Marriott.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
41% 
Page structure
67% 
Link structure
58% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
276.80 kB
Words
859
Media files
10
Number of links
82 internal / 102 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hotels & Resorts | Book your Hotel directly with Marriott Bonvoy
The length of the page title is perfect. (505 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Browse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.
The length of the meta description is perfect. (931 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marriott.co.uk/default.mi
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
showLightboxOnLoadEmpty
onLoadLightboxURIEmpty
viewportwidth=device-width, initial-scale=1, maximum-scale=1
msapplication-TileImagehttps://cache.marriott.com/Images/Mobile/MC_Logos/MarriottWin8Icon.png
msapplication-TileColor#9D102D
application-nameMarriott International
keywordshotels, hotel, marriott reservation; hotel reservations, hotel reservation, hotel website; marriott hotel reservation
descriptionBrowse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.
Marriott-platformRAM
previewImageEmpty
apple-itunes-appapp-id=455004730
langen
fb:app_id311568359040551
og:typewebsite
X-UA-CompatibleIE=edge
Content-Style-Typetext/css
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
This page contains 859 words. That's ok.
9.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 37 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...on=progressive-bilinear&downsize=600px:*Beach cabana, JW Marriott Cancun Resort & Spa
...on=progressive-bilinear&downsize=600px:*large conference room
...on=progressive-bilinear&downsize=600px:*Double Take
...on=progressive-bilinear&downsize=750px:*No alt attribute provided

Page structure

H1 heading
(Critically important)
Save up to 25%
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Save up to 25%
H1 Best Rates Guaranteed at Marriott.co.uk
H2 DISCOVER UK WINTER WEEKEND BREAKS
H2 Where do you want to go?
H2 Marriott Bonvoy™ Member Rates. Our lowest rates. All the time.
H2 This Week's Top Offers
H2 Top Destinations
H2 For Guests
H2 Our Company
H3 Marriott Bonvoy
H3 Meetings & Events
H3 Deals & Packages
H3 Follow Us
H4 Exclusive getaways, member offers and more
H4 Book a meeting or event
H4 Join Marriott Bonvoy
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (102) on this page.
LinkAttributesAnchor text
/default.miAnchor Skip Main Navigation
/default.miMarriott Bonvoy
/marriott/international-modal.miEnglish
/help/default.miHelp
/help/loyalty-faqs.miLoyalty FAQs
/resLookupOverlay.miMy Trips
https://holidays.marriott.co.u...New window External Subdomain Room + Flight Open in a different browser tab
https://holidays.marriott.co.u...New window External Subdomain Room + Car Open in a different browser tab
/search/default.miFind a Hotel
/meeting-event-hotels/meeting-...Find a Hotel for groups (10+ rooms)
/hotel-search.miBrowse by Destination
/reservation/lookupReservation.miLookup Reservation
/help/global-phone-reservation...Worldwide Telephone Reservations
/travel-deals.miDeals
https://holidays.marriott.co.uk/External Subdomain Holiday Packages
https://moments.marriott.com/?...External Subdomain Cars, Tours, Activities
https://www.marriottvacationcl...External Marriott Vacation Club Offers
https://www.marriott.com/resor...External Resorts
https://traveler.marriott.com/External Subdomain Marriott Bonvoy Traveler
https://www.marriott.com/meeti...External Hotel Restaurants & Bars
https://europe.shopmarriott.co...External Subdomain Shop Marriott
https://europe.westinstore.com...External Subdomain Shop Westin
/travel-deals.miSee all savings
/meeting-event-hotels/meeting-...Meetings & Events Overview
/meeting-event-hotels/meetings.miBusiness Meetings
/meeting-event-hotels/weddings.miWeddings
/meeting-event-hotels/social-e...Social Events
/meetings-and-events/event-ven...Book an event
http://www.ritzcarlton.com/External The Ritz-Carlton
https://st-regis.marriott.com/External Subdomain St Regis
http://www.editionhotels.com/External Edition
http://the-luxury-collection.m...External Subdomain The Luxury Collection
http://w-hotels.marriott.com/External Subdomain W Hotels
https://jw-marriott.marriott.com/External Subdomain JW Marriott
https://marriott-hotels.marrio...External Subdomain Marriott Hotels Resorts & Suites
http://sheraton.marriott.com/External Subdomain Sheraton
https://www.marriottvacationcl...External Marriott Vacation Club
https://delta-hotels.marriott....External Subdomain Delta Hotels
http://le-meridien.marriott.com/External Subdomain Le Meridien
https://westin.marriott.com/External Subdomain Westin Hotels
https://autograph-hotels.marri...External Subdomain Autograph Collection
https://design-hotels.marriott...External Subdomain Design Hotels
https://renaissance-hotels.mar...External Subdomain Renaissance Hotels
http://tribute-portfolio.marri...External Subdomain Tribute Portfolio
http://www.marriott.com/gaylor...External Gaylord Hotels
http://courtyard.marriott.com/External Subdomain Courtyard Hotels
http://four-points.marriott.com/External Subdomain Four Points Hotels
http://springhillsuites.marrio...External Subdomain SpringHill Suites
http://protea.marriott.com/External Subdomain Protea
https://fairfield.marriott.com/External Subdomain Fairfield Inn
http://achotels.marriott.com/External Subdomain AC Hotels
http://aloft-hotels.marriott.com/External Subdomain Aloft Hotels
http://moxy-hotels.marriott.com/External Subdomain Moxy Hotels
http://www.marriott.com/execut...External Marriott Executive Apartments
https://residence-inn.marriott...External Subdomain Residence Inn
http://towneplacesuites.marrio...External Subdomain TownePlace Suites
http://element-hotels.marriott...External Subdomain Element
https://homes-and-villas.marri...External Subdomain Homes & Villas by Marriott International
/marriott-brands.miExplore All Brands
/sign-in.miSign In
/loyalty.miMarriott Bonvoy Overview
/loyalty/member-benefits.miMember Benefits
/loyalty/earn.miHow to Earn Points
/loyalty/redeem.miHow to Use Points / Certificates
/rewards/createAccount/createA...Join Now
https://hotel-deals.marriott.c...New window External Subdomain Book Now Open in a different browser tab
https://www.marriott.com/hotel...External Domes of Elounda, Autograph Collection, Greece
/online-hotel-booking.miSEE DETAILS
/loyalty/createAccount/createA...Join now
/forgotPassword.miForgot password
/loyalty/createAccount/activat...Activate online account
https://credit-cards.marriott....External Subdomain IMG-ALT Earn More Points
A-TITLE Earn More Points
https://credit-cards.marriott....New window External Subdomain LEARN MORE
A-TITLE LEARN MORE
https://hotel-deals.marriott.c...External Subdomain IMG-ALT Tbilisi by night, Georgia
A-TITLE Tbilisi by night, Georgia
https://hotel-deals.marriott.c...New window External Subdomain Enjoy up to 25% off your stay
A-TITLE Enjoy up to 25% off your stay
/specials/mesOffer.mi?country=...IMG-ALT Chocolate guanaja dessert
A-TITLE Chocolate guanaja dessert
/specials/mesOffer.mi?country=...Enjoy French gastronomy
A-TITLE Enjoy French gastronomy
https://hotel-deals.marriott.c...External Subdomain IMG-ALT Hotel lobby - The St. Regis Rome, Italy
A-TITLE Hotel lobby - The St. Regis Rome, Italy
https://hotel-deals.marriott.c...New window External Subdomain Daily credit and an upgrade
A-TITLE Daily credit and an upgrade
/travel-deals.miIMG-ALT Woman blowing snow
A-TITLE Woman blowing snow
/travel-deals.miText duplicate See all savings
https://hotel-events.marriott....External Subdomain IMG-ALT 4 people during a business meeting in a conference room
A-TITLE 4 people during a business meeting in a conference room
https://hotel-events.marriott....External Subdomain Exclusive UK meeting offer
/travel-deals.miView all offers
/default.miText duplicate Marriott Bonvoy
https://www.editionhotels.com/New window External EDITION Hotels
http://www.ritzcarlton.com/New window External Text duplicate The Ritz-Carlton
https://the-luxury-collection....New window External Subdomain Text duplicate The Luxury Collection
https://st-regis.marriott.com/New window External Subdomain St. Regis
https://w-hotels.marriott.com/New window External Subdomain Text duplicate W Hotels
https://jw-marriott.marriott.com/New window External Subdomain Text duplicate JW Marriott
https://marriott-hotels.marrio...New window External Subdomain Marriott Hotels & Resorts
https://sheraton.marriott.com/New window External Subdomain Text duplicate Sheraton
https://www.marriottvacationcl...New window External Text duplicate Marriott Vacation Club
https://delta-hotels.marriott....New window External Subdomain Delta Hotels and Resorts
https://westin.marriott.com/New window External Subdomain Westin Hotels & Resorts
https://le-meridien.marriott.com/New window External Subdomain Le Méridien
https://renaissance-hotels.mar...New window External Subdomain Text duplicate Renaissance Hotels
https://autograph-hotels.marri...New window External Subdomain Text duplicate Autograph Collection
https://tribute-portfolio.marr...New window External Subdomain Text duplicate Tribute Portfolio
https://design-hotels.marriott...New window External Subdomain Design HotelsTM
https://www.marriott.com/gaylo...New window External Text duplicate Gaylord Hotels
https://courtyard.marriott.com/New window External Subdomain Courtyard
https://four-points.marriott.com/New window External Subdomain Four Points by Sheraton
http://springhillsuites.marrio...New window External Subdomain Text duplicate SpringHill Suites
http://fairfield.marriott.com/New window External Subdomain Fairfield Inn & Suites
http://protea.marriott.com/New window External Subdomain Protea Hotels
http://achotels.marriott.com/New window External Subdomain Text duplicate AC Hotels
https://aloft-hotels.marriott....New window External Subdomain Text duplicate Aloft Hotels
http://moxy-hotels.marriott.co...New window External Subdomain MOXY Hotels
https://homes-and-villas.marri...New window External Subdomain Text duplicate Homes & Villas by Marriott International
https://residence-inn.marriott...New window External Subdomain Text duplicate Residence Inn
http://towneplacesuites.marrio...New window External Subdomain Text duplicate TownePlace Suites
https://www.marriott.com/execu...New window External Text duplicate Marriott Executive Apartments
https://element-hotels.marriot...New window External Subdomain Element Hotels
/loyalty.miText duplicate Marriott Bonvoy Overview
A-TITLE Marriott Bonvoy Overview
/loyalty/member-benefits.miText duplicate Member Benefits
A-TITLE Member Benefits
/loyalty/earn.miEarn Points
A-TITLE Earn Points
/loyalty/redeem.miRedeem Points
A-TITLE Redeem Points
/meeting-event-hotels/meeting-...Text duplicate Meetings & Events Overview
A-TITLE Meetings & Events Overview
/meeting-event-hotels/meetings.miText duplicate Business Meetings
A-TITLE Business Meetings
/meeting-event-hotels/weddings.miText duplicate Weddings
A-TITLE Weddings
/meetings-and-events/social-ev...Text duplicate Social Events
A-TITLE Social Events
/travel-deals.miText duplicate Deals
A-TITLE Deals
https://holidays.marriott.co.uk/External Subdomain Text duplicate Holiday Packages
A-TITLE Holiday Packages
https://moments.marriott.com/?...External Subdomain Text duplicate Cars, Tours, Activities
A-TITLE Cars, Tours, Activities
https://www.marriottvacationcl...External Text duplicate Marriott Vacation Club Offers
A-TITLE Marriott Vacation Club Offers
https://www.marriott.com/resor...External Text duplicate Resorts
A-TITLE Resorts
https://traveler.marriott.com/External Subdomain Text duplicate Marriott Bonvoy Traveler
A-TITLE Marriott Bonvoy Traveler
https://www.marriott.com/meeti...External Text duplicate Hotel Restaurants & Bars
A-TITLE Hotel Restaurants & Bars
/hotel-search/amsterdam.hotels...Amsterdam Hotels
/hotel-search/barcelona.hotels...Barcelona Hotels
/hotel-search/boston.hotels.ma...Boston Hotels
/hotel-search/bristol.hotels.u...Bristol Hotels
/hotel-search/brussels.hotels....Brussels Hotels
/hotel-search/cape-town.hotels...Cape Town Hotels
/hotel-search/caribbean.hotels/Caribbean Hotels
/hotel-search/dubai.hotels.uni...Dubai Hotels
/hotel-search/dublin.hotels.ir...Dublin Hotels
/hotel-search/edinburgh.hotels...Edinburgh Hotels
/hotel-search/france.hotels/France Hotels
/hotel-search/germany.hotels/Germany Hotels
/hotel-search/italy.hotels/Italy Hotels
/hotel-search/las-vegas.hotels...Las Vegas Hotels
/hotel-search/london.hotels.un...London Hotels
/hotel-search/madrid.hotels.sp...Madrid Hotels
/hotel-search/malaga.hotels.sp...Malaga Hotels
/hotel-search/paris.hotels.fra...Munich Hotels
/hotel-search/new-york.hotels....New York Hotels
/hotel-search/paris.hotels.fra...Paris Hotels
/hotel-search/rome.hotels.ital...Rome Hotels
/hotel-search/san-francisco.ho...San Francisco Hotels
/hotel-search/spain.hotels/Spain Hotels
/hotel-search/tel-aviv.hotels....Tel Aviv Hotels
/hotel-search/vienna.hotels.au...Vienna Hotels
/online-hotel-booking.miBest Rate Guarantee
https://www.roomkey.co.uk/External Room Key
/travel-experience.miTravel Experiences
https://europe.shopmarriott.co...External Subdomain Text duplicate Shop Marriott
https://europe.westinstore.com...External Subdomain Text duplicate Shop Westin
https://gifts.marriott.com/External Subdomain Gift Cards
/marriott/aboutmarriott.miAbout Marriott
http://www.careers.marriott.co...External Subdomain Careers
https://www.travelagents.marri...External Subdomain Travel Agent
https://www.grouppartners.marr...External Subdomain Group Partners
https://www.marriott.com/marri...External Affiliates
https://news.marriott.com/External Subdomain News
http://www.blogs.marriott.com/External Subdomain Bill Marriott's Blog
https://www.linkedin.com/in/ar...External Arne Sorenson's Blog
/Multimedia/PDF/CorporateRespo...Human Trafficking Statement (PDF)
/marriott/group-tax-strategy.miUK Tax Strategy
https://www.facebook.com/marri...External Facebook
https://www.instagram.com/marr...External Instagram
https://www.twitter.com/marrio...External Twitter
https://www.messenger.com/t/ma...External Facebook Messenger
https://www.youtube.com/marriottExternal YouTube
/about/terms-of-use.miTerms of Use
/loyalty/terms/default.miProgramme Terms & Conditions
/about/privacy.miPrivacy Centre
/marriott/imprint.miImprint
/digital-accessibility.miDigital Accessibility
/sitemap.miSite Map
/help/default.miText duplicate Help
/marriott/international-modal.miText duplicate English

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.marriott.co.uk/default.mi"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 30 CSS files. This may affect the page load time negatively.
This website loads 37 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (277 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=utf-8
varyAccept-Encoding
x-request-id/default.mi~X~90E84C96-5871-540D-84EC-D1B36E767B2A
x-service-idram-nginx-auto-28-vhqr4
x-dynatracePT=3098829;PA=1969907428;SP=Marriott.com Production;PS=-659768705
content-encodinggzip
x-akamai-transformed9 - 0 pmb=mNONE,1
expiresSat, 25 Jan 2020 03:09:55 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSat, 25 Jan 2020 03:09:55 GMT
transfer-encodingchunked
connectionkeep-alive
connectionTransfer-Encoding
set-cookie54 Characters
set-cookie94 Characters
set-cookie72 Characters
set-cookie41 Characters
set-cookie83 Characters
set-cookie20 Characters
retry-after28800
strict-transport-securitymax-age=86400 ; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 313 referring domains.
This website has 902 backlinks.
This website has backlinks from 285 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Robots.txt file for HTTPS Marriott.co.uk
# 
Sitemap: https://www.marriott.co.uk/sitemap-index-uk.xml
#
User-agent: Baiduspider 
Disallow: /

#
User-agent: *
Disallow: /einterface/
Disallow: /search/
Allow: /search/default.mi
Disallow: /hotels/newAdaptiveRoomTypePhotoViewer
Disallow: /reservation/availabilitySearch.mi
Disallow: /aries-search/
Disallow: /*~X~

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Hotels & Resorts | Book your Hotel directly with Marriott Bonvoy
https://www.marriott.co.uk/default.mi
Browse Marriott International's portfolio of hotels & discover what makes each brand unique. Take the stress out of travel & book your hotel reservation direct.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marriott69%Check
Marriott Hotels60%Check
Marriott Bonvoy57%Check
Book54%Check
Marriott International53%Check
Marriott Hotels Resorts51%Check
Hotels Hotel50%Check
hotels49%Check
Courtyard Marriott46%Check
Resorts Book44%Check

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