Observer.at - SEO Checker

Overview of the SEO Check
Meta information
92% 
Page quality
52% 
Page structure
75% 
Link structure
60% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.90 s
File size
151.00 kB
Words
469
Media files
24
Number of links
169 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
»OBSERVER« Media Intelligence Medienbeobachtung & Analyse
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
»OBSERVER« ist Österreichs erster Medienbeobachter und hat sich zu einem umfassenden Brand Intelligence Unternehmen weiter entwickelt.
The length of the meta description is perfect. (884 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.observer.at/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: Austria
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
A language definition is specified wrong in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#333332
msapplication-confighttps://www.observer.at/wp-content/themes/hue/img/browserconfig.xml
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description»OBSERVER« ist Österreichs erster Medienbeobachter und hat sich zu einem umfassenden Brand Intelligence Unternehmen weiter entwickelt.
p:domain_verifye8e6198c473bf14cfee12dc1f5b6e6ba
article:modified_time2024-01-16T15:23:46+00:00
langde-at
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:title»OBSERVER« Media Intelligence Medienbeobachtung & Analyse
og:description»OBSERVER« ist Österreichs erster Medienbeobachter und hat sich zu einem umfassenden Brand Intelligence Unternehmen weiter entwickelt.
og:urlhttps://www.observer.at/
og:site_name»OBSERVER« Media Intelligence Medienbeobachtung & Analyse
og:imagehttps://www.observer.at/wp-content/uploads/2021/09/Logo_Schriftzug_1920.png
og:image:width1920
og:image:height1080
og:image:typeimage/png
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 469 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 3.33 words is low.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 255 characters this one is longer than 70 characters:
"als erster medienbeobachter ist das brand intelligence unternehmen »observer« stolzer partner der prid..."
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64YouTube
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ds/2023/02/FS_Factsheet_2023-300x201.jpgOBSERVER Produkt: Analyse Factsheet
...nalyseR_usergenerated_2023-1-300x201.jpgOBSERVER Produkt: Analyse Reports über User generated Content
...23/01/AR_Marktforschung_2023-300x201.jpgOBSERVER Produkt: Analyse Marktforschung
/wp-content/uploads/2022/07/OSR2022.jpgOBSERVER Summary Report
...ploads/2022/06/MIOPro_Thumbnail_2022.jpgDas neue Media Intelligence Tool von OBSERVER
...t/uploads/2022/06/ACE_Thumbnail_2022.jpgOBSERVER Produkt: Automated Clipping Express
...t/uploads/2022/06/IBI_Thumbnail_2022.jpgOBSERVER Produkt: Integrated Brand Intelligence
...t/uploads/2022/06/OPA_Thumbnail_2022.jpgOBSERVER Produkt: OBSERVER Preis Analyse
...3/01/ProdukteThumbnails20225-300x201.jpgOBSERVER Vertrieb von Talkwalker
/wp-content/uploads/2022/06/MIOPlus2022.jpgDas neue Media Intelligence Tool von OBSERVER
.../2023/01/CDB_compareDat_2023-300x201.jpgCompare Datenbank von OBSERVER
...BPS_branchenpressespieg_2023-300x201.jpgBranchenpressespiegel by OBSERVER
...23/01/AR_analysereports_2023-300x201.jpgOBSERVER Produkt: Analyse Reports
...ploads/2022/06/MIO-Thumbnail-300x169.pngDas neue Media Intelligence Tool von OBSERVER
/wp-content/uploads/2023/01/SEO-300x201.jpgOBSERVER Produkt: SEO

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 »OBSERVER« ist Proud Ally von Pride Biz Austria
H3 ERFAHREN SIE, WAS IN DEN MEDIEN ÜBER SIE STEHT.
H3 ERKENNEN SIE, WIE DIE MENSCHEN ÜBER SIE DENKEN.
H3 ANALYSIEREN SIE, WAS DAS FÜR SIE BEDEUTEN KANN.
H3 MIT UNS BEHALTEN SIE DEN ÜBERBLICK.
H3 »OBSERVER« ist Österreichs führende Brand Intelligence Agentur. Seit 1896 bietet das Wiener Unternehmen innovative Lösungen für alle Branchen an.
H3 Ausgestattet mit einem hochqualifizierten menschlichen Lektorat und Analyst:innen beliefert der »OBSERVER« seine Kund:innen in der ganzen Welt mit Brand Intelligence. So erfahren Sie, wie Ihre Mark...
H3 Als erster Medienbeobachter ist das Brand Intelligence Unternehmen »OBSERVER« stolzer Partner der Pride Biz Austria. Mit der Partnerschaft möchte »OBSERVER« seinen Beitrag leisten, die Inklusion vo...
H4 VON WIEN IN DIE WELT
H4 Empty heading
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.observer.at/Anchor Skip to content
https://www.observer.at/No Text
/brand-intelligence/Brand Intelligence
/brand-intelligence/media-inte...Media Intelligence
/brand-intelligence/market-int...Market Intelligence
/brand-intelligence/intelligen...Intelligence Tools
/leistungen/Lösungen
/leistungen/service/Produkte
/leistungen/einsatzgebiete/Use Cases
/leistungen/whitepaper/Whitepaper
https://www.observer.at/info/Downloads
https://www.observer.at/academy/Academy
https://www.observer.at/kunden/Kund:innen
/kunden/branchen/Branchen
/kunden/funktionen/Funktionen
/kunden/referenzen-2/Referenzen
/unternehmen/Observer
/unternehmen/team/Team
/unternehmen/news-blog/News
/unternehmen/news-blog/bilder/Fotos
/referenzen/Unser Netzwerk
/soziale-verantwortung/Verantwortung
/unternehmen/innovativ-seit-1896/innovativ seit 1896
https://www.observer.at/kontakt/KONTAKT
https://www.observer.at/english/EN
/brand-intelligence/Text duplicate Brand Intelligence
/brand-intelligence/media-inte...Text duplicate Media Intelligence
/brand-intelligence/market-int...Text duplicate Market Intelligence
/brand-intelligence/intelligen...Text duplicate Intelligence Tools
/leistungen/Text duplicate Lösungen
/leistungen/service/Text duplicate Produkte
/leistungen/einsatzgebiete/Text duplicate Use Cases
/leistungen/whitepaper/Text duplicate Whitepaper
https://www.observer.at/info/Text duplicate Downloads
https://www.observer.at/academy/Text duplicate Academy
https://www.observer.at/kunden/Text duplicate Kund:innen
/kunden/branchen/Text duplicate Branchen
/kunden/funktionen/Text duplicate Funktionen
/kunden/referenzen-2/Text duplicate Referenzen
/unternehmen/Text duplicate Observer
/unternehmen/team/Text duplicate Team
/unternehmen/news-blog/Text duplicate News
/unternehmen/news-blog/bilder/Text duplicate Fotos
/referenzen/Text duplicate Unser Netzwerk
/soziale-verantwortung/Text duplicate Verantwortung
/unternehmen/innovativ-seit-1896/Text duplicate innovativ seit 1896
https://mio.observer.at/External Subdomain Login
https://www.observer.at/kontakt/Text duplicate KONTAKT
https://mio.observer.at/External Subdomain Text duplicate Login
https://www.observer.at/english/Text duplicate EN
/brand-intelligence/Text duplicate Brand Intelligence
/brand-intelligence/media-inte...Text duplicate Media Intelligence
/leistungen/medienbeobachtung/Medienbeobachtung
/leistungen/medienresonanzanal...Medienresonanzanalyse
/brand-intelligence/media-inte...PR Measurement
/brand-intelligence/media-inte...Werbeanalyse
/leistungen/medienbeobachtung/...Internationales Monitoring
/brand-intelligence/media-inte...Social Listening
/brand-intelligence/market-int...Text duplicate Market Intelligence
/brand-intelligence/market-int...Marktforschung
/brand-intelligence/market-int...Meinungsforschung
/best2trust/Best2Trust
/leistungen/service/integrated...Integrated Brand Intelligence
/brand-intelligence/media-inte...Text duplicate Social Listening
/brand-intelligence/intelligen...Text duplicate Intelligence Tools
/brand-intelligence/intelligen...Listen: Medien, Journalisten
/brand-intelligence/intelligen...RechercheScout
/leistungen/observerxswatio/Swat.io
/brand-intelligence/intelligen...PResstige
/brand-intelligence/intelligen...Aclipp
/brand-intelligence/intelligen...Influence.Vision
/media-works/media.works
/brand-intelligence/intelligen...x.news
/leistungen/Text duplicate Lösungen
/leistungen/service/Text duplicate Produkte
/leistungen/service/mio/MIO (Media Intelligence Office)
https://www.observer.at/mio-plus/#5529 (kein Titel)
/leistungen/service/ace/ACE (Automated Clipping Express)
/leistungen/service/clipmanager/ClipManager
/leistungen/service/compare-da...Compare Datenbank
/leistungen/service/pressespie...Branchenpressespiegel
/leistungen/service/integrated...IBI (Integrated Brand Intelligence)
/brand-intelligence/intelligen...Talkwalker
/leistungen/service/opa/OPA (OBSERVER Preis Analyse)
/user-generated-content/Social Web Analyse
/mafo-analyse/Marktforschung Analyse
/leistungen/medienresonanzanal...Medienresonanz Analyse
/leistungen/einsatzgebiete/Einsatzgebiete
/leistungen/einsatzgebiete/pr-...PR-Erfolgsmessung
/leistungen/einsatzgebiete/kri...Krisenkommunikation
/leistungen/einsatzgebiete/lit...Litigation PR
/leistungen/einsatzgebiete/rep...Reputationsmanagement
/leistungen/einsatzgebiete/bra...Brand Safety
/leistungen/einsatzgebiete/bus...Business Intelligence
/leistungen/einsatzgebiete/spo...Sponsoringanalyse
/brand-intelligence/media-inte...Text duplicate Werbeanalyse
/beleg-kontrolle/Beleg-Kontrolle
/event-analyse/Event-Analyse
/influencer-marketing/Influencer Marketing
/trendforschung/Trendforschung
/produktentwicklung/Produktentwicklung
/leistungen/whitepaper/Text duplicate Whitepaper
https://www.observer.at/info/Text duplicate Downloads
https://www.observer.at/kunden/Text duplicate Kund:innen
/kunden/branchen/Text duplicate Branchen
/kunden/branchen/agentur/Agenturen
/kunden/branchen/automobil/Automobil
/kunden/branchen/bankenversich...Banken & Versicherungen
/kunden/branchen/bildung/Bildung
/kunden/branchen/borsennotiert...Börse
/kunden/branchen/events-kongre...Events, Kongresse & Messen
/kunden/branchen/gesundheitswe...Gesundheitswesen
/kunden/branchen/immobilien/Immobilien
/kunden/branchen/industrie/Industrie
/kunden/branchen/interessensvt...Interessensvertretung & Verbände
/kunden/branchen/konsumguter-h...Konsumgüter & Handel
/kunden/branchen/kultur/Kultur
/kunden/branchen/ngos/NGOs
/kunden/branchen/offentliche-v...Öffentliche Verwaltung
/kunden/branchen/pharma/Pharma
/kunden/branchen/politik/Politik
/kunden/branchen/recht/Recht
/kunden/branchen/sport/Sport
/kunden/branchen/tourismus/Tourismus
/kunden/funktionen/Text duplicate Funktionen
/kunden/funktionen/brand-manag...Brand Manager:in
/kunden/funktionen/comms-manag...Comms Manager:in
/kunden/funktionen/pressesprec...Pressesprecher/in
/kunden/funktionen/vorstand-ceo/Vorstand & CEO
/kunden/funktionen/hr-manager-in/HR Manager:in
/kunden/funktionen/sales-manag...Sales Manager:in
/kunden/funktionen/social-medi...Social Media Manager:in
/kunden/funktionen/risk-manage...Risk Manager:in
/unternehmen/Text duplicate Observer
/unternehmen/team/Text duplicate Team
/unternehmen/news-blog/Text duplicate News
/unternehmen/news-blog/bilder/Text duplicate Fotos
https://www.observer.at/academy/OBSERVER Academy
/unternehmen/newsletter/Newsletter
/unternehmen/o-vation/O.VATION
/referenzen/Text duplicate Unser Netzwerk
/unternehmen/innovativ-seit-1896/Text duplicate innovativ seit 1896
/brand-intelligence/media-inte...No Text
/brand-intelligence/market-int...No Text
/brand-intelligence/intelligen...No Text
https://calendly.com/observer1896New window External Gleich Gespräch oder Video Call vereinbaren
https://www.observer.at/kontakt/weiter zum Kontakt
https://policies.google.com/pr...New window Nofollow External Subdomain Learn more
/unternehmen/Mehr erfahren
https://www.observer.at/mio-neu/New window »OBSERVER« PR-TOOL MIO
https://www.observer.at/academy/New window OBSERVER ACADEMY
/unternehmen/o-vation/New window O.VATION MAGAZIN
/pizza-party-pr-people/New window PIZZA, PARTY, PR, PEOPLE!
https://covergrid.observer.at/New window External Subdomain COVER DES TAGES
https://letter.observer.at/New window External Subdomain Zum Newsletter anmelden
https://www.observer.at/presse/Presse
https://www.observer.at/Anchor Index
/impressum/Impressum
https://www.observer.at/dsgvo/DSGVO
https://www.observer.at/info/agb/AGBs
https://www.instagram.com/obse...External Instagram
https://www.facebook.com/obser...External Facebook
https://www.linkedin.com/compa...External LinkedIn
https://twitter.com/OBSERVER1896External Twitter
https://www.pinterest.at/obser...External Pinterest
https://www.tiktok.com/@observ...External TikTok
/leistungen/medienresonanzanal...IMG-ALT OBSERVER Produkt: Analyse Factsheet
/user-generated-content/IMG-ALT OBSERVER Produkt: Analyse Reports über User generated Content
/mafo-analyse/IMG-ALT OBSERVER Produkt: Analyse Marktforschung
/leistungen/medienresonanzanal...IMG-ALT OBSERVER Summary Report
https://www.observer.at/mio-neu/IMG-ALT Das neue Media Intelligence Tool von OBSERVER
/leistungen/service/ace/IMG-ALT OBSERVER Produkt: Automated Clipping Express
/leistungen/service/integrated...IMG-ALT OBSERVER Produkt: Integrated Brand Intelligence
/leistungen/service/opa/IMG-ALT OBSERVER Produkt: OBSERVER Preis Analyse
/brand-intelligence/intelligen...IMG-ALT OBSERVER Vertrieb von Talkwalker
https://www.observer.at/mio-plus/Text duplicate IMG-ALT Das neue Media Intelligence Tool von OBSERVER
/leistungen/service/compare-da...IMG-ALT Compare Datenbank von OBSERVER
/leistungen/service/pressespie...IMG-ALT Branchenpressespiegel by OBSERVER
/leistungen/medienresonanzanal...IMG-ALT OBSERVER Produkt: Analyse Reports
https://www.observer.at/mio-neu/Text duplicate IMG-ALT Das neue Media Intelligence Tool von OBSERVER
https://www.observer.at/seo-3/IMG-ALT OBSERVER Produkt: SEO

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.observer.at/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.90 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 16 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
servernginx/1.18.0 (Ubuntu)
dateWed, 24 Jan 2024 21:11:18 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
link<https://www.observer.at/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 316 referring domains.
This page has 276,503 backlinks.
This page has backlinks from 152 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.observer.at
»OBSERVER« Media Intelligence Medienbeobachtung & Analyse
»OBSERVER« ist Österreichs erster Medienbeobachter und hat sich zu einem umfassenden Brand Intelligence Unternehmen weiter entwickelt.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Observer83%Check
OBSERVER Brand Intelligence73%Check
Intelligence72%Check
Medien70%Check
Brand Intelligence66%Check
Brand Intelligence Unternehmen64%Check
Media Intelligence62%Check
Brand61%Check
Unternehmen61%Check
OBSERVER Academy58%Check

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