Marwell.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
95% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
152.20 kB
Words
1258
Media files
32
Number of links
131 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Days out in Hampshire | Family day out near me | Marwell Zoo
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get closer to the natural world with a family day out at Marwell Zoo. The perfect activity for those looking for things to do with kids in Hampshire.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marwell.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionGet closer to the natural world with a family day out at Marwell Zoo. The perfect activity for those looking for things to do with kids in Hampshire.
generatorWooCommerce 9.8.1
cdp-version1.4.9
tec-api-versionv1
tec-api-originhttps://www.marwell.org.uk
msapplication-TileImagehttps://www.marwell.org.uk/wp-content/uploads/2021/06/cropped-marwell-favicon-MASTER-600px-270x270.png
article:modified_time2025-05-02T08:43:21+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleDays out in Hampshire | Family day out near me | Marwell Zoo
og:descriptionGet closer to the natural world with a family day out at Marwell Zoo. The perfect activity for those looking for things to do with kids in Hampshire.
og:urlhttps://www.marwell.org.uk/
og:site_nameMarwell Zoo
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1258 words. That's ok.
33.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (38). We recommend using a maximum of 25 tags for this page.
The following tag is repeated too often: adult
Some tags are too long. With 74 characters this one is longer than 70 characters:
"our 3 year old loves his toy animals and it was time to see the real thing"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2021/04/Marwell-Logo-zoo.svgMarwell Logo - zoo
...ell-Zoo-homepage-mobile-768-x-540-px.jpgA dodo made out of toy bricks on a rock, with the wording: Extinction. Discovering lost species... brick by brick.
...well-Zoo-homepage-tablet-992-x480-px.jpgA dodo made out of toy bricks on a rock, with the wording: Extinction. Discovering lost species... brick by brick.
...l-Zoo-homepage-desktop-2000-x-992-px.jpgA dodo made out of toy bricks on a rock, with the wording: Extinction. Discovering lost species... brick by brick.
...he-Herd-home-banner-mobile-768x540-1.jpgTwo Grevy's zebra on a black background, with 'Join the herd!' in a green circle
...he-Herd-home-banner-tablet-992x480-1.jpgTwo Grevy's zebra on a black background, with 'Join the herd!' in a green circle
...d-home-banner-desktop-2000x992-final.jpgTwo Grevy's zebra on a black background, with 'Join the herd!' in a green circle
...-banner-Marwell-Zoo-mobile-768x540-1.gifA graphic design of a penguin next to a tree full of hearts with the BIAZA Love Your Zoo logo
...ell-Zoo-home-banner-tablet-992x480-1.gifA graphic design of a penguin next to a tree full of hearts with the BIAZA Love Your Zoo logo
...anner-desktop-Marwell-Zoo-2000x992-1.gifA graphic design of a penguin next to a tree full of hearts with the BIAZA Love Your Zoo logo
...oo-Home-page-banner-mobile-768x540-1.jpgTwo women and a child enjoying afternoon tea at Marwell Hall
...oo-Home-page-banner-tablet-992x480-1.jpgTwo women and a child enjoying afternoon tea at Marwell Hall
...-Home-page-banner-desktop-2000x992-1.jpgTwo women and a child enjoying afternoon tea at Marwell Hall
...025-events-homepage-mobile-768x540-1.jpgA lady in a sundress and a young girl in a sundress smile as they walk across the back lawn at Marwell Hall, at Marwell Zoo
...025-events-homepage-tablet-992x480-1.jpgA lady in a sundress and a young girl in a sundress smile as they walk across the back lawn at Marwell Hall, at Marwell Zoo
...-events-homepage-banner-2000x992-2-1.jpgA lady in a sundress and a young girl in a sundress smile as they walk across the back lawn at Marwell Hall, at Marwell Zoo
...s/2024/06/Valentina-mobile-768x540px.pngVisit the incredible Amur Tiger on your family day out in Hampshire at Marwell Zoo
...s/2024/06/Valentina-tablet-992x480px.pngVisit the incredible Amur Tiger on your family day out in Hampshire at Marwell Zoo
...2024/06/Valentina-desktop-2000x992px.pngVisit the incredible Amur Tiger on your family day out in Hampshire at Marwell Zoo
.../marwell-zoo-location-map-1024x772-1.pngMap showing the location of Marwell Zoo in Hampshire
...homepage-mobile-768-x-540-px-309x296.jpgA dodo made out of toy bricks on a rock, with the wording: Extinction. Discovering lost species... brick by brick.
...zoo-cotton-top-tamarin-twins-309x296.jpgCotton-top tamarin twins
...tte-Pasha-compressed-for-web-309x296.jpgAmur tiger, Pasha relaxing in habitat looking at camera at Marwell Zoo
...well-zoo/assets/images/giftaid-panel.svgGift Aid info
.../QA-logo-categories-2022_Sustainable.pngThe Queen’s Awards for Enterprise: Sustainable Development 2022 logo
/wp-content/uploads/2021/04/Image-2.pngHampshire’s Top Attraction Member logo
/wp-content/uploads/2021/06/biaza-logo.jpgbiaza logo
...tent/uploads/2022/06/TSE-Gold-logo-1.jpgTourism South East Member 2022/2023 logo
...undraising-Regulator-Badge-LR-square.pngFR Fundraising Regulator Badge
/wp-content/uploads/2021/04/app-store.svgDownload on the App Store button
/wp-content/uploads/2021/04/google-play.svgGet it on Google Play button
Video URLWidthHeight
...sapi=1&origin=https://www.marwell.org.uk640360

Page structure

H1 heading
(Critically important)
Get closer to nature on a family day out in Hampshire at Marwell Zoo
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Get closer to nature on a family day out in Hampshire at Marwell Zoo
H2 News from the Zoo
H2 How your support is helping conservation
H2 Ticket Prices
H2 Get zoo news, tips & offers!
H2 Get the Marwell App
H2 Let’s get social!
H3 Roar into the past with mammoth Extinction event
H3 Twice as nice! Meet our cotton-top tamarin twins
H3 Roaring with excitement as two rare big cats arrive at Marwell Zoo
H3 Hundreds of Animals
H3 Eat, Drink and Shop
H3 Run Wild
H3 Photo Gallery
H3 Park Map
H3 Enjoy a great visit!
H3 Advance Day Pass
H3 Zoo membership
H3 Advance Day Pass Duplicate text
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.marwell.org.uk/Anchor Skip to content
https://www.marwell.org.uk/Subdomain The Zoo
/education/Subdomain Education
/conservation/Subdomain Conservation
https://www.facebook.com/marwe...External Subdomain No Text
https://www.instagram.com/marw...External Subdomain No Text
https://twitter.com/Marwellwil...External No Text
https://www.youtube.com/user/M...External Subdomain No Text
https://www.flickr.com/groups/...External Subdomain No Text
https://www.tiktok.com/@marwel...External Subdomain No Text
/gift-tickets/Subdomain Gift Tickets
/support-us/annual-zoo-members...Subdomain Annual Membership
/ticket-prices-offers/Subdomain BOOK DAY TICKETS
https://www.marwell.org.uk/Subdomain IMG-ALT Marwell Logo - zoo
https://www.marwell.org.uk/Subdomain Text duplicate The Zoo
/education/Subdomain Text duplicate Education
/conservation/Subdomain Text duplicate Conservation
/animals/Subdomain Animals
/animals/amur-tiger/Subdomain Amur tiger
/animals/giraffe/Subdomain Rothschild’s Giraffe
/animals/humboldt-penguin/Subdomain Humboldt penguin
/animals/linnes-two-toed-sloth/Subdomain Linné’s two-toed sloth
/animals/meerkat/Subdomain Meerkat
/animals/pygmy-hippopotamus/Subdomain Pygmy hippopotamus
/animals/snow-leopard/Subdomain Snow leopard
/animals/white-rhino/Subdomain White rhinoceros
/animals/Subdomain Other Animals at Marwell
/explore/tropical-house/Subdomain Tropical House
/explore/thriving-through-nature/Subdomain Thriving Through Nature
/explore/wild-explorers/Subdomain Wild Explorers
/explore/fur-feathers-and-scales/Subdomain Fur, Feathers & Scales
/keep-in-touch/webcams/Subdomain Webcams
/plan-your-visit/Subdomain Plan your visit
/plan-your-visit/planning-your...Subdomain Planning your visit
/ticket-prices-offers/Subdomain Buy Marwell Zoo Tickets
/gift-tickets/Subdomain Text duplicate Gift Tickets
/group-visits/Subdomain Group Tickets
/plan-your-visit/top-tips/Subdomain Top Tips
/plan-your-visit/opening-times/Subdomain Opening Times
/plan-your-visit/travel-direct...Subdomain Travel & Directions
/plan-your-visit/food-drink/Subdomain Food & Drink
/plan-your-visit/gift-shop/Subdomain Gift shop
/plan-your-visit/faq/Subdomain FAQs
/plan-your-visit/whats-at-marw...Subdomain What’s at Marwell Zoo
/park-map/Subdomain Park Map
/plan-your-visit/today-at-marw...Subdomain Today at Marwell
/plan-your-visit/adventure-pla...Subdomain Adventure Playgrounds
/plan-your-visit/road-train/Subdomain Road Train
/plan-your-visit/gardens/Subdomain Grounds & Gardens
/plan-your-visit/zoo-developme...Subdomain Zoo Developments
/afternoon-tea/Subdomain Afternoon Tea
/plan-your-visit/business-events/Subdomain Events
/plan-your-visit/zoo-events/sc...Subdomain Scouting the zoo
/plan-your-visit/zoo-events/wi...Subdomain Wildlife Art Exhibition
/plan-your-visit/zoo-events/ma...Subdomain May Half Term
/plan-your-visit/zoo-events/su...Subdomain Summer Food Festival
/plan-your-visit/zoo-events/ex...Subdomain Extinction
/support-us/animal-experiences/Subdomain Animal experiences
/plan-your-visit/business-events/Subdomain Business Events
/plan-your-visit/zoo-events/Subdomain All Events
/plan-your-visit/guests-with-a...Subdomain Guests with accessibility needs
/support-us/Subdomain Support us
/support-us/Subdomain Support our charity
/support-us/donation/Subdomain Donate
/support-us/annual-zoo-members...Subdomain Text duplicate Annual Membership
/support-us/adopt-an-animal/Subdomain Adopt an animal
/support-us/corporate-support/Subdomain Corporate Support
/support-us/leave-a-gift/Subdomain Leave a gift in your will
/support-us/gifts-in-memory/Subdomain Gifts in memory
/support-us/gifts/Subdomain Online Gifts
/support-us/raise-funds-for-wi...Subdomain Fundraise for Wildlife
/support-us/amazon-wish-list/Subdomain Amazon Wish list
/vacancies/Subdomain Vacancies
/support-us/zoo-volunteers-at-...Subdomain Volunteer at Marwell
/about-us/Subdomain About us
/support-us/fundraising-promise/Subdomain Fundraising Promise
/zoo-news/Subdomain Zoo News
/keep-in-touch/Subdomain Keep in touch
/keep-in-touch/register/Subdomain Register for eNews
https://bit.ly/m/MarwellZooExternal Marwell on social media
/keep-in-touch/reviews/Subdomain Reviews
/keep-in-touch/marwell-zoo-app/Subdomain Marwell Zoo App
/keep-in-touch/downloads-activ...Subdomain Downloads/Activity Sheets
/competitions/Subdomain Competitions
/connect-with-nature/Subdomain Connect with Nature
/gift-tickets/Subdomain Text duplicate Gift Tickets
/support-us/annual-zoo-members...Subdomain Text duplicate Annual Membership
/ticket-prices-offers/Subdomain Text duplicate BOOK DAY TICKETS
/plan-your-visit/zoo-events/Subdomain Text duplicate Events
/plan-your-visit/today-at-marw...Subdomain Text duplicate Today at Marwell
/support-us/annual-zoo-members...Subdomain Text duplicate Annual Membership
/plan-your-visit/zoo-events/ex...Subdomain Earlybird offer Save 25%
/support-us/annual-zoo-members...Subdomain Become an annual member
/plan-your-visit/zoo-events/ma...Subdomain Love Your Zoo Week May Half Term
/afternoon-tea/Subdomain Treat yourself to Afternoon Tea
/plan-your-visit/zoo-events/Subdomain Exciting new Events for 2025
/animals/Subdomain IMG-ALT Visit the incredible Amur Tiger on your family day out in Hampshire at Marwell Zoo
/animals/Subdomain 100s of Animals
/plan-your-visit/opening-times/No Text
/plan-your-visit/opening-times/Text duplicate Opening Times
/plan-your-visit/travel-direct...No Text
/plan-your-visit/travel-direct...Getting here
/ticket-prices-offers/No Text
/ticket-prices-offers/Tickets
/plan-your-visit/today-at-marw...No Text
/plan-your-visit/today-at-marw...What's on
/keep-in-touch/marwell-zoo-app/Get our app
/plan-your-visit/whats-at-marw...what’s at Marwell
/plan-your-visit/travel-direct...SO21 1JH.
/plan-your-visit/planning-your...Book tickets
/plan-your-visit/whats-at-marw...explore the zoo.
/zoo-news/roar-into-the-past-w...Subdomain IMG-ALT A dodo made out of toy bricks on a rock, with the wording: Extinction. Discovering lost species... brick by brick.
/zoo-news/roar-into-the-past-w...Subdomain Roar into the past with mammoth Extinction event
/zoo-news/roar-into-the-past-w...Subdomain Trivial anchor text
Read More
/zoo-news/twice-as-nice-meet-o...Subdomain IMG-ALT Cotton-top tamarin twins
/zoo-news/twice-as-nice-meet-o...Subdomain Twice as nice! Meet our cotton-top tamarin twins
/zoo-news/twice-as-nice-meet-o...Subdomain Text duplicate Trivial anchor text
Read More
/zoo-news/roaring-with-excitem...Subdomain IMG-ALT Amur tiger, Pasha relaxing in habitat looking at camera at Marwell Zoo
/zoo-news/roaring-with-excitem...Subdomain Roaring with excitement as two rare big cats arrive at Marwell Zoo
/zoo-news/roaring-with-excitem...Subdomain Text duplicate Trivial anchor text
Read More
/animals-at-marwell/Hundreds of Animals including giraffes, tigers and penguins!
/plan-your-visit/food-drink/Eat, Drink and Shop Make your day out memorable!
/explore/adventure-playgrounds/Run Wild in 5 adventure playgrounds
https://www.flickr.com/groups/...External Subdomain Photo Gallery Head over to our zoo Flickr page to submit your photos
/park-map/Park Map Plan a great day at Marwell Zoo
/plan-your-visit/top-tips/Enjoy a great visit! Make the most of your day with our Top Tips.
/ticket-prices-offers/Buy now
/support-us/annual-zoo-members...Text duplicate Buy now
/ticket-prices-offers/Text duplicate Buy now
/ticket-prices-offers/See all tickets
https://apps.apple.com/us/app/...External Subdomain IMG-ALT Download on the App Store button
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play button
https://www.facebook.com/marwe...External Subdomain Marwell on Facebook
https://www.instagram.com/marw...External Subdomain Marwell on Instagram
https://twitter.com/Marwellwil...External Marwell on Twitter
https://www.youtube.com/user/M...External Subdomain Marwell on Youtube
https://www.flickr.com/groups/...External Subdomain Marwell on Flickr
https://www.tiktok.com/@marwel...External Subdomain Marwell on Tik Tok
/about-us/Subdomain Text duplicate About us
https://www.marwell.org.uk/media/Subdomain Media
/contact-us/Subdomain Contact us
https://www.marwell.org.uk/links/Subdomain Links
/vacancies/Subdomain Text duplicate Vacancies
/plan-your-visit/faq/Subdomain Text duplicate FAQs
/terms-conditions/Subdomain Terms & Conditions
/privacy-policy/Subdomain Privacy Policy
/marwell-site-map/Subdomain Sitemap
https://register-of-charities....External Subdomain number 275433

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.marwell.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (152 kB).

HTTP Response Header

NameValue
dateSat, 10 May 2025 07:20:52 GMT
content-typetext/html; charset=UTF-8
cf-ray93d7ad32fbc6d6b2-CDG
cf-cache-statusHIT
age6626
cache-controlpublic, max-age=0, s-maxage=14400
last-modifiedSat, 10 May 2025 04:38:21 GMT
link<https://www.marwell.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.marwell.org.uk/wp-json/wp/v2/pages/130>; rel="alternate"; title="JSON"; type="application/json", <https://www.marwell.org.uk/>; rel=shortlink
varyAccept-Encoding
ki-cache-tagcafa4fdf-66ca-415e-8486-ac943e7a545b,8ad62a1f34e41cad7c10e4b450c38337dbb50e25b605dbdbaf0190c1fa334f04
ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=21.0.0;mv=4.1.4
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
x-tec-api-originhttps://www.marwell.org.uk
x-tec-api-roothttps://www.marwell.org.uk/wp-json/tribe/events/v1/
x-tec-api-versionv1
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=51NCMTLISgn5sjaDzCK%2FCUl5JV3eAwquG6KvBXLKX9Zl4tdyGyrfRXxb9Y1SdNchMzUBoqpJg%2FBT9kpXBqFc46ONoqu137WslsBnCZ3K1cb%2BHpThZ8DfmBOAttcZuyX88cNHlQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 299 referring domains.
This page has 694 backlinks.
This page has backlinks from 267 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/

Sitemap: https://www.marwell.org.uk/sitemap_index.xml

Sitemap: https://www.marwell.org.uk/animal-sitemap.xml
Sitemap: https://www.marwell.org.uk/post-sitemap.xml
Sitemap: https://www.marwell.org.uk/page-sitemap.xml
Sitemap: https://www.marwell.org.uk/product-sitemap.xml
Sitemap: https://www.marwell.org.uk/web-story-sitemap.xml	
Sitemap: https://www.marwell.org.uk/tribe_events-sitemap.xml
Sitemap: https://www.marwell.org.uk/species-sitemap.xml	
Sitemap: https://www.marwell.org.uk/category-sitemap.xml
Sitemap: https://www.marwell.org.uk/post_tag-sitemap.xml
Sitemap: https://www.marwell.org.uk/product_cat-sitemap.xml
Sitemap: https://www.marwell.org.uk/product_tag-sitemap.xml
Sitemap: https://www.marwell.org.uk/area-sitemap.xml
Sitemap: https://www.marwell.org.uk/categories-sitemap.xml
Sitemap: https://www.marwell.org.uk/tribe_events_cat-sitemap.xml
Sitemap: https://www.marwell.org.uk/author-sitemap.xml

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www.marwell.org.uk
Days out in Hampshire | Family day out near me | Marwell Zoo
Get closer to the natural world with a family day out at Marwell Zoo. The perfect activity for those looking for things to do with kids in Hampshire.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marwell96%Check
Marwell Zoo92%Check
Zoo85%Check
DAY84%Check
family day83%Check
family80%Check
Hampshire80%Check
Get72%Check
Get closer71%Check
great family day70%Check
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