Nationaltrust.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
87% 
Page structure
96% 
Link structure
37% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
116.40 kB
Words
1102
Media files
14
Number of links
84 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Trust
The page title is too short. (197 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
The length of the meta description is perfect. (781 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
nt:assetTypePage
nt:taxonomyEmpty
nt:cid1431733165633
langen
twitter:cardsummary
twitter:urlhttps://www.nationaltrust.org.uk/home
twitter:titleNational Trust
twitter:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:titleNational Trust
og:urlhttps://www.nationaltrust.org.uk/home
og:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:site_nameNational Trust
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1102 words. That's ok.
33.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...?crop=16:9&width=30&quality=30&auto=webpChirk Castle from the North in Autumn
...?crop=16:9&width=30&quality=30&auto=webpSunrise over Fox Holes near Easington Colliery, County Durham
...?crop=16:9&width=30&quality=30&auto=webpView of the front of the house in the autumn
...?width=30&crop=16:9&quality=30&auto=webp A family playing outside at Osterley Park and House, London
...?width=30&crop=16:9&quality=30&auto=webpBoy looking through the window of the Bear Hut at Killerton, Devon
...?width=30&crop=16:9&quality=30&auto=webpLady in a red coat taking a photo of the autumn colour
...?width=30&crop=16:9&quality=30&auto=webpBe inspired by nature this Halloween
...?width=30&crop=16:9&quality=30&auto=webpView of the lake and ampitheatre at Claremont
...?width=30&crop=16:9&quality=30&auto=webpSupport POS meadows image
...?width=30&crop=16:9&quality=30&auto=webpSupport POS field mouse image
...?width=30&crop=16:9&quality=30&auto=webpVisitors in the garden at Kedleston Hall, Derbyshire
...?width=30&crop=16:9&quality=30&auto=webpStacked up woollen throws in a variety of blues and greys
...?width=30&crop=16:9&quality=30&auto=webpHousing development near Bognor Regis, Sussex
...?width=30&crop=16:9&quality=30&auto=webpa leaf in the autumn sunlight at Knightshayes

Page structure

H1 heading
(Critically important)
National Trust
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 National Trust
H2 Adventure time
H2 Everyone needs nature
H2 Get a feel for nature
H2 Where do you want to go?
H2 How to book your visit
H2 October half term activities
H2 Explore real secret gardens
H2 Best walks for autumn highlights
H2 How to have a nature inspired Halloween
H2 Members' broadcast
H2 Join
H2 Donate
H2 Join in with Free Wills Month
H2 It’s time to wrap up warm
H2 Our response to proposed planning reforms
H2 Read our news
H2 For everyone, for ever
H2 Sign in / register
H3 Chirk Castle
H3 Durham Coast
H3 Cotehele
H3 What's open?
H3 What's closed?
H3 Download the app
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.nationaltrust.org.uk/Anchor Skip to content
https://www.nationaltrust.org.uk/Anchor Go to menu
https://www.nationaltrust.org.uk/Anchor Show Search
https://secure.nationaltrust.o...External Subdomain Donate
https://www.nationaltrust.org.uk/National Trust
https://www.nationaltrust.org.uk/Home
/our-causeOur cause
/days-outDays out
/join-usJoin
/support-usSupport us
/art-and-collectionsArt & collections
/holidaysHolidays
https://shop.nationaltrust.org...External Subdomain Shop
https://www.nationaltrust.org.uk/Anchor Trivial anchor text
More
/days-outFind places to visit
/nature-appealDonate now
/features/connect-to-natureConnect to nature
https://www.nationaltrust.org.uk/Anchor Find a place to visit
/search?view=mapView all places on a map
https://www.nationaltrust.org.uk/Anchor Focus on
/chirk-castle?Personalisation=...IMG-ALT Chirk Castle from the North in Autumn
/chirk-castle?Personalisation=...Chirk Castle
/place-pages/76/pages/opening-...View all opening times
/durham-coast?Personalisation=...IMG-ALT Sunrise over Fox Holes near Easington Colliery, County Durham
/durham-coast?Personalisation=...Durham Coast
/place-pages/6171/pages/openin...Text duplicate View all opening times
/cotehele?Personalisation=Gene...IMG-ALT View of the front of the house in the autumn
/cotehele?Personalisation=Gene...Cotehele
/place-pages/96/pages/opening-...Text duplicate View all opening times
/features/reopening-and-corona...Check our helpful coronavirus FAQs
/news/our-latest-statement-on-...Read our latest statement
/features/how-to-book-your-vis...How to book your visit
/features/how-to-book-your-vis...Plan your visit
/article-1355907827029October half term activities
/lists/find-secret-gardensExplore real secret gardens
/article-1355912309155Best walks for autumn highlights
/features/top-tips-for-pumpkin...How to have a nature inspired Halloween
/features/top-tips-for-pumpkin...Have a sustainable Halloween
/features/members-broadcastMembers' broadcast
/join-us?intcmp=Join_Central_a...Become a member
https://secure.nationaltrust.o...External Subdomain Make a donation
/features/leaving-a-gift-in-yo...Join in with Free Wills Month
/features/leaving-a-gift-in-yo...About Free Wills Month
https://shop.nationaltrust.org...External Subdomain It’s time to wrap up warm
https://shop.nationaltrust.org...External Subdomain Our range of cosy comforts
/blogs/directors-blog/our-resp...Our response to proposed planning reforms
/newsRead our news
https://www.nationaltrust.org.uk/Text duplicate National Trust
https://www.nationaltrust.org.uk/Text duplicate National Trust
/homeText duplicate Home
/our-causeText duplicate Our cause
/days-outText duplicate Days out
/join-usText duplicate Join
/support-usText duplicate Support us
/art-and-collectionsText duplicate Art & collections
/holidaysText duplicate Holidays
/holidays/holiday-accommodationHoliday accommodation
/holidays/destinationsDestinations
/holidays/inspirationInspiration
/working-holidaysWorking holidays
/holidays/booking-information-Booking information
/holidays/contact-the-holidays...Contact the holidays team
https://shop.nationaltrust.org...External Subdomain Text duplicate Shop
/holidays/holiday-accommodationText duplicate Holiday accommodation
/holidays/destinationsText duplicate Destinations
/holidays/inspirationText duplicate Inspiration
/working-holidaysText duplicate Working holidays
/holidays/booking-information-Text duplicate Booking information
/holidays/contact-the-holidays...Text duplicate Contact the holidays team
/about-usAbout us
/features/how-we-are-runHow we are run
/features/research-at-the-nati...Our research
/features/annual-reportsAnnual reports
/features/annual-general-meetingAnnual General Meeting
/our-partnersOur partners
/contact-usContact us
/features/sign-up-to-our-email...Sign up to our email newsletters
https://secure.nationaltrust.o...External Subdomain Request a Holidays brochure
/help-centreHelp centre
/online-shop-help-centreOnline shop help centre
/venue-hireVenue hire
/lettingsResidential & farm lettings
/features/supplier-informationInformation for suppliers
/mediaMedia
http://www.nationaltrustjobs.o...New window External Jobs
http://www.nationaltrustcollec...New window External Collections
http://www.ntprints.com/New window External National Trust prints
https://play.google.com/store/...External Subdomain No Text
https://apps.apple.com/gb/app/...External Subdomain No Text
/features/our-cookie-policyOur cookie policy
/features/privacy-policyPrivacy policy
/article-1356395744743Terms and conditions of this website
/features/accessibilityAccessibility
/features/modern-slavery-state...Modern slavery statement
/features/our-cookie-policycookies
http://www.facebook.com/nation...External Visit our Facebook page
http://www.twitter.com/nationa...External Visit our Twitter page
http://instagram.com/nationalt...External Visit our Instagram page
http://www.pinterest.com/natio...External Visit our Pinterest page
https://www.youtube.com/user/n...External Visit our Youtube page
https://www.fundraisingregulat...New window External (opens in a new window) Registered with Fundraising Regulator
https://www.nationaltrust.org.uk/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationaltrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age9
cache-controlmax-age=0, no-cache, no-store
content-encodinggzip
content-typetext/html;charset=UTF-8
dateSat, 31 Oct 2020 05:38:53 GMT
expires0
last-modifiedFri, 30 Oct 2020 15:37:02 GMT
pragmano-cache
referrer-policyorigin-when-cross-origin
strict-transport-securitymax-age=31536000
varyAccept-Encoding
via1.1 varnish-v4
x-cacheHIT
x-cache-hits4
x-content-type-optionsnosniff
x-frame-optionsDENY
x-varnish271753944 271367789
x-xss-protection1; mode=block
connectionkeep-alive
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/sports. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 53,334 referring domains.
This page has 4,326,547 backlinks.
This page has backlinks from 28,511 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# www.nationaltrust.org.uk
User-agent: *
Sitemap: https://www.nationaltrust.org.uk/sitemap.xml
Disallow: /media-gallery/*
Disallow: /join-at-places

Facebook popularity

Shares / Likes / Comments
26,749

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nationaltrust.org.uk
Home | National Trust
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trust75%Check
National75%Check
National Trust75%Check
National Trust Images62%Check
National Trust Images Chris56%Check
Join54%Check
garden52%Check
Coast52%Check
help51%Check
gardens50%Check

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