Kcl.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
76% 
Page structure
58% 
Link structure
82% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
88.80 kB
Words
594
Media files
10
Number of links
121 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
King's College London
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
The meta description is too long: 1613 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
templateNew responsive
GENERATORContensis CMS Version 15.2
DescriptionKing's is ranked in the top 10 UK universities in the world (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
viewportwidth=device-width, initial-scale=1
HideShareButtonsEmpty
DialogueKey_ContentID146707
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 594 words. That's ok.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/SiteElements/2017/images/undergraduate.pngNo alt attribute provided
/SiteElements/2017/images/postgraduate.pngNo alt attribute provided
/SiteElements/2017/images/international.pngNo alt attribute provided
/SiteElements/2017/images/student-life.pngNo alt attribute provided
...library/press-photos/bush-house-view.jpgA student standing on the roof deck of Bush House looking out over London.
...jpg?w=780&h=520&crop=780,440,0,40&f=webpKCLQuad Photo by Sam Phillips
...ge.x08ab7667.jpg?crop=780,440,0,5&f=webpEarth image
...px.xb9ab4fc8.png?crop=780,440,0,5&f=webpHarold Moody (780 × 450 px)
...s/kerry-kings-page2.x945f2747.png?f=webpKerry_kings_page2
/SiteElements/2017/images/kcl-logo.svgKing's College London

Page structure

H1 heading
(Critically important)
Carousel of recent news articles
Too many H1 headings
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Carousel of recent news articles
H1 Policy Idol 2023 – applications now open
H1 InTouch Online: The community issue
H1 Study at King's College London
H2 Make the most of your time at King’s
H2 Research
H2 Discover
H3 Undergraduate
H3 Postgraduate
H3 International
H3 Student life
H3 Our vision
H3 Collaborate with King’s
H3 Research partnerships
H3 Doctoral opportunities
H3 Latest news
H3 Upcoming events
H3 Visit King’s
H3 King’s & London
H3 King’s Cultural Community
H4 Adults living in areas with high air pollution are more...
H4 Celebrating the completion of the Quadrangle redevelopment...
H4 Protecting areas most important to people will benefit...
H4 Harold Moody Lecture 2022
H4 John Kerry on the urgency of global climate action (livestream)
H4 Connect with King’s College London
H5 Study at King’s
H5 Information for
H5 Facilities
H5 Discover King’s
H5 Contact us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kcl.ac.uk/Anchor Skip to main content
https://www.kcl.ac.uk/King's College London
A-TITLE King's College London - Back to homepage
https://www.kcl.ac.uk/studyStudy
A-TITLE Study
/accommodation/index.aspxAccommodation
A-TITLE Accommodation
/study-legacy/executive-educat...Executive Education
A-TITLE Executive Education
/international-foundation/inde...International Foundation
A-TITLE International Foundation
/pre-sessional/index.aspxPre-sessional courses
A-TITLE Pre-sessional courses
/study/internationalInternational Students
A-TITLE International Students
/study/postgraduate-taughtPostgraduate
A-TITLE Postgraduate
/short-courses/index.aspxShort courses
A-TITLE Short courses
/study-legacy/abroad/index.aspxStudy abroad
A-TITLE Study abroad
/summer/index.aspxSummer & winter programmes
A-TITLE Summer & winter programmes
/study/undergraduateUndergraduate
A-TITLE Undergraduate
/visit/index.aspxVisit King's
A-TITLE Visit King's
/online-payments/index.aspxOnline payments
A-TITLE Online payments
/students/index.aspxStudent services
A-TITLE Student services
https://self-service.kcl.ac.uk...External Academic calendar
A-TITLE Academic calendar
/careers/index.aspxCareers & Employability
A-TITLE Careers & Employability
/it/index.aspxIT
A-TITLE IT
/sport/index.aspxKing's Sport
A-TITLE King's Sport
https://www.kingsvenues.com/Ho...External King's Venues
A-TITLE King's Venues
/study-legacy/learningteaching...Learning & teaching
A-TITLE Learning & teaching
/library/index.aspxLibraries & Collections
A-TITLE Libraries & Collections
/language-centre/index.aspxLanguage Centre
A-TITLE Language Centre
/study-at-kings/student-servic...Student Services Online
A-TITLE Student Services Online
https://www.kclsu.org/External Student's Union
A-TITLE Student's Union
/research/index.aspxResearch & Innovation
A-TITLE Research & Innovation
/research/work-with-kings/inde...Collaborate with King's
A-TITLE Collaborate with King's
/cultural/index.aspxKing's Cultural Community
A-TITLE King's Cultural Community
/research/Innovation/index.aspxInnovation
A-TITLE Innovation
https://www.kingshealthpartner...External King's Health Partners
A-TITLE King's Health Partners
/research/our-research/index.aspxResearch at King's
A-TITLE Research at King's
/faculties-departments.aspxOur faculties
A-TITLE Our faculties
/artshums/index.aspxArts & Humanities
A-TITLE Arts & Humanities
/business/index.aspxBusiness
A-TITLE Business
/dentistry/index.aspxDentistry, Oral & Craniofacial Sciences
A-TITLE Dentistry, Oral & Craniofacial Sciences
/law/index.aspxLaw
A-TITLE Law
/lsm/index.aspxLife Sciences & Medicine
A-TITLE Life Sciences & Medicine
/nmes/index.aspxNatural, Mathematical & Engineering Sciences
A-TITLE Natural, Mathematical & Engineering Sciences
/nmpc/index.aspxNursing, Midwifery & Palliative Care
A-TITLE Nursing, Midwifery & Palliative Care
/ioppn/index.aspxPsychiatry, Psychology & Neuroscience
A-TITLE Psychiatry, Psychology & Neuroscience
/sspp/index.aspxSocial Science & Public Policy
A-TITLE Social Science & Public Policy
https://www.kcl.ac.uk/aboutAbout
A-TITLE About
/about/governance-policies-and...Diversity & inclusion
A-TITLE Diversity & inclusion
/about/governance-policies-and...Financial information
A-TITLE Financial information
/about/governance-policies-and...Governance, policies & procedures
A-TITLE Governance, policies & procedures
/about/history.aspxHistory
A-TITLE History
/internationalisation/index.aspxInternationalisation
A-TITLE Internationalisation
/about/work-at-kings/index.aspxWork at King's
A-TITLE Work at King's
/about/strategy/index.aspxStrategy
A-TITLE Strategy
/archive-not-publish/orgstruct...Organisational structure
A-TITLE Organisational structure
/about/our-people/index.aspxOur people
A-TITLE Our people
/aboutkings/quality/index.aspxQuality management & policy
A-TITLE Quality management & policy
/students/news.aspxStudents
A-TITLE Students
https://internal.kcl.ac.uk/ind...External Staff
A-TITLE Staff
/alumni/index.aspxAlumni
A-TITLE Alumni
/about/index.aspxText duplicate About
A-TITLE About
/archive-not-publish/hr/divers...Text duplicate Diversity & inclusion
A-TITLE Diversity & inclusion
/about/governance-policies-and...Text duplicate Financial information
A-TITLE Financial information
/about/governance-policies-and...Governance & Legal
A-TITLE Governance & Legal
/about/history.aspxHistory & today
A-TITLE History & today
/internationalisation/index.aspxText duplicate Internationalisation
A-TITLE Internationalisation
/about/work-at-kings/index.aspxJob opportunities
A-TITLE Job opportunities
/about/strategy/index.aspxMission & strategy
A-TITLE Mission & strategy
/about/our-people/index.aspxPresident & Principal
A-TITLE President & Principal
/faculties-departments.aspxText duplicate Our faculties
A-TITLE Our faculties
/artshums/index.aspxText duplicate Arts & Humanities
A-TITLE Arts & Humanities
/business/index.aspxText duplicate Business
A-TITLE Business
/dentistry/index.aspxText duplicate Dentistry, Oral & Craniofacial Sciences
A-TITLE Dentistry, Oral & Craniofacial Sciences
/law/index.aspxText duplicate Law
A-TITLE Law
/lsm/index.aspxText duplicate Life Sciences & Medicine
A-TITLE Life Sciences & Medicine
/nmes/index.aspxText duplicate Natural, Mathematical & Engineering Sciences
A-TITLE Natural, Mathematical & Engineering Sciences
/nmpc/index.aspxText duplicate Nursing, Midwifery & Palliative Care
A-TITLE Nursing, Midwifery & Palliative Care
/ioppn/index.aspxText duplicate Psychiatry, Psychology & Neuroscience
A-TITLE Psychiatry, Psychology & Neuroscience
/sspp/index.aspxText duplicate Social Science & Public Policy
A-TITLE Social Science & Public Policy
/alumni/index.aspxText duplicate Alumni
A-TITLE Alumni
/coronavirus/campusinformation for students and staff.
A-TITLE Coronavirus information for students and staff.
/news/policy-idol-2023-registr...Policy Idol 2023 – applications now open
/alumni/news-features/intouchInTouch Online: The community issue
/study/undergraduate/Text duplicate A-TITLE Undergraduate
/study/postgraduate/Text duplicate A-TITLE Postgraduate
/study-legacy/international/A-TITLE International
/student-experience/A-TITLE Student life
/kings-edge/index.aspxKing's Edge: extracurricular activities and events available to all students
A-TITLE King's Edge: extracurricular activities and events available to all students
/entrepreneurship/scale-your-v...King's20 Accelerator: take your ideas and ventures to the next level
A-TITLE King's20 Accelerator: take your ideas and ventures to the next level
/volunteering/index.aspxVolunteering opportunities at King's
A-TITLE Volunteering opportunities at King's
/research/index.aspxOur vision
/research/work-with-kings/inde...Collaborate with King’s
/research/our-research/partner...Research partnerships
/study-legacy/doctoral-studies...Doctoral opportunities
https://www.kcl.ac.uk/newsView all news
/news/adults-living-in-areas-w...A-TITLE Adults living in areas with high air pollution are more likely to have multiple long-term health conditions
/news/adults-living-in-areas-w...Adults living in areas with high air pollution are more...
/news/celebrating-the-completi...IMG-ALT KCLQuad Photo by Sam Phillips
A-TITLE Celebrating the completion of the Quadrangle redevelopment project
/news/celebrating-the-completi...Celebrating the completion of the Quadrangle redevelopment...
/news/protecting-areas-importa...IMG-ALT Earth image
A-TITLE Protecting areas most important to people will benefit nature too
/news/protecting-areas-importa...Protecting areas most important to people will benefit...
https://www.kcl.ac.uk/events/View all events
A-TITLE View all events
/events/harold-moody-lecture-2022IMG-ALT Harold Moody (780 × 450 px)
A-TITLE Harold Moody Lecture 2022
/events/harold-moody-lecture-2022Harold Moody Lecture 2022
/events/john-kerry-on-the-urge...IMG-ALT Kerry_kings_page2
A-TITLE John Kerry on the urgency of global climate action (livestream)
/events/john-kerry-on-the-urge...John Kerry on the urgency of global climate action (livestream)
https://www.instagram.com/Life...External LifeAtKings
A-TITLE LifeAtKings on Instagram
https://twitter.com/KingsColle...External KingsCollegeLon
A-TITLE KingsCollegeLon on Twitter
https://www.youtube.com/user/K...External KingsCollegeLondon
A-TITLE KingsCollegeLondon on YouTube
https://www.kcl.ac.uk/visit/indexVisit King’s
A-TITLE Visit King’s
/london/indexKing’s & London
A-TITLE King’s & London
/cultural/indexKing’s Cultural Community
A-TITLE King’s Cultural Community
http://www.facebook.com/kingsc...New window External Facebook
A-TITLE King’s College London on Facebook
http://www.twitter.com/kingsco...New window External Twitter
A-TITLE King’s College London on Twitter
http://www.instagram.com/lifea...New window External Instagram
A-TITLE King’s College London on Instagram
http://www.linkedin.com/compan...New window External LinkedIn
A-TITLE King’s College London on LinkedIn
http://www.youtube.com/user/ki...New window External YouTube
A-TITLE King’s College London on YouTube
/study/undergraduateDegree courses
A-TITLE Degree courses
/study/postgraduate-taughtPostgraduate taught
A-TITLE Postgraduate taught
/study/postgraduate-researchPostgraduate research
A-TITLE Postgraduate research
/study/internationalInternational students
A-TITLE International students
/summer/index.aspxSummer schools
A-TITLE Summer schools
/student-experienceStudent experience
A-TITLE Student experience
/new-students/index.aspxNew students
A-TITLE New students
/students/index.aspxCurrent students
A-TITLE Current students
https://internal.kcl.ac.uk/ind...External Text duplicate Staff
A-TITLE Staff
/alumni/index.aspxText duplicate Alumni
A-TITLE Alumni
/library/index.aspxLibrary services
A-TITLE Library services
/accommodation/index.aspxText duplicate Accommodation
A-TITLE Accommodation
/it/index.aspxText duplicate IT
A-TITLE IT
/news/index.aspxNews Centre
A-TITLE News Centre
/events/index.aspxEvents
A-TITLE Events
https://www.kclsu.org/External Students union
A-TITLE Students union
/visit/index.aspxText duplicate Visit King’s
A-TITLE Visit King’s
https://jobs.kcl.ac.uk/External Text duplicate Job opportunities
A-TITLE Job opportunities
https://www.kcl.ac.uk/Text duplicate IMG-ALT King's College London
A-TITLE King's College London
https://www.kcl.ac.uk/termsTerms & conditions
A-TITLE Terms & conditions
/terms/privacyPrivacy policy
A-TITLE Privacy policy
/governancezone/finance/modern...Modern slavery statement
A-TITLE Modern slavery statement
/sitehelp/accessibilityAccessibility
A-TITLE Accessibility
/sitehelp/cookieCookies
A-TITLE Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kcl.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-contensis-viewer-groups0
x-node7522776
x-depends7408335 7521007 7408352 7408334 7408436 7413872 7396561 7408337 7427722 7408326 7521104
surrogate-controlmax-age=86400
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS
access-control-allow-headers*
x-frame-optionssameorigin
dateTue, 06 Dec 2022 12:21:27 GMT
x-origin-serverz-kcl-WEB2
x-hostlive-kcl.cloud.contensis.com
x-grace72h
x-backend-ttl86400.000
content-encodinggzip
varyAccept-Encoding
x-varnish608597217 603527958
via1.1 varnish (Varnish/6.0)
x-varnish-authenticationskip
x-age18140
cache-controlno-cache, no-store
pragmano-cache
x-cache-aspxtrue
expires-1
accept-rangesbytes
content-length17611
x-server-namez-kcl-CACHE1
strict-transport-securitymax-age=15768000
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 37,905 referring domains.
This page has 10,504,696 backlinks.
This page has backlinks from 26,697 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6713 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: *?ContensisTextOnly=true*
Disallow: /search/  # Stop Google indexing our search
Disallow: /business/people/*-*
Disallow: /monitoring/
Disallow: /home
Disallow: /it/owa.aspx
Disallow: /onlinecourses/
Disallow: /health/research/specialistcentres/cib/people/bbsrcfellows/flatterssarah*
Disallow: /archive/events/* 
Disallow: /online/postgraduate-loans*
Disallow: /form-containers*
Disallow: /study-at-kings/sitemap
Disallow: /study/modules*
Disallow: /study-at-kings/landing/your-step-by-step-guide-to-kings
Disallow: /offer-holders/
Disallow: /archive/news/kings/newsrecords/2011/11november/indiainstituteavanthachair
Disallow: /*ContensisTextOnly=*
Disallow: /*search_keywords=*
Disallow: /study/undergraduate/events/on-demand/watch
Disallow: /sport-and-wellness/

User-agent: SiteimproveBot-Crawler
Allow: /  

# User-agent: Baiduspider
# Disallow: /

User-agent: FAST-WebCrawler/0.2
Disallow: /

User-agent: Yanga WorldSearch Bot v1.1/beta
Disallow: /

User-agent: Slurp
Crawl-delay: 900
Disallow: /wrap/pmwiki/

User-agent: Twiceler-0.9
Disallow: /

# Sitemap: https://www.kcl.ac.uk/people/sitemap.xml
# User-agent: *
# Disallow:

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Search preview

www.kcl.ac.uk
King's College London
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
King70%Check
London68%Check
College London62%Check
new56%Check
Visit King55%Check
Research54%Check
Study54%Check
news54%Check
King's College London52%Check
new people49%Check
Show more keywords and terms

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