- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.61 s
File size
86.30 kB
Media files
Number of links
37 internal / 9 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Southern Vectis - The Island's Buses
The length of the page title is perfect. (330 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
This page contains 798 words. That's ok.
22.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.45 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/build/images/store-google.e2b9351b.pngDownload the app from the Google Play Store
/build/images/store-apple.635fefeb.pngDownload the app from the iOS App Store
/build/images/store-google.e2b9351b.pngDownload the app from the Google Play Store
/build/images/store-apple.635fefeb.pngDownload the app from the iOS App Store
/build/images/go-ahead-stacked.bf2d9fa1.svgSouthern Vectis is part of the Go Ahead Group

Page structure

H1 heading
(Critically important)
Southern Vectis
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Southern Vectis
H2 Things to Do
H3 Service updates
H4 Save time and money with the clickit2ride mobile app!
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text Skip to content
/plan-your-journeyPlan your journey
/fares-and-ticketsFares & tickets
/customer-supportCustomer support
/about-usAbout us
https://southernvectis.thekey....External Subdomain theKey
A-TITLE Show Search Bar
/godshill-road-closure-godshil...Godshill Road Closure and Shuttle Service
/sign-latest-news-and-offersSign up for the latest news and offers
/wonders-wight-busExplore the wonders of Wight by bus!
/go-green-go-clean-save-pounds-0Go green, Go clean
/perks-going-paperlessThe Perks of Going Paperless window External Subdomain IMG-ALT Download the app from the Google Play Store window External Subdomain IMG-ALT Download the app from the iOS App Store
/things-to-doThings to Do
/osborne-houseOsborne House
/needles-old-new-batteryThe Needles Old & New Battery
/needles-landmark-attractionThe Needles Landmark Attraction
/monkey-havenMonkey Haven
/isle-wight-zooIsle of Wight Zoo
/isle-wight-steam-railwayIsle of Wight Steam Railway
/dinosaur-isleDinosaur Isle
/dimbola-museum-galleriesDimbola Museum & Galleries
/exploreor, find your stop on the map
/favouritesText duplicate Favourites
/favouritesText duplicate Favourites
/servicesTimetables & Maps
/favouritesText duplicate Favourites
/service-updatesSee all service updates
/valentinesHappy Singles Day! Exclusive offer this V... Day more of the news
/contactGet in Touch Follow us on Twitter
A-TITLE Twitter Follow us on Facebook
A-TITLE Facebook Follow us on Instagram
A-TITLE Instagram window External Subdomain Text duplicate IMG-ALT Download the app from the Google Play Store window External Subdomain Text duplicate IMG-ALT Download the app from the iOS App Store window External Subdomain Sign up to our newsletter
/open-dataNofollow Our data
/policiesNofollow All policies and statements

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (1.61 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 6 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

servernginx/1.10.3 (Ubuntu)
dateMon, 03 Feb 2020 17:38:30 GMT
content-typetext/html; charset=UTF-8
cache-controlno-cache, private
set-cookie219 Characters
set-cookie98 Characters

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 842 referring domains.
This website has 9,929 backlinks.
This website has backlinks from 515 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Similar sites

Search preview

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

Southern Vectis56%Check
Follow us38%Check
Bus Station35%Check
Bus Tickets35%Check
by bus35%Check

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