Michigan.org - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
66% 
Page structure
70% 
Link structure
67% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
175.10 kB
Words
1957
Media files
21
Number of links
96 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pure Michigan | Official Travel & Tourism Website for Michigan
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Whether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
The meta description is too long: 1073 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.michigan.org/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
pinterest-rich-pinfalse
descriptionWhether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
referrerunsafe-url
generatorDrupal 7 (http://drupal.org)
dcterms.titleWelcome To Pure Michigan
dcterms.creatorhostmaster
dcterms.date2016-10-10T15:31-04:00
dcterms.typeText
dcterms.formattext/html
dcterms.identifierhttps://www.michigan.org/home
article:published_time2016-10-10T15:31:58-04:00
article:modified_time2020-09-08T10:13:04-04:00
langen
twitter:cardsummary
twitter:site@puremichigan
twitter:site:id17849234
twitter:creator@puremichigan
twitter:creator:id17849234
twitter:titleWelcome To Pure Michigan
twitter:urlhttps://www.michigan.org/home
og:site_nameMichigan
og:typearticle
og:titleWelcome To Pure Michigan
og:urlhttps://www.michigan.org/home
og:updated_time2020-09-08T10:13:04-04:00
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1957 words. That's ok.
13.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 39 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...michigan/assets/images/svgs/logo_hdr.svgHome
...a.jpg?itok=EQEdtLz0&timestamp=1599577210No alt attribute provided
...s.jpg?itok=k65RCJgW&timestamp=1599573039No alt attribute provided
...1.jpg?itok=R_enJpO8&timestamp=1599577680No alt attribute provided
...e.jpg?itok=ShwpnpVI&timestamp=1599576663No alt attribute provided
...0.jpg?itok=lOcN5J_D&timestamp=1600368802No alt attribute provided
...k.png?itok=4TmTDUAo&timestamp=1601400367Upper Tahquamenon Falls during AutumnVisit These Michigan State Parks to See Breathtaking Fall Colors
..._.jpg?itok=bUvrRpyU&timestamp=1601299011Six pack of the Pure Michigan Autumn IPA in the forestPure Michigan Autumn IPA
...s.jpg?itok=hsyDqcDq&timestamp=1599574384Apple on tree branchCider Mills in Michigan Perfect for a Fall Day
...1.png?itok=8IOFXS7X&timestamp=1596486265The Pure Michigan Pledge logoThe Pure Michigan Pledge
..._.jpg?itok=lV-Udfi5&timestamp=1601988766Cannon on Mackinac IslandEducational Travel in Michigan
...e.png?itok=YnzsAAaJ&timestamp=1599574384Fly fisher on the Pere Marquette River during fallFall Fishing in Michigan: Your Ultimate Guide
...y.jpg?itok=Cw4XMO_i&timestamp=1599574746No alt attribute provided
...0.jpg?itok=27AVD2Wu&timestamp=1583785626No alt attribute provided
...).jpg?itok=pC9cTMwv&timestamp=1594221975No alt attribute provided
...3.jpg?itok=A_rZaFsT&timestamp=1599574384No alt attribute provided
...michigan/assets/images/svgs/logo_ftr.svgPure Michigan logoPure Michigan
...ault/files/uploads/2017/travel_guide.jpgCover of current season travel guide
Video URLWidthHeight
...PureMichigan-Fall-Masthead-1920x1080.mp419201080
...l/PureMichigan-Fall-Masthead-992x558.mp4992558
...l/PureMichigan-Fall-Masthead-768x432.mp4768432

Page structure

H1 heading
(Critically important)
Welcome To Pure Michigan
The H1 heading contains the words Welcome To! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome To Pure Michigan
H2 Search form
H2 What Will Your Next Escape Be?
H2 Upcoming Events
H3 Featured Destinations
H3 Ann Arbor
H3 Upper Peninsula
H3 Grand Rapids
H3 Traverse City
H3 Go Great Lakes Bay
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.michigan.org/Anchor Skip to main content
https://www.michigan.org/IMG-ALT Home
A-TITLE Home
/things-to-do/indexThings To Do
/places-to-stay/indexPlaces To Stay
/trip-ideas/indexTrip Ideas
/events/indexEvents
/destination-finderFeatured Destinations
/guidelinesfortravelersTravel safely in Michigan
/admin/config/media/video/playersPlease select a player to play Flash videos.
/admin/config/media/video/playersText duplicate Please select a player to play Flash videos.
/admin/config/media/video/playersText duplicate Please select a player to play Flash videos.
https://www.michigan.org/fallDiscover Your Trip
https://www.michigan.org/fallfall color
https://www.michigan.org/darkskystarry skies
/kidtravelfamily fun
https://www.michigan.org/outdoorsoutdoor adventures
/accessibilityeveryone
https://www.michigan.org/webcamswebcams
/virtualtravelvirtual visits
/explore-pure-michigan-bywaysscenic routes
https://www.michigan.org/trailstrails
/great-lakessand-covered
/hidden-gemshidden gems
/puresoundsmusic
/eat-and-drinkfoodie
/water-parksthrill-seeker
/accessibilityall are welcome here
/destination-finder/spring-summerplanning a vacation
/city/ann-arborNo Text
/city/ann-arborAnn Arbor
/city/ann-arborDestination Ann Arbor
https://www.annarbor.org/blog/...External Fall Outdoor Activities in the Ann Arbor Area
https://www.annarbor.org/blog/...External Ann Arbor Fall Fun
/hot-spots/upper-peninsulaNo Text
/hot-spots/upper-peninsulaUpper Peninsula
/hot-spots/upper-peninsulaExplore Upper Peninsula
https://www.uptravel.com/External Be Inspired by the Upper Peninsula
https://www.uptravel.com/attra...External Waterfalls of the Upper Peninsula
/city/grand-rapidsNo Text
/city/grand-rapidsGrand Rapids
/city/grand-rapidsExperience Grand Rapids
http://www.experiencegr.com/th...External Become a Beer City Brewsader.
https://www.experiencegr.com/b...External Experience Grand Rapids Like A Local
/city/traverse-cityNo Text
/city/traverse-cityTraverse City
/city/traverse-cityExplore Traverse City
https://www.traversecity.com/h...External Fab Fall Packages
https://www.traversecity.com/t...External Take a Fall Color Tour
/hot-spots/great-lakes-bay-regionNo Text
/hot-spots/great-lakes-bay-regionGo Great Lakes Bay
/hot-spots/great-lakes-bay-regionExplore Great Lakes Bay Region
http://www.gogreat.com/blog/External Snag insider travel tips from locals on the Go Great Blog
http://www.gogreat.com/things-...External Step off the beaten path and escape the everyday.
/article/trip-idea/michigan-st...Visit These Michigan State Parks to See Breathtaking Fall Colors
/article/trip-idea/michigan-st...IMG-ALT Upper Tahquamenon Falls during Autumn
/article/trip-idea/michigan-st...Trivial anchor text
Read More
/breweriesPure Michigan Autumn IPA
/breweriesIMG-ALT Six pack of the Pure Michigan Autumn IPA in the forest
/breweriesLearn More
/article/trip-idea/cider-mills...Cider Mills in Michigan Perfect for a Fall Day
/article/trip-idea/cider-mills...IMG-ALT Apple on tree branch
/article/trip-idea/cider-mills...Text duplicate Trivial anchor text
Read More
/puremichiganpledgeThe Pure Michigan Pledge
/puremichiganpledgeIMG-ALT The Pure Michigan Pledge logo
/puremichiganpledgeText duplicate Learn More
/educationaltravelTake a Schoolcation in Michigan
/educationaltravelIMG-ALT Cannon on Mackinac Island
/educationaltravelText duplicate Trivial anchor text
Read More
/article/trip-idea/fall-fishin...Fall Fishing in Michigan: Your Ultimate Guide
/article/trip-idea/fall-fishin...IMG-ALT Fly fisher on the Pere Marquette River during fall
/article/trip-idea/fall-fishin...Text duplicate Trivial anchor text
Read More
https://www.michigan.org/fallNo Text
https://www.michigan.org/fallFall
https://www.michigan.org/winterNo Text
https://www.michigan.org/winterWinter
https://www.michigan.org/golfingNo Text
https://www.michigan.org/golfingSpring
https://www.michigan.org/summerNo Text
https://www.michigan.org/summersummer
/event/stargaze-cinema-sca-pre...Stargaze Cinema: The SCA Presents Outdoor Movies
/event/stargaze-cinema-sca-pre...Get ready for outdoor film at the SCA this fall! We're serving up an array of fan-favorite films on...Read more
/event/ghostbusters-stargaze-c...Ghostbusters at Stargaze Cinema: SCA Presents Outdoor Movies
/event/ghostbusters-stargaze-c...Text duplicate Get ready for outdoor film at the SCA this fall! We're serving up an array of fan-favorite films on...Read more
/event/mount-bohemia-trail-run...Mount Bohemia Trail Running Festival
/event/mount-bohemia-trail-run...The Mount Bohemia Trail Running Festival is situated in the heart of the Keweenaw Peninsula...Read more
/event/gilmore-s-haunted-huntGilmore's Haunted Hunt
/event/gilmore-s-haunted-huntJoin us, if you dare, for a new Halloween experience for 2020 - Gilmore's Haunted Hunt at the...Read more
/event/halloween-weekend-grand...Halloween Weekend at Grand Hotel
/event/halloween-weekend-grand...We are excited to announce Halloween Weekend at Grand Hotel is returning in 2020! It...Read more
/event/mark-beltchenko-•-•-•-—...Mark Beltchenko: • • • — — — • • • (SOS) VIRTUAL Exhibition
/event/mark-beltchenko-•-•-•-—...Now Open! “Mark Beltchenko: • • • — — — • • • (SOS)” Virtual Exhibition ​Mark...Read more
/event/wonderfully-made-anthon...Wonderfully Made: The Anthony and Davida Artis Collection of African-American Fine Art
/event/wonderfully-made-anthon...Exhibition Description:Proud to be from Flint and “hometown bred,” Anthony and Davida Artis...Read more
/event/hauntThe Haunt
/event/hauntThe Haunt is West Michigans premier haunted attraction now for 20 years. This year the Haunt is new...Read more
/event/metro-toyota-skeletour-...Metro Toyota SkeleTour Downtown Kalamazoo
/event/metro-toyota-skeletour-...Join in on the outdoor fun with Metro Toyota SkeleTour Downtown Kalamazoo – a month-long...Read more
https://www.michigan.org/IMG-ALT Pure Michigan logo
https://www.facebook.com/purem...External Facebook
https://www.flickr.com/photos/...External Flickr
https://instagram.com/puremich...External Instagram
https://pinterest.com/puremich...External Pinterest
https://twitter.com/puremichiganExternal Twitter
https://www.youtube.com/user/p...External YouTube
/travel-guideOrder/View the official travel guide →
IMG-ALT Cover of current season travel guide
https://www.michigan.org/enewsSign Up →
https://www.michigan.org/about-usAbout Michigan
https://www.michigan.org/industryTravel Industry
https://www.michigan.org/mediaMedia
https://themittenstate.com/pag...External Pure Michigan Store
/terms-and-conditionsTerms & Conditions
http://www.michigan.gov/sosExternal Michigan Secretary of State
/accessibilityAccessible Travel
/gdpr-faqsGDPR FAQs
http://michiganbusiness.org/External Michigan Economic Development Corporation

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.michigan.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (175 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 11:15:33 GMT
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 8,197 referring domains.
This website has 2,360,135 backlinks.
This website has backlinks from 6,226 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
4,477

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.michigan.org
Pure Michigan | Official Travel & Tourism Website for Michigan
Whether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Michigan95%Check
Pure Michigan90%Check
Pure84%Check
in Michigan82%Check
Travel68%Check
Michigan State67%Check
West Michigan65%Check
Official Travel59%Check
Michigan Autumn IPA58%Check
be classified as Pure57%Check

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