Nhm.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
85% 
Link structure
73% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
67.50 kB
Words
596
Media files
19
Number of links
119 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Natural History Museum
The length of the page title is perfect. (289 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
The length of the meta description is perfect. (722 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhm.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
keywordsEmpty
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
langen
twitter:widgets:cspon
twitter:site@NHM_London
twitter:creator@NHM_London
twitter:cardsummary_large_image
twitter:titleHome | Natural History Museum
twitter:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
og:titleHome | Natural History Museum
og:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
X-UA-CompatibleIE=edge,chrome=1
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 596 words. That's ok.
31.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/etc/designs/nhmwww/img/nhm-logo-white.svgNatural History Museum logo
/etc/designs/nhmwww/img/logo-large.svgNatural History Museum logo
...anner-top1.jpg.placeholder.1160.1160.pngNo alt attribute provided
...son-one-half.jpg.placeholder.768.768.pngAdult and child using the Naturenauts app on a smartphone taking a photo of lavender.
...net-one-half.jpg.placeholder.768.768.pngA visitor sitting on the stairs in the Anning Room admiring the specimens on display.
...ond-banner.jpg.placeholder.1160.1160.pngNo alt attribute provided
...ons-one-half.jpg.placeholder.768.768.pngA visitor admiring insect collections.
...a-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...img/png-icons/youtube_icon_thumbnail.pngNo alt attribute provided
...g-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...img/png-icons/youtube_icon_thumbnail.pngNo alt attribute provided
...outube-thumbnail-placeholder.320.180.pngNo alt attribute provided
...k-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...esigns/nhmwww/img/svg-icons/facebook.svgOur Facebook page
...designs/nhmwww/img/svg-icons/twitter.svgOur Twitter account
...designs/nhmwww/img/svg-icons/youtube.svgOur YouTube channel
...signs/nhmwww/img/svg-icons/instagram.svgOur Instagram account
...signs/nhmwww/img/svg-icons/pinterest.svgOur Pinterest account
/etc/designs/nhmwww/img/nhm-logo-white.svgNatural History Museum logo

Page structure

H1 heading
(Critically important)
Natural History Museum
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Natural History Museum
H2 Our Broken PlanetHow We Got Here and Ways to Fix It
H2 The 2020 People'sChoice winner has been announced
H2 Discover: our online magazine about the natural world
H3 Smart cookie preferences
H3 Try at home
H3 Become a Member
H3 The Museum is closed but our work continues
H3 Donate
H3 Our science
H3 Empty heading
H3 Immortal jellyfish: the secret to cheating death
H3 The hearing of the Ganges river dolphin is unlike any other cetacean
H3 How to make a bee hotel
H3 Will the ocean really be dead in 50 years?
H3 Don't miss a thing
H3 The Natural History Museum
H3 The Natural History Museum at Tring
H3 Visit
H3 Discover
H3 For schools
H3 Careers
H3 Join and support
H3 Take part
H3 About us
H3 Online shop
H3 Our science Duplicate text
H3 Business services
H3 Legal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
/about-us/cookies-on-the-museu...cookies
/about-us/cookie-preferences.htmlChange cookie preferences
https://www.nhm.ac.uk/Anchor Skip to content
https://www.nhm.ac.uk/No Text
https://www.nhm.ac.uk/visit.htmlVisit
https://www.nhm.ac.uk/visit.htmlThe Museum at South Kensington
https://www.nhm.ac.uk/visit.htmlAnchor Plan your visit
/visit/whats-on.htmlWhat's on
/visit/galleries-and-museum-ma...Explore the Museum
/visit/access-at-south-kensing...Access
/visit/tring.htmlThe Museum at Tring
/visit/tring.htmlAnchor Getting here
/visit/tring/whats-on-tring.htmlText duplicate What's on
/visit/tring/galleries.htmlText duplicate Explore the Museum
/visit/tring/facilities-and-ac...Facilities
/discover.htmlDiscover
/discover/news.htmlNews
/discover/anthropocene.htmlAnthropocene
/discover/british-wildlife.htmlBritish wildlife
/discover/collections.htmlCollections
/discover/dinosaurs.htmlDinosaurs
/discover/human-evolution.htmlHuman evolution
/discover/oceans.htmlOceans
/discover/space.htmlSpace
/discover/what-on-earth.htmlWhat on Earth?
/discover/video.htmlVideo
/take-part/try-this-at-home.htmlTry at home
/support-us.htmlJoin and support
https://www.nhmshop.co.uk/External Shop
/schools.htmlSchools
/our-science.htmlOur science
/our-science/our-work/sustaina...Deworm3
/our-science/our-work/sustaina...About
/our-science/our-work/sustaina...Who we are
/our-science/our-work/sustaina...Objectives
/our-science/our-work/sustaina...Research tool kit
/our-science/our-work/sustaina...Publications
/our-science/our-work/sustaina...Text duplicate News
/support-us/membership.htmlMembership
/support-us/give.htmlDonate
/discover/british-wildlife.htmlText duplicate British wildlife
/visit/exhibitions/wildlife-ph...Wildlife Photographer of the Year
/discover/dinosaurs.htmlText duplicate Dinosaurs
/discover/space.htmlText duplicate Space
/visit/our-broken-planet.htmlOur Broken Planet
/take-part/try-this-at-home.htmlActivities to try at home
/visit/our-broken-planet.htmlOur Broken PlanetHow We Got Here and Ways to Fix It Explore the programme
/take-part/try-this-at-home.htmlExplore nature at home with our apps and activities
IMG-ALT Adult and child using the Naturenauts app on a smartphone taking a photo of lavender.
/support-us/membership.htmlEnjoy exclusive benefits and support the Museum
IMG-ALT A visitor sitting on the stairs in the Anning Room admiring the specimens on display.
/discover/wildlife-photographe...The 2020 People'sChoice winner has been announced Read the story
/support-us/make-a-donation.htmlText duplicate Donate
/our-science.htmlDelve into our research and collections
IMG-ALT A visitor admiring insect collections.
/discover/immortal-jellyfish-s...What on Earth? Immortal jellyfish: the secret to cheating death Meet the tiny, gelatinous animal that has found a way to live forever.
/discover/news/2021/march/hear...Science news The hearing of the Ganges river dolphin is unlike any other cetacean Their hearing may have been why these dolphins survived when all other rela...
/discover/how-to-make-bee-hote...British wildlife How to make a bee hotel Give solitary bees a home by making this simple, DIY bee hotel.
/discover/will-the-ocean-reall...Anthropocene Will the ocean really be dead in 50 years? The oceans are facing down three huge threats: overfishing, pollution and climate change.
/discover.htmlTrivial anchor text
Read More
/about-us/privacy-policy.htmlPrivacy notice
https://www.facebook.com/natur...New window External IMG-ALT Our Facebook page
https://twitter.com/NHM_LondonNew window External IMG-ALT Our Twitter account
https://www.youtube.com/user/n...New window External IMG-ALT Our YouTube channel
https://instagram.com/natural_...New window External IMG-ALT Our Instagram account
https://www.pinterest.com/nhml...New window External IMG-ALT Our Pinterest account
https://www.nhm.ac.uk/The Natural History Museum
https://www.google.co.uk/maps/...New window External Map
https://www.nhm.ac.uk/visit.htmlSee our opening hours
/visit/tring.htmlThe Natural History Museum at Tring
https://www.google.co.uk/maps/...New window External Text duplicate Map
/visit/tring.htmlText duplicate See our opening hours
https://www.nhm.ac.uk/visit.htmlText duplicate Visit
/visit/whats-on.htmlText duplicate What's on
/visit/exhibitions.htmlExhibitions and attractions
/visit/galleries-and-museum-ma...Galleries and Museum map
/visit/access-at-south-kensing...Text duplicate Access
/discover.htmlText duplicate Discover
/discover/news.htmlText duplicate News
/discover/anthropocene.htmlText duplicate Anthropocene
/discover/british-wildlife.htmlText duplicate British wildlife
/discover/collections.htmlText duplicate Collections
/discover/dinosaurs.htmlText duplicate Dinosaurs
/discover/human-evolution.htmlHuman Evolution
/discover/oceans.htmlText duplicate Oceans
/discover/space.htmlText duplicate Space
/discover/what-on-earth.htmlText duplicate What on Earth?
/discover/video.htmlText duplicate Video
/schools.htmlFor schools
/schools/things-to-do-schools....Things to do
/schools/essential-information...Essential visiting information
/schools/teaching-resources.htmlTeaching resources
/about-us/careers.htmlCareers
https://careers.nhm.ac.uk/temp...New window External Current vacancies
/support-us.htmlText duplicate Join and support
/support-us/membership.htmlText duplicate Membership
/support-us/membership/gift-me...Gift membership
/support-us/give.htmlMake a donation
/support-us/patronage.htmlBecome a Patron
/support-us/corporate-partners...Corporate partnerships
/take-part.htmlTake part
/take-part/volunteer.htmlVolunteer
/take-part/citizen-science.htmlCitizen science
/take-part/identify-nature.htmlIdentify UK nature
/take-part/centre-for-uk-biodi...Centre for UK Biodiversity
/wpy/competitionWildlife Photographer of the Year competition
/about-us.htmlAbout us
/discover/news.htmlText duplicate News
/press-office.htmlPress office
/about-us/governance.htmlGovernance
/contact-us.htmlContact us
https://www.nhmshop.co.uk/External Online shop
/our-science.htmlText duplicate Our science
/our-science/our-work.htmlOur work
/our-science/data.htmlData
/our-science/collections.htmlText duplicate Collections
/our-science/departments-and-s...Departments and staff
/our-science/science-events.htmlEvents and seminars
/our-science/courses-and-stude...Courses and training
/our-science/departments-and-s...Library and Archives
/business-services.htmlBusiness services
/business-services/touring-exh...Touring exhibitions
/business-services/consulting....Consulting
/business-services/publishing....Publishing
/business-services/filming.htmlFilm locations
https://www.nhmimages.com/New window External NHM Images
/business-services/venue-hire....Venue hire
/business-services/licensing.htmlLicensing
/about-us/cookie-preferences.htmlCookie preferences
/about-us/privacy-notice.htmlText duplicate Privacy notice
/about-us/website-accessibilit...Website accessibility statement
/about-us/website-terms-condit...Terms and conditions
/content/dam/nhmwww/about-us/g...Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhm.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
content-encodinggzip
age97
cache-controlmax-age=1800
content-typetext/html
dateTue, 06 Apr 2021 19:07:53 GMT
etag"10e07-5bf50cedd6f89+gzip"
expiresTue, 06 Apr 2021 19:37:53 GMT
last-modifiedTue, 06 Apr 2021 17:04:32 GMT
serverECAcc (frc/8F68)
varyAccept-Encoding
x-cacheHIT
x-frame-optionsSAMEORIGIN
content-length11140
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 33,509 referring domains.
This page has 4,480,939 backlinks.
This page has backlinks from 24,627 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#robots.txt for www.nhm.ac.uk/

sitemap: https://www.nhm.ac.uk/sitemap.xml

user-agent: *

disallow: /uksf-bin/
disallow: /cgi-bin/
disallow: /search/
disallow: /about-us/search/
disallow: /jdsml/mils/
disallow: /natureplus/people/
disallow: /research-curation/research/projects/british-insect-mines/database/
disallow: /research-curation/research/projects/solanaceaesource/
disallow: /research-curation/research/projects/species-dictionary-new/
disallow: /print-version/
disallow: /resources-rx/*
disallow: /resources-rx/files/*
disallow: /research-curation/scientific-resources/collections/library-collections/wallace-letters-online/
disallow: /visit/whats-on/programs/*
disallow: /sso/login
disallow: /user-test-site-2020-1
disallow: /user-test-site-2020-1/*

Disallow: /*.pdf

Facebook popularity

Shares / Likes / Comments
12,499

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nhm.ac.uk
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum68%Check
Natural History68%Check
History Museum68%Check
Natural History Museum67%Check
science56%Check
natural world54%Check
Science News52%Check
age50%Check
News Videos46%Check
South46%Check

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