- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
2.83 s
File size
78.50 kB
Media files
Number of links
228 internal / 13 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Home | The Law Society
The length of the page title is perfect. (221 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

application-nameThe Law Society
Msapplication Square 70x70
Msapplication Square 150x150
Msapplication Wide 310x150
Msapplication Square 310x310
keywordsThe Law Society
viewportwidth=device-width, initial-scale=1
og:image:altThe Law Society

Test up to 1.000 webpages of with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We develop policy in response to proposals for changes in the law, whi...
This page contains 1053 words. That's ok.
21.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.88 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...en&hash=F7A98DD9392CDA4598D816F53760502CThe Law Society Logo
...60&hash=3702846F21C394F4807914FF53642D5DNo alt attribute provided
...en&hash=AB350EA5E75F972A0A7CDFD46902FD48Exterior of an office building
.../1106605150511206401/j7fLBCLu_normal.pngNo alt attribute provided
...en&hash=11ED317E2131E71D3626A7919575BD3CEntrance to the Law Society building
/images/close.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Law Society Excellence Awards
H3 Furlough's over: what are the alternatives to redundancy?
H4 Blueprint for firms and solicitors facing local lockdowns
H4 Anti money laundering
H4 Property
H4 Events
H4 Training
H4 Career advice
H5 Maximise your membership
H5 Popular Topics
H5 News at the Law Society
H6 Preparing for the end of the transition period
H6 Coronavirus (COVID-19) information for legal services
H6 Law under lockdown: impact of COVID-19 measures
H6 Reset, Resilience and Recovery
H6 Lawtech
H6 Regulation
H6 Brexit
H6 Private client
H6 Legal aid
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
There are 13 external links on this page.
LinkAttributesAnchor text
/authentication/login?returnUr...Log in
/authentication/registration?c...Sign up
/campaigns/criminal-justice/Criminal justice
/campaigns/court-reform/Court reform
/campaigns/early-legal-adviceEarly legal advice
/campaigns/legal-aid-desertsLegal aid deserts
/campaigns/international-rule-...International rule of law
/campaigns/england-and-wales-g...England and Wales: Global legal centre
/campaigns/justice-weekJustice Week
/campaigns/public-legal-educat...Public legal education
/campaigns/reset-resilience-an...Reset, Resilience and Recovery
/campaigns/solicitor-brand-cam...Solicitor Brand Campaign
/campaigns/excellence-awards/Law Society Excellence Awards
/campaigns/international-workInternational work
/campaigns/junior-lawyers-divi...Junior Lawyers Division campaigns
/campaigns/law-society-charity/The Law Society Charity
/campaigns/law-society-insight...Law Society Insights Panel
/campaigns/pro-bono-weekPro Bono Week
/campaigns/diversity-and-inclu...Diversity and Inclusion Charter
/campaigns/diversity-access-sc...Diversity Access Scheme
/campaigns/social-mobility-amb...Social mobility ambassadors
/campaigns/women-in-leadership...Women in leadership in law
/campaigns/consultation-respon...Consultation responses We develop policy in response to proposals for changes in the law, which come from a variety of sources, including government departme...
/campaigns/View all campaigns
/topics/civil-litigation/Civil litigation
/topics/criminal-justice/Text duplicate Criminal justice
/topics/family-and-children/Family and children
/topics/human-rights/Human rights
/topics/private-client/Private client
/topics/social-welfare-and-hou...Social welfare and housing
/topics/anti-money-laundering/Anti-money laundering
/topics/business-management/Business management
/topics/client-care/Client care
/topics/firm-accreditations/Firm accreditations
/topics/hr-and-people-management/HR and people management
/topics/legal-aid/Legal aid
/topics/price-and-service-tran...Price and service transparency
/topics/pro-bono/Pro bono
/topics/professional-indemnity...Professional indemnity insurance
/topics/ethnic-minority-lawyers/Ethnic minority lawyers
/topics/junior-lawyers/Junior lawyers
/topics/lawyers-with-disabilit...Lawyers with disabilities
/topics/lgbt-lawyers/LGBT+ lawyers
/topics/small-firms/Small firms
/topics/solicitor-judges/Solicitor judges
/topics/the-city/The City
/topics/women-lawyers/Women lawyers
/topics/practice-notesPractice notes
/topics/property/transaction-f...Transaction (TA) forms
/topics/anti-money-laundering/...Anti-money laundering guidance
/topics/anti-money-laundering/Text duplicate Anti-money laundering
/topics/coronavirus/Text duplicate Coronavirus
/topics/property/Text duplicate Property
/topics/View all topics & resources
/career-advice/becoming-a-soli...Becoming a solicitor
/career-advice/career-developm...Career development
/career-advice/individual-accr...Individual accreditations
/career-advice/career-developm...Judicial careers
/career-advice/becoming-a-soli...Alternative careers
/career-advice/View all career advice
/events-and-learningEvents and learning
https://solicitors.lawsociety....External Subdomain Find a Solicitor Gazette Subdomain Legal Jobs
https://solicitors.lawsociety....External Subdomain Text duplicate Find a Solicitor Text duplicate Gazette Subdomain Text duplicate Legal Jobs
/authentication/login?returnUr...Text duplicate Log in
/authentication/registration?c...Text duplicate Sign up The Law Society Logo
/membership/Text duplicate Membership
/events-and-learningText duplicate Events and learning
/campaigns/court-reform/Text duplicate Court reform
/campaigns/criminal-justice/Text duplicate Criminal justice
/campaigns/early-legal-adviceText duplicate Early legal advice
/campaigns/international-rule-...Text duplicate International rule of law
/campaigns/legal-aid-desertsText duplicate Legal aid deserts
/campaigns/england-and-wales-g...Text duplicate England and Wales: Global legal centre
/campaigns/justice-weekText duplicate Justice Week
/campaigns/excellence-awards/Text duplicate Law Society Excellence Awards
/campaigns/public-legal-educat...Text duplicate Public legal education
/campaigns/reset-resilience-an...Text duplicate Reset, Resilience and Recovery
/campaigns/solicitor-brand-cam...Text duplicate Solicitor Brand Campaign
/campaigns/international-workText duplicate International work
/campaigns/junior-lawyers-divi...Text duplicate Junior Lawyers Division campaigns
/campaigns/law-society-insight...Text duplicate Law Society Insights Panel
/campaigns/lawtech/Text duplicate Lawtech
/campaigns/pro-bono-weekText duplicate Pro Bono Week
/campaigns/law-society-charity/Text duplicate The Law Society Charity
/campaigns/diversity-access-sc...Text duplicate Diversity Access Scheme
/campaigns/diversity-and-inclu...Text duplicate Diversity and Inclusion Charter
/campaigns/social-mobility-amb...Text duplicate Social mobility ambassadors
/campaigns/women-in-leadership...Text duplicate Women in leadership in law
/campaigns/consultation-respon...Text duplicate Consultation responses We develop policy in response to proposals for changes in the law, which come from a variety of sources, including government departme...
/campaigns/Text duplicate View all campaigns
/topics/civil-litigation/Text duplicate Civil litigation
/topics/criminal-justice/Text duplicate Criminal justice
/topics/employment/Text duplicate Employment
/topics/family-and-children/Text duplicate Family and children
/topics/human-rights/Text duplicate Human rights
/topics/immigration/Text duplicate Immigration
/topics/private-client/Text duplicate Private client
/topics/property/Text duplicate Property
/topics/social-welfare-and-hou...Text duplicate Social welfare and housing
/topics/tax/Text duplicate Tax
/topics/advocacy/Text duplicate Advocacy
/topics/anti-money-laundering/Text duplicate Anti-money laundering
/topics/brexit/Text duplicate Brexit
/topics/business-management/Text duplicate Business management
/topics/client-care/Text duplicate Client care
/topics/coronavirus/Text duplicate Coronavirus
/topics/cybersecurity/Text duplicate Cybersecurity
/topics/firm-accreditations/Text duplicate Firm accreditations
/topics/gdpr/Text duplicate GDPR
/topics/hr-and-people-management/Text duplicate HR and people management
/topics/legal-aid/Text duplicate Legal aid
/topics/price-and-service-tran...Text duplicate Price and service transparency
/topics/pro-bono/Text duplicate Pro bono
/topics/professional-indemnity...Text duplicate Professional indemnity insurance
/topics/regulation/Text duplicate Regulation
/topics/ethnic-minority-lawyers/Text duplicate Ethnic minority lawyers
/topics/in-house/Text duplicate In-house
/topics/international/Text duplicate International
/topics/junior-lawyers/Text duplicate Junior lawyers
/topics/lawyers-with-disabilit...Text duplicate Lawyers with disabilities
/topics/lgbt-lawyers/Text duplicate LGBT+ lawyers
/topics/small-firms/Text duplicate Small firms
/topics/solicitor-judges/Text duplicate Solicitor judges
/topics/the-city/Text duplicate The City
/topics/women-lawyers/Text duplicate Women lawyers
/topics/blogs/Text duplicate Blogs
/topics/research/Text duplicate Insight
/topics/news-articles/Text duplicate News
/topics/practice-notesText duplicate Practice notes
/topics/publicationsText duplicate Publications
/topics/property/transaction-f...Text duplicate Transaction (TA) forms
/topics/anti-money-laundering/...Text duplicate Anti-money laundering guidance
/topics/anti-money-laundering/Text duplicate Anti-money laundering
/topics/coronavirus/Text duplicate Coronavirus
/topics/property/Text duplicate Property
/topics/Text duplicate View all topics & resources
/career-advice/becoming-a-soli...Text duplicate Becoming a solicitor
/career-advice/career-developm...Text duplicate Career development
/career-advice/individual-accr...Text duplicate Individual accreditations
/career-advice/career-developm...Text duplicate Judicial careers
/career-advice/becoming-a-soli...Text duplicate Alternative careers
/career-advice/Text duplicate View all career advice
/topics/coronavirus/Text duplicate Coronavirus
/campaigns/reset-resilience-an...Blueprint for firms and solicitors facing local lockdowns Guidance to help solicitors and law firms navigate the tiered local alert systems and other area-sp...
/topics/brexit/Text duplicate Brexit
/topics/brexit/preparing-for-t...Preparing for the end of the transition period
/topics/coronavirus/Text duplicate Coronavirus
/topics/coronavirus/coronaviru...Coronavirus (COVID-19) information for legal services
/topics/coronavirus/Text duplicate Coronavirus
/topics/research/law-under-loc...Law under lockdown: impact of COVID-19 measures
/membership/Find out more
/public/for-public-visitors/Looking for expert legal advice? We can help. Info for the public
/campaigns/excellence-awards/No Text
/campaigns/excellence-awards/Law Society Excellence Awards View the winners of the Law Society Excellence Awards for 2020, as announced at our online ceremonies from 13 to 15 October.
/campaigns/reset-resilience-an...Text duplicate Reset, Resilience and Recovery
/campaigns/lawtech/Text duplicate Lawtech
/topics/View All
/topics/anti-money-laundering/Anti money laundering Information and guidance to help solicitors detect and prevent money laundering.
/topics/property/Property Guidance, news, advice and practical tools for solicitors working in residential and commercial...
/topics/regulation/Text duplicate Regulation
/topics/brexit/Text duplicate Brexit
/topics/private-client/Text duplicate Private client
/topics/legal-aid/Text duplicate Legal aid
/topics/Text duplicate View All
/all-newsText duplicate View All
/topics/small-firms/Text duplicate Small firms
/topics/small-firms/alternativ...Furlough's over: what are the alternatives to redundancy? Furlough ended at the end of October. Employment law specialist Rupert Scrase looks at some alterna...
/topics/small-firms/alternativ...IMG-ALT Exterior of an office building
/topics/property/Text duplicate Property
/topics/property/hmrc-consults...HMRC consults on draft Stamp Duty Land Tax (Administration) Regulations 2021 28 Oct 2020 No Text
/topics/property/Text duplicate Property
/topics/property/government-co...MHCLG call for evidence on data on land control 28 Oct 2020
/topics/pro-bono/Text duplicate Pro bono
/contact-or-visit-us/press-off...Four Nations join forces for Pro Bono Week 28 Oct 2020
/topics/solicitor-judges/Text duplicate Solicitor judges
/topics/solicitor-judges/apply...Apply to become a district judge (magistrates' courts) 27 Oct 2020
/all-newsText duplicate View All Subdomain Events Our events bring you expert speakers, the latest information and insights and networking opportunities. Our training helps you develop your skills and stay up to date with best practice.
/career-advice/Career advice We offer advice and support on becoming a solicitor and career development for solicitors.
/public/for-public-visitors/For public visitors
/public/for-public-visitors/co...Common legal issues
/public/for-public-visitors/us...Using a solicitor
/about-us/About us
/about-us/our-governance/Our governance
/about-us/our-strategy-and-bus...Our strategy and business plan
/about-us/business-review-and-...Business review and annual report
/about-us/work-in-wales/Work in Wales
/about-us/supporting-you-locally/Supporting you locally
/about-us/work-at-the-law-soci...Work at the Law Society
/about-us/corporate-responsibi...Corporate responsibility
/about-us/modern-slavery-state...Modern slavery statement
/contact-or-visit-us/Contact or visit us
/contact-or-visit-us/press-off...Press office
/contact-or-visit-us/public-af...Public affairs
/contact-or-visit-us/helplines...Practice Advice Service
/contact-or-visit-us/law-socie...Law Society library
/contact-or-visit-us/reading-roomReading Room
/contact-or-visit-us/venue-hireVenue hire
/contact-or-visit-us/advertise...Advertise with us
/contact-or-visit-us/social-me...Social media window External No Text window External No Text window External No Text window External No Text window External No Text
/website-information/privacy-p...Privacy policy
/website-information/legal-noticeLegal notice
/authentication/registration?r...sign up

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (2.83 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 7 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

dateFri, 30 Oct 2020 03:53:07 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
set-cookie177 Characters
set-cookie66 Characters
content-security-policychild-src 'self' blob:;connect-src 'self' * * * * * * * * * * * * * * * blob: * * * * wss://* * *;default-src 'self' * * * * * * * * * * * * * * * * * * * * * *;font-src 'self' data: * * * *;frame-src 'self' * data: * * * * * * * * * * * * * * * * * * * * * * * *;img-src 'self' data: blob: * * * * * * * * * * * * * * * * * * * * * * * * * *;media-src 'self' blob: * * *;object-src * * *;report-uri;script-src 'self' 'unsafe-inline' 'unsafe-eval' * * * * * * blob: * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *;style-src 'unsafe-inline' * 'self' * * * * * ;upgrade-insecure-requests;
x-xss-protection1; mode=block
feature-policyaccelerometer 'none'; camera 'none'; geolocation 'none'; gyroscope 'none'; magnetometer 'none'; microphone 'none'; payment 'none'; usb 'none'
strict-transport-securitymax-age=31536000; includeSubDomains; preload

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 10,947 referring domains.
This website has 4,316,108 backlinks.
This website has backlinks from 7,861 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Allow: /
Disallow: /*.doc
Disallow: /*.rtf
Disallow: /*.pdf
Disallow: /*.xls
Disallow: /*.csv
Disallow: /*.tsv
Disallow: /*.ppt
Disallow: /*.odt
Disallow: /*.ods
Disallow: /*.odp
Disallow: /*.docx
Disallow: /*.xlsx
Disallow: /*.pptx
Disallow: /*.fodt
Disallow: /*.fods
Disallow: /*.fodp
Disallow: /search*
Disallow: /*archive*
Disallow: /registration/
Disallow: /authentication/

User-agent: Dow Jones Searchbot
Disallow: /

User-agent: Domain Re-Animator Bot
Disallow: /


Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Home | The Law Society

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Law Society70%Check
in law58%Check
Law Society Excellence Awards57%Check
Law Firm56%Check
Law Firms56%Check
Employment Law53%Check
Law International53%Check
media law51%Check

Test up to 1.000 webpages of with our free plan!

Sign Up Free
No trial. It's just free!