Marriott.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
42% 
Page structure
69% 
Link structure
73% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
217.10 kB
Words
549
Media files
7
Number of links
61 internal / 57 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The title of the page is empty or not set.
Meta description
(Critically important)
Browse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
showLightboxOnLoadEmpty
onLoadLightboxURIEmpty
viewportwidth=device-width, initial-scale=1, maximum-scale=1
msapplication-TileImagehttps://cache.marriott.com/Images/Mobile/MC_Logos/MarriottWin8Icon.png
msapplication-TileColor#9D102D
robotsEmpty
descriptionBrowse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.
keywordshotels, hotel, marriott reservation; hotel reservations, hotel reservation, hotel website; marriott hotel reservation
previewImageEmpty
applicable-devicepc,mobile
langen
fb:app_id311568359040551
og:titleEmpty
og:imageEmpty
og:descriptionBrowse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.
og:site_nameMarriott International
og:typewebsite
og:url/default.mi
X-UA-CompatibleIE=edge
Content-Style-Typetext/css
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
This page contains 549 words. That's ok.
11.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 38 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...on=progressive-bilinear&downsize=750px:*No alt attribute provided

Page structure

H1 heading
(Critically important)
EXPLORE OUR BRANDS
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 EXPLORE OUR BRANDS
H1 Best Rates Guaranteed at Marriott.co.uk
H2 Where do you want to go?
H2 Marriott Bonvoy™ Member Rates. Our lowest rates. All the time.
H2 This Week's Top Offers
H2 Top Destinations
H2 For Guests
H2 Our Company
H3 Marriott Bonvoy
H3 Meetings & Events
H3 Deals & Packages
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (57) on this page.
LinkAttributesAnchor text
/default.miAnchor Skip Main Navigation
/default.miMarriott Bonvoy
/marriott/international-modal.miEnglish
https://help.marriott.com/s/External Subdomain Help
/resLookupOverlay.miMy Trips
/marriott-brands.miLEARN MORE
/hotels/travel/herak-domes-of-...Domes of Elounda, Autograph Collection, Greece
/online-hotel-booking.miSEE DETAILS
/loyalty/createAccount/createA...Join Now
/forgotPassword.miForgot password
/loyalty/createAccount/activat...Activate online account
https://credit-cards.marriott....External Subdomain IMG-ALT Earn More Points
A-TITLE Earn More Points
https://credit-cards.marriott....New window External Subdomain Text duplicate LEARN MORE
A-TITLE LEARN MORE
https://hotel-deals.marriott.c...External Subdomain IMG-ALT View of the Marriott London County Hall with London Eye
A-TITLE View of the Marriott London County Hall with London Eye
https://hotel-deals.marriott.c...New window External Subdomain Your family break in London
A-TITLE Your family break in London
https://hotel-deals.marriott.c...External Subdomain IMG-ALT Sunset in Edinburgh
A-TITLE Sunset in Edinburgh
https://hotel-deals.marriott.c...External Subdomain Plan your staycation
A-TITLE Plan your staycation
https://hotel-events.marriott....External Subdomain IMG-ALT Meeting room, London Marriott Hotel Kensington
A-TITLE Meeting room, London Marriott Hotel Kensington
https://hotel-events.marriott....External Subdomain Earn triple points
A-TITLE Earn triple points
/travel-deals.miIMG-ALT Couple on bike
A-TITLE Couple on bike
/travel-deals.miSee all savings
/meeting-event-hotels/meeting-...IMG-ALT LIGHT Room U shape, AC Hotel Riga
A-TITLE LIGHT Room U shape, AC Hotel Riga
/meeting-event-hotels/meeting-...Learn more
/travel-deals.miView all offers
/default.miText duplicate Marriott Bonvoy
https://www.editionhotels.com/New window External EDITION Hotels
https://www.ritzcarlton.com/New window External The Ritz-Carlton
https://the-luxury-collection....New window External Subdomain The Luxury Collection
http://www.starwoodhotels.com/...New window External St. Regis
https://w-hotels.marriott.com/New window External Subdomain W Hotels
https://jw-marriott.marriott.com/New window External Subdomain JW Marriott
https://marriott-hotels.marrio...New window External Subdomain Marriott Hotels & Resorts
https://sheraton.marriott.com/New window External Subdomain Sheraton
https://www.marriottvacationcl...New window External Marriott Vacation Club
https://delta-hotels.marriott....New window External Subdomain Delta Hotels and Resorts
https://westin.marriott.com/New window External Subdomain Westin Hotels & Resorts
https://le-meridien.marriott.com/New window External Subdomain Le Méridien
https://renaissance-hotels.mar...New window External Subdomain Renaissance Hotels
https://www.autograph-hotels.m...New window External Subdomain Autograph Collection
https://tribute-portfolio.marr...New window External Subdomain Tribute Portfolio
https://design-hotels.marriott...New window External Subdomain Design HotelsTM
https://www.marriott.com/gaylo...New window External Gaylord Hotels
https://courtyard.marriott.com/New window External Subdomain Courtyard
https://four-points.marriott.com/New window External Subdomain Four Points by Sheraton
https://springhillsuites.marri...New window External Subdomain SpringHill Suites
https://fairfield.marriott.com/New window External Subdomain Fairfield Inn & Suites
https://protea.marriott.com/New window External Subdomain Protea Hotels
https://ac-hotels.marriott.com/New window External Subdomain AC Hotels
https://aloft-hotels.marriott....New window External Subdomain Aloft Hotels
https://moxy-hotels.marriott.c...New window External Subdomain MOXY Hotels
https://homes-and-villas.marri...New window External Subdomain Homes & Villas by Marriott International
https://residence-inn.marriott...New window External Subdomain Residence Inn
https://towneplacesuites.marri...New window External Subdomain TownePlace Suites
/executive-apartments/travel.miNew window Marriott Executive Apartments
https://element-hotels.marriot...New window External Subdomain Element Hotels
/loyalty.miMarriott Bonvoy Overview
A-TITLE Marriott Bonvoy Overview
/loyalty/member-benefits.miMember Benefits
A-TITLE Member Benefits
/loyalty/earn.miEarn Points
A-TITLE Earn Points
/loyalty/redeem.miRedeem Points
A-TITLE Redeem Points
/meeting-event-hotels/meeting-...Meetings & Events Overview
A-TITLE Meetings & Events Overview
/meeting-event-hotels/meetings.miBusiness Meetings
A-TITLE Business Meetings
/meeting-event-hotels/weddings.miWeddings
A-TITLE Weddings
/meetings-and-events/social-ev...Social Events
A-TITLE Social Events
/travel-deals.miDeals
A-TITLE Deals
https://holidays.marriott.co.uk/External Subdomain Holiday Packages
A-TITLE Holiday Packages
https://moments.marriott.com/?...External Subdomain Cars, Tours, Activities
A-TITLE Cars, Tours, Activities
https://www.marriottvacationcl...External Marriott Vacation Club Offers
A-TITLE Marriott Vacation Club Offers
https://www.marriott.com/resor...External Resorts
A-TITLE Resorts
https://traveler.marriott.com/External Subdomain Marriott Bonvoy Traveler
A-TITLE Marriott Bonvoy Traveler
https://www.marriott.com/meeti...External Hotel Restaurants & Bars
A-TITLE Hotel Restaurants & Bars
/hotel-search/amsterdam.hotels...Amsterdam Hotels
/hotel-search/barcelona.hotels...Barcelona Hotels
/hotel-search/boston.hotels.ma...Boston Hotels
/hotel-search/bristol.hotels.u...Bristol Hotels
/hotel-search/brussels.hotels....Brussels Hotels
/hotel-search/cape-town.hotels...Cape Town Hotels
/hotel-search/caribbean.hotels/Caribbean Hotels
/hotel-search/dubai.hotels.uni...Dubai Hotels
/hotel-search/dublin.hotels.ir...Dublin Hotels
/hotel-search/edinburgh.hotels...Edinburgh Hotels
/hotel-search/france.hotels/France Hotels
/hotel-search/germany.hotels/Germany Hotels
/hotel-search/italy.hotels/Italy Hotels
/hotel-search/las-vegas.hotels...Las Vegas Hotels
/hotel-search/london.hotels.un...London Hotels
/hotel-search/madrid.hotels.sp...Madrid Hotels
/hotel-search/malaga.hotels.sp...Malaga Hotels
/hotel-search/munich.hotels.ge...Munich Hotels
/hotel-search/new-york.hotels....New York Hotels
/hotel-search/paris.hotels.fra...Paris Hotels
/hotel-search/rome.hotels.ital...Rome Hotels
/hotel-search/san-francisco.ho...San Francisco Hotels
/hotel-search/spain.hotels/Spain Hotels
/hotel-search/tel-aviv.hotels....Tel Aviv Hotels
/hotel-search/vienna.hotels.au...Vienna Hotels
/online-hotel-booking.miBest Rate Guarantee
https://www.roomkey.co.uk/External Room Key
/travel-experience.miTravel Experiences
https://europe.shopmarriott.co...External Subdomain Shop Marriott
https://europe.westinstore.com...External Subdomain Shop Westin
https://gifts.marriott.com/External Subdomain Gift Cards
/marriott/aboutmarriott.miAbout Marriott
http://www.careers.marriott.co...External Subdomain Careers
https://www.travelagents.marri...External Subdomain Travel Agent
https://www.grouppartners.marr...External Subdomain Group Partners
https://www.marriott.com/marri...External Affiliates
https://news.marriott.com/External Subdomain News
http://www.blogs.marriott.com/External Subdomain Bill Marriott's Blog
https://www.linkedin.com/in/ar...External Arne Sorenson's Blog
/marriott/group-tax-strategy.miUK Tax Strategy
/about/terms-of-use.miTerms of Use
/loyalty/terms/default.miProgramme Terms & Conditions
/about/privacy.miPrivacy Centre
/marriott/imprint.miImprint
http://serve360.marriott.com/w...External Subdomain Human Trafficking Statement (PDF)
/digital-accessibility.miDigital Accessibility
/sitemap.miSite Map
https://help.marriott.com/s/External Subdomain Text duplicate Help

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.marriott.co.uk/default.mi"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 27 CSS files. This may affect the page load time negatively.
This website loads 38 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=utf-8
varyAccept-Encoding
x-request-id/default.mi~X~4797F5B7-A61F-5337-97D4-72CCA76A985A
x-service-idram-nginx-auto-42-sjtx5
link</aries/d39ce1c36b8695811d2b/components/mi-shared/mi-shared.js>; as=script; rel=preload,</aries/ee81380581baa484d0f3/components/mi-common/mi-common.js>; as=script; rel=preload,</aries/8debb0e7d2f2d55625e1/components/dataLayer/dataLayer.js>; as=script; rel=preload,</aries/f29a8de79c404c9524b6/components/adaptiveHtmlHead/adaptiveHtmlHead.js>; as=script; rel=preload,</aries/00f81cc130cc3d2dab4b/components/pageStaticContent/pageStaticContent.js>; as=script; rel=preload,</aries/73128e4cbd4a9ce77da9/components/univNavHamburgerMenu/univNavHamburgerMenu.js>; as=script; rel=preload,</aries/822f63bccb5344d0865b/components/programLogo/programLogo.js>; as=script; rel=preload,</aries/296fc1c216f6379eb762/components/quickLinkItem/quickLinkItem.js>; as=script; rel=preload,</aries/9d194b49c31a375ee727/components/mainNavLink/mainNavLink.js>; as=script; rel=preload,</aries/55822c37c75f50c427a4/components/heroImageITO/heroImageITO.js>; as=script; rel=preload,</aries/793aba31bb77790576be/components/clickToAction/clickToAction.js>; as=script; rel=preload,</aries/b7ff57fa2f3a234b5c47/components/searchFormHorizontalHomePage/searchFormHorizontalHomePage.js>; as=script; rel=preload,</aries/b8e6548e12ea35ce5fee/components/adaptiveHeading/adaptiveHeading.js>; as=script; rel=preload,</aries/54190cd3f03a06ec8beb/components/paysBookDirect/paysBookDirect.js>; as=script; rel=preload,</aries/ace5b53851a2b99baaf1/components/cardText/cardText.js>; as=script; rel=preload,</aries/4905165d275036b8630e/components/marriottRewardsMemberRates/marriottRewardsMemberRates.js>; as=script; rel=preload,</aries/522929b3a9d667a204c1/components/signIn/signIn.js>; as=script; rel=preload,</aries/56813b90c493b23a7729/components/articleContentText/articleContentText.js>; as=script; rel=preload,</aries/817f5b7d1bafadaecd90/components/marketingTiles/marketingTiles.js>; as=script; rel=preload,</aries/b1ed2675cd4e3dbec7f8/components/viewAllOffer/viewAllOffer.js>; as=script; rel=preload,</aries/4f1f0033c9a887a6a9ee/components/logosPortfolio/logosPortfolio.js>; as=script; rel=preload,</aries/6f6bb2a5e6eaf98a72da/components/linksBlock/linksBlock.js>; as=script; rel=preload,</aries/8fc1ecc5a9b593174bd6/components/transactionalFooterLinks/transactionalFooterLinks.js>; as=script; rel=preload,</aries/a554f1300d5961b96ffe/components/articleLinksGroup/articleLinksGroup.js>; as=script; rel=preload,</aries/7afb90f9b46b8f0a3f36/components/hdVars/hdVars.js>; as=script; rel=preload,</aries/9023ffca9220638a3b95/components/messageResource/messageResource.js>; as=script; rel=preload,</aries/1529ce9aab270ec63a2d/components/sessionTimeOut/sessionTimeOut.js>; as=script; rel=preload
x-dynatracePT=23282986;PA=1690574078;SP=Marriott.com Production;PS=-659768705
content-encodinggzip
x-akamai-transformed9 40083 0 pmb=mNONE,1
expiresMon, 19 Oct 2020 09:27:21 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateMon, 19 Oct 2020 09:27:21 GMT
content-length33531
retry-after28800
strict-transport-securitymax-age=86400 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 300 referring domains.
This website has 1,072 backlinks.
This website has backlinks from 282 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Robots.txt file for HTTPS Marriott.co.uk
# 
Sitemap: https://www.marriott.co.uk/sitemap-index-uk.xml
#
User-agent: Baiduspider 
Disallow: /

#
User-agent: *
Disallow: /einterface/
Disallow: /search/
Allow: /search/default.mi
Disallow: /hotels/newAdaptiveRoomTypePhotoViewer
Disallow: /reservation/availabilitySearch.mi
Disallow: /aries-search/
Disallow: /*~X~

Facebook popularity

Shares / Likes / Comments
6,779

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.marriott.co.uk › default.mi
No title provided
Browse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marriott64%Check
Marriott Hotel57%Check
Marriott International56%Check
Marriott Bonvoy53%Check
Courtyard Marriott51%Check
Brands50%Check
Sign In48%Check
Travel48%Check
Hotels Hotel47%Check
International46%Check

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