Independentwestand.org - SEO Checker

Overview of the SEO Check
Meta information
94% 
Page quality
77% 
Page structure
79% 
Link structure
75% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.95 s
File size
94.90 kB
Words
605
Media files
37
Number of links
63 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Independent We Stand - Independent We Stand | Independent We Stand
The page title should be shorter than 580 pixels. It is 653 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Inspiring small businesses to celebrate their locally owned status and helping consumers find them.
The length of the meta description is perfect. (611 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.independentwestand.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://www.independentwestand.org/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
HandheldFriendlyTrue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
apple-itunes-appapp-id=574423785
google-play-appapp-id=io.trigger.forge344555d2d8f211e19f2112313d1adcbe
descriptionInspiring small businesses to celebrate their locally owned status and helping consumers find them.
langen-us
twitter:cardsummary
twitter:descriptionInspiring small businesses to celebrate their locally owned status and helping consumers find them.
twitter:titleIndependent We Stand - Independent We Stand
twitter:site@indwestand
og:localeen_US
og:typewebsite
og:titleIndependent We Stand - Independent We Stand
og:descriptionInspiring small businesses to celebrate their locally owned status and helping consumers find them.
og:urlhttps://www.independentwestand.org/
og:site_nameIndependent We Stand
Content-Typetext/html; charset=UTF-8
nexthttps://www.independentwestand.org/page/2/

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Page quality

Content
(Critically important)
This page contains 605 words. That's ok.
20.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.63 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 44 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/themes/Office/images/IWS_logo.pngIndependent We Stand
...s/Office/images/social-2017/facebook.pngfacebook
...es/Office/images/social-2017/youtube.pngyoutube
...s/Office/images/social-2017/linkedin.pnglinkedin
.../Office/images/social-2017/pinterest.pngpinterest
...es/Office/images/social-2017/twitter.pngTwitter
.../Office/images/social-2017/instagram.pngInstagram
...themes/Office/images/social-2017/rss.pngrss
..._WebSlide_10thAnniversary_Nov20_v1-1.jpgNo alt attribute provided
...ds/IWS_0375_DIB_WebSlide_Jan21_FINAL.jpgCarr Hardware
...s/IWS_0028_NMG_WebSlide_July20_FINAL.jpgGallery Furniture
...100_WebSlide_SBSThankYou_May20_FINAL.jpgThank You Covid-19 Resources
...nt/uploads/IWS-1509-Quote_WebSlide_1.jpgBuy Local Mobile App
/wp-content/uploads/IWS_HSH_Slide.jpgweb banner
.../themes/Office/images/social/twitter.pngTwitter
...t/themes/Office/images/social/flickr.pngFlickr
...emes/Office/images/social/googleplus.pngGoogle+
...themes/Office/images/social/facebook.pngFacebook
...themes/Office/images/social/linkedin.pngLinkedIn
.../themes/Office/images/social/youtube.pngYouTube
...tent/themes/Office/images/social/rss.pngRSS
...hemes/Office/images/social/pinterest.pngPinterest
/wp-content/uploads/icon-shop.pngNo alt attribute provided
/wp-content/uploads/icon-pledge.pngNo alt attribute provided
/wp-content/uploads/icon-register.pngNo alt attribute provided
/wp-content/uploads/icon-app.pngNo alt attribute provided
...ontent/uploads/Biz-Collage_FB-280x92.jpgIndependent We Stand Celebrates 10 Years of Supporting Small Businesses
...0375_DIB_WebSlide_Jan21_FINAL-280x92.jpgCarr Hardware and their Customers Donate PPE to Local Schools
...S-Holiday_Email-Header_Mobile-280x92.jpgGet ready to celebrate Small Business Saturday®
/wp-content/uploads/sponsor_stihl.jpgNo alt attribute provided
...content/uploads/IWS-1512-DIB-sponsor.jpgNo alt attribute provided
...uploads/IWS_0028_NMG_SponsorBanner-2.jpgNo alt attribute provided
...Aug19_SocialAd_504x504_FINAL-CLICK-1.jpgSocial Media Graphics
...ntent/uploads/iws-sticky-header-logo.pngIndependent We Stand
...8;cat1=33617;cat2=33618;rand=[123456789]Independent We Stand
...8;cat1=33617;cat2=33618;rand=[123456789]Independent We Stand

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 150,436 PEOPLE HAVE JOINED THE MOVEMENT
H2 From The Blog
H3 Narrow Your Search
H3 SEARCH BY CATEGORY
H3 SHOP INDEPENDENT
H3 TAKE THE PLEDGE
H3 REGISTER YOUR BUSINESS
H3 DOWNLOAD THE APP
H3 Independent We Stand Celebrates 10 Years of Supporting Small Businesses
H3 Carr Hardware and their Customers Donate PPE to Local Schools
H3 Get ready to celebrate Small Business Saturday®
H4 TWITTER FEED
H4 VIDEOS
H4 Meet Our Sponsors
Some anchor texts are used more than once.
7 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 23 external links on this page.
LinkAttributesAnchor text
/IMG-ALT Independent We Stand
/business-dashboard-login/Business Member Login
/contact-us/Contact Us
https://www.facebook.com/indep...New window External IMG-ALT facebook
http://www.youtube.com/indepen...New window External IMG-ALT youtube
http://www.linkedin.com/groups...New window External IMG-ALT linkedin
http://pinterest.com/indwestand/New window External IMG-ALT pinterest
http://twitter.com/IndWeStandNew window External IMG-ALT Twitter
https://www.instagram.com/inde...New window External IMG-ALT Instagram
http://feeds.feedburner.com/In...New window External Subdomain IMG-ALT rss
/HOME
/take-a-stand/LIST YOUR BUSINESS
/membership/List Your Business
/marketing-materials-login/Marketing Resources
/take-a-stand/recommend-a-busi...Suggest A Local Business
/learn-more/WHY LOCAL
/learn-more/about/About
/meet-our-sponsors/Meet Our Sponsors
/blog/Blog
/learn-more/press-room/Press Room
/learn-more/resource-center/Resource Center
/take-a-stand/join-the-movement/Take The Pledge
/learn-more/videos/Videos
/learn-more/privacy-policy/Terms of Use and Privacy Policy
/support-independent-business/BUSINESS SEARCH
/support-independent-business/...Business Search
http://shop.independentwestand...External Subdomain IWS SHOP
http://shop.independentwestand...External Subdomain APPAREL & GIFTS
http://shop.independentwestand...External Subdomain MARKETING MATERIALS
http://shop.independentwestand...External Subdomain PREMIUM MEMBERSHIPS
/introducing-the-independent-w...MOBILE APP
/premium-member-resources/PREMIUM MEMBER RESOURCES
/blog/BLOG
/promotion/celebrating-10-year...No Text
/carr-hardware-cu...pe-local-s...IMG-ALT Carr Hardware
/gallery-furniture-helps-texan...IMG-ALT Gallery Furniture
/covid-19-small-business-resou...IMG-ALT Thank You Covid-19 Resources
/introducing-the-independent-w...New window IMG-ALT Buy Local Mobile App
/home-sweet-home-economic-impa...New window IMG-ALT web banner
/support-independent-business/...FIND A LOCAL BUSINESS
/take-a-stand/GET INVOLVED
/learn-more/LEARN MORE
/introducing-the-independent-w...FREE MOBILE APP
/blog/BLOG & SOCIAL
http://twitter.com/IndWeStandNew window External Text duplicate IMG-ALT Twitter
A-TITLE twitter
http://www.flickr.com/photos/i...New window External IMG-ALT Flickr
A-TITLE flickr
https://plus.google.com/b/1033...New window External Subdomain IMG-ALT Google+
A-TITLE googleplus
http://www.facebook.com/indepe...New window External IMG-ALT Facebook
A-TITLE facebook
http://www.linkedin.com/groups...New window External IMG-ALT LinkedIn
A-TITLE linkedin
http://www.youtube.com/indepen...New window External IMG-ALT YouTube
A-TITLE youtube
http://feeds.feedburner.com/In...New window External Subdomain IMG-ALT RSS
A-TITLE rss
http://pinterest.com/indwestand/New window External IMG-ALT Pinterest
A-TITLE pinterest
/support-independent-business/...No Text
/support-independent-business/...SHOP INDEPENDENT
/take-a-stand/join-the-movement/No Text
/take-a-stand/join-the-movement/TAKE THE PLEDGE
/membership/No Text
/membership/REGISTER YOUR BUSINESS
/introducing-the-independent-w...No Text
/introducing-the-independent-w...DOWNLOAD THE APP
/take-a-stand/join-the-movementJoin the Movement Today »
/category/blog/From The Blog
A-TITLE From The Blog
/independent-stand-celebrates-...IMG-ALT Independent We Stand Celebrates 10 Years of Supporting Small Businesses
A-TITLE Independent We Stand Celebrates 10 Years of Supporting Small Businesses
/independent-stand-celebrates-...Text duplicate Independent We Stand Celebrates 10 Years of Supporting Small Businesses
A-TITLE Independent We Stand Celebrates 10 Years of Supporting Small Businesses
/carr-hardware-customers-donat...IMG-ALT Carr Hardware and their Customers Donate PPE to Local Schools
A-TITLE Carr Hardware and their Customers Donate PPE to Local Schools
/carr-hardware-customers-donat...Text duplicate Carr Hardware and their Customers Donate PPE to Local Schools
A-TITLE Carr Hardware and their Customers Donate PPE to Local Schools
/get-ready-celebrate-small-bus...IMG-ALT Get ready to celebrate Small Business Saturday®
A-TITLE Get ready to celebrate Small Business Saturday®
/get-ready-celebrate-small-bus...Text duplicate Get ready to celebrate Small Business Saturday®
A-TITLE Get ready to celebrate Small Business Saturday®
https://twitter.com/IndWeStand...External Tweets by IndWeStand
/learn-more/videos/View All Videos >>
/powered-by-stihlNew window No Text
http://www.doitbest.com/New window External No Text
/meet-our-sponsors/No Text
/Anchor back up ↑
http://www.authorize.net/New window External Electronic Payments
/Text duplicate Independent We Stand
A-TITLE Independent We Stand
/bundle-5-social-media-graphic...IMG-ALT Social Media Graphics
A-TITLE Social Media Graphics
/Text duplicate IMG-ALT Independent We Stand
A-TITLE Independent We Stand
/Text duplicate HOME
/take-a-stand/Text duplicate LIST YOUR BUSINESS
/learn-more/Text duplicate WHY LOCAL
/support-independent-business/Text duplicate BUSINESS SEARCH
http://shop.independentwestand...External Subdomain Text duplicate IWS SHOP
/introducing-the-independent-w...Text duplicate MOBILE APP
/premium-member-resources/Text duplicate PREMIUM MEMBER RESOURCES
/blog/Text duplicate BLOG

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.independentwestand.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.95 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 22 CSS files. This may affect the page load time negatively.
This website loads 44 JavaScriptt files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 27 Feb 2021 10:20:43 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
x-powered-byPHP/5.6.40
x-powered-byPleskLin
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
link<https://www.independentwestand.org/wp-json/>; rel="https://api.w.org/"
set-cookie44 Characters
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 876 referring domains.
This website has 477,082 backlinks.
This website has backlinks from 750 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.independentwestand.org/wp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
2,132

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.independentwestand.org
Independent We Stand - Independent We Stand | Independent We Stand
Inspiring small businesses to celebrate their locally owned status and helping consumers find them.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
INDEPENDENT70%Check
Independent We Stand68%Check
Stand65%Check
independent businesses62%Check
Business56%Check
small56%Check
owned and operated55%Check
Local Business55%Check
Small Businesses55%Check
local52%Check

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