Nationaltrust.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
86% 
Page structure
96% 
Link structure
35% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
62.20 kB
Words
809
Media files
15
Number of links
85 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Trust
The page title is too short. (197 pixels of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
The length of the meta description is perfect. (785 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
nt:assetTypePage
nt:taxonomyEmpty
nt:cid1431733165633
langen
twitter:cardsummary
twitter:urlhttps://www.nationaltrust.org.uk/home
twitter:titleNational Trust
twitter:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:titleNational Trust
og:urlhttps://www.nationaltrust.org.uk/home
og:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:site_nameNational Trust
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 809 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 18.7 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...?crop=16:9&width=30&quality=30&auto=webpApproaching the north front in winter from the drive at Chirk Castle, Wrexham.
...?crop=16:9&width=30&quality=30&auto=webpA snowy view of the Durham Coast from Beacon Hill towards Easington
...?crop=16:9&width=30&quality=30&auto=webpView towards the house from the upper garden in winter at Cotehele Cornwall
...?width=30&crop=16:9&quality=30&auto=webpCelebrating 125 years in beautiful landscapes
...?width=30&crop=16:9&quality=30&auto=webpA couple walking through a garden
...?width=30&crop=16:9&quality=30&auto=webpParkland at Charlecote Park on a sunny frosty day in winter
...?width=30&crop=16:9&quality=30&auto=webpThe restored 'Petworth Beauties' on display at the British Baroque exhibition
...?width=30&crop=16:9&quality=30&auto=webpVisitors enjoying the snow in the garden at Ham House, Richmond-upon-Thames
...?width=30&crop=16:9&quality=30&auto=webpNational Trust Wardens maintaining dry stone walls around the campsite in Wasdale, Cumbria.
...?width=30&crop=16:9&quality=30&auto=webpVisitors inside the Orangery at Powis Castle, Wales
...?width=30&crop=16:9&quality=30&auto=webpBust of St Agnes
...?width=30&crop=16:9&quality=30&auto=webpVisitors walking with their dog at Lindisfarne Castle, Northumberland
...?width=30&crop=16:9&quality=30&auto=webpOld Mill Cottage, Herefordshire
...?width=30&crop=16:9&quality=30&auto=webpA unqiue of selection handmade gifts and exclusive designs from the National Trust shop.
...528522-funding-regulator-logo-white2.pngFundraising Regulator logo

Page structure

H1 heading
(Critically important)
National Trust
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 National Trust
H2 Park life
H2 Wildlife havens
H2 Great discoveries
H2 Where do you want to go?
H2 About the National Trust in 2020
H2 Plan your perfect Valentine's Day
H2 Nine great parklands to explore
H2 Special exhibitions
H2 Join
H2 Donate
H2 How you can get more from membership
H2 Read our news
H2 Dedicate a donation to the one you love
H2 Romantic getaways
H2 Gifts made with love
H2 For everyone, for ever
H2 Sign in / register
H3 Chirk Castle
H3 Durham Coast
H3 Cotehele
H3 Who we are
H3 Get in touch
H3 Services
H3 You might also like
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.nationaltrust.org.uk/Anchor Skip to content
https://www.nationaltrust.org.uk/Anchor Go to menu
https://www.nationaltrust.org.uk/Anchor Show Search
https://www.nationaltrust.org.uk/National Trust
https://www.nationaltrust.org.uk/Home
/our-causeOur cause
/days-outDays out
/join-and-get-involvedJoin & get involved
/art-and-collectionsArt & collections
/holidaysHolidays
https://shop.nationaltrust.org...External Subdomain Shop
https://www.nationaltrust.org.uk/Anchor Trivial anchor text
More
/morden-hall-parkMorden Hall Park
/wicken-fen-nature-reserveWicken Fen Nature Reserve
/anglesey-abbeyAnglesey Abbey, Gardens and Lode Mill
https://www.nationaltrust.org.uk/Anchor Find a place to visit
/search?view=mapView all places on a map
https://www.nationaltrust.org.uk/Anchor Focus on
/chirk-castle?Personalisation=...IMG-ALT Approaching the north front in winter from the drive at Chirk Castle, Wrexham.
/chirk-castle?Personalisation=...Chirk Castle
/place-pages/76/pages/opening-...View all opening times
/durham-coast?Personalisation=...IMG-ALT A snowy view of the Durham Coast from Beacon Hill towards Easington
/durham-coast?Personalisation=...Durham Coast
/place-pages/6171/pages/openin...Text duplicate View all opening times
/cotehele?Personalisation=Gene...IMG-ALT View towards the house from the upper garden in winter at Cotehele Cornwall
/cotehele?Personalisation=Gene...Cotehele
/place-pages/96/pages/opening-...Text duplicate View all opening times
/features/about-the-national-t...About the National Trust in 2020
/features/about-the-national-t...What we're celebrating in 2020
/article-1356401458237Plan your perfect Valentine's Day
/lists/our-top-parklandsNine great parklands to explore
/lists/special-exhibitionsSpecial exhibitions
/lists/special-exhibitionsExhibitions near you
/join-us?pcid=join-hp-default-...Become a member
/donate?intcmp=donate_hub_wint...Give now
/features/10-ways-to-make-more...How you can get more from membership
/features/10-ways-to-make-more...Make the most of being a member
/newsRead our news
/features/dedicate-a-donation?...Dedicate a donation to the one you love
/features/dedicate-a-donation?...Dedicate a donation
/holiday-lists/romantic-cottag...Plan a romantic break
https://shop.nationaltrust.org...External Subdomain Visit the online shop
https://www.nationaltrust.org.uk/Text duplicate National Trust
https://www.nationaltrust.org.uk/Text duplicate National Trust
/homeText duplicate Home
/our-causeText duplicate Our cause
/days-outText duplicate Days out
/join-and-get-involvedText duplicate Join & get involved
/art-and-collectionsText duplicate Art & collections
/holidaysText duplicate Holidays
/holidays/holiday-accommodationHoliday accommodation
/holidays/destinationsDestinations
/holidays/inspirationInspiration
/working-holidaysWorking holidays
/holidays/booking-information-Booking information
/holidays/contact-the-holidays...Contact the holidays team
https://shop.nationaltrust.org...External Subdomain Text duplicate Shop
/holidays/holiday-accommodationText duplicate Holiday accommodation
/holidays/destinationsText duplicate Destinations
/holidays/inspirationText duplicate Inspiration
/working-holidaysText duplicate Working holidays
/holidays/booking-information-Text duplicate Booking information
/holidays/contact-the-holidays...Text duplicate Contact the holidays team
https://www.nationaltrust.org.uk/Anchor Who we are
/about-usAbout us
/features/how-we-are-runHow we are run
/features/research-at-the-nati...Our research
/features/annual-reportsAnnual reports
/features/annual-general-meetingAnnual General Meeting
/our-partnersOur partners
https://www.nationaltrust.org.uk/Anchor Get in touch
/contact-usContact us
/features/sign-up-to-our-email...Sign up to our email newsletters
https://secure.nationaltrust.o...External Subdomain Request a Holidays brochure
https://www.nationaltrust.org.uk/Anchor Services
/help-centreHelp centre
/online-shop-help-centreOnline shop help centre
/venue-hireVenue hire
/lettingsResidential & farm lettings
/features/supplier-informationInformation for suppliers
/mediaMedia
https://www.nationaltrust.org.uk/Anchor You might also like
http://www.nationaltrustjobs.o...New window External Jobs(opens in a new window)
http://www.nationaltrustcollec...New window External Collections(opens in a new window)
http://www.ntprints.com/New window External National Trust prints(opens in a new window)
https://www.nationaltrustbusin...New window External Gift cards for business(opens in a new window)
/features/our-cookie-policycookies
/features/our-cookie-policyOur cookie policy
/features/privacy-policyPrivacy policy
/article-1356395744743Terms and conditions of this website
/features/accessibilityAccessibility
/features/modern-slavery-state...Modern slavery statement
http://www.facebook.com/nation...External Facebook
http://www.twitter.com/nationa...External Twitter
http://instagram.com/nationalt...External Instagram
http://www.pinterest.com/natio...External Pinterest
https://www.youtube.com/user/n...External Youtube
https://www.fundraisingregulat...New window External IMG-ALT Fundraising Regulator logo
https://www.nationaltrust.org.uk/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nationaltrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 8 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age226
cache-controlmax-age=0, no-cache, no-store
content-encodinggzip
content-typetext/html;charset=UTF-8
dateThu, 06 Feb 2020 19:11:58 GMT
expires0
last-modifiedThu, 06 Feb 2020 16:36:27 GMT
pragmano-cache
referrer-policyorigin-when-cross-origin
strict-transport-securitymax-age=31536000
varyAccept-Encoding
via1.1 varnish-v4
x-cacheHIT
x-cache-hits115
x-content-type-optionsnosniff
x-frame-optionsDENY
x-varnish616667113 614855804
x-xss-protection1; mode=block
connectionkeep-alive
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/sports. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 46,484 referring domains.
This website has 6,411,775 backlinks.
This website has backlinks from 25,283 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# www.nationaltrust.org.uk
User-agent: *
Sitemap: https://www.nationaltrust.org.uk/sitemap.xml
Disallow: /media-gallery/*
Disallow: /join-at-places

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Home | National Trust
https://www.nationaltrust.org.uk/
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trust77%Check
National77%Check
National Trust77%Check
National Trust Images62%Check
National Trust membership61%Check
Coast44%Check
love42%Check
In 202040%Check
Join40%Check
We look38%Check

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