Henkel.hr - SEO Checker

Overview of the SEO Check
Meta information
68% 
Page quality
76% 
Page structure
100% 
Link structure
57% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
90.70 kB
Words
789
Media files
19
Number of links
102 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Početak
The page title is too short. (74 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Henkel posluje globalno uz vodeće novacijama, brendove i tehnologije u tri poslovna područja: Adhesive Technologies (Ljepila i tehnologije), Beauty Care i Laundry & Home Care (Sredstva za pranje i čišćenje u domaćinstvu).
The meta description is too long: 1381 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.henkel.hr/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: hr
Server location: Germany
The given language hr does not conform with the detected language en.
Alternate/Hreflang Links
(Somewhat important)
A language definition is specified wrong in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleNeuer Inhalt
descriptionHenkel posluje globalno uz vodeće novacijama, brendove i tehnologije u tri poslovna područja: Adhesive Technologies (Ljepila i tehnologije), Beauty Care i Laundry & Home Care (Sredstva za pranje i čišćenje u domaćinstvu).
viewportwidth=device-width, initial-scale=1
authorHenkel
google-site-verificationl0ku5oZ4Nw2juEkf1t8DJu0nBgMOmlnW1U8l1HCQfqk
msvalidate.01Empty
robotsindex,follow
pbejs
langhr
og:typewebsite
og:titlePočetak
og:urlhttps://www.henkel.hr/
og:imagehttps://www.henkel.hr/resource/image/833780/16x9/1280/720/5bfe6cb76a2ae4cf9ed07eeccbc4638e/iK/henkel-logo.png
content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
Content-Security-Policydefault-src 'self' data: 'unsafe-inline' 'unsafe-eval' www.glassdoor.com henkel01.wt-eu02.net *.edge-cdn.net *.video-cdn.net www.realvision.com www.youtube.com *.twimg.com *.fbcdn.net *.wcfbc.net *.cdninstagram.com *.sprinklr.com *.henkel-life-global.com *.henkel.stage.babiel.com *.henkel.com cdnjs.cloudflare.com netdna.bootstrapcdn.com *.henkel-life-deutschland.de *.henkel.de www.henkel.ru www.henkel.cn www.henkel.at www.henkel.ar www.henkel.cl www.henkel.co.jp www.henkel.co.kr www.henkel.co.th www.henkel.co.uk www.henkel.com.ar www.henkel.com.au www.henkel.com.br www.henkel.com.co www.henkel.com.tr www.henkel.cz www.henkel.dk www.henkel.es www.henkel.fi www.henkel.fr www.henkel.gr www.henkel.in www.henkel.hr www.henkel.hu www.henkel.it www.henkel.mx www.henkel.no www.henkel.pl www.henkel.pt www.henkel.ro www.henkel.rs www.henkel.se www.henkel.si www.henkel.sk www.henkel.ua www.henkel.tw www.henkel-forscherwelt.de www.henkel-forscherwelt.com www.henkel-ricercamondo.it www.henkel-kesifdunyasi.com www.henkel-education.ru www.henkel-swiatmlodychbadaczy.pl www.mundodepesquisadores.com.br www.henkel-life-global.com www.henkel.co.id www.henkel.be www.henkel.nl www.henkel-life-iberica.es www.henkel-life-iberica.pt www.henkel-gcc.com www.henkel-renntag.de www.henkelna.com www.henkel-ventures.com www.phenion.de www.phenion.com www.phenion-us.com www.kongresroznorodnosci.pl www.henkel-demo.com.babiel.com www.henkel-ap.com henkel.ru henkel.cn henkel.at henkel.ar henkel.cl henkel.co.jp henkel.co.kr henkel.co.th henkel.co.uk henkel.com.ar henkel.com.au henkel.com.br henkel.com.co henkel.com.tr henkel.cz henkel.dk henkel.es henkel.fi henkel.fr henkel.gr henkel.in henkel.hr henkel.hu henkel.it henkel.mx henkel.no henkel.pl henkel.pt henkel.ro henkel.rs henkel.se henkel.si henkel.sk henkel.ua henkel.tw henkel-forscherwelt.de henkel-forscherwelt.com henkel-ricercamondo.it henkel-kesifdunyasi.com henkel-education.ru henkel-swiatmlodychbadaczy.pl mundodepesquisadores.com.br henkel-life-global.com henkel.co.id henkel.be henkel.nl henkel-life-iberica.es henkel-life-iberica.pt henkel-gcc.com henkel-renntag.de henkelna.com www.henkel-northamerica.com henkel-northamerica.com henkel-ventures.com phenion.de phenion.com phenion-us.com kongresroznorodnosci.pl henkel-demo.com.babiel.com henkel-ap.com henkel-na.com www.henkel-na.com henkel.lu www.henkel.lu henkel.ch charts3.equitystory.com media.licdn.com media-exp1.licdn.com cm.cms.henkel-henkel-coremedia-development.kube-dev.rz.babiel.com cdn.podigee.com podcast5fc086.podigee.io images.podigee.com www.youtube-nocookie.com;

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 28.14 words is high.
This page contains 789 words. That's ok.
13.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 72 characters this one is longer than 70 characters:
"za najbolje iskustvo na našoj internetskoj stranici prihvatite kolačiće."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Dobrodošli na stranice Henkel Croatia
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Dobrodošli na stranice Henkel Croatia
H2 Ponude za posao
H2 Corporate Video
H2 Odnosi s javnošću
H2 Henkel delivers strong organic sales growth in the third quarter and provides new guidance for fiscal 2020
H2 Henkel je ostvario robusan sveukupni poslovni rezultat unatoč značajnim utjecajima pandemije COVID-19
H2 Henkel reports robust Q1 sales performance in very challenging market conditions
H2 Naši brendovi
H2 Loctite
H2 Schwarzkopf
H2 Persil
H3 Društveni mediji
H3 Održivost
H3 Brendovi tvrtke Henkel
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.henkel.hr/kolacicistranicu s informacijama o kolačićima
/mapa-straniceMapa stranice
/kontaktirajte-nasu-tvrtkuKontakt
https://www.henkel.hr/impresumImpresum
/uvjeti-koristenjaUvjeti korištenja
/izjava-o-zastiti-podataka-Izjava o zaštiti podataka
https://www.henkel.hr/kolaciciKolačići
https://www.henkel.hr/No Text
/henkelove-korporativne-intern...Hrvatska | Promjena web stranice
/kontaktirajte-nasu-tvrtkuText duplicate Kontakt
https://www.henkel.hr/Anchor Dodaj u Moja zbirka
https://www.henkel.hr/Anchor Dijeli
/kontaktirajte-nasu-tvrtkuKontaktirajte našu tvrtku
https://www.henkel.hr/moja-zbirkaPrikaži Moja zbirka(0)
https://www.henkel.hr/tvrtkaTvrtka
/tvrtka/organizacijska-kulturaOrganizacijska kultura
/tvrtka/strategijaStrateški okvir
/tvrtka/lokalna-prisutnostLokalna prisutnost
/tvrtka/upravni-odborUprava
/tvrtka/strategijaNaš strateški okvir Glavne elemente našeg strateškog okvira predstavljaju pobjednički portfolio, kompetitivna prednost u području inovacija, održivosti i dig...
IMG-ALT 2020-henkel-strategic-framework-strateeki-okvir-hr
/brendovi-i-poslovne-jediniceBrendovi i poslovne jedinice
/brendovi-i-poslovne-jedinice/...Adhesive Technologies (Ljepila i tehnologije)
/brendovi-i-poslovne-jedinice/...Tržišta
/brendovi-i-poslovne-jedinice/...Beauty Care
/brendovi-i-poslovne-jedinice/...Laundry & Home Care (Sredstva za pranje i čišćenje u domaćinstvu)
https://www.henkel-tech.ventures/New window External Subdomain Henkel Tech Ventures Saznajte više
IMG-ALT Henkel-tech.ventures Teaser
https://www.henkel.hr/odrzivostOdrživost
/odrzivost/globalni-izazovi-i-...Globalni izazovi i prilike
/odrzivost/odgovorna-nabavaOdgovorna nabava materijala
/odrzivost/odrziva-ambalazaOdrživa ambalaža
/odrzivost/postanite-pozitivan...Postanite pozitivan utjecaj na klimu
/odrzivost/inicijative-i-partn...Inicijative i partnerstva
/odrzivost/program-ambasadora-...Program ambasadora održivosti
/odrzivost/strategijaStrategija
https://www.henkel.com/resourc...New window External Izvješće o održivosti 2019. (na engleskom) Saznajte više
IMG-ALT Teaser Sustainability Report 2018
https://www.henkel.hr/zaposlenjaZaposlenja
/zaposlenja/zasto-henkelZašto Henkel
/zaposlenja/zasto-henkel/sto-m...Što mi nudimo
/zaposlenja/ponuda-poslova-i-o...Ponuda poslova i prijava
/odnosi-javnoscuOdnosi s javnošću
/odnosi-javnoscu/priopcenja-za...Priopćenja za javnost i novinarske mape
/odnosi-javnoscu/cinjenice-i-b...Činjenice i Brojke
/odnosi-javnoscu/cinjenice-i-b...Profil tvrtke
/odnosi-javnoscu/cinjenice-i-b...Glavni brendovi
/odnosi-javnoscu/cinjenice-i-b...Profil tvrtke Oko 140 godina marke uspjeha, više od 52 000 zaposlenika i tri poslovne jedinice – ljudi iz cijelog svijeta vjeruju Henkelovim brendovima i teh...
IMG-ALT Zgrada u Henkelovu sjedištu u Düsseldorfu.
/partneri-i-dobavljaciPartneri i dobavljači
https://www.henkel.hr/No Text
https://www.henkel.hr/tvrtkaText duplicate Tvrtka
/tvrtka/organizacijska-kulturaText duplicate Organizacijska kultura
/tvrtka/strategijaText duplicate Strateški okvir
/tvrtka/lokalna-prisutnostText duplicate Lokalna prisutnost
/tvrtka/upravni-odborText duplicate Uprava
/brendovi-i-poslovne-jediniceText duplicate Brendovi i poslovne jedinice
/brendovi-i-poslovne-jedinice/...Text duplicate Adhesive Technologies (Ljepila i tehnologije)
/brendovi-i-poslovne-jedinice/...Text duplicate Tržišta
/brendovi-i-poslovne-jedinice/...Text duplicate Beauty Care
/brendovi-i-poslovne-jedinice/...Text duplicate Laundry & Home Care (Sredstva za pranje i čišćenje u domaćinstvu)
https://www.henkel.hr/odrzivostText duplicate Održivost
/odrzivost/globalni-izazovi-i-...Text duplicate Globalni izazovi i prilike
/odrzivost/odgovorna-nabavaText duplicate Odgovorna nabava materijala
/odrzivost/odrziva-ambalazaText duplicate Održiva ambalaža
/odrzivost/postanite-pozitivan...Text duplicate Postanite pozitivan utjecaj na klimu
/odrzivost/inicijative-i-partn...Text duplicate Inicijative i partnerstva
/odrzivost/program-ambasadora-...Text duplicate Program ambasadora održivosti
/odrzivost/strategijaText duplicate Strategija
https://www.henkel.hr/zaposlenjaText duplicate Zaposlenja
/zaposlenja/zasto-henkelText duplicate Zašto Henkel
/zaposlenja/zasto-henkel/sto-m...Text duplicate Što mi nudimo
/zaposlenja/ponuda-poslova-i-o...Text duplicate Ponuda poslova i prijava
/odnosi-javnoscuText duplicate Odnosi s javnošću
/odnosi-javnoscu/priopcenja-za...Text duplicate Priopćenja za javnost i novinarske mape
/odnosi-javnoscu/cinjenice-i-b...Text duplicate Činjenice i Brojke
/odnosi-javnoscu/cinjenice-i-b...Text duplicate Profil tvrtke
/odnosi-javnoscu/cinjenice-i-b...Text duplicate Glavni brendovi
/partneri-i-dobavljaciText duplicate Partneri i dobavljači
/kontaktirajte-nasu-tvrtkuText duplicate Kontakt
/henkelove-korporativne-intern...Text duplicate Hrvatska | Promjena web stranice
https://www.henkel.hr/odrzivostSaznajte više
/brendovi-i-poslovne-jediniceText duplicate Saznajte više
/zaposlenja/ponuda-poslova-i-o...Global B2B Customer Segmentation & Personalization Manager (d/f/m) − Germany, Düsseldorf, Adhesive Technologies
/zaposlenja/ponuda-poslova-i-o...Global B2B Digital Marketing Performance Manager (d/f/m) − Germany, Düsseldorf, Adhesive Technologies
/zaposlenja/ponuda-poslova-i-o...Project Manager Bucuresti − ROU, Bucharest, Adhesive Technologies
/zaposlenja/ponuda-poslova-i-o...Zaposlenja u Henkelu
/kontaktirajte-nasu-tvrtkuHenkel Croatia D.O.O. Budmanijeva 1 10000 Zagreb Telefon: +385-1-6008-222 e-mail: [email protected] Saznajte više
/odnosi-javnoscu/priopcenja-za...IMG-ALT Henkelov logotip na krovu u Diseldorfu.
/odnosi-javnoscu/priopcenja-za...Henkel delivers strong organic sales growth in the third quarter and provides new guidance for fiscal 2020 Strong organic sales growth of +3.9 percent in the...
/odnosi-javnoscu/priopcenja-za...Text duplicate Saznajte više
/odnosi-javnoscu/priopcenja-za...IMG-ALT 2020 Half-Year Financial Report
/odnosi-javnoscu/priopcenja-za...Henkel je ostvario robusan sveukupni poslovni rezultat unatoč značajnim utjecajima pandemije COVID-19 Fokus na obezbeđivanju bezbednosti i zdravlja, opskrbu ...
/odnosi-javnoscu/priopcenja-za...Text duplicate Saznajte više
/odnosi-javnoscu/priopcenja-za...IMG-ALT Quarterly Statement Q1 2020
/odnosi-javnoscu/priopcenja-za...Henkel reports robust Q1 sales performance in very challenging market conditions Group sales impacted by COVID-19 pandemic: nominal -0.8%, organic -0.9% Adhe...
/odnosi-javnoscu/priopcenja-za...Text duplicate Saznajte više
/odnosi-javnoscu/priopcenja-za...Text duplicate Odnosi s javnošću
/brendovi-i-poslovne-jedinice/...Više informacija
https://www.henkel-adhesives.c...New window External www.henkel-adhesives.com
/brendovi-i-poslovne-jedinice/...Text duplicate Više informacija
http://www.schwarzkopf-profess...New window External www.schwarzkopf-professional.com.hr
http://www.schwarzkopf.com.hr/...New window External www.schwarzkopf.com.hr
/brendovi-i-poslovne-jedinice/...Text duplicate Više informacija
http://www.persil.com.hr/hr.ck...New window External www.persil.com.hr
/brendovi-i-poslovne-jediniceIstražite naše brendove iz svih poslovnih jedinica! Saznajte više
IMG-ALT 2020-08-stage-visual-brands-and-businesses-croatia
/mapa-straniceText duplicate Mapa stranice
/kontaktirajte-nasu-tvrtkuText duplicate Kontakt
https://www.henkel.hr/impresumText duplicate Impresum
/uvjeti-koristenjaText duplicate Uvjeti korištenja
/izjava-o-zastiti-podataka-Text duplicate Izjava o zaštiti podataka
https://www.henkel.hr/kolaciciText duplicate Kolačići
https://twitter.com/henkelNew window External Join us on Twitter
https://facebook.com/henkelNew window External Join us on Facebook
http://www.linkedin.com/compan...New window External Join us on Linkedin
https://www.instagram.com/henkelNew window External Join us on Instagram
https://youtube.com/henkelNew window External Join us on Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.henkel.hr/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 09:08:10 GMT
content-typetext/html;charset=UTF-8
content-length16727
expiresFri, 30 Oct 2020 10:18:09 GMT
cache-controlmax-age=600
content-languagehr-HR
content-encodinggzip
x-ua-compatibleIE=edge
varyAccept-Encoding, https
x-varnish165337538 162545668
age125
via1.1 Varnish
accept-rangesbytes
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=7776000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 16,204 backlinks.
This page has backlinks from 109 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /*ajax/collection

User-agent: SearchAtlas
Allow: /
Disallow: /*ajax/collection
Request-rate: 10/1m
Crawl-delay: 6
Visit-time: 01:45-08:30

User-agent: SemrushBot
Allow: /
Disallow: /*ajax/collection
Request-rate: 10/1m
Crawl-delay: 6
Visit-time: 01:45-08:30

Sitemap: https://www.henkel.hr/service-sitemap-hr-sitemap_index.xml

Search preview

www.henkel.hr
Početak
Henkel posluje globalno uz vodeće novacijama, brendove i tehnologije u tri poslovna područja: Adhesive Technologies (Ljepila i tehnologije), Beauty Care i Laundry & Home Care (Sredstva za pranje i čišćenje u domaćinstvu).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Henkel80%Check
Henkel Croatia65%Check
Henkel posluje globalno55%Check
Henkel Tech Ventures54%Check
Henkel posluje globalno uz53%Check
Croatia52%Check
stranice50%Check
tehnologije46%Check
Beauty46%Check
Laundry46%Check

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