Michigan.org - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
66% 
Page structure
70% 
Link structure
71% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
270.10 kB
Words
3404
Media files
20
Number of links
93 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pure Michigan | Official Travel & Tourism Website for Michigan
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Whether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
The meta description is too long: 1073 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.michigan.org/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
pinterest-rich-pinfalse
descriptionWhether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
referrerunsafe-url
generatorDrupal 7 (http://drupal.org)
dcterms.titleWelcome To Pure Michigan
dcterms.creatorhostmaster
dcterms.date2016-10-10T15:31-04:00
dcterms.typeText
dcterms.formattext/html
dcterms.identifierhttps://www.michigan.org/home
article:published_time2016-10-10T15:31:58-04:00
article:modified_time2021-03-01T15:49:33-05:00
langen
twitter:cardsummary
twitter:site@puremichigan
twitter:site:id17849234
twitter:creator@puremichigan
twitter:creator:id17849234
twitter:titleWelcome To Pure Michigan
twitter:urlhttps://www.michigan.org/home
og:site_nameMichigan
og:typearticle
og:titleWelcome To Pure Michigan
og:urlhttps://www.michigan.org/home
og:updated_time2021-03-01T15:49:33-05:00
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 3404 words. That's ok.
11.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 68 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...michigan/assets/images/svgs/logo_hdr.svgHome
...).jpg?itok=CPhT23j5&timestamp=1614631429No alt attribute provided
...0.jpg?itok=AoXygRX3&timestamp=1614891699No alt attribute provided
...t.jpg?itok=K5m1lufr&timestamp=1614631070No alt attribute provided
...).jpg?itok=PMvNknFW&timestamp=1614630761No alt attribute provided
...1.jpg?itok=-jTehvX6&timestamp=1617624804Windmill in Tulip Field20+ Things to Do in Michigan: Your Ultimate Spring Bucket List
...i.jpg?itok=N8mq-P40&timestamp=1617624804Bridge in downtown Houghton.Travel Safely with Under the Radar
...0.jpg?itok=0-csQ9G7&timestamp=1614629819A man golfing near the Lake Michigan shoreline.A Guide to Beautiful Michigan Golf Courses Across the State
...i.jpg?itok=8WgBsNkD&timestamp=1614629819Girl walking near a historic lighthouse.Family-Friendly Outdoor Activities in Michigan
...y.jpg?itok=trcv_7FK&timestamp=1614629819The northern lights over a Lake Superior beach. 10 Tips for Enjoying Michigan’s Dark Skies
...1.png?itok=8IOFXS7X&timestamp=1596486265The Pure Michigan Pledge logoThe Pure Michigan Pledge
...0.jpg?itok=ck2SSIbo&timestamp=1614630242No alt attribute provided
...n.jpg?itok=83jDATUQ&timestamp=1614631549No alt attribute provided
...y.jpg?itok=UIVywxS6&timestamp=1604950474No alt attribute provided
...1.jpg?itok=dWUmmuu2&timestamp=1614630242No alt attribute provided
...michigan/assets/images/svgs/logo_ftr.svgPure Michigan logoPure Michigan
...ault/files/uploads/2017/travel_guide.jpgCover of current season travel guide
Video URLWidthHeight
...iginal/PM Web Video Final 1920X1080.webm19201080
...original/PM Web Video Final 992x558.webm992558
...original/PM Web Video Final 768x432.webm768432

Page structure

H1 heading
(Critically important)
Welcome To Pure Michigan
The H1 heading contains the words Welcome To! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome To Pure Michigan
H2 Search form
H2 What Will Your Next Escape Be?
H2 Upcoming Events
H3 Featured Destinations
H3 Go Great Lakes Bay
H3 Upper Peninsula
H3 Grand Rapids
H3 Traverse City
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.michigan.org/Anchor Skip to main content
https://www.michigan.org/IMG-ALT Home
A-TITLE Home
/things-to-do/indexThings To Do
/places-to-stay/indexPlaces To Stay
/trip-ideas/indexTrip Ideas
/events/indexEvents
/destination-finderFeatured Destinations
/guidelinesfortravelersTravel safely in Michigan
/admin/config/media/video/playersPlease select a player to play Flash videos.
/admin/config/media/video/playersText duplicate Please select a player to play Flash videos.
/admin/config/media/video/playersText duplicate Please select a player to play Flash videos.
https://www.michigan.org/summerDiscover Your Trip
https://www.michigan.org/darkskystarry skies
/kidtravelfamily fun
https://www.michigan.org/outdoorsoutdoor adventures
/supportlocalshop, eat and stay local
/accessibilityeveryone
https://www.michigan.org/webcamswebcams
/virtualtravelvirtual visits
/explore-pure-michigan-bywaysscenic routes
https://www.michigan.org/trailstrails
https://www.michigan.org/summersand-covered
/hidden-gemshidden gems
/puresoundsmusic
/eat-and-drinkfoodie
/water-parksthrill-seeker
/accessibilityall are welcome here
/destination-finder/spring-summerplanning a vacation
/hot-spots/great-lakes-bay-regionNo Text
/hot-spots/great-lakes-bay-regionGo Great Lakes Bay
/hot-spots/great-lakes-bay-regionExplore Great Lakes Bay Region
https://www.gogreat.com/blog/p...External Top Things to Do in the Great Lakes Bay this Summer
https://www.gogreat.com/blog/p...External Top Things to Do in the Great Lakes Bay this Summer with Kids
/hot-spots/upper-peninsulaNo Text
/hot-spots/upper-peninsulaUpper Peninsula
/hot-spots/upper-peninsulaExplore the Upper Peninsula
https://www.visitescanaba.com/...External Discover the Garden Peninsula
https://www.uptravel.com/recre...External Outdoor Adventure & Recreation
/city/grand-rapidsNo Text
/city/grand-rapidsGrand Rapids
/city/grand-rapidsExperience Grand Rapids
http://www.experiencegr.com/th...External Become a Beer City Brewsader.
https://www.experiencegr.com/b...External Experience Grand Rapids Like A Local
/city/traverse-cityNo Text
/city/traverse-cityTraverse City
/city/traverse-cityExplore Traverse City
https://www.traversecity.com/o...External Discover Outdoor Adventures in Traverse City
https://www.traversecity.com/t...External What Makes the Sleeping Bear Dunes Unique
/article/trip-idea/things-do-m...20+ Things to Do in Michigan: Your Ultimate Spring Bucket List
/article/trip-idea/things-do-m...IMG-ALT Windmill in Tulip Field
/article/trip-idea/things-do-m...Trivial anchor text
Read More
/guidelinesfortravelersAnchor Travel Safely with Under the Radar
/guidelinesfortravelersAnchor IMG-ALT Bridge in downtown Houghton.
/guidelinesfortravelersAnchor Learn More
/article/trip-idea/guide-beaut...A Guide to Beautiful Michigan Golf Courses Across the State
/article/trip-idea/guide-beaut...IMG-ALT A man golfing near the Lake Michigan shoreline.
/article/trip-idea/guide-beaut...Text duplicate Trivial anchor text
Read More
/article/trip-idea/family-frie...Family-Friendly Outdoor Activities in Michigan
/article/trip-idea/family-frie...IMG-ALT Girl walking near a historic lighthouse.
/article/trip-idea/family-frie...Text duplicate Trivial anchor text
Read More
/article/trip-idea/tips-enjoyi...10 Tips for Enjoying Michigan’s Dark Skies
/article/trip-idea/tips-enjoyi...IMG-ALT The northern lights over a Lake Superior beach.
/article/trip-idea/tips-enjoyi...Text duplicate Trivial anchor text
Read More
/puremichiganpledgeThe Pure Michigan Pledge
/puremichiganpledgeIMG-ALT The Pure Michigan Pledge logo
/puremichiganpledgeText duplicate Learn More
https://www.michigan.org/golfingNo Text
https://www.michigan.org/golfingSpring
https://www.michigan.org/summerNo Text
https://www.michigan.org/summersummer
https://www.michigan.org/fallNo Text
https://www.michigan.org/fallFall
https://www.michigan.org/winterNo Text
https://www.michigan.org/winterWinter
/event/professor-wow-s-fun-bel...Professor WOW's FUN-Believable Science Show
/event/professor-wow-s-fun-bel...New this year, watch science come to life at Professor Wow's live FUN-Believable Science Show! This...Read more
/event/our-voice-celebrating-c...OUR VOICE: Celebrating the Coretta Scott King Book Awards
/event/our-voice-celebrating-c...Our Voice, features original artworks by past award winners...Read more
/event/voting-matters-exhibitionVoting Matters Exhibition
/event/voting-matters-exhibitionVoting Matters is an interactive multimedia exhibition that illustrates the work of...Read more
/event/friends-art-100-yearsFRIENDS OF ART: 100 YEARS
/event/friends-art-100-yearsIn 2021, The Friends of Art celebrates its 100th Anniversary as an organization dedicated to the...Read more
/event/¡pleibol-barrios-and-bi...¡Pleibol! In the Barrios and the Big Leagues
/event/¡pleibol-barrios-and-bi...For nearly a century, baseball has been a crucial social and cultural force in Latino communities...Read more
/event/robert-blackburn-modern...Robert Blackburn & Modern American Printmaking
/event/robert-blackburn-modern...Robert Blackburn & Modern American Printmaking celebrates both the artist and the...Read more
/event/michigan-lighthouse-tou...Michigan Lighthouse Tour - Virtual Run/Walk
/event/michigan-lighthouse-tou...The Michigan Lighthouse Tour is a virtual team run/walk that will take you on the sightseeing...Read more
/event/paper-scissors-glue-new...Paper + Scissors + Glue + New Collages Exhibit
/event/paper-scissors-glue-new...Traverse City artist, Joan Richmond, exhibits collages at the Glen Arbor Arts Center (GAAC). Paper...Read more
/event/hemingway-homecomingHemingway Homecoming
/event/hemingway-homecomingA year’s worth of activities, special events and activities focused on northern Michigan and one...Read more
https://www.michigan.org/IMG-ALT Pure Michigan logo
https://www.facebook.com/purem...External Facebook
https://www.flickr.com/photos/...External Flickr
https://instagram.com/puremich...External Instagram
https://pinterest.com/puremich...External Pinterest
https://twitter.com/puremichiganExternal Twitter
https://www.youtube.com/user/p...External YouTube
/travel-guideView the digital travel guide →
IMG-ALT Cover of current season travel guide
https://www.michigan.org/enewsSign Up →
https://www.michigan.org/about-usAbout Michigan
https://www.michigan.org/industryTravel Industry
https://www.michigan.org/mediaMedia
https://themittenstate.com/col...External Pure Michigan Merchandise
/terms-and-conditionsTerms & Conditions
http://www.michigan.gov/sosExternal Michigan Secretary of State
/accessibilityAccessible Travel
/gdpr-faqsGDPR FAQs
http://michiganbusiness.org/External Michigan Economic Development Corporation

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.michigan.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (270 kB).

HTTP Response Header

NameValue
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connectionkeep-alive
set-cookie151 Characters
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
content-languageen
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,082 referring domains.
This page has 2,689,962 backlinks.
This page has backlinks from 7,021 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
4,477

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.michigan.org
Pure Michigan | Official Travel & Tourism Website for Michigan
Whether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Michigan95%Check
Pure Michigan90%Check
Pure84%Check
in Michigan82%Check
Michigan Family71%Check
Michigan Golf68%Check
Lake Michigan68%Check
Travel68%Check
Michigan Dark67%Check
Northern Michigan66%Check

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