gambling problem an...
/for-gambling-businesses/for-g...For gambling businesses Information for gambling businesses including what types of licence you may need, how much they cost, personal licences and the licen...
/for-licensing-authorities/for...For licensing authorities Information for local licensing officers, local regulatory and law enforcement agencies, police and trading standards
https://twitter.com/intent/fol...External Follow us
/news-action-and-statistics/ne...See all news
A-TITLE News
/news-action-and-statistics/ne...BetIndex - update Due to the number of consumers interested in our i… 19 March 2021
IMG-ALT BetIndex - update
/news-action-and-statistics/ne...Regulatory action against In Touch Games In Touch Games Limited - which runs bonusboss.co.u… 17 March 2021
IMG-ALT Regulatory action against In Touch Games
/news-action-and-statistics/ne...Gambling Commission CEO announces departure Neil McArthur, Chief Executive of the Gambling Com… 15 March 2021
IMG-ALT Gambling Commission CEO announces departure
/Footer/Terms-and-conditions.aspxNew window Website terms & conditions
/Footer/Accessibility.aspxNew window Accessibility
/Footer/Privacy-and-cookies.aspxNew window Privacy and cookies
/Footer/Welsh/Cymraeg.aspxNew window Welsh
https://translate.google.co.uk...New window External Subdomain View this page in another language
/sitemap/Sitemap.aspxNew window Sitemap
/about/About-us.aspxNew window About us
/Join-us/Join-us.aspxNew window Careers
/for-gambling-businesses/eServ...New window Text duplicate Do it online
/news-action-and-statistics/eB...New window Subscribe to newsletter
/about/Contact-us/Contact-us.aspxNew window Contact us
https://beta.gamblingcommissio...New window External Subdomain Register of licence holders
https://beta.gamblingcommissio...New window External Subdomain Register of gambling premises
/Footer/Gambling-related-legis...New window Gambling-related legislation
/Footer/Useful-links/Other-use...New window Other useful organisations
/for-the-public/Safer-gambling...New window Responsible gambling
https://twitter.com/GamRegGBExternal IMG-ALT Twitter
A-TITLE Follow us on Twitter
https://www.linkedin.com/compa...External IMG-ALT LinkedIn
A-TITLE Follow us on LinkedIn
https://www.youtube.com/channe...External IMG-ALT YouTube
A-TITLE Follow us on YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "http://www.gamblingcommission.gov.uk/home.aspx"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-contensis-viewer-groups0
x-node3685
x-depends1039 1062 1122 3661 1633 1143 3078
surrogate-controlmax-age=3600
dateThu, 03 Jun 2021 22:26:24 GMT
x-origin-serverz-gamblecom
x-url/home.aspx
x-hostlive-gamblecom.cloud.contensis.com
server-cache-controlno-cache
server-surrogate-controlmax-age=3600
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish296064052 298527206
via1.1 varnish-v4
x-varnish-authenticationskip
x-age1412
cache-controlno-cache, no-store
pragmano-cache
x-cache-aspxtrue
expires-1
accept-rangesbytes
content-length6757
connectionclose
x-server-namez-gamblecom-CACHE
x-xss-protection1;mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,384 referring domains.
This page has 476,835 backlinks.
This page has backlinks from 2,116 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.gamblingcommission.gov.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
89

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.gamblingcommission.gov.uk › home.aspx
Gambling Commission | Home
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
gambling72%Check
Gambling Commission68%Check
Commission64%Check
gambling businesses63%Check
In Touch Games54%Check
businesses54%Check
regulate50%Check
license50%Check
provide50%Check
including50%Check

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