Gwu.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
75% 
Link structure
63% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
121.40 kB
Words
706
Media files
19
Number of links
42 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The George Washington University
The length of the page title is perfect. (314 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gwu.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsGeorge washington university, gwu, gw, gw university, george washington, dc universities, dc colleges, education, higher education
generatorDrupal 7 (http://drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width
langen
og:urlhttps://www.gwu.edu
og:typewebsite
og:titleThe George Washington University | Washington, D.C.
og:descriptionNo matter what subjects we pursue, we've all come here to change the course of history.
og:imagehttps://www.gwu.edu/sites/www.gwu.edu/files/The%20George%20Washington%20University.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 706 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.33 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s2226/f/image/gw_monogram_2c_process.gifThe George Washington University logo
...files/zaxdzs2226/f/image/gw_mono_0_0.pngThe George Washington University logo
...es/gwu_marketing/images/icons/search.pngSearchSearch
...s/www.gwu.edu/files/Main-Site-6-1084.jpgGW is creative, evolving, inspiring, determined, fearless, passionate, groundbreaking, cutting-edge, imaginative, global, driven, talented, connected, caring, engaged
...s/www.gwu.edu/files/Main-Site-5-1080.jpgNo alt attribute provided
...s/www.gwu.edu/files/Main-Site-4-1080.jpgNo alt attribute provided
.../www.gwu.edu/files/Main-Site-3b-1080.jpgNo alt attribute provided
...s/www.gwu.edu/files/Main-Site-2-1080.jpgNo alt attribute provided
...s/www.gwu.edu/files/Main-Site-1-1080.jpgNo alt attribute provided
...les/zaxdzs2226/f/image/Zoom_1080x500.jpgZoom call with participants in the Summer Trek Program
...g/files/zaxdzs2226/f/534x150-GWToday.jpgGW Today, GW's official online news source
...usticeBreyerWebex_graphic_1080x500_A.jpgVirtual meeting room with Justice Breyer and students as part of the GW Presidential Distinguished Event Series
...2226/f/image/CorcoranPhotojournalism.jpgMale holding up American Flag near crowd between buildings
...keting/images/icons/32-facebook-icon.pngGW Facebook
...eting/images/icons/32-Instagram-icon.pngGW Instagram
...rketing/images/icons/32-twitter-icon.pngGW Twitter
...rketing/images/icons/32-youtube-icon.pngGW Youtube
...eting/images/logos/gwu-wordmark-logo.pngThe George Washington University, Washington, DC

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Make an Impact
H2 Empty heading
H2 NEWS AND EVENTS
H2 STORIES FROM OUR COMMUNITY
H3 Empty heading
H3 Find a Program
H3 Empty heading
H3 Visit
H3 Empty heading
H3 Apply
H3 GW Students Help D.C. Children Learn Social Justice
H3 Students Join Justice Breyer in Virtual Meet & Greet
H3 Corcoran Students Document 2020 Election
H3 A Diverse Community is a Strong Community
H3 Accessibility Notice
H3 Equal Opportunity (EO) Statement
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (45) on this page.
LinkAttributesAnchor text
https://www.gwu.edu/Anchor Skip to main content
https://students.gwu.edu/?utm_...New window External Students
https://www.gwu.edu/faculty-staffFaculty & Staff
https://alumni.gwu.edu/?utm_so...New window External Alumni
https://www.gwu.edu/emailEmail
https://banweb.gwu.edu/?utm_so...New window External GWeb
https://blackboard.gwu.edu/New window External Blackboard
http://my.gwu.edu/mod/director...New window External Directory
https://giving.gwu.edu/?utm_so...New window External Give
https://www.gwu.edu/IMG-ALT The George Washington University logo
A-TITLE The George Washington University
/admissions-aidApply
A-TITLE Apply
https://www.gwu.edu/Text duplicate IMG-ALT The George Washington University logo
A-TITLE The George Washington University
/admissions-aidText duplicate Apply
A-TITLE Apply
https://www.gwu.edu/aboutAbout
https://www.gwu.edu/leadershipLeadership
https://www.gwu.edu/our-locationOur Location
/foggy-bottom-campusFoggy Bottom Campus
/mount-vernon-campusMount Vernon Campus
/virginia-science-technology-c...Virginia Science & Technology Campus
/online-virginia-academic-centersOnline & Virginia Academic Centers
/admissions-aidAdmissions & Aid
/undergraduate-admissionsUndergraduate
/graduate-admissionsGraduate
https://www.gwu.edu/academicsAcademics
/schools-collegesSchools & Colleges
/academic-calendarAcademic Calendar
https://www.gwu.edu/researchResearch
/research-resourcesResearch Resources
https://www.gwu.edu/gw-experienceGW Experience
https://www.gwu.edu/campus-lifeCampus Life
https://www.gwu.edu/traditionsTraditions
https://www.gwu.edu/internshipsInternships
/athletics-recreationAthletics & Recreation
https://www.gwu.edu/campus-healthCampus Health
https://www.gwu.edu/arts-cultureArts & Culture
https://coronavirus.gwu.edu/ca...New window External health and safety efforts
http://go.gwu.edu/covid19New window External response to COVID-19
https://www.cdc.gov/coronaviru...New window External CDC’s website
http://programs.gwu.edu/New window External No Text
http://programs.gwu.edu/New window External Find a Program
https://www.gwu.edu/our-locationNo Text
https://www.gwu.edu/our-locationVisit
/admissions-aidNo Text
/admissions-aidText duplicate Apply
https://gwtoday.gwu.edu/gw-stu...New window External GW Students Help D.C. Children Learn Social Justice
https://www.alicedealmiddlesch...New window External Alice Deal Middle School
https://serve.gwu.edu/New window External the Honey W. Nashman Center for Civic Engagement and Public Service
/schools-collegesSee Our Schools
https://www.gwu.edu/gw-experienceGet Involved
https://gwtoday.gwu.edu/?utm_s...New window External IMG-ALT GW Today, GW's official online news source
https://gwtoday.gwu.edu/gw-des...New window External GW Designates $22.5 Million in Gifts for Student Financial Assistance
https://gwtoday.gwu.edu/lab-be...New window External The Lab Behind GW's COVID Testing Program
https://gwtoday.gwu.edu/six-gw...New window External Six GW Alumni Win Congressional Office in Hotly Contested Election
https://gwtoday.gwu.edu/gw-vet...New window External GW Veterans Seek New Ways to Serve Through Nursing
https://gwtoday.gwu.edu/studen...New window External Students Join Justice Breyer in Virtual Meet & Greet
https://gwtoday.gwu.edu/photos...New window External Corcoran Students Document 2020 Election
https://www.w3.org/TR/WCAG20/New window External Web Content Accessibility Guidelines (WCAG) 2.0
https://accessibility.gwu.edu/...New window External please let us know
https://giving.gwu.edu/?utm_ca...New window External Give to GW
https://virtualtour.gwu.edu/?u...New window External Virtual Tour
http://www.gwsports.com/?utm_c...New window External Athletics
https://www.facebook.com/georg...New window External IMG-ALT GW Facebook
https://www.instagram.com/gwun...New window External IMG-ALT GW Instagram
https://twitter.com/GWtweets?l...New window External IMG-ALT GW Twitter
https://www.youtube.com/user/d...New window External IMG-ALT GW Youtube
https://www.gwu.edu/contact-gwContact GW
https://undergraduate.admissio...New window External Subdomain Undergraduate Visits
https://graduate.admissions.gw...New window External Subdomain Graduate Visits
/admissions-aidText duplicate Apply
https://www.gwu.jobs/?utm_medi...New window External Subdomain GW Jobs
https://go.gwu.edu/covid19?utm...New window External Coronavirus Response
http://www.campusadvisories.gw...New window External Campus Advisories
https://undocumented.gwu.edu/?...New window External Resources for Undocumented Individuals
https://calendar.gwu.edu/?utm_...New window External Calendars
https://accessibility.gwu.edu/...New window External Accessibility
https://www.gwu.edu/az-indexA-Z Index
https://gwtoday.gwu.edu/?utm_m...New window External GW Today
http://magazine.gwu.edu/?utm_m...New window External GW Magazine
https://mediarelations.gwu.edu...New window External Media Room
https://www.gwu.edu/copyrightCopyright
https://www.gwu.edu/terms-useTerms of Use
/privacy-noticePrivacy Notice
https://compliance.gwu.edu/equ...New window External EO/Nondiscrimination Policy
https://haven.gwu.edu/gw-polic...New window External Title IX
https://financialaid.gwu.edu/c...New window External Consumer Information
https://accessibility.gwu.edu/...New window External Accessibility Feedback Form
/?utm_medium=link&utm_campaign...IMG-ALT The George Washington University, Washington, DC

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.gwu.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 7 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateTue, 24 Nov 2020 02:56:21 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
set-cookie146 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
x-drupal-cacheMISS
x-content-type-optionsnosniff
content-languageen
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge,chrome=1
x-generatorDrupal 7 (http://drupal.org)
link<http://www.gwu.edu/sites/www.gwu.edu/files/image/gw-primary_90x90.jpg>; rel="image_src",<https://www.gwu.edu/>; rel="canonical",<https://www.gwu.edu/>; rel="shortlink"
cache-controlpublic, max-age=21600
last-modifiedMon, 23 Nov 2020 21:34:18 GMT
expiresTue, 24 Nov 2020 08:56:21 GMT
varyCookie,Accept-Encoding
x-request-idv-a454870a-2dd3-11eb-8f0f-83d6506ce200
x-ah-environment01live
viavarnish
x-cacheHIT
x-cache-hits25
cf-cache-statusREVALIDATED
cf-request-id0699c754b90000c2f44714b000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5f6fdb345b66c2f4-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 53,783 referring domains.
This website has 4,710,394 backlinks.
This website has backlinks from 39,841 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
#

User-agent: *
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# GWU Exceptions
Disallow: /alert_data.php
Disallow: /cdn-cgi/l/email-protection

Facebook popularity

Shares / Likes / Comments
5,912

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GW Students51%Check
university48%Check
Washington48%Check
George48%Check
George Washington University48%Check
Justice46%Check
in Virtual Meet Greet46%Check
Students44%Check
Social Justice44%Check
community43%Check

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