- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.98 s
File size
88.70 kB
Media files
Number of links
135 internal / 9 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Certification for Heating, Ventilation, Air Conditioning & Refrigeration Technicians
The page title should be shorter than 580 pixels. It is 721 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
<span class="meta">HTTP-Header Content-Type</span><span style="font-weight: normal">: </span>utf-8
<span class="meta">Meta http-equiv Content-Type</span><span style="font-weight: normal">: </span>windows-1252
The specified character encodings are different.
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
(Nice to have)
The favicon is linked correctly.

Meta tags

generatorAppleseed Portal - see
Content-Typetext/html; charset=windows-1252

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Page quality

(Critically important)
This page contains 808 words. That's ok.
18.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.14 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 37 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 106 characters this one is longer than 70 characters:
"the nate office will be closed friday, march 27th at noon, and reopen on monday, march 30th at 9:00am ..."
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Set Yourself Apart
H2 Got NATE?
H2 Sky's the Limit
H2 Your Personal Portal
H2 Teach Others to Excel
H2 About us
H3 North American Technician Excellence (NATE)
H3 Ready-to-Work Certificate
H3 HVAC Support Technician Certificate
H3 NATE Certification: Core & Specialty Tests
H3 Senior Level Efficiency Analyst Certification
H4 Follow Us
H4 Contact Us
H4 Latest Tweets
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
/DesktopModules/CoreModules/Re...Register Text MY NATE: Login or Sign Up
/site/398/Contractors/Getting-...Getting Started
/site/464/Contractors/Exams-Of...Exams Offered
/site/431/Contractors/Technici...Technician Certification Management
/site/395/Contractors/Consumer...Consumer Contractor Connection (C3)
/site/491/Contractors/Consumer...Application Form
/default.aspx?lnkId=497Locate a Testing Organization
/default.aspx?lnkId=498Locate a Training Organization
/site/362/Contractors/Advertis...Advertising Resources
/site/393/Contractors/Manage-m...Manage myNATE Account
/site/397/Contractors/Verify-a...Verify a Technician's NATE ID
/site/450/Contractors/Ask-NATEAsk NATE
/site/353/Technicians/Getting-...Text duplicate Getting Started
/site/357/Technicians/Getting-...Text duplicate Getting Started
/site/414/Technicians/Getting-...2014 NATE Certification Changes
/site/355/Technicians/Getting-...Where to Test
/site/337/Technicians/Exams-Of...Text duplicate Exams Offered
/site/429/Technicians/Exams-Of...Ready-to-Work Test
/site/430/Technicians/Exams-Of...HVAC Support Test
/site/338/Technicians/Exams-Of...Core Test
/site/341/Technicians/Exams-Of...Specialty Tests
/site/340/Technicians/Exams-Of...Senior Technician
/site/339/Technicians/Exams-Of...Other Credentials
/site/519/Technicians/Certifie...Certified HVAC Professional
/site/348/Technicians/How-to-P...How to Prepare
/site/351/Technicians/How-to-P...Testing Format
/site/352/Technicians/How-to-P...Training Resources
/site/349/Technicians/How-to-P...Testing Online
/site/350/Technicians/How-to-P...Paper & Pencil Tests
/site/415/Technicians/Locate-a...Text duplicate Locate a Testing Organization
/site/417/Technicians/Locate-a...Text duplicate Locate a Training Organization
/site/449/Technicians/Manage-m...Text duplicate Manage myNATE Account
/site/489/Technicians/EPA-608-...EPA 608 Technicians
/site/451/Technicians/Ask-NATEText duplicate Ask NATE
/default.aspx?lnkId=292Training & Testing
/default.aspx?lnkId=310Testing Organizations
/site/312/Training-Testing/Tes...Program Overview
/site/477/Training-Testing/Tes...Selection Criteria and Policy
/site/480/Training-Testing/Tes...Text duplicate Application Form
/site/313/Training-Testing/Tes...Text duplicate Getting Started
/site/315/Training-Testing/Tes...Conducting Testing
/default.aspx?lnkId=314Order Paper Tests
/default.aspx?lnkId=467Schedule an Online Testing Session
/site/487/Training-Testing/Tes...Text duplicate Advertising Resources
/default.aspx?lnkId=307Recognized Training Providers
/site/308/Training-Testing/Rec...Text duplicate Program Overview
/site/479/Training-Testing/Rec...Text duplicate Selection Criteria and Policy
/site/482/Training-Testing/Rec...Text duplicate Application Form
/site/484/Training-Testing/Rec...Text duplicate Getting Started
/site/483/Training-Testing/Rec...Conducting Training
/site/485/Training-Testing/Rec...Renew My Course
/default.aspx?lnkId=486Submit Online Roster
/site/488/Training-Testing/Rec...Text duplicate Advertising Resources
/default.aspx?lnkId=323NATE Proctors
/site/478/Training-Testing/NAT...Text duplicate Selection Criteria and Policy
/site/481/Training-Testing/NAT...Text duplicate Application Form
/site/325/Training-Testing/NAT...Text duplicate Getting Started
/site/327/Training-Testing/NAT...Text duplicate Conducting Testing
/default.aspx?lnkId=326Text duplicate Order Paper Tests
/default.aspx?lnkId=329Text duplicate Schedule an Online Testing Session
/site/324/Training-Testing/NAT...myNATE Testing Login
/default.aspx?lnkId=322ICE Proctors
/site/471/Training-Testing/ICE...Text duplicate Overview
/site/473/Training-Testing/ICE...Text duplicate Application Form
/site/470/Training-Testing/ICE...Text duplicate Getting Started
/default.aspx?lnkId=475Order ICE Test Materials
/default.aspx?lnkId=476Schedule an ICE Exam
/default.aspx?lnkId=446Careers & Learning
/site/500/Careers-Learning/The...The NATE Career Page – Find or Post a Job
/site/391/Careers-Learning/The...The NATE Magazine
/site/387/Careers-Learning/NAT...NATE News
/site/462/Careers-Learning/Tra...Training and Testing Sessions
/site/463/Careers-Learning/Eve...Events and Trade Shows
/site/461/Careers-Learning/Upd...Update NATE
/site/493/Careers-Learning/Ask...Text duplicate Ask-NATE
/site/438/Recertification/How-...How To Recertify
/site/437/Recertification/Poli...Policies & Fees
/site/436/Recertification/Trac...Track My Progress
/site/434/Recertification/Earn...Earn Training Hours
/default.aspx?lnkId=448Text duplicate Recertify
/site/452/Recertification/Ask-...Ask the Recertification Specialist
/site/458/Homeowners/Why-Choos...Why Choose a NATE-Certified Technician?
/site/456/Homeowners/Find-a-Co...Find a Contractor with NATE-Certified Technicians
/site/459/Homeowners/Verify-a-...Text duplicate Verify a Technician's NATE ID
/default.aspx?lnkId=457Tips and Resources
/site/517/Homeowners/Tips-and-...Text duplicate Overview
/site/507/Homeowners/Tips-and-...Energy Savings Calculator
/site/504/Homeowners/Tips-and-...Carbon Monoxide Detection
/site/503/Homeowners/Tips-and-...Defining AFUE SEER and HSPF
/site/506/Homeowners/Tips-and-...Energy Savings
/site/511/Homeowners/Tips-and-...Text duplicate FAQs
/site/509/Homeowners/Tips-and-...Going Green, Tips & Resources
/site/508/Homeowners/Tips-and-...Heating and Cooling Service Checklist
/site/512/Homeowners/Tips-and-...HVAC Maintenance
/site/505/Homeowners/Tips-and-...HVAC New Home Installation
/site/495/Homeowners/NATE-NewsText duplicate NATE News
/site/494/Homeowners/Ask-NATEText duplicate Ask NATE
/default.aspx?lnkId=299About Us
/site/383/About-Us/Who-We-AreWho We Are
/site/386/About-Us/Our-HistoryOur History
/site/496/About-Us/Technical-C...Technical Committee
/site/418/About-Us/Terms-of-UseTerms of Use
/site/413/About-Us/Ask-NATEText duplicate Ask NATE
/default.aspx?lnkId=336NATE Online Store Subdomain Grab your Guide
/site/415/Technicians/Locate-a...Register Now Subdomain Shop Now Subdomain Recertify Now Go to myNATE Now No Text
/Portals/_Appleseed/images/def...Ready-to-Work Certificate
/Portals/_Appleseed/images/def...HVAC Support Technician Certificate
/Portals/_Appleseed/images/def...Recertification Application Certification: Core & Specialty Tests
/wp-content/uploads/2011/04/ka...Senior Level Efficiency Analyst Certification Facebook Twitter duplicate The NATE Magazine Tweets by @NATEtechnicians NATE duplicate Terms of Use Policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
(Somewhat important)
The page response time is very slow (1.98 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 37 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
set-cookie79 Characters
set-cookie29 Characters
set-cookie435 Characters
dateSat, 28 Mar 2020 21:33:08 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 631 referring domains.
This website has 22,894 backlinks.
This website has backlinks from 466 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


# robots.txt
User-agent: *
Disallow: /app_Browsers/
Disallow: /app_code/
Disallow: /app_Data/
Disallow: /app_support/
Disallow: /app_Themes/
Disallow: /app_GlobalReferences/
Disallow: /app_WebReferences/
# Disallow: /aspnet_client/
Disallow: /bin/
# Disallow: /Design/
# Disallow: /DesktopModules/
Disallow: /Images/
Disallow: /rb_documentation/
Disallow: /rb_logs/
Disallow: /rb_tools/
Disallow: /Resources/
Disallow: /Setup/
Sitemap: /sitemap.axd

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

NATE Certification45%Check
Schedule an37%Check
by NATE35%Check
Ask NATE35%Check
NATE Magazine35%Check

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