Henkel.co.uk - SEO Checker

Overview of the SEO Check
Meta information
84% 
Page quality
42% 
Page structure
70% 
Link structure
43% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
96.20 kB
Words
931
Media files
24
Number of links
151 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.
The meta description is too long: 1033 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.henkel.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleNeuer Inhalt
descriptionHenkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.
viewportwidth=device-width, initial-scale=1
authorHenkel
google-site-verificationkh5WcXv2Tki5kPs9nPW00xR30KWTurUa-YZY1FjkCkM
msvalidate.01Empty
robotsindex,follow
pbejs
langen
og:typewebsite
og:titleHome
og:urlhttps://www.henkel.co.uk/
og:imagehttps://www.henkel.co.uk/resource/image/833780/16x9/1280/720/5bfe6cb76a2ae4cf9ed07eeccbc4638e/iK/henkel-logo.png
content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
Content-Security-Policydefault-src 'self' data: 'unsafe-inline' 'unsafe-eval' www.glassdoor.com henkel01.wt-eu02.net *.edge-cdn.net *.video-cdn.net www.realvision.com www.youtube.com *.twimg.com *.fbcdn.net *.wcfbc.net *.cdninstagram.com *.sprinklr.com *.henkel-life-global.com *.henkel.stage.babiel.com *.henkel.com cdnjs.cloudflare.com netdna.bootstrapcdn.com *.henkel-life-deutschland.de *.henkel.de www.henkel.ru www.henkel.cn www.henkel.at www.henkel.ar www.henkel.cl www.henkel.co.jp www.henkel.co.kr www.henkel.co.th www.henkel.co.uk www.henkel.com.ar www.henkel.com.au www.henkel.com.br www.henkel.com.co www.henkel.com.tr www.henkel.cz www.henkel.dk www.henkel.es www.henkel.fi www.henkel.fr www.henkel.gr www.henkel.in www.henkel.hr www.henkel.hu www.henkel.it www.henkel.mx www.henkel.no www.henkel.pl www.henkel.pt www.henkel.ro www.henkel.rs www.henkel.se www.henkel.si www.henkel.sk www.henkel.ua www.henkel.tw www.henkel-forscherwelt.de www.henkel-forscherwelt.com www.henkel-ricercamondo.it www.henkel-kesifdunyasi.com www.henkel-education.ru www.henkel-swiatmlodychbadaczy.pl www.mundodepesquisadores.com.br www.henkel-life-global.com www.henkel.co.id www.henkel.be www.henkel.nl www.henkel-life-iberica.es www.henkel-life-iberica.pt www.henkel-gcc.com www.henkel-renntag.de www.henkelna.com www.henkel-ventures.com www.phenion.de www.phenion.com www.phenion-us.com www.kongresroznorodnosci.pl www.henkel-demo.com.babiel.com www.henkel-ap.com henkel.ru henkel.cn henkel.at henkel.ar henkel.cl henkel.co.jp henkel.co.kr henkel.co.th henkel.co.uk henkel.com.ar henkel.com.au henkel.com.br henkel.com.co henkel.com.tr henkel.cz henkel.dk henkel.es henkel.fi henkel.fr henkel.gr henkel.in henkel.hr henkel.hu henkel.it henkel.mx henkel.no henkel.pl henkel.pt henkel.ro henkel.rs henkel.se henkel.si henkel.sk henkel.ua henkel.tw henkel-forscherwelt.de henkel-forscherwelt.com henkel-ricercamondo.it henkel-kesifdunyasi.com henkel-education.ru henkel-swiatmlodychbadaczy.pl mundodepesquisadores.com.br henkel-life-global.com henkel.co.id henkel.be henkel.nl henkel-life-iberica.es henkel-life-iberica.pt henkel-gcc.com henkel-renntag.de henkelna.com www.henkel-northamerica.com henkel-northamerica.com henkel-ventures.com phenion.de phenion.com phenion-us.com kongresroznorodnosci.pl henkel-demo.com.babiel.com henkel-ap.com henkel-na.com www.henkel-na.com henkel.lu www.henkel.lu henkel.ch charts3.equitystory.com media.licdn.com media-exp1.licdn.com cm.cms.henkel-henkel-coremedia-development.kube-dev.rz.babiel.com cdn.podigee.com podcast5fc086.podigee.io images.podigee.com www.youtube-nocookie.com cdn.cookielaw.org privacyportal-eu.onetrust.com player.podigee-cdn.net *.gigya.com *.sapcdm.cn code.highcharts.com v.qq.com media-exp1.licdn.com media-exp3.licdn.com snap.licdn.com px.ads.linkedin.com linkedin.com;

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 56.25 words is high.
This page contains 931 words. That's ok.
22.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one javascript file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...8ef01c377201/ON/tech-ventures-teaser.jpgHenkel-tech.ventures Teaser
...8ef01c377201/ON/tech-ventures-teaser.jpgHenkel-tech.ventures Teaser
...lityreport-teaser-with-background-en.jpgTeaser Sustainability Report 2020
...6/YI/13092021-henkel-website-preview.jpg13092021-henkel-website-preview
...da/DK/20210416-henkel-nb-magazin-750.jpg20210416_Henkel_NB-Magazin_750
...ur-company-henkel-hemel-48-uk-uk-jpg.jpg Henkel in Hemel Hempstead, UK
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...b00c28cfd/kz/henkel-duesseldorf-logo.jpgHenkel logo on a rooftop in Duesseldorf.
...ur-company-henkel-hemel-48-uk-uk-jpg.jpg Henkel in Hemel Hempstead, UK
...avery-statement-2021-pdfpreviewimage.pngModern Slavery Statement 2021.pdfPreviewImage
...uarterlystatement-with-background-en.jpgQuarterly Statement Q3 2021
...-financial-report-with-background-en.jpg2021 Half-Year Financial Report
...l-ag-co-kgaa-duesseldorf-logo-en-com.jpgHenkel logo on a rooftop in Duesseldorf.Henkel logo on a rooftop in Duesseldorf.
...8d70961a0e927eb58837/kZ/loctite-logo.pngLoctite logo
...b883ea367f4/Mz/schwarzkopf-corporate.pngSchwarzkopf Logo
...60620655c8f495235584592/xe/bloo-logo.jpgbloo-logo-henkel
...aser-brands-and-businesses-uk-uk-jpg.jpgTeaser-Brands-and-Businesses-uk-UK.jpg

Page structure

H1 heading
(Critically important)
Welcome to UK & Ireland’s Website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to UK & Ireland’s Website
H2 Job Offers
H2 Spotlight News
H2 Henkel continues on growth path with strong sales increase in third quarter
H2 Henkel delivers very strong performance in the first half year – double-digit growth in organic sales and earnings
H2 Henkel completes sale of Right Guard and Dry Idea brands
H2 Our Brands
H2 Loctite
H2 Adhesive Technologies
H2 Schwarzkopf
H2 Beauty Care
H2 Bloo
H2 Laundry & Home Care
H3 Social Media
H3 Sustainability Report 2020
H3 Sustainability in UK & Ireland
H3 Henkel in UK & Ireland
H3 Henkel Brands
H3 Henkel Modern Slavery Statement 2021
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.henkel.co.uk/No Text
/global-websites-henkelUK & Ireland | Change Website
/contact-usContact
https://www.henkel.co.uk/Anchor Add to my collection
https://www.henkel.co.uk/Anchor Share
/contact-usContact our company
/my-collectionShow my collection(0)
https://www.henkel.co.uk/companyCompany
/company/corporate-cultureCorporate Culture
/company/historyHistory
/company/local-presenceLocal Presence
/company/strategyStrategic Framework
/company/management-boardManagement
/company/corporate-statutory-c...Corporate Statutory Compliance
/company/downloadsDownloads
https://www.henkel-tech.ventures/New window External Subdomain Henkel Tech Ventures Learn more
IMG-ALT Henkel-tech.ventures Teaser
/brands-and-businessesBrands & Businesses
/brands-and-businesses/adhesiv...Adhesive Technologies
/brands-and-businesses/adhesiv...Markets
/brands-and-businesses/beauty-...Beauty Care
/brands-and-businesses/laundry...Laundry & Home Care
https://www.henkel-tech.ventures/New window External Subdomain Text duplicate Henkel Tech Ventures Learn more
IMG-ALT Henkel-tech.ventures Teaser
/sustainabilitySustainability
/sustainability/global-challen...Global Challenges and Opportunities
/sustainability/responsible-so...Responsible Sourcing
/sustainability/sustainable-pa...Sustainable Packaging
/sustainability/climate-positiveClimate Positive
/sustainability/initiatives-an...Initiatives and Partnerships
/sustainability/initiatives-an...Sustainability Ambassador Program
/sustainability/footprint-calc...Footprint Calculator
/sustainability/strategyStrategy
/sustainability/corporate-citi...Corporate Citizenship
/sustainability/reports-and-pu...Reports & Publications
https://www.henkel.com/resourc...New window Nofollow External Sustainability Report 2020 (14.52 MB)
https://www.henkel.co.uk/careersCareers
/careers/why-henkelWhy Henkel
/careers/teams-and-locationsTeams & Locations
/careers/students-graduatesGraduates
/careers/jobs-and-applicationJobs & Application
/careers/jobs-and-application/...Application & Selection
/careers/jobs-and-application/faqFAQ
/careers/jobs-and-applicationApply now Learn more
IMG-ALT 13092021-henkel-website-preview
/spotlightSpotlight News
/spotlight/featuresFeatures
/spotlight/features/30-years-s...30 Years Sustainable Development
/spotlight/features/circular-e...Circular Economy
/spotlight/features/climate-ac...Climate Action
/spotlight/features/industry-4-0Industry 4.0
/spotlight/features/innovationInnovation
/spotlight/features/more-than-...More than Adhesives
/spotlight/features/new-workNew Work
/spotlight/features/social-eng...Social Engagement
/spotlight/features/30-years-s...30 Years Sustainable Development Strong foundation. Bold future. Learn more
IMG-ALT 20210416_Henkel_NB-Magazin_750
/press-mediaPress
/press-media/press-releases-an...Press Releases & Kits
/press-media/facts-and-figuresFacts & Figures
/press-media/facts-and-figures...Company Profile
/press-media/facts-and-figures...Diversity & Inclusion
/press-media/facts-and-figures...Text duplicate Sustainability
/press-media/facts-and-figures...Forscherwelt
/press-media/download-centerDownload Center
/press-media/download-center/i...Images & Graphics
/press-media/download-center/p...Publications
/press-media/download-center/f...Footage
/press-media/facts-and-figures...Company profile Over 140 years of company history, about 53,000 employees and three business units – people from all over the world trust Henkel´s brands and...
IMG-ALT Henkel in Hemel Hempstead, UK
/partners-suppliersPartners
/partners-suppliers/partnersText duplicate Partners
/partners-suppliers/conditions...Conditions of Sale
https://www.henkel.co.uk/No Text
https://www.henkel.co.uk/companyText duplicate Company
/company/corporate-cultureText duplicate Corporate Culture
/company/historyText duplicate History
/company/local-presenceText duplicate Local Presence
/company/strategyText duplicate Strategic Framework
/company/management-boardText duplicate Management
/company/corporate-statutory-c...Text duplicate Corporate Statutory Compliance
/company/downloadsText duplicate Downloads
/brands-and-businessesText duplicate Brands & Businesses
/brands-and-businesses/adhesiv...Text duplicate Adhesive Technologies
/brands-and-businesses/adhesiv...Text duplicate Markets
/brands-and-businesses/beauty-...Text duplicate Beauty Care
/brands-and-businesses/laundry...Text duplicate Laundry & Home Care
/sustainabilityText duplicate Sustainability
/sustainability/global-challen...Text duplicate Global Challenges and Opportunities
/sustainability/responsible-so...Text duplicate Responsible Sourcing
/sustainability/sustainable-pa...Text duplicate Sustainable Packaging
/sustainability/climate-positiveText duplicate Climate Positive
/sustainability/initiatives-an...Text duplicate Initiatives and Partnerships
/sustainability/initiatives-an...Text duplicate Sustainability Ambassador Program
/sustainability/footprint-calc...Text duplicate Footprint Calculator
/sustainability/strategyText duplicate Strategy
/sustainability/corporate-citi...Text duplicate Corporate Citizenship
/sustainability/reports-and-pu...Text duplicate Reports & Publications
https://www.henkel.co.uk/careersText duplicate Careers
/careers/why-henkelText duplicate Why Henkel
/careers/teams-and-locationsText duplicate Teams & Locations
/careers/students-graduatesText duplicate Graduates
/careers/jobs-and-applicationText duplicate Jobs & Application
/careers/jobs-and-application/...Text duplicate Application & Selection
/careers/jobs-and-application/faqText duplicate FAQ
/spotlightText duplicate Spotlight News
/spotlight/featuresText duplicate Features
/spotlight/features/30-years-s...Text duplicate 30 Years Sustainable Development
/spotlight/features/circular-e...Text duplicate Circular Economy
/spotlight/features/climate-ac...Text duplicate Climate Action
/spotlight/features/industry-4-0Text duplicate Industry 4.0
/spotlight/features/innovationText duplicate Innovation
/spotlight/features/more-than-...Text duplicate More than Adhesives
/spotlight/features/new-workText duplicate New Work
/spotlight/features/social-eng...Text duplicate Social Engagement
/press-mediaText duplicate Press
/press-media/press-releases-an...Text duplicate Press Releases & Kits
/press-media/facts-and-figuresText duplicate Facts & Figures
/press-media/facts-and-figures...Text duplicate Company Profile
/press-media/facts-and-figures...Text duplicate Diversity & Inclusion
/press-media/facts-and-figures...Text duplicate Sustainability
/press-media/facts-and-figures...Text duplicate Forscherwelt
/press-media/download-centerText duplicate Download Center
/press-media/download-center/i...Text duplicate Images & Graphics
/press-media/download-center/p...Text duplicate Publications
/press-media/download-center/f...Text duplicate Footage
/partners-suppliersText duplicate Partners
/partners-suppliers/partnersText duplicate Partners
/partners-suppliers/conditions...Text duplicate Conditions of Sale
/contact-usText duplicate Contact
/global-websites-henkelText duplicate UK & Ireland | Change Website
/sustainabilityLearn more
/company/local-presenceText duplicate Learn more
/brands-and-businessesText duplicate Learn more
/careers/jobs-and-application/...Sales Representative - Hair Care − United Kingdom, Hemel Hempstead, Beauty Care
/careers/jobs-and-application/...Customer Service Intercompany Agent − United Kingdom, Hemel Hempstead, Adhesive Technologies
/careers/jobs-and-applicationMore Jobs
/company/local-presenceTel: 01442 278000 Henkel Ltd. Wood Lane End Hemel Hempstead, Herts HP2 4RQ Learn more
IMG-ALT Henkel in Hemel Hempstead, UK
https://www.henkel.com/resourc...New window Nofollow External Henkel Modern Slavery Statement 2021 (840.95 KB)
/press-media/press-releases-an...IMG-ALT Quarterly Statement Q3 2021
/press-media/press-releases-an...Henkel continues on growth path with strong sales increase in third quarter Group sales grow organically by +3.5% to around 5.1 billion euros, nominal +1.9%:...
/press-media/press-releases-an...Text duplicate Learn more
/press-media/press-releases-an...IMG-ALT 2021 Half-Year Financial Report
/press-media/press-releases-an...Henkel delivers very strong performance in the first half year – double-digit growth in organic sales and earnings Group sales show organic growth of +11.3 p...
/press-media/press-releases-an...Text duplicate Learn more
/press-media/press-releases-an...IMG-ALT Henkel logo on a rooftop in Duesseldorf.
/press-media/press-releases-an...Henkel completes sale of Right Guard and Dry Idea brands Henkel has closed the sale of two brands, Right Guard and Dry Idea, to Thriving Brands LLC, effectiv...
/press-media/press-releases-an...Text duplicate Learn more
/spotlightAll News & Features
/brands-and-businesses/loctite...More info
https://www.loctite-consumer.c...New window External www.loctite-consumer.com
https://www.henkel-adhesives.c...New window External www.henkel-adhesives.com
https://mysds.henkel.com/External Subdomain Safety Data Sheets
https://www.henkel-adhesives.com/New window External Technical Data Sheets
/brands-and-businesses/schwarz...Text duplicate More info
https://mysds.henkel.com/index...New window External Subdomain Anchor Text duplicate Safety Data Sheets
/brands-and-businesses/bloo-69...Text duplicate More info
http://www.bloo.com/en/home.htmlNew window External www.bloo.com
https://mysds.henkel.com/index...New window External Subdomain Anchor Safety Data Sheets Henkel Products
https://mysds.henkel.com/External Subdomain List of ingredients
/brands-and-businessesExplore our brands from all business units! Learn more
IMG-ALT Teaser-Brands-and-Businesses-uk-UK.jpg
/sitemap-ukSitemap
/contact-usText duplicate Contact
https://www.henkel.co.uk/creditsCredits
/terms-of-useTerms of Use
/data-protection-statementData Protection Statement
https://www.henkel.co.uk/cookiesCookies
/note-for-us-residentsNote for US Residents
https://twitter.com/HenkelUKNew window External Join us on Twitter
IMG-ALT Join us on Twitter Icon
https://facebook.com/henkelNew window External Join us on Facebook
IMG-ALT Join us on Facebook Icon
http://www.linkedin.com/compan...New window External Join us on Linkedin
IMG-ALT Join us on Linkedin Icon
https://www.instagram.com/henkelNew window External Join us on Instagram
IMG-ALT Join us on Instagram Icon
https://youtube.com/henkelNew window External Join us on Youtube
IMG-ALT Join us on Youtube Icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.henkel.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.08 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
dateSat, 22 Jan 2022 07:01:05 GMT
content-typetext/html;charset=UTF-8
content-length16848
expiresSat, 22 Jan 2022 08:11:05 GMT
cache-controlmax-age=600
varyOrigin,Access-Control-Request-Method,Access-Control-Request-Headers,Accept-Encoding
x-frame-optionsDENY
content-languageen-GB
content-encodinggzip
x-ua-compatibleIE=edge
x-varnish66923879 64270621
age20
via1.1 Varnish
accept-rangesbytes
content-security-policyframe-ancestors 'self' www.cv.ee cv.ee www.cv.lv cv.lv www.prakse.lv prakse.lv;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 472 referring domains.
This page has 30,023 backlinks.
This page has backlinks from 380 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /*ajax/collection

User-agent: SearchAtlas
Allow: /
Disallow: /*ajax/collection
Request-rate: 10/1m
Crawl-delay: 6
Visit-time: 01:45-08:30

User-agent: SemrushBot
Allow: /
Disallow: /*ajax/collection
Request-rate: 10/1m
Crawl-delay: 6
Visit-time: 01:45-08:30

Sitemap: https://www.henkel.co.uk/service-sitemap-co-uk-sitemap_index.xml

Search preview

www.henkel.co.uk
Home
Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Henkel72%Check
Henkel UK71%Check
Henkel brands65%Check
UK Ireland62%Check
Brands58%Check
Henkel operates worldwide56%Check
Henkel Tech Ventures56%Check
Ireland54%Check
Website54%Check
Dry54%Check

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