Kcl.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
51% 
Page structure
54% 
Link structure
75% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
97.80 kB
Words
623
Media files
12
Number of links
125 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
King's College London
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2020) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
The meta description is too long: 1613 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
templateNew responsive
GENERATORContensis CMS Version 14.0
DescriptionKing's is ranked in the top 10 UK universities in the world (QS World Rankings 2020) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
viewportwidth=device-width, initial-scale=1
HideShareButtonsEmpty
DialogueKey_ContentID146707
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
This page contains 623 words. That's ok.
15.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/SiteElements/2017/images/undergraduate.pngNo alt attribute provided
/SiteElements/2017/images/postgraduate.pngNo alt attribute provided
/SiteElements/2017/images/international.pngNo alt attribute provided
/SiteElements/2017/images/student-life.pngNo alt attribute provided
...library/press-photos/bush-house-view.jpgA student standing on the roof deck of Bush House looking out over London.
...sm/professor-maddy-parsons.x0c6792a9.pngProfessor Maddy Parsons
...34c3a5.jpg?w=780&h=516&crop=780,440,0,38Hodgkin Building 3
...r-covid-19-cropped-780x440.x43d8c894.jpgNew study to identify highest risk factors for COVID-19
...ute/news/mental-health-day.x5c32ac3f.pngmental health day
...cle-780x450/780-bush-house.x59132bbc.jpg780 Bush House
...um-athens.x5bd755b8.png?crop=780,440,0,5Alexandros Ypsilantis crosses the Pruth by Peter von Hess, Benaki Museum, Athens,
/SiteElements/2017/images/kcl-logo.svgKing's College London

Page structure

H1 heading
(Critically important)
Carousel of recent news articles
Too many H1 headings
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Carousel of recent news articles
H1 Season's greetings from all of us at King's
H1 Free COVID-19 testing for students and staff in January 2021
H1 Study at King's College London
H2 Make the most of your time at King's@hLevel>
H2 Research
H2 Discover
H3 Undergraduate
H3 Postgraduate
H3 International
H3 Student life
H3 Our vision
H3 Collaborate with King's
H3 Research partnerships
H3 Doctoral opportunities
H3 Latest news
H3 Upcoming events
H3 Visit King's
H3 King's & London
H3 King's Cultural Community
H4 Coronavirus update: London, South East and East England to...
H4 Professor Maddy Parsons appointed new Chair of MRC Molecular...
H4 Free NHS coronavirus tests available to all King's students...
H4 Course: COVID-19: Infection, immunity and future therapies
H4 The Impact of Modern Society on Mental Health (12pm GMT)
H4 Racial Disparity within the Legal Profession: Tackling the Failure
H4 1821: The Migration of Revolutionary Ideas
H4 Connect with King's College London
H5 Study at King's
H5 Information for
H5 Facilities
H5 Discover King's
H5 Contact us
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.kcl.ac.uk/Anchor Skip to main content
https://www.kcl.ac.uk/King's College London
A-TITLE King's College London - Back to homepage
/study/index.aspxProspective students
A-TITLE Prospective students
/accommodation/index.aspxAccommodation
A-TITLE Accommodation
/study/executive-education/kin...Executive Education
A-TITLE Executive Education
/study/foundations/index.aspxInternational Foundation
A-TITLE International Foundation
/study/foundations/presessiona...Pre-sessional courses
A-TITLE Pre-sessional courses
/study/international/index.aspxInternational Students
A-TITLE International Students
/study/postgraduate/index.aspxPostgraduate
A-TITLE Postgraduate
/short-courses/index.aspxShort courses
A-TITLE Short courses
/study/abroad/index.aspxStudy abroad
A-TITLE Study abroad
/summer/index.aspxSummer programmes
A-TITLE Summer programmes
/study/undergraduate/index.aspxUndergraduate
A-TITLE Undergraduate courses at King's
/visit/index.aspxVisit King's
A-TITLE Visit King's
/online-payments/index.aspxOnline payments
A-TITLE Online payments
/campuslife/index.aspxStudent services
A-TITLE Student services
/aboutkings/Academic-Calendar/...Academic calendar
A-TITLE Academic calendar
/careers/index.aspxCareers
A-TITLE Careers
/it/index.aspxIT
A-TITLE IT
/sport/index.aspxKing's Sport
A-TITLE King's Sport
https://www.kingsvenues.com/Ho...External King's Venues
A-TITLE King's Venues
/study/learningteaching/Index....Learning & teaching
A-TITLE Learning & teaching
/library/index.aspxLibraries & Collections
A-TITLE Libraries & Collections
/modern-language-centre/index....Modern Language Centre
A-TITLE Modern Language Centre
/study-at-kings/student-servic...Student Services Online
A-TITLE Student Services Online
https://www.kclsu.org/External Student's Union
A-TITLE Student's Union
/research/index.aspxResearch & Innovation
A-TITLE Research & Innovation
/research/work-with-kings/inde...Collaborate with King's
A-TITLE Collaborate with King's
/cultural/index.aspxKing's Cultural Community
A-TITLE King's Cultural Community
/research/Innovation/index.aspxInnovation
A-TITLE Innovation
https://www.kingshealthpartner...External King's Health Partners
A-TITLE King's Health Partners
/research/our-research/index.aspxResearch at King's
A-TITLE Research at King's
/faculties-departments.aspxOur faculties
A-TITLE Our faculties
/artshums/index.aspxArts & Humanities
A-TITLE Arts & Humanities
/business/index.aspxBusiness
A-TITLE Business
/dentistry/index.aspxDentistry, Oral & Craniofacial Sciences
A-TITLE Dentistry, Oral & Craniofacial Sciences
/law/index.aspxLaw
A-TITLE Law
/lsm/index.aspxLife Sciences & Medicine
A-TITLE Life Sciences & Medicine
/nms/index.aspxNatural & Mathematical Sciences
A-TITLE Natural & Mathematical Sciences
/nmpc/index.aspxNursing, Midwifery & Palliative Care
A-TITLE Nursing, Midwifery & Palliative Care
/ioppn/index.aspxPsychiatry, Psychology & Neuroscience
A-TITLE Psychiatry, Psychology & Neuroscience
/sspp/index.aspxSocial Science & Public Policy
A-TITLE Social Science & Public Policy
/aboutkings/index.aspxAbout King's
A-TITLE About King's
/hr/diversity/index.aspxDiversity & inclusion
A-TITLE Diversity & inclusion
/aboutkings/orgstructure/ps/fi...Financial information
A-TITLE Financial information
/aboutkings/Governance/index.aspxGovernance & Legal
A-TITLE Governance & Legal
/aboutkings/history/index.aspxHistory & today
A-TITLE History & today
/internationalisation/index.aspxInternationalisation
A-TITLE Internationalisation
/hr/jobs/index.aspxJob opportunities
A-TITLE Job opportunities
/aboutkings/strategy/index.aspxMission & strategy
A-TITLE Mission & strategy
/aboutkings/orgstructure/index...Organisational structure
A-TITLE Organisational structure
/aboutkings/principal/Indexnew...President & Principal
A-TITLE President & Principal
/aboutkings/quality/index.aspxQuality management & policy
A-TITLE Quality management & policy
https://internal.kcl.ac.uk/ind...External Students
A-TITLE Students
https://internal.kcl.ac.uk/ind...External Staff
A-TITLE Staff
/alumni/index.aspxAlumni
A-TITLE Alumni
/aboutkings/index.aspxText duplicate About King's
A-TITLE About King's
/hr/diversity/index.aspxText duplicate Diversity & inclusion
A-TITLE Diversity & inclusion
/aboutkings/financial-informat...Text duplicate Financial information
A-TITLE Financial information
/aboutkings/Governance/index.aspxText duplicate Governance & Legal
A-TITLE Governance & Legal
/aboutkings/history/index.aspxText duplicate History & today
A-TITLE History & today
/internationalisation/index.aspxText duplicate Internationalisation
A-TITLE Internationalisation
/hr/jobs/index.aspxText duplicate Job opportunities
A-TITLE Job opportunities
/aboutkings/worldwide/index.aspxKing's Worldwide
A-TITLE King's Worldwide
/aboutkings/strategy/index.aspxText duplicate Mission & strategy
A-TITLE Mission & strategy
/aboutkings/orgstructure/index...Text duplicate Organisational structure
A-TITLE Organisational structure
/aboutkings/principal/Indexnew...Text duplicate President & Principal
A-TITLE President & Principal
/aboutkings/quality/index.aspxText duplicate Quality management & policy
A-TITLE Quality management & policy
/faculties-departments.aspxText duplicate Our faculties
A-TITLE Our faculties
/artshums/index.aspxText duplicate Arts & Humanities
A-TITLE Arts & Humanities
/business/index.aspxText duplicate Business
A-TITLE Business
/dentistry/index.aspxText duplicate Dentistry, Oral & Craniofacial Sciences
A-TITLE Dentistry, Oral & Craniofacial Sciences
/law/index.aspxText duplicate Law
A-TITLE Law
/lsm/index.aspxText duplicate Life Sciences & Medicine
A-TITLE Life Sciences & Medicine
/nms/index.aspxText duplicate Natural & Mathematical Sciences
A-TITLE Natural & Mathematical Sciences
/nmpc/index.aspxText duplicate Nursing, Midwifery & Palliative Care
A-TITLE Nursing, Midwifery & Palliative Care
/ioppn/index.aspxText duplicate Psychiatry, Psychology & Neuroscience
A-TITLE Psychiatry, Psychology & Neuroscience
/sspp/index.aspxText duplicate Social Science & Public Policy
A-TITLE Social Science & Public Policy
/alumni/index.aspxText duplicate Alumni
A-TITLE Alumni
https://internal.kcl.ac.uk/ind...External Text duplicate Staff
A-TITLE Staff
https://internal.kcl.ac.uk/ind...External Text duplicate Students
A-TITLE Students
https://www.kcl.ac.uk/coronaviruslatest information for staff, students and prospective students, including how to book a free COVID-19 test
A-TITLE Coronavirus
https://self-service.kcl.ac.uk...External Season's greetings from all of us at King's
/coronavirus/testFree COVID-19 testing for students and staff in January 2021
/study/undergraduate/indexText duplicate A-TITLE Undergraduate
/study/postgraduate/indexText duplicate A-TITLE Postgraduate
/study/international/indexA-TITLE International
/study/student-life/indexA-TITLE Student life
/opportunities/index.aspxThe King's experience: opportunities
A-TITLE The King's experience: opportunities
/policy-institute/about/policy...Policy Idol
A-TITLE Policy Idol
/london/kingslocal/civic-chall...King's Civic Challenge
A-TITLE King's Civic Challenge
/entrepreneurship/develop-your...Idea Factory
A-TITLE Idea Factory
/research/index.aspxOur vision
/research/work-with-kings/inde...Text duplicate Collaborate with King's
/study/doctoral-studies/index....Doctoral opportunities
https://www.kcl.ac.uk/newsView all news
/news/coronavirus-update-londo...A-TITLE Coronavirus update: London, South East and East England to enter Tier 4 restrictions
/news/coronavirus-update-londo...Coronavirus update: London, South East and East England to...
/news/professor-maddy-parsons-...IMG-ALT Professor Maddy Parsons
A-TITLE Professor Maddy Parsons appointed new Chair of MRC Molecular & Cellular Medicine Board
/news/professor-maddy-parsons-...Professor Maddy Parsons appointed new Chair of MRC Molecular...
/news/free-nhs-coronavirus-tes...IMG-ALT Hodgkin Building 3
A-TITLE Free NHS coronavirus tests available to all King's students and staff
/news/free-nhs-coronavirus-tes...Free NHS coronavirus tests available to all King's students...
https://www.kcl.ac.uk/events/View all events
A-TITLE View all events
/events/covid-19-infection-imm...IMG-ALT New study to identify highest risk factors for COVID-19
A-TITLE Course: COVID-19: Infection, immunity and future therapies
/events/covid-19-infection-imm...Course: COVID-19: Infection, immunity and future therapies
/events/pgt-showcase-the-impac...IMG-ALT mental health day
A-TITLE The Impact of Modern Society on Mental Health (12pm GMT)
/events/pgt-showcase-the-impac...The Impact of Modern Society on Mental Health (12pm GMT)
/events/racial-disparity-withi...IMG-ALT 780 Bush House
A-TITLE Racial Disparity within the Legal Profession: Tackling the Failure
/events/racial-disparity-withi...Racial Disparity within the Legal Profession: Tackling the Failure
/events/1821-the-migration-of-...IMG-ALT Alexandros Ypsilantis crosses the Pruth by Peter von Hess, Benaki Museum, Athens,
A-TITLE 1821: The Migration of Revolutionary Ideas
/events/1821-the-migration-of-...1821: The Migration of Revolutionary Ideas
https://www.instagram.com/Life...External LifeAtKings
A-TITLE LifeAtKings on Instagram
https://twitter.com/KingsColle...External KingsCollegeLon
A-TITLE KingsCollegeLon on Twitter
https://www.youtube.com/user/K...External KingsCollegeLondon
A-TITLE KingsCollegeLondon on YouTube
/study/visit/indexText duplicate Visit King's
A-TITLE Visit King's
/london/indexKing's & London
A-TITLE King's & London
/cultural/indexText duplicate King's Cultural Community
A-TITLE King's Cultural Community
http://www.facebook.com/kingsc...New window External Facebook
A-TITLE King's College London on Facebook
http://www.twitter.com/kingsco...New window External Twitter
A-TITLE King's College London on Twitter
http://www.instagram.com/lifea...New window External Instagram
A-TITLE King's College London on Instagram
http://www.linkedin.com/compan...New window External LinkedIn
A-TITLE King's College London on LinkedIn
http://www.youtube.com/user/ki...New window External YouTube
A-TITLE King's College London on YouTube
/study/undergraduate/index.aspxDegree courses
A-TITLE Degree courses
/study/postgraduate/index.aspxGraduate education
A-TITLE Graduate education
/study/international/index.aspxInternational students
A-TITLE International students
/study/student-life/index.aspxText duplicate Student life
A-TITLE Student life
/new-students/index.aspxNew students
A-TITLE New students
https://internal.kcl.ac.uk/ind...External Current students
A-TITLE Current students
https://internal.kcl.ac.uk/ind...External Text duplicate Staff
A-TITLE Staff
/alumni/index.aspxText duplicate Alumni
A-TITLE Alumni
/study-at-kings/student-servic...Student Services
A-TITLE Student Services
/aboutkings/academic-calendar/...Text duplicate Academic calendar
A-TITLE Academic calendar
/news/index.aspxNews Centre
A-TITLE News Centre
/events/index.aspxEvents
A-TITLE Events
https://www.kclsu.org/External Students union
A-TITLE Students union
/visit/index.aspxText duplicate Visit King's
A-TITLE Visit King's
/hr/jobs/index.aspxText duplicate Job opportunities
A-TITLE Job opportunities
/aboutkings/index.aspxKing's community
A-TITLE King's community
https://www.kcl.ac.uk/Text duplicate IMG-ALT King's College London
A-TITLE King's College London
/terms/index.aspxTerms & conditions
A-TITLE Terms & conditions
/terms/privacy.aspxPrivacy policy
A-TITLE Privacy policy
/governancezone/finance/modern...Modern slavery statement
A-TITLE Modern slavery statement
/sitehelp/accessibility.aspxAccessibility
A-TITLE Accessibility
/sitemap.aspxSitemap
A-TITLE Sitemap

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.kcl.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 8 JavaScriptt files. This may affect the load time negatively.
The page response time is excellent with 0.15 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-contensis-viewer-groups0
x-node7522776
x-depends7408335 7521007 7408352 7408334 7408436 7413872 7396561 7408337 7427722 7408326 7521104
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS
access-control-allow-headers*
x-frame-optionssameorigin
dateMon, 21 Dec 2020 22:00:49 GMT
x-origin-serverz-kcl-WEB1
content-encodinggzip
varyAccept-Encoding
x-varnish-authenticationskip
x-cache-hits11221
x-age23480
cache-controlno-cache, no-store
pragmano-cache
x-cache-aspxtrue
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accept-rangesbytes
content-length18854
x-server-namez-kcl-CACHE2
strict-transport-securitymax-age=15768000
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 37,162 referring domains.
This website has 9,407,727 backlinks.
This website has backlinks from 27,732 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

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Disallow: /sspp/departments/sshm/events/research-seminars.aspx #deleted page still showing in Google. SJT 21/01/2015
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#Library changes 09/09/15
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Disallow: /zPearsons/  #IKM 21 Oct 15
Disallow: /zikmrazor/  #IKM 21 Oct 15
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Disallow: /sspp/departments/geography/study/masters
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Disallow: /search/  # Stop Google indexing our search
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# Kings online - remove Hayley Flethcher Pearsons
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Disallow: /study/online/psychology-msc
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#temporary
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# Disallow:

Facebook popularity

Shares / Likes / Comments
4,975

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.kcl.ac.uk
King's College London
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2020) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
King68%Check
London68%Check
College London62%Check
new58%Check
Study58%Check
at King57%Check
news56%Check
Research54%Check
King's College London52%Check
new Chair50%Check

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