Henkel.rs - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
84% 
Page structure
100% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
92.70 kB
Words
706
Media files
20
Number of links
111 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Početak
The page title is too short. (74 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Henkel posluje globalno sa vodećim inovacijama, brendovima i tehnologijama u tri poslovna sektora: Adhesive Technologies (Adhezivi Tehnologije), Beauty Care i Laundry & Home Care (Deterdženti i kućna hemija).
The meta description is too long: 1320 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.henkel.rs/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: sr
Language defined in HTML: sr
Server location: Germany
The following language is defined by HTML: sr
Alternate/Hreflang Links
(Somewhat important)
A language definition is specified wrong in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleNeuer Inhalt
descriptionHenkel posluje globalno sa vodećim inovacijama, brendovima i tehnologijama u tri poslovna sektora: Adhesive Technologies (Adhezivi Tehnologije), Beauty Care i Laundry & Home Care (Deterdženti i kućna hemija).
viewportwidth=device-width, initial-scale=1
authorHenkel
google-site-verificationd1bIi4cGp9b4ZbTheIOZGzuPE5RsYqvtq_ZZzhEvDdY
msvalidate.01Empty
robotsindex,follow
pbejs
langsr
og:typewebsite
og:titlePočetak
og:urlhttps://www.henkel.rs/
og:imagehttps://www.henkel.rs/resource/image/833780/16x9/1280/720/5bfe6cb76a2ae4cf9ed07eeccbc4638e/iK/henkel-logo.png
content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
Content-Security-Policydefault-src 'self' data: 'unsafe-inline' 'unsafe-eval' www.glassdoor.com henkel01.wt-eu02.net *.edge-cdn.net *.video-cdn.net www.realvision.com www.youtube.com *.twimg.com *.fbcdn.net *.wcfbc.net *.cdninstagram.com *.sprinklr.com *.henkel-life-global.com *.henkel.stage.babiel.com *.henkel.com cdnjs.cloudflare.com netdna.bootstrapcdn.com *.henkel-life-deutschland.de *.henkel.de www.henkel.ru www.henkel.cn www.henkel.at www.henkel.ar www.henkel.cl www.henkel.co.jp www.henkel.co.kr www.henkel.co.th www.henkel.co.uk www.henkel.com.ar www.henkel.com.au www.henkel.com.br www.henkel.com.co www.henkel.com.tr www.henkel.cz www.henkel.dk www.henkel.es www.henkel.fi www.henkel.fr www.henkel.gr www.henkel.in www.henkel.hr www.henkel.hu www.henkel.it www.henkel.mx www.henkel.no www.henkel.pl www.henkel.pt www.henkel.ro www.henkel.rs www.henkel.se www.henkel.si www.henkel.sk www.henkel.ua www.henkel.tw www.henkel-forscherwelt.de www.henkel-forscherwelt.com www.henkel-ricercamondo.it www.henkel-kesifdunyasi.com www.henkel-education.ru www.henkel-swiatmlodychbadaczy.pl www.mundodepesquisadores.com.br www.henkel-life-global.com www.henkel.co.id www.henkel.be www.henkel.nl www.henkel-life-iberica.es www.henkel-life-iberica.pt www.henkel-gcc.com www.henkel-renntag.de www.henkelna.com www.henkel-ventures.com www.phenion.de www.phenion.com www.phenion-us.com www.kongresroznorodnosci.pl www.henkel-demo.com.babiel.com www.henkel-ap.com henkel.ru henkel.cn henkel.at henkel.ar henkel.cl henkel.co.jp henkel.co.kr henkel.co.th henkel.co.uk henkel.com.ar henkel.com.au henkel.com.br henkel.com.co henkel.com.tr henkel.cz henkel.dk henkel.es henkel.fi henkel.fr henkel.gr henkel.in henkel.hr henkel.hu henkel.it henkel.mx henkel.no henkel.pl henkel.pt henkel.ro henkel.rs henkel.se henkel.si henkel.sk henkel.ua henkel.tw henkel-forscherwelt.de henkel-forscherwelt.com henkel-ricercamondo.it henkel-kesifdunyasi.com henkel-education.ru henkel-swiatmlodychbadaczy.pl mundodepesquisadores.com.br henkel-life-global.com henkel.co.id henkel.be henkel.nl henkel-life-iberica.es henkel-life-iberica.pt henkel-gcc.com henkel-renntag.de henkelna.com www.henkel-northamerica.com henkel-northamerica.com henkel-ventures.com phenion.de phenion.com phenion-us.com kongresroznorodnosci.pl henkel-demo.com.babiel.com henkel-ap.com henkel-na.com www.henkel-na.com henkel.lu www.henkel.lu henkel.ch charts3.equitystory.com media.licdn.com media-exp1.licdn.com cm.cms.henkel-henkel-coremedia-development.kube-dev.rz.babiel.com cdn.podigee.com podcast5fc086.podigee.io images.podigee.com www.youtube-nocookie.com;

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 706 words. That's ok.
11.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Dobrodošli na websajt Henkela u Srbiji!
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Dobrodošli na websajt Henkela u Srbiji!
H2 Radna mesta
H2 Corporate Video
H2 Henkel ostvario snažan rast organske prodaje u trećem kvartalu i predstavio nove smernice za fiskalnu 2020. godinu
H2 Zahvaljujući Henkelovom projektu „Volim reku, a ti?“ očišćena i Ada Ciganlija
H2 Projekat kompanije Henkel „Volim reku, a ti?“ realizovan i u Pirotu
H2 Naši brendovi
H2 Ceresit
H2 Schwarzkopf
H2 Persil
H3 Društveni mediji
H3 Održivost
H3 „Volim reku, a ti?“
H3 Održivost u Srbiji - Korporativno građanstvo
H3 Henkelovi brendovi
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.henkel.rs/kolaciciinformacijama o kolačićima
https://www.henkel.rs/mapa-sajtaMapa sajta
https://www.henkel.rs/kontaktKontakt
https://www.henkel.rs/impresumImpresum
/uslovi-koriscenjaUslovi korišćenja
/saopstenje-o-postovanju-priva...Saopštenje o poštovanju privatnosti
https://www.henkel.rs/kolaciciKolačići
https://www.henkel.rs/No Text
/henkelova-korporativna-intern...Srbija | Promenite veb lokaciju
https://www.henkel.rs/kontaktText duplicate Kontakt
https://www.henkel.rs/Anchor Dodaj u moja kolekcija
https://www.henkel.rs/Anchor Podeli
https://www.henkel.rs/kontaktKontaktirajte našu kompaniju
/moja-kolekcijaPokaži moja kolekcija(0)
https://www.henkel.rs/kompanijaKompanija
/kompanija/korporativna-kulturaKorporativna kultura
/kompanija/strategijaStrateški okvir
/kompanija/henkel-u-srbijiHenkel u Srbiji
/kompanija/menadzmentMenadžment
/kompanija/razlicitost-i-inklu...Različitost i inkluzija
/kompanija/strategijaNaš strateški okvir Glavne elemente našeg strateškog okvira predstavljaju pobednički portfolio, kompetitivna prednost u oblasti inovacija, održivosti i digit...
IMG-ALT 2020-henkel-strategic-framework-strateski-okvir-rs
/brendovi-i-poslovni-sektoriBrendovi i poslovni sektori
/brendovi-i-poslovni-sektori/a...Adhesive Technologies (Adhezivi Tehnologije)
/brendovi-i-poslovni-sektori/a...Tržišta
/brendovi-i-poslovni-sektori/b...Beauty Care
/brendovi-i-poslovni-sektori/d...Laundry & Home Care (Deterdženti i kućna hemija)
https://www.henkel-tech.ventures/New window External Subdomain Henkel Tech Ventures Saznajte više
IMG-ALT Henkel-tech.ventures Teaser
https://www.henkel.rs/odrzivostOdrživost
/odrzivost/globalni-izazovi-i-...Globalni izazovi i prilike
/odrzivost/odgovorna-nabavkaOdgovorna nabavka materijala
/odrzivost/odrziva-ambalazaOdrživa ambalaža
/odrzivost/ostvarite-pozitivan...Ostvarite pozitivan uticaj na klimu
/odrzivost/inicijative-i-partn...Inicijative i partnerstva
/odrzivost/program-ambasadora-...Program ambasadora održivosti
/odrzivost/inicijative-i-partn...Volim reku, a ti?
/odrzivost/korporativno-gradan...Korporativno građanstvo
/odrzivost/strategijaStrategija
https://www.henkel.com/resourc...New window External Izveštaj o održivosti za 2019. Godinu (Engelski) Saznajte više
IMG-ALT Teaser Sustainability Report 2018
https://www.henkel.rs/karijereKarijere
/karijere/zasto-henkelZašto Henkel
/karijere/zasto-henkel/sta-nudimoŠta nudimo
/karijere/radna-mesta-i-prijav...Radna mesta i prijavljivanje
/odnosi-s-javnoscuOdnosi s javnošću
/odnosi-s-javnoscu/saopstenja-...Saopštenja za javnost i press materijal
/odnosi-s-javnoscu/cinjenice-i...Činjenice i brojke
/odnosi-s-javnoscu/cinjenice-i...Profil kompanije
/odnosi-s-javnoscu/cinjenice-i...Glavni brendovi
/odnosi-s-javnoscu/cinjenice-i...Profil kompanije Steknite sveobuhvatan uvid u Henkel i njegove poslovne aktivnosti. Saznajte više
IMG-ALT Zgrada u Henkelovoj centrali u Diseldorfu.
/partneri-dobavljaciPartneri i dobavljači
https://www.henkel.rs/No Text
https://www.henkel.rs/kompanijaText duplicate Kompanija
/kompanija/korporativna-kulturaText duplicate Korporativna kultura
/kompanija/strategijaText duplicate Strateški okvir
/kompanija/henkel-u-srbijiText duplicate Henkel u Srbiji
/kompanija/menadzmentText duplicate Menadžment
/kompanija/razlicitost-i-inklu...Text duplicate Različitost i inkluzija
/brendovi-i-poslovni-sektoriText duplicate Brendovi i poslovni sektori
/brendovi-i-poslovni-sektori/a...Text duplicate Adhesive Technologies (Adhezivi Tehnologije)
/brendovi-i-poslovni-sektori/a...Text duplicate Tržišta
/brendovi-i-poslovni-sektori/b...Text duplicate Beauty Care
/brendovi-i-poslovni-sektori/d...Text duplicate Laundry & Home Care (Deterdženti i kućna hemija)
https://www.henkel.rs/odrzivostText duplicate Održivost
/odrzivost/globalni-izazovi-i-...Text duplicate Globalni izazovi i prilike
/odrzivost/odgovorna-nabavkaText duplicate Odgovorna nabavka materijala
/odrzivost/odrziva-ambalazaText duplicate Održiva ambalaža
/odrzivost/ostvarite-pozitivan...Text duplicate Ostvarite pozitivan uticaj na klimu
/odrzivost/inicijative-i-partn...Text duplicate Inicijative i partnerstva
/odrzivost/program-ambasadora-...Text duplicate Program ambasadora održivosti
/odrzivost/inicijative-i-partn...Text duplicate Volim reku, a ti?
/odrzivost/korporativno-gradan...Text duplicate Korporativno građanstvo
/odrzivost/strategijaText duplicate Strategija
https://www.henkel.rs/karijereText duplicate Karijere
/karijere/zasto-henkelText duplicate Zašto Henkel
/karijere/zasto-henkel/sta-nudimoText duplicate Šta nudimo
/karijere/radna-mesta-i-prijav...Text duplicate Radna mesta i prijavljivanje
/odnosi-s-javnoscuText duplicate Odnosi s javnošću
/odnosi-s-javnoscu/saopstenja-...Text duplicate Saopštenja za javnost i press materijal
/odnosi-s-javnoscu/cinjenice-i...Text duplicate Činjenice i brojke
/odnosi-s-javnoscu/cinjenice-i...Text duplicate Profil kompanije
/odnosi-s-javnoscu/cinjenice-i...Text duplicate Glavni brendovi
/partneri-dobavljaciText duplicate Partneri i dobavljači
https://www.henkel.rs/kontaktText duplicate Kontakt
/henkelova-korporativna-intern...Text duplicate Srbija | Promenite veb lokaciju
https://www.henkel.rs/odrzivostSaznajte više
/odrzivost/inicijative-i-partn...Text duplicate Saznajte više
/odrzivost/korporativno-gradan...Text duplicate Saznajte više
/brendovi-i-poslovni-sektoriText duplicate Saznajte više
/karijere/radna-mesta-i-prijav...Global B2B Customer Segmentation & Personalization Manager (d/f/m) − Germany, Düsseldorf, Adhesive Technologies
/karijere/radna-mesta-i-prijav...Global B2B Digital Marketing Performance Manager (d/f/m) − Germany, Düsseldorf, Adhesive Technologies
/karijere/radna-mesta-i-prijav...Project Manager Bucuresti − ROU, Bucharest, Adhesive Technologies
/karijere/radna-mesta-i-prijav...Text duplicate Radna mesta i prijavljivanje
/videofootageform?videoId=208482A-TITLE Preuzmite video snimak
https://www.henkel.rs/kontaktHenkel u Srbiji Bulevar Oslobođenja 383 11040 Beograd Telefon: +381-11-207-22-00 Pošalji e-mail Saznajte više
IMG-ALT Site in Belgrad, Serbia
/odnosi-s-javnoscu/saopstenja-...IMG-ALT Henkel logo on a rooftop in Duesseldorf.
/odnosi-s-javnoscu/saopstenja-...Henkel ostvario snažan rast organske prodaje u trećem kvartalu i predstavio nove smernice za fiskalnu 2020. godinu Snažan rast organske prodaje od +3.9 odsto...
/odnosi-s-javnoscu/saopstenja-...Text duplicate Saznajte više
/odnosi-s-javnoscu/saopstenja-...IMG-ALT onioci, jezero, ciscenje jezera, odrzivost, otpad u jezeru, Ada Ciganlija, beogradsko more
/odnosi-s-javnoscu/saopstenja-...Zahvaljujući Henkelovom projektu „Volim reku, a ti?“ očišćena i Ada Ciganlija Pomenuti projekat kompanija Henkel je pokrenula pod okriljem svoje ProNature li...
/odnosi-s-javnoscu/saopstenja-...Text duplicate Saznajte više
/odnosi-s-javnoscu/saopstenja-...IMG-ALT „Volim reku, a ti?“ projekat realizovan i u Pirotu, čišćenjem Zavojskog jezera
/odnosi-s-javnoscu/saopstenja-...Projekat kompanije Henkel „Volim reku, a ti?“ realizovan i u Pirotu Pod okriljem Henkelove ProNature linije proizvoda, u saradnji sa Savezom organizacija pod...
/odnosi-s-javnoscu/saopstenja-...Text duplicate Saznajte više
/odnosi-s-javnoscu/saopstenja-...Saopštenja za javnost i pres materijal
/brendovi-i-poslovni-sektori/c...Više informacija
http://ceresit.co.rs/New window External www.ceresit.co.rs
/brendovi-i-poslovni-sektori/s...Text duplicate Više informacija
https://www.schwarzkopf.rs/sr/...New window External www.schwarzkopf.rs
/brendovi-i-poslovni-sektori/p...Text duplicate Više informacija
http://www.persil.rs/New window External www.persil.rs
/brendovi-i-poslovni-sektoriUpoznajte naše brendove iz svih poslovnih sektora! Saznajte više
IMG-ALT 2020-08-stage-visual-brands-and-businesses-serbia
https://www.henkel.rs/mapa-sajtaText duplicate Mapa sajta
https://www.henkel.rs/kontaktText duplicate Kontakt
https://www.henkel.rs/impresumText duplicate Impresum
/uslovi-koriscenjaText duplicate Uslovi korišćenja
/saopstenje-o-postovanju-priva...Text duplicate Saopštenje o poštovanju privatnosti
https://www.henkel.rs/kolaciciText duplicate Kolačići
https://twitter.com/henkelNew window External Join us on Twitter
https://facebook.com/henkelNew window External Join us on Facebook
http://www.linkedin.com/compan...New window External Join us on Linkedin
https://www.instagram.com/henkelNew window External Join us on Instagram
https://youtube.com/henkelNew window External Join us on Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.henkel.rs/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 08:45:47 GMT
content-typetext/html;charset=UTF-8
content-length16553
expiresFri, 30 Oct 2020 09:55:44 GMT
cache-controlmax-age=600
content-languagesr-RS
content-encodinggzip
x-ua-compatibleIE=edge
varyAccept-Encoding, https
x-varnish175801871 176994583
age951
via1.1 Varnish
accept-rangesbytes
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=7776000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 211 referring domains.
This page has 106,590 backlinks.
This page has backlinks from 148 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /*ajax/collection

User-agent: SearchAtlas
Allow: /
Disallow: /*ajax/collection
Request-rate: 10/1m
Crawl-delay: 6
Visit-time: 01:45-08:30

Sitemap: https://www.henkel.rs/service-sitemap-rs-sitemap_index.xml

Search preview

www.henkel.rs
Početak
Henkel posluje globalno sa vodećim inovacijama, brendovima i tehnologijama u tri poslovna sektora: Adhesive Technologies (Adhezivi Tehnologije), Beauty Care i Laundry & Home Care (Deterdženti i kućna hemija).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Henkel83%Check
Henkel posluje globalno60%Check
Srbiji54%Check
Brendovi54%Check
Volim46%Check
reku46%Check
Adhesive46%Check
Technologies46%Check
Beauty46%Check
Laundry46%Check

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