Nationalarchives.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
92% 
Page quality
73% 
Page structure
100% 
Link structure
65% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.55 s
File size
35.40 kB
Words
511
Media files
11
Number of links
76 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Archives
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
The length of the meta description is perfect. (785 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.nationalarchives.gov.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale = 1.0
descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
DC.identifierhttps://www.nationalarchives.gov.uk/
DC.titleThe National Archives - The National Archives
DC.rightshttps://www.nationalarchives.gov.uk/legal/copyright.htm
DC.publisherThe National Archives
DC.creatorThe National Archives
DC.languageen-GB
DC.formattext/html
DC.typetext
DCTERMS.created2016-06-28
DCTERMS.modified2020-11-27
DC.subjectPublic Records, National Archives, History, Government, Documents
DCTERMS.temporal2000-2100
DCTERMS.spatialEngland,Wales,UnitedKingdom
DC.descriptionThe National Archives is the UK government's official archive. Our main duties are to preserve Government records and to set standards in information management and re-use.
GENERATORMSHTML 6.00.6000.21352
langen-gb
og:localeen_GB
og:typewebsite
og:titleThe National Archives
og:descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
og:urlhttp://www.nationalarchives.gov.uk/
og:site_nameThe National Archives
og:imagehttp://www.nationalarchives.gov.uk/wp-content/uploads/sites/24/2019/07/tna-logo-600x315.jpg
og:image:width600
og:image:height315
og:image:altThe National Archives logo
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 511 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "initial-scale = 1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The National Archives
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The National Archives
H2 Explore 1,000 years of history
H2 Footer
H3 Our reading room services will resume on Tuesday 8 December.
H3 Shop for Christmas
H3 Reading room services to resume from 8 December
H3 Potatoes, Plum Pudding and Peacock: eating with the Victorians at Christmas
H3 Christmas eventsOpens a new window
H3 2020 Annual Digital Lecture: Staff research poster exhibitionOpens a new window
H3 How to kill a queen? Preparing for the execution of Anne Boleyn in May 1536
H3 The Records of the Readeption Parliament of 1470-71
H3 Our research & academic collaboration
H3 Archives sector
H3 Education
H3 Information management
H3 Sign me up to The National Archives' mailing list
H3 Find out more
H3 Websites
H3 Site help
H3 Legal
H3 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 24 external links on this page.
LinkAttributesAnchor text
/about/news/digital-downloadsNew window Read about our fair use policy and why we are doing this
/Anchor Skip to Main Content
/IMG-ALT The National Archives
A-TITLE Go to The National Archives homepage
/Text duplicate IMG-ALT The National Archives
A-TITLE Go to The National Archives homepage
/search/Search our website
http://discovery.nationalarchi...External Subdomain Search Discovery, our catalogue
/search/Text duplicate Search our website
http://discovery.nationalarchi...External Subdomain Text duplicate Search Discovery, our catalogue
/aboutAbout us
/about/our-role/Our role
/about/visit-us/Visit us
/about/visit-us/opening-times/Opening times
/about/visit-us/whats-on/What's on
/about/visit-us/venue-hire/Venue hire
/about/jobs/Jobs
/about/get-involved/Get involved
/about/news/News
/about/commercial-opportunities/Commercial opportunities
/education/Education
/education/sessions-and-resour...Time periods
/education/sessions-and-resour...Lessons
/education/sessions-and-resour...Workshops
/education/sessions-and-resour...Videoconferences
/education/sessions-and-resour...Virtual classroom
/education/teachers/profession...Professional development
/education/teachers/For teachers
/education/students/For students
/help-with-your-researchHelp with your research
http://discovery.nationalarchi...External Subdomain Text duplicate Search Discovery, our catalogue
/help-with-your-research/start...Start your research here
/help-with-your-research/resea...Research guides A-Z
/help-with-your-research/resea...Online collections
/webarchive/UK Government Web Archive
/contact-us/british-citizenshi...British citizenship services
/help-with-your-research/recor...Record copying
/information-management/Information management
/information-management/browse...Guidance and standards A-Z
/information-management/re-usi...Copyright
/information-management/manage...How to manage your information
/information-management/re-usi...Re-using PSI
/information-management/produc...Producing official publications
/information-management/legisl...Legislation and regulations
/information-management/training/Training
/archives-sectorArchives sector
/archives-sector/our-archives-...Historical Manuscripts Commission
/archives-sector/finding-funding/Finding funding
/archives-sector/projects-and-...Projects and programmes
/archives-sector/case-studies-...Case studies and research reports
/archives-sector/advice-and-gu...Operating your archive
/archives-sector/our-archives-...Our role in the archives sector
https://shop.nationalarchives....External Subdomain Shop
https://images.nationalarchive...External Subdomain Image library
https://blog.nationalarchives....External Subdomain Blog
https://media.nationalarchives...External Subdomain Podcasts and videos
/contact-us/Contact us
/help-with-your-research/Text duplicate Help with your research
http://discovery.nationalarchi...External Subdomain Search the catalogue
/help-with-your-research/resea...Find online collections
/about/news/coronavirus-update/See our news story for details
https://shop.nationalarchives....External Subdomain Feature Shop for Christmas Make your Christmas gifting extra special with presents inspired by British history
/about/news/coronavirus-update/News Reading room services to resume from 8 December We can confirm that our reading room services will resume from Tuesday 8 December,...
https://www.eventbrite.co.uk/e...New window External Event Potatoes, Plum Pudding and Peacock: eating with the Victorians at Christmas The Victorians are well known for the reinvention of Christmas, moving it f...
A-TITLE Opens in a new window
/about/visit-us/whats-on/event...Feature Christmas eventsOpens a new window Join our festive feel-good events exploring how the Victorians celebrated Christmas at all levels...
/about/our-research-and-academ...Anchor Feature 2020 Annual Digital Lecture: Staff research poster exhibitionOpens a new window Hear from a leading speaker on a topic related to digital research. T...
https://blog.nationalarchives....External Subdomain Blog How to kill a queen? Preparing for the execution of Anne Boleyn in May 1536 English-born queens were rare in medieval England. Edward IV and Henry VII h...
https://blog.nationalarchives....External Subdomain Blog The Records of the Readeption Parliament of 1470-71 In the latest of our #Readeption550 blogs, we take a closer look at the...
/about/our-research-and-academ...Our research & academic collaboration Learn about our work as an Independent Research Organisation.
/archives-sectorArchives sector Get help to develop your collections and archives services.
/education/Education View award-winning resources for students and teachers.
/information-management/Information management Access best practice in records management and transfer, and information re-use.
/contact-us/email-updates/Sign up
/contact-us/Text duplicate Contact us
/about/press-room/Press room
/about/jobs/Jobs and careers
/about/get-involved/friends-of...Friends of The National Archives
https://blog.nationalarchives....External Subdomain Text duplicate Blog
https://media.nationalarchives...External Subdomain Text duplicate Podcasts and videos
https://shop.nationalarchives....External Subdomain Text duplicate Shop
https://images.nationalarchive...External Subdomain Text duplicate Image library
/webarchive/Text duplicate UK Government Web Archive
http://www.legislation.gov.uk/New window External Legislation.gov.uk Opens a new window
A-TITLE Opens a new window
https://www.thegazette.co.uk/New window External The Gazette Opens a new window
A-TITLE Opens a new window
/help/Help
/help/a-to-z/Website A-Z index
/help/web-accessibility/Accessibility
/legal/Terms of use
/legal/privacy.htmPrivacy policy
/legal/cookies.htmCookies
/about/freedom-of-information/Freedom of Information
/about/our-role/transparency/Transparency
/legal/our-fees.htmOur fees
https://twitter.com/@UKNatArch...New window External Opens a new window
IMG-ALT Twitter logo
A-TITLE Follow us on Twitter - Opens a new window
https://www.youtube.com/c/TheN...New window External Text duplicate Opens a new window
IMG-ALT YouTube logo
A-TITLE Follow us on YouTube - Opens a new window
https://www.flickr.com/photos/...New window External Text duplicate Opens a new window
IMG-ALT Flickr logo
A-TITLE Follow us on Flickr - Opens a new window
https://www.facebook.com/TheNa...New window External Text duplicate Opens a new window
IMG-ALT Facebook logo
A-TITLE Follow us on Facebook - Opens a new window
https://www.instagram.com/nati...New window External Text duplicate Opens a new window
IMG-ALT Instagram logo
A-TITLE Follow us on Instagram - Opens a new window
/rss/IMG-ALT RSS logo
A-TITLE Follow us via RSS
/doc/open-government-licence/IMG-ALT Open Government License logo
A-TITLE External website - opens in a new window
/doc/open-government-licence/Open Government Licence v3.0
http://gov.uk/New window External Text duplicate Opens a new window
IMG-ALT GOV.UK logo
A-TITLE External website - opens in a new window

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nationalarchives.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (1.55 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
keep-alivetimeout=5, max=97
content-length36246
content-typetext/html; charset=UTF-8
varyAccept-Encoding,Cookie
serverThe National Archives
x-powered-byThe National Archives
x-powered-byThe National Archives
x-powered-byThe National Archives
x-siteconinfoserver6
x-siteconinfoweb11
x-aspnet-version
x-aspnetmvc-version
dateMon, 30 Nov 2020 05:24:24 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 40,862 referring domains.
This website has 21,227,010 backlinks.
This website has backlinks from 28,729 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Tells Scanning Robots Where They Are And Are Not Welcome

User-agent: Googlebot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Bingbot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Slurp
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: DuckDuckBot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/


User-agent: *    # applies to all robots
Disallow: /_404-tests
Disallow: /1939-data-room
Disallow: /08-10-13scripts
Disallow: /08-10-13styles
Disallow: /abc123
Disallow: /about/record-transfer-spring-2015
Disallow: /academic
Disallow: /accessions/accprograms/
Disallow: /advanceorders
Disallow: /advanceorders/includes/
Disallow: /advanceorders/js/
Disallow: /amp-blog.htm
Disallow: /archives/
Disallow: /beta/
Disallow: /bookshop/account.aspx
Disallow: /bookshop/App_Code/
Disallow: /bookshop/basket.aspx
Disallow: /bookshop/Bin/
Disallow: /bookshop/Controls/
Disallow: /bookshop/coupn.aspx
Disallow: /bookshop/digital_receipt.aspx
Disallow: /bookshop/ordercomplete.aspx
Disallow: /bookshop/process_order.aspx
Disallow: /bookshop/receiptfailure.aspx
Disallow: /bookshop/searchresult.aspx
Disallow: /bookshop/titleshow.asp
Disallow: /bookshop/xml/
Disallow: /Bridging
Disallow: /business
Disallow: /cab/
Disallow: /cabinetpaperssearch
Disallow: /catalogue
Disallow: /celebratingcensus
Disallow: /census
Disallow: /chat
Disallow: /clickandbuy
Disallow: /conferences/ 
Disallow: /conferencesclosed
Disallow: /contact/form/
Disallow: /contact-us/*/form
Disallow: /cover-it-live/
Disallow: /currency/
Disallow: /customerrors/
Disallow: /dc-framework/
Disallow: /dc-guidance/
Disallow: /dc-riskassessment/
Disallow: /dc-service/
Disallow: /dc-training/
Disallow: /design-guide/
Disallow: /digexpress
Disallow: /digitalcontinuity
Disallow: /digitalexpress/
Disallow: /discovery
Disallow: /document_handling
Disallow: /documentsonline
Disallow: /documentphotos/
Disallow: /documents/archives/ArchivesObsolete
Disallow: /documents/information-management/imr-guidance-and-appendices.pdf
Disallow: /documents/mog.pdf
Disallow: /documents/old/
Disallow: /dol
Disallow: /droid/
Disallow: /e179/includes/
Disallow: /e179/scripts/
Disallow: /ecards
Disallow: /editorial/
Disallow: /educationservice
Disallow: /edwardii-conference
Disallow: /emergency.htm
Disallow: /empire-at-war
Disallow: /enewsletter
Disallow: /enewsletter/global/
Disallow: /enewsletter/includes/
Disallow: /equity
Disallow: /equity/includes/
Disallow: /equity/scripts/
Disallow: /ero
Disallow: /ERORecords
Disallow: /eventsbooking
Disallow: /eventsbooking/email_templates/
Disallow: /eventsbooking/includes/
Disallow: /eventsbooking/scripts/
Disallow: /failover
Disallow: /Filestore/
Disallow: /foi/pubscheme/
Disallow: /gazettestender
Disallow: /gettingstarted
Disallow: /gcs
Disallow: /gwdb
Disallow: /ia/
Disallow: /hospitalrecords/includes/
Disallow: /househistory
Disallow: /ichora5

Allow: /images/news/
Allow: /images/news/112/
Allow: /images/about/
Allow: /images/home/
Allow: /images/visit/
Disallow: /ImageViewer/
Disallow: /information-principles
Disallow: /information-management/manage-information/places-of-deposit/
Disallow: /includes/
Disallow: /irlist/includes/
Disallow: /labs-maintenance.htm
Disallow: /labs-unavailable.htm
Disallow: /legion
Disallow: /livingin1901
Disallow: /livingthepoorlife
Disallow: /localhistory
Disallow: /media
Disallow: /militaryhistory
Disallow: /museum
Disallow: /museum/includes/
Disallow: /mypage
Disallow: /news/999-snow.htm
Disallow: /news/372.htm
Disallow: /online/includes
Disallow: /pas-198
Disallow: /podcasts
Disallow: /poor_law
Disallow: /portal
Disallow: /preservation
Disallow: /presspreview/
Disallow: /pronom
Disallow: /pronom/product/
Disallow: /pronom/vendor/
Disallow: /recordsmanagement
Disallow: /records/old/
Disallow: /registration
Disallow: /registration/includes/
Disallow: /registration/js/
Disallow: /religiousarchives
Disallow: /rt2014v2/
Disallow: /search/
Disallow: /search.htm
Disallow: /search/name_search.aspx
Disallow: /searchthearchives
Disallow: /sepia/images
Disallow: /SFACS
Disallow: /shop/record-copying-beta.htm
Disallow: /shop/record-copying-faqs-beta.htm
Disallow: /spanish-civil-war
Disallow: /streamline
Disallow: /TNACRL
Disallow: /towton
Disallow: /transfer
Disallow: /video
Disallow: /webarchive/orphans/
Disallow: /wdytya
Disallow: /xml
Disallow: /yourarchives
Disallow: /zzz/




Sitemap: http://www.nationalarchives.gov.uk/sitemaps/sitemap-index.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nationalarchives.gov.uk
The National Archives
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Archive93%Check
National81%Check
Archives81%Check
National Archives81%Check
Archives sector61%Check
gov60%Check
UK Government55%Check
Open Government48%Check
Government48%Check
England46%Check

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