Lavazza.ch - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
44% 
Page structure
58% 
Link structure
70% 
Server
78% 
External factors
39% 
SEO Score
Response time
0.10 s
File size
117.50 kB
Words
682
Media files
47
Number of links
78 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lavazza CH - Italienischer Espresso Kaffee | Offizielle Website
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Besuchen Sie die neue, offizielle Lavazza-Website: Entdecken Sie alle Produktreihen unserer Kaffees, Espresso-Kaffeemaschinen sowie Accessoires. Lavazza, der bevorzugte Kaffee der Italiener.
The meta description is too long: 1206 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lavazza.ch/de_CH.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Ireland
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBesuchen Sie die neue, offizielle Lavazza-Website: Entdecken Sie alle Produktreihen unserer Kaffees, Espresso-Kaffeemaschinen sowie Accessoires. Lavazza, der bevorzugte Kaffee der Italiener.
authorEmpty
format-detectiontelephone=no
theme-color#ffffff
langde
twitter:cardsummary_large_image
twitter:site@Lavazza
twitter:descriptionBesuchen Sie die neue, offizielle Lavazza-Website: Entdecken Sie alle Produktreihen unserer Kaffees, Espresso-Kaffeemaschinen sowie Accessoires. Lavazza, der bevorzugte Kaffee der Italiener.
twitter:titleDeutsche
twitter:imagehttps://www.lavazza.it/content/dam/lavazza/misc/logo-lavazza-blue.svg
og:url/content/lavazza-ch/de_CH
og:typewebsite
og:titleGerman
og:descriptionBesuchen Sie die neue, offizielle Lavazza-Website: Entdecken Sie alle Produktreihen unserer Kaffees, Espresso-Kaffeemaschinen sowie Accessoires. Lavazza, der bevorzugte Kaffee der Italiener.
og:imagehttps://www.lavazza.it/content/dam/lavazza/misc/logo-lavazza-blue.svg
content-typetext/html; charset=UTF-8
x-ua-compatibleie=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 8.5 words is low.
This page contains 682 words. That's ok.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (16). We recommend using a maximum of 14 tags for this page.
The following tag is repeated too often: heute empfehlen wir
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...311770e94266c153714263af0d13a644/img.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.lavazza.ch/de_CH.htmlNo Text
/de_CH/mylavazza/dashboard.htmlPersönlicher Bereich
/de_CH/mylavazza/konto.htmlKonto
/de_CH/mylavazza/bestellungen....Bestellungen
/de_CH/mylavazza/abonnements.htmlWunschzettel
/de_CH/mylavazza/wunschliste.htmlWerbeaktionen
/de_CH/mylavazza/promo.htmlIhre Geräte
https://www.lavazza.ch/fr_CH.htmlfrançais
https://www.lavazza.ch/it_CH.htmlitaliano
https://www.lavazza.ch/de_CH.htmlNo Text
/de_CH/uber-uns/media-centre/j...MEHR ERFAHREN
/de_CH/landing/thenewhumanity....MEHR ENTDECKEN
/de_CH/kaffee/gemahlener-kaffe...Text duplicate MEHR ENTDECKEN
/de_CH/kaffee/kompatible-kapse...Avvolgente MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Armonico MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Deciso MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/gemahlener-kaffe...Qualità Rossa GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/kaffee/gemahlener-kaffe...Qualità Oro GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/kaffee/kompatible-kapse...Text duplicate Avvolgente MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Text duplicate Armonico MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Text duplicate Deciso MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/gemahlener-kaffe...Text duplicate Qualità Rossa GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/kaffee/gemahlener-kaffe...Text duplicate Qualità Oro GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/kaffee/kompatible-kapse...Text duplicate Avvolgente MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Text duplicate Armonico MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/kompatible-kapse...Text duplicate Deciso MIT NESPRESSO® KOMPATIBLE KAPSELN
/de_CH/kaffee/gemahlener-kaffe...Text duplicate Qualità Rossa GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/kaffee/gemahlener-kaffe...Text duplicate Qualità Oro GERÖSTETER UND GEMAHLENER KAFFEE
/de_CH/magazine/coffee-culture...ENTDECKEN SIE
http://calendar.lavazza.com/ca...External Subdomain DISCOVER MORE
/de_CH/terms-and-conditions-go...FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/terms-and-conditions-go...Text duplicate FIND OUT MORE
/de_CH/uber-uns/shops/flagship...Text duplicate ENTDECKEN SIE
/de_CH/professional.htmlText duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/tennis/a-cup-w...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/coffee-culture...Text duplicate ENTDECKEN SIE
/de_CH/magazine/tennis/a-day-i...Text duplicate MEHR ERFAHREN
/de_CH/magazine/inspiring-cook...JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate MEHR ERFAHREN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
/de_CH/magazine/inspiring-cook...Text duplicate JETZT ZUBEREITEN
https://www.facebook.com/lavazzaNew window External A-TITLE Facebook
https://www.instagram.com/lava...New window External A-TITLE Instagram
https://twitter.com/lavazzagroupNew window External A-TITLE Twitter
https://www.youtube.com/user/l...New window External A-TITLE Youtube
/de_CH/nachhaltigkeit.htmlNACHHALTIGKEIT
/de_CH/nachhaltigkeit/unser-en...Unser Engagement
/de_CH/nachhaltigkeit/stiftung...Die Stiftung
/de_CH/nachhaltigkeit/der-beri...Nachhaltigkeitsbericht
/de_CH/uber-uns.htmlÜBER UNS
/de_CH/uber-uns/unternehmen/ar...Anchor Arbeiten Sie mit uns
/de_CH/uber-uns/unternehmen.htmlLieferant werden
/de_CH/uber-uns/nuvola.htmlUnternehmen
/de_CH/uber-uns/training-cente...Nuvola
/de_CH/uber-uns/innovation-cen...Training Center
/de_CH/uber-uns/media-centre.htmlInnovation Center
/de_CH/uber-uns/media-centre.htmlMedia Center
/de_CH/uber-uns/unternehmen/ko...Kontakte
/de_CH/uber-uns/unternehmen/ve...RECHTLICHE HINWEISE UND DATENSCHUTZ
/de_CH/uber-uns/unternehmen/al...Nutzungsbedingungen
/de_CH/uber-uns/unternehmen/da...Datenschutzrichtlinie
/de_CH/uber-uns/unternehmen/co...Cookie-Richtlinie
/de_CH/uber-uns/unternehmen/un...Unternehmensinformationen

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.lavazza.ch/de_CH.html"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 8 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
content-length17385
serverApache/2.4.41 ()
dispatcherprod-dispatcher-03
x-content-type-optionsnosniff
accept-rangesbytes
content-encodinggzip
cache-controlmax-age=91
dateSat, 31 Oct 2020 23:35:48 GMT
varyAccept-Encoding
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has only a few links from other websites.
This website only has backlinks from 5 referring domains.
This website only has 8 backlinks.
This website only has few backlinks from 5 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.lavazza.ch/de_CH/sitemap-ch.xml

Facebook popularity

Shares / Likes / Comments
572

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.lavazza.ch › de_CH.html
Lavazza CH - Italienischer Espresso Kaffee | Offizielle Website
Besuchen Sie die neue, offizielle Lavazza-Website: Entdecken Sie alle Produktreihen unserer Kaffees, Espresso-Kaffeemaschinen sowie Accessoires. Lavazza, der bevorzugte Kaffee der Italiener.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lavazza CH70%Check
Lavazza65%Check
Kaffee61%Check
Espresso Kaffee60%Check
Lavazza Calendar50%Check
ENTDECKEN46%Check
italienische46%Check
zu teilender43%Check
Italienischer Espresso Kaffee43%Check
Offizielle Website40%Check

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