Missouri.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
42% 
Link structure
57% 
Server
36% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
48.50 kB
Words
546
Media files
10
Number of links
43 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mizzou - University of Missouri | University of Missouri
There are word repetitions in the page title.
The length of the page title is perfect. (484 pixels out of 580 max pixel length)
Meta description
(Critically important)
As Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues.
The meta description is too long: 1051 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://missouri.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
geo.regionUS-MO
geo.placenameColumbia, Missouri
robotsindex, follow
descriptionAs Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleEmpty
application-nameEmpty
msapplication-TileImage//missouri.edu//images/apple-touch-icon.png
msapplication-TileColor#F1B82D
langen
twitter:cardsummary_large_image
twitter:titleMizzou
twitter:descriptionThe University of Missouri (Mizzou), located in Columbia, educates tomorrow's leaders and relentlessly pursues solutions for a brighter future.
twitter:site@mizzou
twitter:creator@mizzou
twitter:image:width1200
twitter:image:height630
twitter:image:altStudent smiling during class discussion, student working with corn plants in greenhouse
twitter:imagehttps://missouri.edu/sites/default/files/inline-images/mizzou-social.jpg
fb:adminsMizzou
fb:app_id211530235993278
og:site_nameMizzou
og:typewebsite
og:urlhttps://missouri.edu
og:titleMizzou
og:descriptionThe University of Missouri (Mizzou), located in Columbia, educates tomorrow's leaders and relentlessly pursues solutions for a brighter future.
og:imagehttps://missouri.edu/sites/default/files/inline-images/mizzou-social.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
content-languageen-US
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 546 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.38 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has geoname information: US-MO
The HTML has georegion information: Columbia, Missouri
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Meet the Moment
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Meet the Moment
H1 Meet the Moment Duplicate text
H2 The Latest From Mizzou
H2 Campus updates
H2 Supporting our community
H2 Future of nursing
H2 Show Me Mizzou
H2 Tigers Earn Their Stripes
H2 Show Me the Facts
H3 My Mizzou
H3 Find info for...
H3 Follow Your Ambition
H3 Connect and Collaborate
H3 Learn While Doing
H3 Comprehensive Academics
H3 Meaningful Extracurriculars
H3 Impact-Driven Research
H3 Empty heading
H3 Empty heading
H3 Meet Mizzou
H4 Empty heading
H4 Contact Mizzou
H5 The Stories That Matter Most
H5 Follow Your Ambition Duplicate text
H5 Connect And Collaborate
H5 Learn While Doing Duplicate text
H5 Success Stories
H5 Strength in Numbers
H6 ADMISSIONS
H6 Find info for
H6 Explore
H6 Quick Links
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (52) on this page.
LinkAttributesAnchor text
https://missouri.edu/Anchor Skip to navigation
https://missouri.edu/Anchor Skip to content
https://renewal.missouri.edu/c...External Subdomain Show Me Renewal Updates
https://health.mo.gov/coronavi...External Missouri Dept. of Health & Senior Services
https://cdc.gov/coronavirus/External CDC
https://missouri.edu/studentsStudents
/faculty-staffFaculty & Staff
https://families.missouri.edu/External Subdomain Families
https://www.mizzou.com/External Alumni
https://missouri.edu/mizzou-a-zMizzou A-Z
https://mualert.missouri.edu/External Subdomain MU Alert
https://missouri.edu/directoryDirectory
https://news.missouri.edu/External Subdomain News
https://calendar.missouri.edu/External Subdomain Events
http://map.missouri.edu/External Subdomain Map
https://admissions.missouri.ed...External Subdomain Apply
https://missouri.edu/visitVisit
https://securelb.imodules.com/...External Subdomain Give
https://missouri.edu/IMG-ALT University of Missouri
https://missouri.edu/aboutabout
https://missouri.edu/academicsacademics
/admissions-aidAdmissions & Aid
https://missouri.edu/student-lifeStudent Life
https://missouri.edu/researchResearch
/outreach-impactOutreach & Impact
https://mutigers.com/External Athletics
https://admissions.missouri.ed...External Subdomain Text duplicate Apply
https://missouri.edu/visitText duplicate Visit
https://securelb.imodules.com/...External Subdomain Text duplicate Give
https://missouri.edu/aboutAbout
https://missouri.edu/academicsAcademics
/admissions-aidText duplicate Admissions & Aid
https://missouri.edu/student-lifeText duplicate Student Life
https://missouri.edu/researchText duplicate Research
/outreach-impactText duplicate Outreach & Impact
https://mutigers.com/External Text duplicate Athletics
https://missouri.edu/mizzou-a-zText duplicate Mizzou A-Z
https://mualert.missouri.edu/External Subdomain Text duplicate MU Alert
https://missouri.edu/directoryText duplicate Directory
https://news.missouri.edu/External Subdomain Text duplicate News
https://calendar.missouri.edu/External Subdomain Text duplicate Events
http://map.missouri.edu/External Subdomain Text duplicate Map
https://missouri.edu/studentsText duplicate Students
/faculty-staffText duplicate Faculty & Staff
https://families.missouri.edu/External Subdomain Text duplicate Families
https://www.mizzou.com/External Text duplicate Alumni
https://www.youtube.com/watch?...External Watch the video
https://www.youtube.com/watch?...External Text duplicate Watch the video
http://renewal.missouri.edu/External Subdomain renewal.missouri.edu
https://mualert.missouri.edu/c...External Subdomain Please refer to MU Alert for additional information
https://renewal.missouri.edu/External Subdomain Campus updates For Mizzou's latest information on Campus Operations and COVID-19, visit Show Me Renewal
IMG-ALT Jesse Hall dome with flags
https://showme.missouri.edu/20...External Subdomain Supporting our community MU will temporarily shift to remote instruction after Thanksgiving
IMG-ALT MU Columns
https://showme.missouri.edu/20...External Subdomain Future of nursing Alumni Dick and Donna Otto's gift is helping create the new Sinclair School of Nursing facility and inspire the next generation of nurses
IMG-ALT Sinclare School of Nursing
https://showme.missouri.edu/External Subdomain Read More Stories
https://showme.missouri.edu/External Subdomain Read Our Stories
https://missouri.edu/academicsNo Text
https://missouri.edu/student-lifeNo Text
https://missouri.edu/researchNo Text
https://missouri.edu/academicsMajors and Degrees
https://missouri.edu/student-lifeText duplicate Student Life
https://missouri.edu/researchText duplicate Research
/about/facts/our-alumniMeet Our Alumni
https://missouri.edu/about/factsSee More Facts
https://admissions.missouri.ed...External Subdomain Tour & Chat
https://admissions.missouri.ed...External Subdomain Apply Today
https://missouri.edu/IMG-ALT Mizzou: University of Missouri
https://admissions.missouri.ed...External Subdomain Contact, Ask a Question or Request Information
https://missouri.edu/studentsText duplicate Students
/faculty-staffText duplicate Faculty & Staff
https://families.missouri.edu/External Subdomain Text duplicate Families
https://www.mizzou.com/External Text duplicate Alumni
https://majors.missouri.edu/External Subdomain Degree Programs
https://library.missouri.edu/External Subdomain Libraries
https://hrs.missouri.edu/find-...External Subdomain Careers
https://www.themizzoustore.com/External The Mizzou Store
https://munews.missouri.edu/External Subdomain Text duplicate News
https://calendar.missouri.edu/External Subdomain Text duplicate Events
https://missouri.edu/directoryText duplicate Directory
https://www.muhealth.org/External MU Health
https://missouri.edu/eeo-aa/equal opportunity/access/affirmative action/pro-disabled and veteran employer
https://missouri.edu/eeo-aa/MU’s Nondiscrimination Policy
https://civilrights.missouri.e...External Subdomain Office for Civil Rights & Title IX
http://map.missouri.edu/External Subdomain Map & Directions
https://parking.missouri.edu/External Subdomain Parking
https://admissions.missouri.ed...External Subdomain Online Tour
https://www.giving.missouri.edu/External Subdomain Support Mizzou
/mission-valuesMission & Values
https://mualert.missouri.edu/External Subdomain Emergency Info
https://www.facebook.com/Mizzou/External No Text
https://twitter.com/mizzouExternal No Text
https://www.instagram.com/Mizzou/External No Text
https://www.umsystem.edu/External Text duplicate University of Missouri
https://missouri.edu/copyright/DMCA and other copyright information
https://missouri.edu/privacy/Privacy policy
https://missouri.edu/feedbackReport a problem or submit feedback about this website

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://missouri.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This website loads 7 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length49674
cache-controlmax-age=86400, public
content-languageen
content-typetext/html; charset=UTF-8
etag"1605282674"
expiresSun, 19 Nov 1978 05:00:00 GMT
fastly-drupal-htmlYES
last-modifiedFri, 13 Nov 2020 15:51:14 GMT
link<https://missouri.edu/>; rel="shortlink", <https://missouri.edu/>; rel="canonical"
link<https://missouri.edu/node/21>; rel="revision"
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-platform-clusterhe3flyjczekj2-master-7rqtwti
x-platform-processorusblb76iiwgdqo37u6dyz7g4ny
x-platform-routeru2ghdv5wu77v4zom4fwkrggrey
x-request-idxuf7hej6ojn7b3nbfqaxy7w3
x-ua-compatibleIE=edge
accept-rangesbytes
dateFri, 13 Nov 2020 16:30:08 GMT
age2334
x-served-bycache-dca17741-DCA, cache-fra19135-FRA
x-cacheHIT, MISS
x-cache-hits1, 0
varyCookie
strict-transport-securitymax-age=900
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 43,347 referring domains.
This website has 11,675,366 backlinks.
This website has backlinks from 32,183 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

missouri.edu
Mizzou - University of Missouri | University of Missouri
As Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Missouri73%Check
Mizzou58%Check
University58%Check
Find54%Check
Meet54%Check
Research University53%Check
Show Me Mizzou53%Check
Research52%Check
Show Me51%Check
comprehensive50%Check

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