Greatplacetowork.de - SEO Checker

Overview of the SEO Check
Meta information
65% 
Page quality
50% 
Page structure
70% 
Link structure
0% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.98 s
File size
165.70 kB
Words
662
Media files
268
Number of links
298 internal / 62 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Startseite Great Place to Work® Deutschland » Great Place to Work®
The page title should be shorter than 580 pixels. It is 636 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Great Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in 57 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt. Das deutsche Great Place to Work® Institut wurde 2002 gegründet und beschäftigt am Standort Köln derzeit rund 90 Mitarbeitende.
The meta description is too long: 2311 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://greatplacetowork.de/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
The href language en-us, en-gb is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
descriptionGreat Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in 57 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt. Das deutsche Great Place to Work® Institut wurde 2002 gegründet und beschäftigt am Standort Köln derzeit rund 90 Mitarbeitende.
google-site-verificationw8XKuBFX73ifO7oiYKvhqk-h4U394Nb7rN-1jmaohKc
langde-de
og:titleStartseite Great Place to Work® Deutschland  » Great Place to Work®
og:descriptionGreat Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in 57 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt. Das deutsche Great Place to Work® Institut wurde 2002 gegründet und beschäftigt am Standort Köln derzeit rund 90 Mitarbeitende.
og:typewebsite
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Bitte akzeptieren Sie unsere Cookie Richtlinien um diesen Inhalt nutze...
This page contains 662 words. That's ok.
27.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (21). We recommend using a maximum of 13 tags for this page.
Image SEO
(Somewhat important)
262 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
Von Hemmnissen auf dem Weg zu einer Innovationskultur
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Von Hemmnissen auf dem Weg zu einer Innovationskultur
H1 Great Place to Work® geht in die Verlängerung – Sind Sie dabei?
H1 Was steckt hinter Great Place to Work®?
H2 Deutschlands Beste Arbeitgeber 2020
H2 Das sind Deutschlands Beste Arbeitgeber 2020
Baselink: https://www.greatplacetowork.de/
Some anchor texts are used more than once.
205 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (62) on this page.
LinkAttributesAnchor text
/datenschutz/New window Datenschutz
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https://www.linkedin.com/compa...New window External No Text
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https://www.xing.com/companies...New window External No Text
/presse/New window Presse
/karriere/New window Karriere
https://www.greatplacetowork.de/Login
/kontakt/Kontakt
/bibliothek/Bibliothek
https://www.greatplacetowork.de/Über uns
/ueber-uns/wer-wir-sind/Wer wir sind
/ueber-uns/was-wir-machen/Was wir machen
/ueber-uns/geschaeftsleitung/Geschäftsleitung
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https://www.greatplacetowork.de/Befragung
/mitarbeiterbefragungen/die-gr...Die Great Place to Work® Mitarbeiterbefragung
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/mitarbeiterbefragungen/die-gr...Ergänzende Module Mitarbeiterbefragung
/mitarbeiterbefragungen/die-gr...360-Grad Feedback
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/mitarbeiterbefragungen/empris...Emprising Befragungsplattform
/mitarbeiterbefragungen/kultur...Kultur Audit
/mitarbeiterbefragungen/kultur...Culture Brief
https://www.greatplacetowork.de/Consulting
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/consulting/road-to-excellence/Road to Excellence
/consulting/great-place-to-wor...Great Place to Work® Academy
/consulting/great-place-to-wor...Mindset
/consulting/great-place-to-wor...Change Agent
/consulting/great-place-to-wor...Führungskraft
/consulting/unser-consulting-t...Unser Consulting-Team
https://www.greatplacetowork.de/Zertifizierung
/zertifizierung/great-place-to...Great Place to Work® Zertifizierung
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/zertifizierung/great-start-fu...„Great Start!“ für Ausbildungsbetriebe
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https://www.greatplacetowork.de/Beste Arbeitgeber
/beste-arbeitgeber/Profile Bester Arbeitgeber
/beste-arbeitgeber/deutschland...Deutschlands Beste Arbeitgeber
/beste-arbeitgeber/beste-arbei...Beste Arbeitgeber Regionen & Branchen
/beste-arbeitgeber/great-place...Text duplicate Great Place to Work® Zertifizierung
/beste-arbeitgeber/great-start/Great Start!
/beste-arbeitgeber/fair-compen...Fair Compensation
/beste-arbeitgeber/europa/Europas Beste Arbeitgeber
/beste-arbeitgeber/weltweit/Weltweit Beste Arbeitgeber
/beste-arbeitgeber/sonderpreise/Sonderpreise
https://greatplacetowork-shop.de/External Shop
https://www.greatplacetowork.de/Events & Great Blog
/events-and-great-blog/blog/Great Blog
/events-and-great-blog/events/Events
/bibliothek/Text duplicate Bibliothek
/events-and-great-blog/blog/vo...Von Hemmnissen auf dem Weg zu einer Innovationskultur
https://www2.greatplacetowork....External Subdomain Report kostenfrei downloaden: "World's Best Workplaces™2020 - Rising to Historic Challenges"
/beste-arbeitgeber/weltweit/2020/Wir gratulieren! Das sind die Besten Arbeitgeber weltweit 2020
/mitarbeiterbefragungen/das-gr...Sparen Sie jetzt 10% auf das Set-up unserer Mitarbeiterbefragung!
/mitarbeiterbefragungen/befrag...Great Place to Work® geht in die Verlängerung – Sind Sie dabei?
/events-and-great-blog/blog/vo...Text duplicate Von Hemmnissen auf dem Weg zu einer Innovationskultur
IMG-ALT hemnisse der innovationskultur
https://www2.greatplacetowork....External Subdomain Text duplicate Report kostenfrei downloaden: "World's Best Workplaces™2020 - Rising to Historic Challenges"
IMG-ALT Report2
/beste-arbeitgeber/weltweit/2020/Text duplicate Wir gratulieren! Das sind die Besten Arbeitgeber weltweit 2020
IMG-ALT GPTW WB2020 Owned Ads PE HOMETILE 02
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IMG-ALT Special mit Text 3000x994px
/mitarbeiterbefragungen/befrag...Text duplicate Great Place to Work® geht in die Verlängerung – Sind Sie dabei?
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A-TITLE Deutschlands Beste Arbeitgeber 2020
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/beste-arbeitgeber/deutschland...Zur Liste
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A-TITLE Nominieren Sie Ihren Arbeitgeber
/nominieren-sie-ihren-arbeitge...Los geht´s!
/newsletter-anmeldung/No Text
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/ueber-uns/geschaeftsleitung/Nofollow Das Team
/karriere/Nofollow Text duplicate Karriere
https://www.greatplacetowork.de/Nofollow Mitarbeiterbefragungen & Führungskräftefeedback
/mitarbeiterbefragungen/kultur...Nofollow Text duplicate Kultur Audit
https://www.greatplacetowork.de/Nofollow Befragungen erfolgreich durchführen
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/zertifizierung/great-start-fu...Nofollow Zertifizierung Ausbildungsbetriebe "Great Start!"
/beste-arbeitgeber/Ausgezeichnete Arbeitgeber
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/events-and-great-blog/blog/Nofollow Blog
https://www.greatplacetowork.de/Nofollow Text duplicate Events
https://www.xing.com/companies...New window External No Text
https://www.linkedin.com/compa...New window External No Text
https://twitter.com/gptwdeutsc...New window External No Text
https://www.youtube.com/channe...New window External No Text
/impressum/Text duplicate Impressum
/datenschutz/Text duplicate Datenschutz
https://www.cic.at/New window External CIC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.greatplacetowork.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.98 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (166 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 19:24:53 GMT
serverApache
cache-controlmax-age=0, must-revalidate, no-transform, no-cache, no-store
cache-controlmax-age=300
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expiresFri, 30 Oct 2020 19:29:53 GMT
content-typetext/html; charset=utf-8
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,430 referring domains.
This page has 478,766 backlinks.
This page has backlinks from 1,056 different ip addresses.
Facebook popularity
(Somewhat important)
This page is a little bit popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
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Disallow: */assets/Great-Place-to-Work-Nederland/*
Disallow: */assets/Uploads/_resampled/*
Disallow: /forum/*

Facebook popularity

Shares / Likes / Comments
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Search preview

www.greatplacetowork.de
Startseite Great Place to Work® Deutschland » Great Place to Work®
Great Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in 57 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt. Das deutsche Great Place to Work® Institut wurde 2002 gegründet und beschäftigt am Standort Köln derzeit rund 90 Mitarbeitende.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Work79%Check
Great77%Check
Place77%Check
Great Place77%Check
work shop59%Check
Startseite Great Place58%Check
Great Blog58%Check
Work® Deutschland Great Place57%Check
Innovationskultur54%Check
Arbeitgeber51%Check

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