Nivea.hr - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
59% 
Page structure
79% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
225.90 kB
Words
252
Media files
8
Number of links
30 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NIVEA naslovna stranica - NIVEA
The length of the page title is perfect. (301 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Dobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
The length of the meta description is perfect. (567 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nivea.hr/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: sr
Language defined in HTML: hr-hr
Server location: United States of America
The given language hr does not conform with the detected language sr.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,maximum-scale=5
titleNIVEA naslovna stranica - NIVEA
descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
facebook-domain-verificationhyesq1vflff71u424005x581s5eajn
langhr-hr
twitter:titleNIVEA naslovna stranica -NIVEA
twitter:descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
twitter:cardsummary
twitter:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332
og:titleNIVEA naslovna stranica -NIVEA
og:descriptionDobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi
og:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 252 words on this page. Good pages should have about 800 words of useful content.
17.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0,maximum-scale=5" is provided.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
NIVEA naslovna stranica - NIVEA
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 NIVEA naslovna stranica - NIVEA
H2 CELLULAR EXPERT LIFT 3-ZONSKI SERUM
H2 EKSPERT ZA SVE VRSTE PIGMENTACIJSKIH MRLJA
H2 Pozdrav, što vas zanima?
H2 NOVOSTI
H2 Brinemo o vama od 1911
H4 IZABERITE SAVRŠENU NJEGU ZA SVOJE LICE
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.nivea.hr/A-TITLE logo
https://www.nivea.hr/proizvodiProizvodi
A-TITLE Proizvodi
https://www.nivea.hr/savjetiSavjeti
A-TITLE Savjeti
/nivea-novitetiNovosti
A-TITLE Novosti
https://www.nivea.hr/o-namaNIVEA SVIJET
A-TITLE NIVEA SVIJET
https://www.nivea.hr/Anchor A-TITLE Pretraži
/session/signinA-TITLE Vaš NIVEA račun
/?cmpscreencustomA-TITLE Aktiviraj
https://www.nivea.hr/Text duplicate A-TITLE logo
https://www.nivea.hr/Anchor Text duplicate A-TITLE Pretraži
/session/signinText duplicate A-TITLE Vaš NIVEA račun
/proizvodi/lice/njega-licaOTKRIJTE VIŠE
/nivea-noviteti/cellular-exper...CELLULAR EXPERT LIFT 3-ZONSKI SERUM S vidljivim učinkom liftinga kože lica, vrata i dekoltea OTKRIJTE VIŠE
/nivea-noviteti/serumi-protiv-...EKSPERT ZA SVE VRSTE PIGMENTACIJSKIH MRLJA NIVEA Cellular Luminous serumi dokazano djeluju u 2 tjedna! OTKRIJTE LINIJU
IMG-ALT NIVEA LUMINOUS
https://www.nivea.hr/proizvodiText duplicate Proizvodi
A-TITLE Proizvodi
https://www.nivea.hr/savjetiČlanci
A-TITLE Savjeti
/proizvodi/nivea-creme-univerz...POUZDAJ SE U DODATNU NJEGU NIVEA CREME
IMG-ALT Krema univerzalna
A-TITLE NIVEA Creme
/nivea-noviteti/aktualno/promo...VRIJEME ZA NAS, VRIJEME ZA NJEGU KOŽE
A-TITLE Promocije i akcije
/nivea-noviteti/5u1_potpuna_njegaPRUŽITE SVOJOJ KOŽI SVE ŠTO ZASLUŽUJE
IMG-ALT NIVEA mlijeko za tijelo
A-TITLE 5 u 1 potpuna njega
/proizvodi/black-and-white-stikDUGOTRAJNA ZAŠTITA BEZ LJEPLJIVOG OSJEĆAJA
A-TITLE Black&White antiperspirant stik
/proizvodi/lice/njega-usanaSLAVITE PRIJATELJSTVO UZ LIMITIRANU SERIJU LABELLO DISNEY
IMG-ALT NIVEA LUMINOUS serumi
A-TITLE Njega usana
/o-nama/one-skin-one-planet-on...ONE SKIN. ONE PLANET. ONE CARE.
IMG-ALT NIVEA super ponuda
A-TITLE One Skin. One Planet. One Care.
/o-nama/opci-uvjeti-poslovanjaOpći uvjeti
A-TITLE Opći uvjeti
/o-nama/izjava-o-privatnostiIzjava o zaštiti privatnosti
A-TITLE Izjava o zaštiti privatnosti
/?cmpscreencustomPostavke kolačića
A-TITLE Postavke kolačića
/o-nama/imprintimprint
A-TITLE imprint
/o-nama/povijestNIVEA Povijest
A-TITLE NIVEA Povijest
/o-nama/karijera-u-beiersdorfuKarijera u Beiersdorfu
A-TITLE Karijera u Beiersdorfu
/o-nama/odrzivi-razvojOdrživi razvoj
A-TITLE Održivi razvoj
https://www.nivea.hr/Anchor Kontakt
A-TITLE Kontakt
https://www.nivea.com/New window External NIVEA Global
A-TITLE NIVEA Global
https://www.instagram.com/nive...External A-TITLE Instagram
https://www.beiersdorf.com/New window External A-TITLE Beiersdorf AG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nivea.hr/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
This page does not require any CSS files.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (226 kB).

HTTP Response Header

NameValue
dateFri, 15 Mar 2024 17:39:25 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlno-cache, no-store
pragmano-cache
expires-1
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-azure-ref20240315T173925Z-7yvuzx9udt6t9ezqywpp4ytmd80000000k80000000011p36
x-fd-int-roxy-purgeid66725965
x-cachePRIVATE_NOSTORE
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.userlike.com wss://ws.botmaker.com; worker-src blob:; img-src 'self' blob: data: https:; font-src 'self' data: https:
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 123 referring domains.
This page has 11,018 backlinks.
This page has backlinks from 112 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.nivea.hr
NIVEA naslovna stranica - NIVEA
Dobro došli na NIVEA stranicu! Ovdje vas čekaju odlični savjeti i obožavani NIVEA proizvodi

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NIVEA89%Check
NIVEA naslovna75%Check
NIVEA naslovna stranica70%Check
stranica62%Check
Naslovna stranica62%Check
Proizvodi46%Check
Savjeti46%Check
dobro46%Check
SERUM42%Check
Novosti40%Check

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