Nhm.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
33% 
Link structure
70% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
66.50 kB
Words
591
Media files
17
Number of links
117 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Natural History Museum
The length of the page title is perfect. (289 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
The length of the meta description is perfect. (722 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhm.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
keywordsEmpty
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
langen
twitter:widgets:cspon
twitter:site@NHM_London
twitter:creator@NHM_London
twitter:cardsummary_large_image
twitter:titleHome | Natural History Museum
twitter:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
og:titleHome | Natural History Museum
og:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
X-UA-CompatibleIE=edge,chrome=1
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 591 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 10 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/etc/designs/nhmwww/img/nhm-logo-white.svgNatural History Museum logo
...banner-top.jpg.placeholder.1160.1160.pngNo alt attribute provided
...son-one-half.jpg.placeholder.768.768.pngAdult and child using the Naturenauts app on a smartphone taking a photo of lavender.
...ons-one-half.jpg.placeholder.768.768.pngA visitor admiring insect collections.
...banner-top.jpg.placeholder.1160.1160.pngNo alt attribute provided
...net-one-half.jpg.placeholder.768.768.pngA visitor sitting on the stairs in the Anning Room admiring the specimens on display.
...e-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...n-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...e 1160 x 600.jpg.placeholder.620.620.pngNo alt attribute provided
...l-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...esigns/nhmwww/img/svg-icons/facebook.svgOur Facebook page
...designs/nhmwww/img/svg-icons/twitter.svgOur Twitter account
...designs/nhmwww/img/svg-icons/youtube.svgOur YouTube channel
...signs/nhmwww/img/svg-icons/instagram.svgOur Instagram account
...signs/nhmwww/img/svg-icons/pinterest.svgOur Pinterest account
/etc/designs/nhmwww/img/nhm-logo-white.svgNatural History Museum logo

Page structure

H1 heading
(Critically important)
Natural History Museum
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Natural History Museum
H1 We're closed from Thursday 5 November
H1 Wildlife Photographer of the YearClosed from 5 November
H3 Try at home
H3 Our science
H3 We're closed from Thursday 5 November Duplicate text
H3 Donate
H3 Become a Member
H3 Discover
H3 Otters are making themselves at home in UK cities
H3 Urban Nature Project receives planning permission to transform Museum gardens
H3 Hidden figures: forgotten contributions to natural history
H3 Dr Leanne Melbourne: inspiring young women to study ocean science
H3 Don't miss a thing
H3 The Natural History Museum
H3 The Natural History Museum at Tring
H3 Visit
H3 Discover Duplicate text
H3 For schools
H3 Careers
H3 Join and support
H3 Take part
H3 About us
H3 Online shop
H3 Our science Duplicate text
H3 Business services
H3 Legal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.nhm.ac.uk/Anchor Skip to content
https://www.nhm.ac.uk/No Text
https://www.nhm.ac.uk/visit.htmlVisit
https://www.nhm.ac.uk/visit.htmlThe Museum at South Kensington
https://www.nhm.ac.uk/visit.htmlPlan your visit
/visit/whats-on.htmlWhat's on
/visit/galleries-and-museum-ma...Explore the Museum
/visit/access-at-south-kensing...Access
/visit/tring.htmlThe Museum at Tring
/visit/tring.htmlGetting here
/visit/tring/whats-on-tring.htmlText duplicate What's on
/visit/tring/galleries.htmlText duplicate Explore the Museum
/visit/tring/facilities-and-ac...Facilities
/discover.htmlDiscover
/discover/news.htmlNews
/discover/anthropocene.htmlAnthropocene
/discover/british-wildlife.htmlBritish wildlife
/discover/collections.htmlCollections
/discover/dinosaurs.htmlDinosaurs
/discover/human-evolution.htmlHuman evolution
/discover/oceans.htmlOceans
/discover/space.htmlSpace
/discover/what-on-earth.htmlWhat on Earth?
/discover/video.htmlVideo
/take-part/try-this-at-home.htmlTry at home
/support-us.htmlJoin and support
https://www.nhmshop.co.uk/External Shop
/schools.htmlSchools
/our-science.htmlOur science
/our-science/our-work/sustaina...Deworm3
/our-science/our-work/sustaina...About
/our-science/our-work/sustaina...Who we are
/our-science/our-work/sustaina...Objectives
/our-science/our-work/sustaina...Research tool kit
/our-science/our-work/sustaina...Publications
/our-science/our-work/sustaina...Text duplicate News
/support-us/membership.htmlMembership
/support-us/give.htmlDonate
/discover/british-wildlife.htmlText duplicate British wildlife
/visit/exhibitions/wildlife-ph...Wildlife Photographer of the Year
/discover/dinosaurs.htmlText duplicate Dinosaurs
/discover/space.htmlText duplicate Space
/visit/exhibitions/fantastic-b...Fantastic Beasts™: The Wonder of Nature
/take-part/try-this-at-home.htmlActivities to try at home
https://www.nhm.ac.uk/visit.htmlWe're closed from Thursday 5 November Find out more
/take-part/try-this-at-home.htmlExplore nature at home with our apps and activities
IMG-ALT Adult and child using the Naturenauts app on a smartphone taking a photo of lavender.
/our-science.htmlDelve into our research and collections
IMG-ALT A visitor admiring insect collections.
/visit/exhibitions/wildlife-ph...Wildlife Photographer of the YearClosed from 5 November Find out more
/support-us/make-a-donation.htmlNo Text
/support-us/make-a-donation.htmlText duplicate Donate
/support-us/membership.htmlEnjoy exclusive benefits and support the Museum
IMG-ALT A visitor sitting on the stairs in the Anning Room admiring the specimens on display.
/discover/otters-are-making-th...British wildlife Otters are making themselves at home in UK cities Otters are sprainting the town red (well, black) and are being spotted in city rivers acro...
/discover/news/2020/october/ur...News Urban Nature Project receives planning permission to transform Museum gardens Museum gets the go-ahead to transform its five-acre gardens. 28 October 2020
/discover/hidden-figures-forgo...Collections Hidden figures: forgotten contributions to natural history Discover more about the people behind the headlines and how they have been overlooked ...
/discover/dr-leanne-melbourne-...Oceans Dr Leanne Melbourne: inspiring young women to study ocean science A young Leanne Melbourne never thought she would grow up to be a scientist.
/discover.htmlTrivial anchor text
Read More
/about-us/privacy-policy.htmlPrivacy notice
https://www.facebook.com/natur...New window External IMG-ALT Our Facebook page
https://twitter.com/NHM_LondonNew window External IMG-ALT Our Twitter account
https://www.youtube.com/user/n...New window External IMG-ALT Our YouTube channel
https://instagram.com/natural_...New window External IMG-ALT Our Instagram account
https://www.pinterest.com/nhml...New window External IMG-ALT Our Pinterest account
https://www.nhm.ac.uk/The Natural History Museum
https://www.google.co.uk/maps/...New window External Map
/visit/tring.htmlThe Natural History Museum at Tring
https://www.google.co.uk/maps/...New window External Text duplicate Map
https://www.nhm.ac.uk/visit.htmlText duplicate Visit
/visit/whats-on.htmlText duplicate What's on
/visit/exhibitions.htmlExhibitions and attractions
/visit/galleries-and-museum-ma...Galleries and Museum map
/visit/access-at-south-kensing...Text duplicate Access
/discover.htmlText duplicate Discover
/discover/news.htmlText duplicate News
/discover/anthropocene.htmlText duplicate Anthropocene
/discover/british-wildlife.htmlText duplicate British wildlife
/discover/collections.htmlText duplicate Collections
/discover/dinosaurs.htmlText duplicate Dinosaurs
/discover/human-evolution.htmlHuman Evolution
/discover/oceans.htmlText duplicate Oceans
/discover/space.htmlText duplicate Space
/discover/what-on-earth.htmlText duplicate What on Earth?
/discover/video.htmlText duplicate Video
/schools.htmlFor schools
/schools/things-to-do-schools....Things to do
/schools/essential-information...Essential visiting information
/schools/teaching-resources.htmlTeaching resources
/about-us/careers.htmlCareers
https://careers.nhm.ac.uk/temp...New window External Current vacancies
/support-us.htmlText duplicate Join and support
/support-us/membership.htmlText duplicate Membership
/support-us/membership/gift-me...Gift membership
/support-us/give.htmlMake a donation
/support-us/patronage.htmlBecome a Patron
/support-us/corporate-partners...Corporate partnerships
/take-part.htmlTake part
/take-part/volunteer.htmlVolunteer
/take-part/citizen-science.htmlCitizen science
/take-part/identify-nature.htmlIdentify UK nature
/take-part/centre-for-uk-biodi...Centre for UK Biodiversity
/wpy/competitionWildlife Photographer of the Year competition
/about-us.htmlAbout us
/discover/news.htmlText duplicate News
/press-office.htmlPress office
/about-us/governance.htmlGovernance
/contact-us.htmlContact us
https://www.nhmshop.co.uk/External Online shop
/our-science.htmlText duplicate Our science
/our-science/our-work.htmlOur work
/our-science/data.htmlData
/our-science/collections.htmlText duplicate Collections
/our-science/departments-and-s...Departments and staff
/our-science/science-events.htmlEvents and seminars
/our-science/courses-and-stude...Courses and training
/our-science/departments-and-s...Library and Archives
/business-services.htmlBusiness services
/business-services/touring-exh...Touring exhibitions
/business-services/consulting....Consulting
/business-services/publishing....Publishing
/business-services/filming.htmlFilm locations
https://www.nhmimages.com/New window External NHM Images
/business-services/venue-hire....Venue hire
/business-services/licensing.htmlLicensing
/about-us/privacy-notice.htmlText duplicate Privacy notice
/about-us/website-accessibilit...Website accessibility statement
/about-us/website-terms-condit...Terms and conditions
/content/dam/nhmwww/about-us/g...Modern Slavery Statement
/about-us/cookies.htmlCookie Policy
/about-us/privacy-notice.htmlText duplicate Privacy notice

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nhm.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 10 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
content-encodinggzip
accept-rangesbytes
age894
cache-controlmax-age=1800
content-typetext/html
dateTue, 03 Nov 2020 02:25:39 GMT
etag"109f7-5b322f5957cda"
expiresTue, 03 Nov 2020 02:55:39 GMT
last-modifiedMon, 02 Nov 2020 17:20:14 GMT
serverECAcc (frc/8F68)
varyAccept-Encoding
x-cacheHIT
x-frame-optionsSAMEORIGIN
content-length13425
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 29,185 referring domains.
This website has 4,345,438 backlinks.
This website has backlinks from 22,082 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#robots.txt for www.nhm.ac.uk/

sitemap: https://www.nhm.ac.uk/sitemap.xml

user-agent: *

disallow: /uksf-bin/
disallow: /cgi-bin/
disallow: /search/
disallow: /about-us/search/
disallow: /jdsml/mils/
disallow: /natureplus/people/
disallow: /research-curation/research/projects/british-insect-mines/database/
disallow: /research-curation/research/projects/solanaceaesource/
disallow: /research-curation/research/projects/species-dictionary-new/
disallow: /print-version/
disallow: /resources-rx/*
disallow: /resources-rx/files/*
disallow: /research-curation/scientific-resources/collections/library-collections/wallace-letters-online/
disallow: /visit/whats-on/programs/*
disallow: /sso/login
disallow: /user-test-site-2020-1
disallow: /user-test-site-2020-1/*

Disallow: /*.pdf

Facebook popularity

Shares / Likes / Comments
12,499

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nhm.ac.uk
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum70%Check
Museum at70%Check
Natural History Museum68%Check
Natural History68%Check
Museum at South Kensington61%Check
Museum at Tring60%Check
science56%Check
Try at55%Check
Science News52%Check
Citizen Science47%Check

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