Nivea.hr - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
79% 
Link structure
88% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
229.20 kB
Words
262
Media files
9
Number of links
31 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NIVEA naslovna stranica - NIVEA
The length of the page title is perfect. (301 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Dobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
The length of the meta description is perfect. (567 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nivea.hr/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: hr
Language defined in HTML: hr-hr
Server location: United States of America
The following language is defined by HTML: hr-hr
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,maximum-scale=5
titleNIVEA naslovna stranica - NIVEA
descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
facebook-domain-verificationhyesq1vflff71u424005x581s5eajn
langhr-hr
twitter:titleNIVEA naslovna stranica -NIVEA
twitter:descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
twitter:cardsummary
twitter:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332
og:titleNIVEA naslovna stranica -NIVEA
og:descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
og:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 262 words on this page. Good pages should have about 800 words of useful content.
17.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0,maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...x1000_hr-2.jpg?rx=0&ry=0&rw=2560&rh=1000NIVEA LUMINOUS
...0x1000_new.jpg?rx=0&ry=0&rw=2560&rh=1000NIVEA Luminous630 za tijelo
...ual_action.jpg?rx=0&ry=0&rw=2560&rh=1000NIVEA Q10 Dual action serum
...ser-apc_soft.jpg?rx=0&ry=0&rw=750&rh=599NIVEA Soft krema
...000_header.jpg?rx=0&ry=0&rw=1251&rh=1000TROSTRUKA SNAGA U JEDNOM PROIZVODU
...gteaser-1-hr.jpg?rx=0&ry=0&rw=750&rh=599NMEN Luminous
...tingteaser-3.jpg?rx=0&ry=0&rw=750&rh=599NIVEA LUMINOUS serumi
...eo_fresh_new.jpg?rx=0&ry=0&rw=750&rh=599NIVEA Fresh dezodorans
...itive_new_hr.jpg?rx=0&ry=0&rw=750&rh=599NIVEA MEN Sensitive

Page structure

H1 heading
(Critically important)
NIVEA naslovna stranica - NIVEA
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 NIVEA naslovna stranica - NIVEA
H2 JEDINA ZAŠTITA KOJA VAM TREBA NA SUNCU
H2 UŽIVAJ U TRENUTKU, ZABORAVI NA STRIJE!
H2 SPRIJEČITE STARENJE KOŽE ZBOG ŠEĆERA
H2 Pozdrav, što vas zanima?
H2 NOVOSTI
H2 Brinemo o vama od 1911
H4 IZABERITE SAVRŠENU NJEGU ZA SVOJE LICE
H4 OSJETI SVJEŽINU NA SVOJOJ KOŽI!
H4 TROSTRUKA SNAGA U JEDNOM PROIZVODU
H4 POUZDANA ZAŠTITA NJEŽNE KOŽE BEBA I DJECE
H4 ZAŠTITITE SVOJE LICE OD SUNCA ČAK I U GRADU
H4 OSJETI DUGOTRAJNU SVJEŽINU S NIVEA Fresh dezodoransom
H4 NAŠA NAJBOLJA OBRANA ZA TVOJU KOŽU
H5 OSTANITE INFORMIRANI
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nivea.hr/A-TITLE logo
https://www.nivea.hr/proizvodiProizvodi
A-TITLE Proizvodi
https://www.nivea.hr/savjetiSavjeti
A-TITLE Savjeti
/nivea-novitetiNovosti
A-TITLE Novosti
https://www.nivea.hr/o-namaNIVEA SVIJET
A-TITLE NIVEA SVIJET
https://www.nivea.hr/Anchor A-TITLE Pretraži
/session/signinSubdomain A-TITLE Vaš NIVEA račun
/?cmpscreencustomA-TITLE Aktiviraj
https://www.nivea.hr/Text duplicate A-TITLE logo
https://www.nivea.hr/Anchor Text duplicate A-TITLE Pretraži
/session/signinSubdomain Text duplicate A-TITLE Vaš NIVEA račun
/proizvodi/lice/njega-licaOTKRIJTE VIŠE
/nivea-noviteti/sun-protect-an...JEDINA ZAŠTITA KOJA VAM TREBA NA SUNCU NIVEA SUN Protect & Moisture PROČITAJTE VIŠE
IMG-ALT NIVEA LUMINOUS
/proizvodi/tijelo/luminous-nje...UŽIVAJ U TRENUTKU, ZABORAVI NA STRIJE! NIVEA LUMINOUS630® smanjuje vidljivost strija i tamnih mrlja. OTKRIJ VIŠE
IMG-ALT NIVEA Luminous630 za tijelo
/nivea-noviteti/q10-dual-actio...SPRIJEČITE STARENJE KOŽE ZBOG ŠEĆERA NIVEA Q10 Dual Action Serum s revolucionarnom tehnologijom GLYCOSTOP. OTKRIJTE VIŠE
IMG-ALT NIVEA Q10 Dual action serum
https://www.nivea.hr/proizvodiText duplicate Proizvodi
A-TITLE Proizvodi
https://www.nivea.hr/savjetiČlanci
A-TITLE Savjeti
/nivea-noviteti/nivea-softOSJETI SVJEŽINU NA SVOJOJ KOŽI!
IMG-ALT NIVEA Soft krema
A-TITLE NIVEA Soft krema
/nivea-noviteti/luminous-cc-fl...TROSTRUKA SNAGA U JEDNOM PROIZVODU
IMG-ALT TROSTRUKA SNAGA U JEDNOM PROIZVODU
A-TITLE NIVEA Luminous CC fluidi
/nivea-noviteti/sun-kidsPOUZDANA ZAŠTITA NJEŽNE KOŽE BEBA I DJECE
IMG-ALT NMEN Luminous
A-TITLE SUN Babies&Kids
/proizvodi/nivea-sun-dark-spot...ZAŠTITITE SVOJE LICE OD SUNCA ČAK I U GRADU
IMG-ALT NIVEA LUMINOUS serumi
A-TITLE Dark Spot Control fluid za zaštitu lica od sunca SPF50+
/nivea-noviteti/fresh-sensationOSJETI DUGOTRAJNU SVJEŽINU S NIVEA Fresh dezodoransom
IMG-ALT NIVEA Fresh dezodorans
A-TITLE NIVEA Fresh dezodorans
/proizvodi/muskarci/men-sensitiveNAŠA NAJBOLJA OBRANA ZA TVOJU KOŽU
IMG-ALT NIVEA MEN Sensitive
A-TITLE NIVEA MEN Sensitive
/o-nama/opci-uvjeti-poslovanjaOpći uvjeti
A-TITLE Opći uvjeti
/o-nama/izjava-o-privatnostiIzjava o zaštiti privatnosti
A-TITLE Izjava o zaštiti privatnosti
/?cmpscreencustomPostavke kolačića
A-TITLE Postavke kolačića
/o-nama/imprintimprint
A-TITLE imprint
/o-nama/povijestNIVEA Povijest
A-TITLE NIVEA Povijest
/o-nama/karijera-u-beiersdorfuKarijera u Beiersdorfu
A-TITLE Karijera u Beiersdorfu
/o-nama/odrzivi-razvojOdrživi razvoj
A-TITLE Održivi razvoj
https://www.nivea.hr/Anchor Kontakt
A-TITLE Kontakt
https://www.nivea.com/New window External Subdomain NIVEA Global
A-TITLE NIVEA Global
https://www.facebook.com/NIVEA...External Subdomain A-TITLE Facebook
https://www.youtube.com/user/n...External Subdomain A-TITLE Youtube
https://www.instagram.com/nive...External Subdomain A-TITLE Instagram
https://www.beiersdorf.com/New window External Subdomain A-TITLE Beiersdorf AG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nivea.hr/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
dateTue, 09 Jul 2024 13:23:54 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlno-cache, no-store
pragmano-cache
expires-1
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-azure-ref20240709T132354Z-17cf9458cfbj857gpsp4bpetxw00000007q000000001fx3d
x-fd-int-roxy-purgeid66725982
x-cachePRIVATE_NOSTORE
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.userlike.com wss://ws.botmaker.com; worker-src blob:; img-src 'self' blob: data: https:; font-src 'self' data: https:
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 129 referring domains.
This page has 7,655 backlinks.
This page has backlinks from 117 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4200 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.nivea.hr/sitemap.xml
Disallow: /xajax/
Disallow: /alpacaforms/

Similar sites

Search preview

www.nivea.hr
NIVEA naslovna stranica - NIVEA
Dobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NIVEA93%Check
NIVEA naslovna79%Check
NIVEA naslovna stranica73%Check
stranica62%Check
Naslovna stranica62%Check
Proizvodi46%Check
Savjeti46%Check
dobro46%Check
SUN44%Check
LICE43%Check
Show more keywords and terms

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