Nationalgallery.org.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
72% 
Page structure
100% 
Link structure
71% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
79.10 kB
Words
568
Media files
48
Number of links
76 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Gallery, London
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The story of European art, masterpiece by masterpiece.
The length of the meta description is perfect. (344 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgallery.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe story of European art, masterpiece by masterpiece.
keywordsOpen daily, free entry, Trafalgar Square, Central London, UK, art, museum, gallery, paintings, old masters, history, Europe, exhibitions, events, shop, learn, read, watch, Membership, virtual tour
thumbnail/media/25674/hompeage-version-2.jpg?center=0.44237918215613381,0.62666666666666671&mode=crop&width=350&height=350&rnd=132231486680000000
authorThe National Gallery, London
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 568 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/v2/img/logos/ng-logo-white-320.pngThe National Gallery
/v2/img/icons/search.svgSearch
/v2/img/icons/member-login.svgAccount
/v2/img/icons/member-login.svgAccount
/v2/img/icons/close-thin.svgClose
/v2/img/icons/search-grey.svgSearch
/v2/img/icons/tube-gray-4a4a4a.svgNearest underground stations
/v2/img/logos/cs-logo-dark-grey-320.pngCredit Suisse - Partner of the National Gallery
/v2/img/icons/more-below.pngNo alt attribute provided
...th=310&height=235&rnd=132102531360000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132094933890000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132086198230000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132114816750000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132174272290000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132102531360000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132094933890000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132182988370000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132182985790000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
...th=310&height=235&rnd=132182990450000000No alt attribute provided
/v2/img/icons/tiny-gray-calendar.pngDate
/v2/img/icons/tiny-gray-time.pngTime
/v2/img/icons/partial-sight.svgPartial sight icon
/v2/img/icons/sign-language.svgSign language icon
/v2/img/logos/facebook.svgFacebook
/v2/img/logos/twitter.svgTwitter
/v2/img/logos/instagram.svgInstagram
/v2/img/logos/youtube.svgYouTube
/v2/img/icons/back-to-top.pngBack to top
/v2/img/logos/ng-logo-white-320.pngThe National Gallery
/v2/img/logos/cs-logo-white.pngCredit Suisse - Partner of the National Gallery

Page structure

H1 heading
(Critically important)
The National Gallery, London
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The National Gallery, London
H2 Search
H2 Welcome
H2 Exhibitions
H2 30 must-see paintings
H2 Behind the scenes
H2 Virtual tours
H2 Events
H2 Picture of the month
H2 Shop
H2 Learn about art
H2 Support us
H2 Access Partial sight icon Sign language icon
H2 Read and watch
H2 Membership
H2 Join the conversation
H2 The world's greatest paintings to your inbox
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT The National Gallery
https://my.nationalgallery.org...External Subdomain My basket
https://my.nationalgallery.org...External Subdomain Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My basket
https://my.nationalgallery.org...External Subdomain My account
https://my.nationalgallery.org...External Subdomain Sign out
/Home
/membershipMembership
https://www.nationalgallery.co...External Shop
/visiting/plan-your-visitPlan your visit
/visiting/floorplansFloorplans
/visiting/accessAccess
/visiting/familiesFamilies
/whats-onWhat's on now
/exhibitionsExhibitions
/eventsEvents
/paintings/search-the-collectionSearch the collection
/paintings/must-seesMust-sees
/paintings/latest-arrivalsLatest arrivals
/paintings/picture-of-the-monthPicture of the month
/learning/teachers-and-schoolsTeachers and schools
/learning/young-producersYoung Producers
/learning/about-outreach-projectsOutreach
/research/about-researchAbout research
/research/research-centreResearch Centre
/research/research-resourcesResearch resources
/research/research-partnershipsResearch partnerships
https://ssn.nationalgallery.or...External Subdomain Subject Specialist Network
/support-us/saveorazioSave Orazio
/support-us/make-a-donationMake a donation
/support-us/a-gift-in-your-willLeave a legacy
/support-us/patrons-programmePatrons programme
/support-us/corporate-supportCorporate support
/support-us/trusts-and-foundat...Trusts and foundations
/about-us/credit-suisseIMG-ALT Credit Suisse - Partner of the National Gallery
/visitingText duplicate Plan your visit
/exhibitionsExhibitions The Credit Suisse Exhibition: Gauguin Portraits
/exhibitionsSee all exhibitions
/paintings/explore-the-paintin...30 must-see paintings
/behind-the-scenesBehind the scenes
/visiting/virtual-toursVirtual tours
/events/members-hours-leonardo...Experience Free
/events/members-hours-leonardo...Trivial anchor text
Read more
https://my.nationalgallery.org...External Subdomain Book now
/events/members-hours-the-cred...Text duplicate Experience Free
/events/members-hours-the-cred...Text duplicate Trivial anchor text
Read more
https://my.nationalgallery.org...External Subdomain Text duplicate Book now
/events/art-through-wordsTalk Free
/events/art-through-wordsText duplicate Trivial anchor text
Read more
/events/sketchbook-tour-januar...Creative session Free
/events/sketchbook-tour-januar...Text duplicate Trivial anchor text
Read more
/events/course-good-artists-co...Course £
/events/course-good-artists-co...Text duplicate Trivial anchor text
Read more
/events/members-hours-leonardo...Text duplicate Experience Free
/events/members-hours-leonardo...Text duplicate Trivial anchor text
Read more
https://my.nationalgallery.org...External Subdomain Text duplicate Book now
/events/members-hours-the-cred...Text duplicate Experience Free
/events/members-hours-the-cred...Text duplicate Trivial anchor text
Read more
https://my.nationalgallery.org...External Subdomain Text duplicate Book now
/events/chinese-new-year-famil...Experiences
/events/chinese-new-year-famil...Text duplicate Trivial anchor text
Read more
/events/sunday-storytelling-sp...Text duplicate Experience Free
/events/sunday-storytelling-sp...Text duplicate Trivial anchor text
Read more
/events/zoo-of-the-zodiac-game...Text duplicate Creative session Free
/events/zoo-of-the-zodiac-game...Text duplicate Trivial anchor text
Read more
/eventsSee all events
/paintings/picture-of-the-monthText duplicate Picture of the month
https://www.nationalgallery.co...External Text duplicate Shop
/learningLearn about art
/support-usSupport us
/visiting/accessText duplicate Access
IMG-ALT Partial sight icon
/storiesRead and watch
/membershipMembership Free entry to all exhibitions, exclusive events and offers
https://www.facebook.com/thena...External IMG-ALT Facebook
https://twitter.com/nationalga...External IMG-ALT Twitter
https://www.instagram.com/nati...External IMG-ALT Instagram
https://www.youtube.com/user/n...External IMG-ALT YouTube
/subscribeSign up
/Anchor Go back to the top of the page
/about-us/contact-usContact us
/about-usOrganisation
/about-us/the-gallery-nationwideThe Gallery nationwide
/about-us/press-and-mediaPress
/jobsJobs
/feedbackFeedback
https://www.nationalgallery.co...External Text duplicate Shop
/venue-hireVenue hire
https://www.nationalgalleryima...External Picture library
/terms-of-useTerms of use
/privacy-policyPrivacy policy
/cookies-policyCookies policy
/accessibilityAccessibility
/about-us/credit-suisseText duplicate IMG-ALT Credit Suisse - Partner of the National Gallery

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nationalgallery.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 2 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
ng-server21
x-ua-compatibleIE=edge
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
dateFri, 24 Jan 2020 23:47:34 GMT
content-length14968
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 19,834 referring domains.
This website has 1,972,191 backlinks.
This website has backlinks from 14,209 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for www.nationalgallery.org.uk

User-agent: *

Sitemap: https://www.nationalgallery.org.uk/xml-sitemap
Sitemap: https://www.nationalgallery.org.uk/archive/sitemap

Disallow: /custom/popups
Disallow: /external
Disallow: /noisy-paintings-content


User-agent: Googlebot-Image

Disallow: /server.iip

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nationalgallery.org.uk
The National Gallery, London
The story of European art, masterpiece by masterpiece.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gallery77%Check
National77%Check
National Gallery77%Check
London62%Check
Gallery Paintings61%Check
Art58%Check
Gallery opens56%Check
European art53%Check
story48%Check
masterpiece by46%Check

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